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Estetica Magazine ASIA Edition (4/2020)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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<strong>ASIA</strong><br />

the Hair<strong>Magazine</strong><br />

CREATIVITY<br />

Believe in Yourself and<br />

New Wonders Will Emerge!<br />

PRODUCTS<br />

Style, Colour & Finish:<br />

What’s Happening Next?<br />

INNOVATION<br />

Towards the Future with<br />

New Concepts & Ideas


ANGELO SEMINARA<br />

GOLDWELL GLOBAL<br />

BRAND AMBASSADOR


COLOURS SPEAK A NEW<br />

LANGUAGE<br />

Advertorial<br />

ANGELO SEMINARA ON COLOUR CREATIVITY AS THE KEY TO SALON SUCCESS.<br />

Four-times winner of the British<br />

Hairdresser of the Year Award,<br />

Angelo Seminara, is well known<br />

for pushing the boundaries of<br />

creativity. Recently signing on<br />

with GOLDWELL as a Global<br />

Brand Ambassador, Angelo has<br />

also opened a new salon in the<br />

exclusive Knightsbridge area of<br />

London. Now more than ever, he<br />

focuses on colour, which he sees<br />

as the key to unlocking not only<br />

creativity, but also salon success.<br />

In an exclusive interview he tells<br />

us all about his new “GLANCE”<br />

collection and his dedication to<br />

hair colour excellence.<br />

What was your motivation to join<br />

the Goldwell brand?<br />

Angelo Seminara: I’ve always been<br />

very, very passionate about hair<br />

colour and I’m constantly trying to<br />

get amazing new results. And after a<br />

long time researching different colour<br />

brands with my colour technician<br />

Takashi, I found that Goldwell is<br />

second to none when it comes to<br />

hair coloration. So I decided to join<br />

the brand. I’m looking forward to<br />

an exciting future collaborating with<br />

Goldwell and to developing lots of<br />

exciting things that will advance the<br />

future of colour and styling.<br />

What is the inspiration for your<br />

new collection GLANCE? What<br />

role did colour play?<br />

The inspiration for the GLANCE<br />

collection is all about making an<br />

appearance. I wanted to create the<br />

impression of something emerging<br />

from the darkness, or appearing, for<br />

the very first time – in this case, the<br />

models and their incredible hair colour.<br />

My aim was for the models to portray<br />

classic, beautiful looks – looks where<br />

the focal point is the hair colour.<br />

I wanted to show a new vision of how<br />

colour can convey beauty through a<br />

new type of design language.<br />

It was my second time working with<br />

Elumen and I wanted to create a<br />

tasteful but interesting colour placement<br />

– one never seen before.<br />

I couldn’t have done this collection<br />

without Elumen and Topchic, without<br />

their versatility and performance.<br />

Elumen has incredible, vibrant shine<br />

and a presence that helped me to<br />

create those beautiful looks.<br />

Why would you recommend<br />

Goldwell hair colour to a salon?<br />

I recommend Goldwell hair colour to<br />

salons not only for the performance,<br />

but also for the variety of products<br />

and solutions it offers for any colour<br />

service. The performance and impeccable<br />

results you can get on the<br />

salon floor with Topchic, Colorance<br />

and Elumen are perfect and super<br />

professional because the products<br />

do exactly what they promise. The intensity<br />

of the colours is amazing<br />

and delivers incredible shine. With<br />

Goldwell colour, you go straight to<br />

the result you want where the hair<br />

is left beautifully shiny with a soft<br />

conditioned feel.<br />

To see Angelo’s GLANCE Collection,<br />

as well as more about Goldwell hair<br />

colour, please visit the Goldwell<br />

Education Plus YouTube Channel.<br />

www.youtube.com/GoldwellEducationPlus


<strong>Estetica</strong> n. 4/<strong>2020</strong><br />

contents<br />

PUBLISHER AND<br />

MANAGING DIRECTOR<br />

Roberto Pissimiglia<br />

INTERNATIONAL<br />

EDITORIAL DIRECTOR<br />

Sergi Bancells<br />

sergi@esteticamagazine.com<br />

ESTETICANETWORK<br />

EDITOR-IN-CHIEF<br />

Laura Castelli<br />

l.castelli@estetica.it<br />

FEATURES EDITOR<br />

Gary Kelly<br />

estetica.uk@lineone.net<br />

EDITORIAL STAFF<br />

Sara El Basyony<br />

adtraffic@estetica.it<br />

Serena Monachesi<br />

s.monachesi@estetica.it<br />

SALES & PR <strong>ASIA</strong>-PACIFIC<br />

Luisa Barberis<br />

LAYOUT<br />

Manuela Artosi<br />

m.artosi@estetica.it<br />

Davide Cardente<br />

d.cardente@estetica.it<br />

ESPAÑA<br />

Sergi Bancells, Elisabet Parra,<br />

Bel M. Dolla, Cristina Hernández<br />

DEUTSCHE AUSGABE<br />

Michaela Dee<br />

FRANCE<br />

Stéphanie Argentin, Marie Coccoluto<br />

UK<br />

Gary Kelly<br />

ITALIA<br />

Lucia Preziosi<br />

Glorianna Vaschetto<br />

MÉXICO-LATINOAMÉRICA<br />

Sergi Bancells, Héctor Ramírez,<br />

Ernesto Álvarez,<br />

Karla Cuéllar, Fernando Farfán<br />

USA<br />

Sergi Bancells, Marie Scarano<br />

DIGITAL<br />

Matteo Franceschini Beghini,<br />

Erica Balduini, Ludovica Cavalli,<br />

Erika Marchese, Wilma Sommariva,<br />

Valentina Stella<br />

Looks Lisa of Blackpink 6<br />

Design Style Within 8<br />

Timeline Our Hair History 10<br />

Events Imagine: AHS Online 12<br />

Events Stellar Experience 14<br />

Vision Colour Connection 18<br />

international trends<br />

IHA: The Finalists 2021 33<br />

Embrace how creativity<br />

both on-stage and insalon<br />

has always been the<br />

driving force behind our<br />

industry’s success.<br />

Colour choices<br />

which reflect your<br />

mood - from<br />

party pink and<br />

crazy shades<br />

to the most<br />

sumptuous<br />

chocolate and<br />

raven black.


