Estetica Magazine ASIA Edition (4/2020)

Oribe’s goal is to create a new
kind of hair company designed for
talented hairdressers, geared
towards sophisticated salons and
focused on discerning customers.
Hair Art
by Oribe
HONG KONG (above):
A Salon Experience Day
was held at Leonardo 3 Hair
Corner Salon to highlight
the Gold Lust Repair &
Restore Collection.
TAIWAN (right): HAIRMOSA
School’s ‘New Age’ Collection
used Oribe’s classic techniques;
(far right): The FOUR Hair
Concept Team’s ‘Modern Art’
Collection saw a transformation
from classic fashion into
contemporary art;
(top left): Lee Han Kiwi.
ribe’s development process
was intentional, combining
old-world craftsmanship
and cutting-edge innovation
to develop a treatmentgrade,
best-in-class collection.
TAIWAN INSPIRED
Oribe Taiwan recently held a great
event at the Mandarin Oriental
featuring FOUR Hair Concept and
HAIRMOSA School teams who
reproduced hairstyle as a tribute to
the Oribe classics. Oribe Taiwan also
invited fashion model and influencer,
Lee Han Kiwi, who shared her
favourite Oribe products. Oribe
Taiwan invites prestige and industry
image-leading salons aiming to
demonstrate and establish win-win
salon partnership as well as to develop
Oribe business. We dedicate all our
supports to our salon partners to
grow and pursue future success
together with Oribe Taiwan. Using
elements synonymous with the 80s
and 90s, the FOUR Hair Concept
Team’s ‘Modern Art’ Collection saw
a transformation from classic fashion
into contemporary tailored, structural
art, reminding everyone of the good
times when hair both bold and
beautiful. Deconstructed looks
inspired by legendary supermodels
were at the core of HAIRMOSA
School’s ‘New Age’ Collection used
Oribe’s classic techniques to make
models incarnate different looks on
the stage, leading us time travel
back and paid tribute to the dazzling
and splendid supermodel era.
WHILE IN HONG KONG…
Oribe Hong Kong hosted a Salon
Experience Day to highlight the
Gold Lust Repair & Restore Collection
at Leonardo 3 Hair Corner Salon.
Hong Kong’s 11 top-tier beauty
influencers were in attendance.
The salon was re-merchandized
with Oribe products and featured
the highlight products in a creative
shelving display. It was a pictureperfect
backdrop for the influencers
to capture gorgeous content for their
social channels. Additionally,
Leonardo 3 Hair Corner Salon is
partnering with the influencers to
create content using Gold Lust
Collection, Dry Texturizing Spray
& Maximista Thickening Spray on
their Instagram channels. The 11
influencers achieved a combined
reach of over 1 million followers
through their attendance.
For more information about Oribe
please visit www.oribe.com
inspiration
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