Estetica Magazine ASIA Edition (4/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Hosted by Kao Salon Division from October 18th - 19th, this was the virtual event that laid down<br />
the foundations for the future of global creative events of this kind in our industry. The fact that<br />
it was a virtual event did not in any way diminish the excitement and inspirational importance of<br />
witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture<br />
Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental<br />
updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria),<br />
M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We re-imagined<br />
the event in a digital space in order to still provide with the same quality of visual artistic experience<br />
that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show<br />
and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney.<br />
“In a year where it<br />
would have been<br />
easy to simply forego<br />
the event, we felt<br />
compelled to make<br />
the considerable<br />
investment in<br />
creativity by bringing<br />
the quality of the<br />
live event to stylists<br />
virtually,” said Cory<br />
Couts, Global<br />
President, Kao Salon<br />
Division.<br />
events<br />
15
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