Lisa of Blackpink<br />

Meet Thai Rapper, Lalisa Manoban, aka Lisa from the<br />

S. Korean girl band Blackpink. Commenting on her style is<br />

Ken Hong from the Goldwell Singapore Artistic Team. Gary Kelly<br />

Getty Images<br />

Known to millions simply by the mononym Lisa, this 23-year-old singer, rapper, model and style icon achieved her lifelong<br />

goal of having her musical talent recognised when, in 2010 aged just 13 she was the only one of 4,000 applicants to be<br />

signed up by the YG Entertainment label in Thailand. After going on to take on a number of very successful modelling<br />

assignments during her teens, Lisa debuted as one of four members of South Korean girl group, Blackpink, in 2016. Two<br />

years later she launched her own YouTube channel dedicated mostly to matters relating lifestyle and travel, which currently<br />

has an incredible 4.26 million subscribers and where her performance videos regularly achieve tens of millions of views.<br />

6 looks


Getty Images<br />

KEN HONG is Salon Director of Evolve Salon in Singapore and a member of the Goldwell Singapore Artistic<br />

Team: “Out of all the images shown, I think short hair suits Lisa best," says Ken. "A short blunt bob with a fringe<br />

frames her face really well. Even though this is a look that has been around for a while, it’s a classic style which<br />

looks really chic and modern on her, complementing her features really well. Lisa is always ahead of the game<br />

when it comes to fashion. She is unarguably a major trendsetter of this generation and is really daring with her<br />

hair colour. I prefer blonde on her because it complements her complexion and eye colour, although her blonde<br />

hairstyles also often incorporate darker strands and highlights which create a flattering contrast. All in all, I<br />

would say that Lisa’s hair is the main focus for her overall look. She looks good with or without heavy make-up<br />

and as for her clothes, she is always able to exude confidence and look sexy, whatever she chooses to wear.”<br />

“Lisa brings youthful energy<br />

to the clothes she wears”<br />

Instagram: @lalalisa_officials<br />

In 2019, Lisa became the<br />

most followed Korean pop<br />

idol on Instagram, with<br />

17.4 million followers at<br />

the time. Her current tally<br />

stands at an amazing<br />

74.3k followers.


Organic Professional Hairdressing offers only<br />

the very best in hair grooming and beauty<br />

services for its clients - always in the most<br />

conducive and comfortable environment.<br />

Style within<br />

Kuala Lumpar: Organic Professional Hairdressing<br />

opens its 3rd salon in the Tropicana Gardens Mall. Gary Kelly<br />

Covering 3,000 sq. ft. and facing the Tropicana Golf Course, this beautiful new venture by Organic<br />

Professional Hairdressing accommodates twelve styling stations and two private rooms, all located so<br />

to have a wide-angle scenic view of the eye-soothing greeneries of the outdoor panaroma. Organic<br />

Professional Hairdressing is renowned not only for cut, colour and styling by its highly experienced<br />

and expert staff, but also for a line-up of Sublimic hair and scalp in-salon treatments. “Among Sublimic<br />

bestsellers, their hero product Wonder Shield really gets a lot of compliments from our clients,” explains<br />

8 design


Salon Director, Keaton. “They love the idea that Wonder Shield is the ‘sunblock’ for the hair and it smells so great.”<br />

In fact, the whole interior of the salon exerts the calmness of Shiseido Professional’s Sublimic Spa concept, featuring<br />

a white theme complemented by soothing lighting. As Shiseido Professional aims to offer a holistic beauty experience<br />

that connects both inner and outer beauty through its beauty regimes, the brand’s hair care range Sublimic’s tag-line<br />

boosts the notion of ‘Hair Beauty from Within’ - so important for the salon group’s discerning clientele: “An increasing<br />

number of urban Malaysian men and women are becoming more aware that looking good is as important to feeling<br />

good and to do this in style and comfort is what the modern-day consumer is looking for,” concludes Keaton.


Our Hair<br />

History<br />

Founded and directed by Raffel Pages in Barcelona,<br />

the Museum of the History of Hairdressing houses the<br />

most important collection of its kind in the world.<br />

The Hairdressing History Museum’s<br />

activities have continued, even through<br />

a year as terrible as <strong>2020</strong>. Despite the<br />

restrictions needed due to enhanced<br />

safety and hygiene measures, new and<br />

valuable pieces related to the history<br />

of the profession have been acquired.<br />

10 timeline


The collection also includes<br />

a unique library with more<br />

than 2,000 works from the<br />

16th century to the present.<br />

This significant treasure-trove of incalculable importance is made up of 11,000<br />

pieces – 800 of which are exhibited in the Museum of the History of Hairdressing<br />

in Barcelona. Hairdresser and businessman, Raffel Pages, has the most important<br />

and distinguished collection of objects related to the history of our profession<br />

anywhere in the world. It’s a collection that also includes a unique library where<br />

more than 2,000 works from the 16th century to the present. From centuries-old<br />

combs to Roman and ancient Chinese mirrors, razors from Pope Pius X and scissors<br />

from 17th Century and works of art by Goya, Picasso and Cocteau, it also includes<br />

the very first hair appliances and dryers. Also included are the first professional dyes<br />

and hair industry magazines, as well as locks by Salvador Dalí, Napoleon Bonaparte<br />

and the Beatles. All this and more has also recently attracted the attention of the<br />

prestigious Musée des Arts Décoratifs in Paris, whose anthological exhibition is to<br />

include a selection of pieces from the Raffel Pages Museum. “This will be a temporary<br />

exhibition about hairstyles and belongings typical of our trade prior to the 20th<br />

century and will be held in the Spring of 2023 in the heart of Paris,” explains Raffel.<br />

Museum of the History<br />

of Hair is now putting<br />

together its most<br />

ambitious exhibition to<br />

date, at the Musée des<br />

Arts Décoratifs in Paris,<br />

which will take place<br />

at the spring of 2023.


Imagine:<br />

THIS YEAR’S TEAMS<br />

Anne Veck, Beauty Underground, Sanrizz,<br />

Klaus Peter Ochs, Kohsuke Visual Network,<br />

Carlo Bay, Saco, Ken Zhou, Mikel Luzea,<br />

TIGI, Robert Cromeans, Sebastian, Stevo<br />

Pavlovic, Gogen, Rudy Mostarda, Dmitry<br />

Vinokurov and Mr. Rizzo.<br />

AHS Online<br />

Thousands experienced the first-ever virtual Alternative Hair<br />

Show on Sunday 11th October, resulting in a huge success<br />

for the organisers and its chosen blood cancer charities.<br />

This incredible online event has reached literally hundreds of thousands of people worldwide, with<br />

donations pouring in for the organisers’ chosen charities, Fighting Leukaemia, Blood Cancer UK and<br />

World Child Cancer. After months in planning and a last-minute hitch when long-term producer,<br />

John Walford, had to go into self-isolation, the 38th Alternative Hair Show went live, watched by an<br />

ever-increasing Global audience and presented by Alternative Hair Founder, Tony Rizzo, Alternative<br />

Hair Global President, Anthony Mascolo and Alternative Hair PR, Linda Evans. International Artistic<br />

Teams, most of whom had previously appeared at the live shows in London, created presentations<br />

in their own countries with their personal interpretation of the theme: IMAGINE. From fields and<br />

studios, to salons and historical buildings including the magnificent Duomo in Florence, the backdrops<br />

themselves were inspiring and the work showed an incredible attention to detail and the vision to<br />

create something amazing within the close confines of today’s world.<br />

INTERNATIONAL VISIONARY AWARDS<br />

The International Visionary Award finals have become an increasingly important part of the event<br />

and this year the finalists each created their look and filmed their model as part of their entry. Judged<br />

by an international panel of top hairdressers the winners were announced live over Zoom. It was<br />

great to see the response on the faces of this year’s winners:<br />

Cut & Colour – Xavier Arcarons, Spain<br />

Men’s – Carles Sanchez Congost, Spain.<br />

Avant Garde – Eugene Low Wai Ket, Malaysia.<br />

12 events


Leading on from the Awards was the exciting announcement of the NEW VISIONARIES a new show<br />

element to be launched in 2021. To illustrate the concept Rudi Rizzo, Tony’s youngest son, showed a<br />

short presentation for Mr Rizzo.<br />

CHARITY FUND-RAISING<br />

Of course, Alternative Hair is about creativity, inspiration and entertainment but at its heart is<br />

fund-raising for Fighting Leukaemia, Blood Cancer UK and World Child Cancer. The audience was<br />

reminded throughout the Show that even the smallest donation can change lives with films and<br />

appeals emphasising the ultimate goal of Alternative Hair – to find a cure to guarantee every person<br />

suffering from blood cancer survives.<br />

www.alternativehair.org<br />

From fields and studios, to salons<br />

and historical buildings including the<br />

magnificent Duomo in Florence, the<br />

backdrops themselves were inspiring.


Stellar experience<br />

The first-ever Kao Salon Virtual Experience saw more than<br />

20,000 hair industry professionals from around the world<br />

come together to experience 48 hours of pure creativity.<br />

“When we decided in April to cancel the live event, we made the commitment<br />

to our Kao Salon Family that we believe that #creativityneverstops and for that<br />

reason, we decided to transform our event into a virtual event,” says John Moroney,<br />

VP of Creative & Communication.


Hosted by Kao Salon Division from October 18th - 19th, this was the virtual event that laid down<br />

the foundations for the future of global creative events of this kind in our industry. The fact that<br />

it was a virtual event did not in any way diminish the excitement and inspirational importance of<br />

witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture<br />

Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental<br />

updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria),<br />

M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We re-imagined<br />

the event in a digital space in order to still provide with the same quality of visual artistic experience<br />

that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show<br />

and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney.<br />

“In a year where it<br />

would have been<br />

easy to simply forego<br />

the event, we felt<br />

compelled to make<br />

the considerable<br />

investment in<br />

creativity by bringing<br />

the quality of the<br />

live event to stylists<br />

virtually,” said Cory<br />

Couts, Global<br />

President, Kao Salon<br />

Division.<br />

events<br />

15


Gianni<br />

Fodera<br />

OMC WORLD PRESIDENT<br />

Gianni Fodera’s Hairstylist career, inspired by his<br />

dad, Salvatore Fodera, soared early on. His talent<br />

was immediately evident when he won national<br />

and International championships, culminating his career by<br />

winning the titles of European Champion and ultimately in<br />

2002 winning the World Championship title “OMC Team<br />

World Cup “ in Las Vegas representing the USA Gents<br />

hairstyling team.<br />

Currently, Gianni is the President of the (ACA) National<br />

Cosmetologist Association. As an OMC affiliated member, he<br />

is a USA General Delegate representative in the OMC. Gianni<br />

is co-owner of the prestigious Salon Fodera at the acclaimed<br />

5-star St. Regis Hotel on 5th Avenue in New York City. At<br />

the present Gianni is one of the most sought hairstylists in the<br />

Hairstyling profession community.<br />

A man can<br />

accomplish<br />

anything when<br />

he realizes<br />

he is part of<br />

something<br />

bigger.<br />

Gianni’s dynamic personality and bold business acumen<br />

positions him as a leader on the national and global level.<br />

His clients include some of the most reputable businessmen<br />

and women in the world. Many prominent celebrities and<br />

dignitaries are also part of his clientele.<br />

Gianni and his brother Vincent have worked diligently<br />

alongside their father, Salvatore Fodera, since 1998 to manage<br />

and grow OMC and OMC HAIRWORLD the distinguished<br />

Global organization that it is today.<br />

Gianni is a dedicated husband to Michele and proud father of<br />

two young boys Gio and Cristian.<br />

www.omchairworld.com


Salvatore<br />

Fodera<br />

CHAIRMAN & CEO<br />

OMC & OMC HAIRWORLD<br />

His innate<br />

dedication to<br />

excellence is what<br />

has passionately<br />

driven him<br />

forward when<br />

others would<br />

have given up.<br />

An extremely successful and prominent entrepreneur,<br />

founder of multiple brands including OMC & OMC<br />

HAIRWORLD, OMC Prestige Club and the GVS3<br />

management company, Salvatore Fodera is seen by many as<br />

the heart-beat of the world hair & beauty industry.<br />

As an inspired leader and an unrivalled authority in the industry<br />

and across the highly important competition field, he delivers<br />

consistent, innovative and exceptional results. His passion for<br />

his work is indisputable. His innate dedication to excellence is<br />

what has passionately driven him forward when others would<br />

have given up.<br />

Distinguished in his role as OMC World President since 1998,<br />

he has already established a legacy in the world of hair &<br />

beauty by bringing out the very best in those around him, and<br />

in the national organisations that reported to him, with ground<br />

breaking results. His sharp intuitive thinking, persistence and<br />

core values have led him to open highways to success for the<br />

industry worldwide<br />

Salvatore Fodera’s has stepping down from the President<br />

position to prepare the future of OMC with his two dynamic<br />

sons Gianni as the newly elected OMC World President and<br />

Vincent as the OMC & OMC HAIRWORLD marketing<br />

Director. Salvatore will continue to assist his sons in his role as<br />

CHAIRMAN & CEO - OMC & OMC HAIRWORLD proud<br />

founder.<br />

www.omchairworld.com


Make a statement; make a<br />

splash. Express your<br />

personality and love your hair<br />

colour. It can always be your<br />

greatest asset!<br />

Copyright @ ShaanHonq<br />

Photos: Dennis Fei<br />

Hair: Jun Tsai<br />

Make-up: Shin Tsai<br />

Colour<br />

Connection


“Colour isn’t always<br />

a way to enhance:<br />

sometimes, it really is<br />

the main feature!”<br />

vision<br />

19


20 vision<br />

“What every girl<br />

desires: outstanding<br />

colour and lengths<br />

to die for!”


Two stunning colour contrasts to add that<br />

essential point-of-difference to longer hair:<br />

Brave Pink and Sunflower Yellow!<br />

(left) Hair: Kevin Neo // Model: Natalie<br />

(right) Hair: Ken Chong // Model: Yi Jing<br />

Photos: Yap Kahtheng<br />

Make-up: Joevennee Chong<br />

Courtesy of Shiseido Singapore


For more information visit www.globalcreativeawards.com<br />

or contact your Goldwell, KMS or Oribe consultant.


Advertorial<br />

show<br />

the world<br />

your vision<br />

// imagine: Let your imagination run wild. Envision your collection.<br />

What will you show the world? How will the colors, shapes and textures look?<br />

Once you have your vision, assemble your mood board to bring it to life.<br />

Review. Refine. Reimagine. Repeat until you’re satisfied.<br />

// create: Find your muse. Assemble your team. It’s time for you to bring<br />

your vision to life. Be clear. Be focused. Push yourself and make it big. Make it<br />

great. Make it stand out.<br />

// inspire: Now it’s time for you to put your creation out there. Enter the<br />

Global Creative Awards and share your vision with the world. Impress our<br />

judges with your collection. Inspire the entire world.


technical categories<br />

The ultimate in technical competition.<br />

Creativity starts with a photo shoot and ends with<br />

a live technical competition. For years, the Color<br />

Zoom Challenge has inspired thousands of stylists<br />

to compete – and now it continues in an exciting<br />

new way.<br />

Compete first at the national level in<br />

your country. Gold winners move on to<br />

the international live competition.<br />

// new talent colorist of the year<br />

Show the world that age is not a prerequisite for<br />

creative excellence. Show your talent and technical<br />

ability in this category designed for stylists with<br />

less than five years of experience.<br />

// creative colorist of the year<br />

The ultimate color competition. Create your vision<br />

with a stunning photograph and then recreate it<br />

in the international live competition. Open to all<br />

stylists with the passion and drive to compete in<br />

the world of color.<br />

// creative haircutter of the year<br />

NEW – Show the world your work is a cut above<br />

with this precision cutting competition. Open to all<br />

passionate haircutters. Show us your image and<br />

then compete live at the international level.<br />

editorial categories<br />

NEW — These are the categories<br />

you’ve been waiting for!<br />

Four exciting new categories of photo-only global<br />

competition that celebrate the ultimate in editorial<br />

creativity. The more creative, the better!<br />

Compete globally in this photo-only<br />

international competition.<br />

// men‘s hairstylist of the year<br />

Show your mastery and expertise in men’s styling,<br />

barbering and grooming by creating a collection of<br />

cutting-edge men’s looks.<br />

// salon team of the year<br />

Channel the creativity of your entire salon team.<br />

Create a collection that represents your shared<br />

vision and show the power of your team.<br />

// avant garde stylist of the year<br />

Pure unbridled creativity. Push the boundaries<br />

of conventional hairstyling and dare to inspire with<br />

your collection of visionary work.<br />

// editorial colorist of the year<br />

Express your vision in color. Create an editorial<br />

color collection that showcases color creativity,<br />

precision and vision.<br />

For more information visit www.globalcreativeawards.com<br />

or contact your Goldwell, KMS or Oribe consultant.


Advertorial<br />

so many<br />

ways to<br />

shine<br />

Reward and recognition for your efforts<br />

As the gold winner of your category, you deserve the<br />

recognition and reward for all of your creative efforts.<br />

In addition to your trophy, you deserve to have the<br />

world see your work!<br />

In the technical categories,<br />

the gold winners will receive:<br />

1. International Gold Trophy<br />

2. Worldwide press and editorial coverage<br />

with ESTETICA <strong>Magazine</strong><br />

3. Participation in a future global photo shoot<br />

In the editorial categories,<br />

the gold winners will receive:<br />

1. International Gold Trophy<br />

2. Worldwide press and editorial<br />

coverage with ESTETICA <strong>Magazine</strong><br />

3. Cash prize of €2,500


entry guidelines<br />

and rules<br />

color guidelines<br />

1. Color creations must be created with Goldwell products<br />

only, e.g. Topchic, Colorance, Nectaya, @Pure Pigments<br />

and/or Elumen/Elumen Play. In all categories, hair can be<br />

lightened and bleached with Goldwell products, e.g.<br />

Topchic HiBlondes Control, SilkLift and Oxycur Platin.<br />

KMS Stylecolor may also be used.<br />

2. The haircut, hairstyle and color must be in focus and easy<br />

to identify on the photo.<br />

styling guidelines<br />

1. Styling creations must be created with Goldwell,<br />

Kerasilk, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in focus and<br />

easy to identify on the photo.<br />

3. Extensions, hairpieces or wigs are not allowed<br />

with the exception of the Avant Garde category.<br />

retouching guidelines<br />

1. Your photographic entry is what will be judged most critically.<br />

If you decide to retouch your photo, please consider<br />

the following: retouching minor skin or hair imperfections<br />

is certainly standard practice and allowed. Extreme retouching<br />

work to skin or hair will be taken into account by the<br />

judges and reflected in your score.<br />

2. Keep in mind that your live result must look the same as<br />

your entry photo.<br />

3. Excessively retouched images are very difficult to recreate<br />

in a live setting. You will be scored accordingly.<br />

4. No retouching permitted on the model in the “before”<br />

image.<br />

5. At the international live competition you will have to color,<br />

cut and style a model to recreate the look on your entry<br />

photograph.<br />

// new talent colorist of the year<br />

who can enter?<br />

Qualified* junior stylists with less than 5 years of<br />

experience (excluding the apprenticeship) by the<br />

date of submission, working in a Goldwell, KMS or<br />

Oribe affiliated salon.<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasik, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in<br />

focus and easy to identify on the photo.<br />

3. No extensions, hairpieces or wigs are allowed.<br />

model requirements<br />

1. Models (male or female) must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 1 model: 1 beauty image + 1 before image<br />

Only color images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No B&W. No Polaroids.<br />

Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 x 297 mm)<br />

with a resolution of 300 dpi.<br />

One final image (no larger than 10 MB).<br />

One unedited, unretouched “before“ image<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. All entries must be submitted via<br />

www.globalcreativeawards.com, national entries<br />

will be transferred to local organization for judging.<br />

2. Submit a completed, legible and signed entry form<br />

and description of your color formulae, placement and<br />

color products used.<br />

3. National gold winners will advance to the international<br />

competition.


Advertorial<br />

technical<br />

categories<br />

// creative colorist of the year<br />

who can enter?<br />

Qualified* stylists who are active Goldwell, KMS,<br />

Oribe customers or working in a Goldwell, KMS or<br />

Oribe affiliated salon.<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasilk, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in<br />

focus and easy to identify on the photo.<br />

3. No extensions, hairpieces or wigs are allowed.<br />

model requirements<br />

1. Models (male or female) must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 1 model: 1 beauty image + 1 before image<br />

Only color images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No B&W. No Polaroids.<br />

Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 X 297 mm)<br />

with a resolution of 300 dpi.<br />

One final image (no larger than 10 MB).<br />

One unedited, unretouched “before“ image<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. All entries must be submitted via<br />

www.globalcreativeawards.com, national entries<br />

will be transferred to local organization for judging.<br />

2. Submit a completed, legible and signed entry<br />

form and description of your color formulae,<br />

placement and color products used.<br />

3. National gold winners will advance to the<br />

international competition.<br />

// creative haircutter of the year<br />

who can enter?<br />

Qualified* stylists who are active Goldwell, KMS,<br />

Oribe customers or working in a Goldwell, KMS or<br />

Oribe affiliated salon.<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasik, KMS and Oribe products only.<br />

2. The haircut must be in focus and easy to identify on<br />

the photo.<br />

3. No extensions, hairpieces or wigs are allowed.<br />

model requirements<br />

1. Models (male or female) must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 1 model: 1 beauty image + 1 before image<br />

Only color images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No B&W. No Polaroids.<br />

Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 X 297 mm)<br />

with a resolution of 300 dpi.<br />

One final image (no larger than 10 MB).<br />

One unedited, unretouched “before“ image<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. All entries must be submitted via<br />

www.globalcreativeawards.com, national entries<br />

will be transferred to local organization for judging.<br />

2. Submit a completed, legible and signed entry form<br />

and description of your cut and styling products used.<br />

3. National gold winners will advance<br />

to the international competition.<br />

* Must have completed an apprenticeship or fulfilled local<br />

licensing or accreditation which certifies you as a fully<br />

qualified professional hairdresser.<br />

For more information visit www.globalcreativeawards.com<br />

or contact your Goldwell, KMS or Oribe consultant.


Advertorial<br />

// men’s stylist of the year<br />

who can enter?<br />

Qualified* stylists who are active Goldwell, KMS,<br />

Oribe customers or working in a Goldwell, KMS or<br />

Oribe affiliated salon.<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasilk, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in<br />

focus and easy to identify on the photo.<br />

3. No extensions, hairpieces or wigs are allowed.<br />

model requirements<br />

1. Models must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 3 models: 3 beauty images + 3 before images<br />

Color or black-and-white images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No Polaroids. Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 x 297 mm)<br />

with a resolution of 300 dpi.<br />

Three final images (no larger than 10 MB).<br />

Three unedited, unretouched before images<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. Entries are submitted directly to Kao Salon Division<br />

Global HQ via globalcreativeawards.com<br />

2. Submit a completed, legible and signed entry form.<br />

3. Six (6) global finalists will be announced.<br />

// salon team of the year<br />

who can enter?<br />

Any Goldwell, KMS, Oribe salon** may enter.<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasilk, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in<br />

focus and easy to identify on the photo.<br />

3. No extensions, hairpieces or wigs are allowed.<br />

model requirements<br />

1. Models (male or female) must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 3 models: 3 beauty images + 3 before images<br />

Only color images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No B&W. No Polaroids.<br />

Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 x 297 mm)<br />

with a resolution of 300 dpi.<br />

Three final images (no larger than 10 MB).<br />

Three unedited, unretouched before images<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. Entries are submitted directly to Kao Salon Division<br />

Global HQ via globalcreativeawards.com<br />

2. Submit a completed, legible and signed entry form.<br />

3. Six (6) global finalists will be announced.<br />

** Actively purchasing Goldwell, KMS, Oribe products<br />

for professional usage and retail sales.<br />

For more information visit www.globalcreativeawards.com<br />

or contact your Goldwell, KMS or Oribe consultant.


editorial<br />

categories<br />

// avant garde stylist of the year<br />

who can enter?<br />

Qualified* stylists who are active Goldwell, KMS,<br />

Oribe customers or working in a Goldwell, KMS or<br />

Oribe affiliated salon.<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasilk, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in<br />

focus and easy to identify on the photo.<br />

3. Extensions, hairpieces, wigs and other<br />

hair-like products are allowed.<br />

model requirements<br />

1. Models (male or female) must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 3 models: 3 beauty images + 3 before images<br />

Color or black-and-white images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No Polaroids. Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 x 297 mm)<br />

with a resolution of 300 dpi.<br />

Three final images (no larger than 10 MB).<br />

Three unedited, unretouched before images<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. Entries are submitted directly to Kao Salon Division<br />

Global HQ via globalcreativeawards.com<br />

2. Submit a completed, legible and signed entry form.<br />

3. Six (6) global finalists will be announced.<br />

// editorial colorist of the year<br />

who can enter?<br />

Any stylist working in a Goldwell, KMS or Oribe<br />

affiliated salon.*<br />

stylist guidelines<br />

1. Color and styling creations must be created with<br />

Goldwell, Kerasilk, KMS and Oribe products only.<br />

2. The haircut, hairstyle and color must be in<br />

focus and easy to identify on the photo.<br />

3. No extensions, hairpieces or wigs are allowed.<br />

model requirements<br />

1. Models (male or female) must be 18 years or older.<br />

2. Signed model release form.<br />

image requirements<br />

1. 3 models: 3 beauty images + 3 before images<br />

Only color images are allowed.<br />

All images must be in JPEG (.jpg) format.<br />

No B&W. No Polaroids.<br />

Only the digital format will be accepted.<br />

Images must be A4 size (A4 = 210 x 297 mm)<br />

with a resolution of 300 dpi.<br />

Three final images (no larger than 10 MB).<br />

Three unedited, unretouched before images<br />

(no larger than 10 MB).<br />

Excessive retouching of the hair’s shape,<br />

texture or color is not allowed.<br />

how to enter<br />

1. Entries are submitted directly to Kao Salon Division<br />

Global HQ via globalcreativeawards.com<br />

2. Submit a completed, legible and signed entry form.<br />

3. Six (6) global finalists will be announced.<br />

* Must have completed an apprenticeship or fulfilled local<br />

licensing or accreditation which certifies you as a fully<br />

qualified professional hairdresser.


MODA<br />

INT’L<br />

THE FINALISTS 2021<br />

Now in its third year, the International Hairdressing Awards competition presents its fifteen 2021 finalists, coming from 7 countries: Italy, Malaysia, Netherlands,<br />

Spain, Taiwan, United Kingdom and the USA. In a very difficult year marked by the pandemic, almost 600 collections from 44 different countries were<br />

submitted to the competition. The International Hairdressing Awards is an independent organization, powered by hairdressers, which has been supported<br />

since its inception by one main sponsor of international relevance which believes in the message and mission of these awards: Revlon Professional. Salon<br />

Look Madrid-Ifema acts as sponsor and <strong>Estetica</strong> <strong>Magazine</strong> as global media partner.<br />

Giunto alla terza edizione, il concorso International Hairdressing Awards presenta i suoi quindici finalisti 2021, provenienti da 7 Paesi: Italia, Malesia, Paesi<br />

Bassi, Spagna, Taiwan, Regno Unito e Stati Uniti. In un anno estremamente difficile, segnato dalla pandemia, sono quasi 600 le collezioni presentate alla<br />

competizione, provenienti da 44 Paesi diversi. Gli International Hairdressing Awards sono un’organizzazione indipendente, alimentata da parrucchieri e<br />

supportata sin dalla sua nascita da un main sponsor di rilevanza internazionale che crede nel messaggio e nella mission di questi premi: Revlon Professional.<br />

Salon Look Madrid-Ifema ricopre inoltre il ruolo di sponsor ed <strong>Estetica</strong> <strong>Magazine</strong> è media partner globale.<br />

Der International Hairdressing Awards-Wettbewerb, der bereits im dritten Jahr stattfindet, präsentiert 2021 fünfzehn Finalisten aus sieben Ländern: Italien,<br />

Malaysia, Niederlande, Spanien, Taiwan, GB und USA. In einem von der Pandemie geprägten, sehr schwierigen Jahr wurden fast 600 Kollektionen aus 44<br />

verschiedenen Ländern eingereicht. Die International Hairdressing Awards sind eine unabhängige Organisation, powered von Friseuren. Seit der Gründung<br />

werden die Awards von einem Hauptsponsor von internationaler Relevanz unterstützt, der an die Message dieser dieser Auszeichnungen glaubt: Revlon<br />

Professional. Salon Look Madrid-Ifema fungiert als weiterer Sponsor und das <strong>Estetica</strong> <strong>Magazine</strong> als globaler Medienpartner.<br />

Pour leur 3ème édition, les International Hairdressing Awards présentent les quinze finalistes 2021, originaires de 7 pays : Italie, Malaisie, Pays-Bas, Espagne,<br />

Taiwan, Royaume-Uni et Etas-Unis. Malgré les nombreuses difficultés survenues durant toute cette année de crise sanitaire, plus de 600 dossiers de<br />

participation ont été enregistrés, en provenance de 44 pays. L’organisation des International Hairdressing Awards est indépendante, gérée par des coiffeurs<br />

et soutenue depuis sa création par des sponsors d’envergure mondiale qui croient dans le message véhiculé. Parmi les sponsors de référence, Revlon<br />

Professional. Salon Look Madrid-Ifema est également sponsor aux côtés d’<strong>Estetica</strong> <strong>Magazine</strong>, partenaire média international.<br />

Ya en su tercer año, los International Hairdressing Awards presentan a sus quince finalistas para la edición 2021, procedentes de 7 países: Italia, Malasia,<br />

Países Bajos, España, Taiwán, Reino Unido y Estados Unidos. En un año muy difícil marcado por la pandemia, casi 600 colecciones de 44 países diferentes se<br />

presentaron al concurso. Los International Hairdressing Awards son una organización independiente, impulsada por peluqueros, que ha sido apoyada desde<br />

sus inicios por un main sponsor de relevancia internacional que cree en el mensaje y misión de estos premios: Revlon Professional. Salon Look Madrid-Ifema<br />

actúa como sponsor y <strong>Estetica</strong> <strong>Magazine</strong> como media partner global.


Best<br />

International<br />

Women’s<br />

Commercial<br />

Collection<br />

FINALIST<br />

ANNE VECK<br />

United Kingdom<br />

Hair: Anne Veck<br />

Photo: Desmond Murray<br />

Make-up: Amelia Roberts<br />

Styling: Jamie Russell


Best<br />

International<br />

Women’s<br />

Commercial<br />

Collection<br />

FINALIST<br />

EMMA SIMMONS<br />

United Kingdom<br />

Hair: Emma Simmons<br />

Photo: Tony Le Britton<br />

Make-up: Paula Maxwell Makeup Advisory<br />

Styling: Bernard Connolly


Best<br />

International<br />

Women’s<br />

Commercial<br />

Collection<br />

FINALIST<br />

NICOLA SMYTH<br />

United Kingdom<br />

Hair: Nicola Smyth<br />

Photo: Richard Miles<br />

Make-up: Naomi Mckeever<br />

Styling: Magdalena Jacobs


Best<br />

International<br />

Men’s<br />

Commercial<br />

Collection<br />

FINALIST<br />

ANDREA GILES & TERRI<br />

KAY @ MARK LEESON<br />

United Kingdom<br />

Hair: Andrea Giles & Terri Kay @ Mark Leeson<br />

Photo: Richard Miles<br />

Make-up: Clare Read<br />

Styling: Bernard Connolly


Best<br />

International<br />

Men’s<br />

Commercial<br />

Collection<br />

FINALIST<br />

GIANLUCA CARUSO<br />

Italy<br />

Hair: Gianluca Caruso<br />

Photo: Pedro Antunes<br />

Make-up: Gabriel Sandino & Paul Gomez<br />

Styling: Chiara Amodio


Best<br />

International<br />

Men’s<br />

Commercial<br />

Collection<br />

FINALIST<br />

SONIA NERI @ PELSYNERA<br />

Spain<br />

Hair: Sonia Neri @ Pelsynera<br />

Photo: David Arnal<br />

Make-up: De Maria<br />

Styling: Pelsynera


Best<br />

International<br />

Avant-Garde<br />

Collection<br />

FINALIST<br />

DICKSUM LOW @<br />

A CUT ABOVE<br />

Malaysia<br />

Hair: Dicksum Low @ A Cut Above<br />

Photo: Aaron Lee<br />

Make-up: Tiffany Liew<br />

Styling: Faevien Yee


Best<br />

International<br />

Avant-Garde<br />

Collection<br />

FINALIST MARK VAN WESTEROP<br />

Netherlands<br />

Hair: Mark van Westerop<br />

Photo: Ivo de Kok<br />

Make-up: Angelique Stapelbroek<br />

Styling: Ed Noijons


Best<br />

International<br />

Avant-Garde<br />

Collection<br />

FINALIST<br />

VISAVIS<br />

Taiwan<br />

Hair: Huang Chih-Chien, Chou Tzu-Jen, Liu Ching-Hao, Huang Yu-Lang @ Visavis<br />

Photo: Dean<br />

Make-up: Tseng Ya-Fan<br />

Styling: Andre


International<br />

Artistic Team<br />

of the Year<br />

FINALIST<br />

BEAUTY UNDERGROUND<br />

United States<br />

Hair: Beauty Underground<br />

Photo: John Rawson<br />

Make-up: Tiaja Pierre, Nicholas Warne and LaMia Edwards<br />

Styling: Mona Lucero


International<br />

Artistic Team<br />

of the Year<br />

FINALIST<br />

MARK LEESON ART TEAM<br />

United Kingdom<br />

Hair: Mark Leeson Art Team<br />

Photo: Richard Miles<br />

Make-up: Clare Read<br />

Styling: Bernard Connolly


International<br />

Artistic Team<br />

of the Year<br />

FINALIST<br />

X-PRESION<br />

Spain<br />

Hair: X-Presion<br />

Photo: Alberto Hidalgo<br />

Make-up: Pablo Robledo<br />

Styling: Carol Gamarra


International<br />

Hairdresser<br />

of the Year<br />

FINALIST<br />

ANTOINETTE BEENDERS<br />

United States<br />

Hair: Antoinette Beenders<br />

Photo: Damian Foxe<br />

Make-up: Marco Antonio<br />

Styling: Elad Bitton


International<br />

Hairdresser<br />

of the Year<br />

FINALIST<br />

ERROL DOUGLAS<br />

United Kingdom<br />

Hair: Errol Douglas MBE for Bellami Professional<br />

Photo: Richard Miles<br />

Make-up: Lan Nguyen-Grealis<br />

Styling: ED:it


International<br />

Hairdresser<br />

of the Year<br />

FINALIST<br />

SALLY BROOKS<br />

United Kingdom<br />

Hair: Sally Brooks<br />

Photo: Jenny Hands<br />

Make-up: Violet Zeng<br />

Styling: Ann Shore


3<br />

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ANTI-HAIR LOSS,<br />

ANTI-DANDRUFF & SEBUM BALANCING<br />

3-STEP TREATMENTS<br />

Do you suffer from scalp problems? Natural Look Purify Range includes targeted<br />

formulations developed to stimulate hair growth, treat and prevent scalp<br />

problems including dandruff, hair loss and oiliness.<br />

Formulated with a potent blend of Tea Tree Oil and Artav Australia’s exclusive<br />

herbal complex of Active Botanical Extracts, the 3 STEP program consist in:<br />

CLEANSING - TREATING - PREVENTING.<br />

Purify restores the natural pH balance of the hair and scalp, reducing premature<br />

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Take Control<br />

with a KMS duo<br />

Discover and check out the newest<br />

innovations from KMS: THERMASHAPE<br />

Straightening Conditioner and the<br />

sumptuous MOISTREPAIR Hydrating Oil.<br />

For more than 40 years,<br />

KMS has made a name<br />

for itself by researching<br />

and developing<br />

professional hair care<br />

products that inspire<br />

stylists while exciting<br />

their creative desire to innovate.<br />

What began in 1976 as a revolution<br />

in the hair care industry is<br />

synonymous today with passion<br />

for individual style creation,<br />

coupled with innovative<br />

technologies and high product<br />

performance. As well as being<br />

influenced by global style and the<br />

looks which are setting the trends<br />

on the catwalks, the brand's<br />

product assortment is also grouped<br />

into 3 categories - START. STYLE.<br />

FINISH. - where each highperforming<br />

product can be<br />

combined with others to create<br />

infinite styles. In answer to the<br />

current desire to ‘Take Control’ -<br />

not only in hair, but in all aspects<br />

THERMASHAPE Straightening<br />

Conditioner gradually straightens hair<br />

when combined with hot tools, deeply<br />

nourishing and smoothing the hair while<br />

protecting it from heat and humidity.<br />

of our lives - KMS introduces a<br />

fantastic duo of products which,<br />

when used in combination with<br />

each other, are designed to give you<br />

the ability to perfect your look,<br />

giving you start, style and finish,<br />

while taking control :<br />

THERMASHAPE<br />

STRAIGHTENING<br />

CONDITIONER<br />

This customisable breakthrough<br />

conditioner gradually straightens<br />

hair when combined with hot tools.<br />

This innovative formula with KMS<br />

TRIfinity technology deeply<br />

nourishes and smoothes the hair<br />

while protecting it from heat and<br />

humidity. Rhodiola and Organic<br />

Water Mint are known for further<br />

increasing resistance to stress and<br />

temperatures, leaving hair<br />

revitalised and refreshed. Apply to<br />

shampooed hair and leave on for<br />

two minutes before rinsing. Blow<br />

dry and finish with a flat iron for<br />

a desired straightening effect.<br />

MOISTREPAIR<br />

HYDRATING OIL<br />

This innovative formula is made<br />

with a select blend of ingredients,<br />

of which 99% come from natural<br />

origin and are vegan. Further, the<br />

formula is free from preservatives,<br />

silicones, and mineral oils.<br />

MOISTREPAIR Hydrating Oil<br />

seals and smooths the hair’s<br />

surface, providing a lightweight<br />

hair feel and protection against<br />

humidity. Infused with ingredients<br />

such as Avocado Oil and Aloe Vera<br />

Extract, it delivers extremely rich


nutrients that supply extra<br />

nourishment and hydration for all<br />

hair types. Whether it’s taming<br />

flyaways, refreshing a second day<br />

style, or providing your care<br />

products with a moisture boost,<br />

this oil is a real multi-tasker. Apply<br />

a small amount into hands, spread<br />

and distribute on towel-dried or<br />

dry hair. MOISTREPAIR<br />

Hydrating Oil even works wonders<br />

on body and beard.<br />

KMS THERMASHAPE Straightening<br />

Conditioner and MOISTREPAIR<br />

Hydrating Oil are available exclusively<br />

at KMS salons nationwide<br />

More information about KMS:<br />

www.kmshair.com<br />

MOISTREPAIR<br />

Hydrating Oil seals<br />

and smooths the hair’s<br />

surface, providing a<br />

lightweight hair feel<br />

and protection against<br />

humidity.<br />

#MYSTYLEMATTERS<br />

products<br />

67


In anticipation of its<br />

centenary in 2021,<br />

the Takara Belmont<br />

Corporation has<br />

revealed its corporate<br />

purpose for the next<br />

100 years, as well as<br />

releasing a new logo<br />

to commemorate its<br />

100 years in business.<br />

Founded in the Japanese<br />

city of Osaka in 1921,<br />

Takara develops,<br />

produces and sells<br />

not only hair salon<br />

equipment and<br />

professional hair<br />

cosmetic products for the<br />

hairdressing industry, but also<br />

dental and medical equipment for<br />

the medical field. The company<br />

has overseas subsidiaries in 12<br />

countries and products sold<br />

overseas include the much-loved<br />

hair salon equipment brand,<br />

Takara Belmont. As it looks ahead<br />

to the next 100 years, the brand is<br />

determined to promote its newly<br />

established corporate purpose,<br />

while striving to help create a<br />

society in which customers in its<br />

target industries as well as people<br />

in the world are filled with joy of<br />

being beautiful. “Looking ahead<br />

towards the next 100 years, we are<br />

delighted to continue to serve the<br />

future of our clientele, industry,<br />

and society as a whole in leading<br />

beautiful and fulfilling lives,”<br />

comments Hidetaka Yoshikawa,<br />

Chairman and CEO.<br />

Takara Belmont:<br />

A CENTURY OF<br />

INNOVATION & EXPANSION<br />

Takara Belmont was founded in<br />

1921 by Hidenobu Yoshikawa,<br />

with the production of barber<br />

chairs. His company was able to<br />

swiftly improve its barber chairs to<br />

meet customer needs, going to<br />

produce world’s first electric barber<br />

chair in 1962. To this day, the<br />

company continues to supply<br />

top-grade, high-quality equipment<br />

for the world’s hairdressing<br />

industry, based on Yoshikawa’s<br />

belief that “great products will be<br />

used anywhere in the world.”<br />

THE BUSINESS OF<br />

HAIRDRESSING<br />

Takara Belmont, which entered<br />

the hairdressing field by producing<br />

barber chairs, has expanded the<br />

scope of its business to<br />

manufacture and sell salon chairs,<br />

shampoo units, hair processors,<br />

aesthetic equipment, and cosmetic<br />

products for hair, skin and nail<br />

care. Moreover, the company<br />

designs hair salons and provides<br />

counselling on the management<br />

of such salons, including technical<br />

instructions for their staffers, thus<br />

supporting the management of<br />

hair salons on various levels.<br />

100th Anniversary<br />

Takara Belmont is renowned for<br />

supplying top-grade, high-quality<br />

equipment for the world’s hairdressing<br />

industry, based on Yoshikawa’s belief<br />

that “great products will be used<br />

anywhere in the world.”


As Takara Belmont<br />

looks ahead to<br />

the next 100 years,<br />

the brand is<br />

determined to<br />

promote its newly<br />

established<br />

corporate purpose,<br />

with the mantra:<br />

“Rise into Beauty,<br />

Walk into Life).”<br />

PROFESSIONAL SALON<br />

COSMETICS<br />

Takara Belmont produces and<br />

markets “LebeL,” a technical brand<br />

of high-quality products that meet<br />

the detailed and diverse needs of<br />

hairdressing professionals. It began<br />

to export “LebeL” products in 1996,<br />

and their sales are expanding in<br />

Russia as well as various countries<br />

in Asia. Its hair and skin care<br />

brand, “ESTESSiMO,” has also<br />

gained popularity among Russian<br />

hairdressing professionals.<br />

DEFINITION OF ITS<br />

CORPORATE PURPOSE<br />

As it commemorates the centenary<br />

of its founding in 2021, Takara<br />

Belmont has defined in its corporate<br />

purpose how the company should<br />

aim to contribute to society over<br />

the next 100 years. It is human<br />

beings’ universal goal to get<br />

pleasure from being beautiful in<br />

their lives. Takara Belmont sees<br />

responding to this universal desire<br />

as its permanent corporate purpose.<br />

Kendrick's of Rochford<br />

THE NEW LOGO<br />

The commemorative logo<br />

symbolizes a close relationship<br />

between people and goods the<br />

company produces and sells by<br />

likening the letter “t” in “100th<br />

anniversary” to a person and “h” to<br />

a chair, which is one of the company’s<br />

products. The “person” in the logo<br />

points further beyond the figure<br />

“100” to show the direction of the<br />

company over the next 100 years.<br />

Official website:<br />

https://www.takarabelmont.co.jp/<br />

global/<br />

heritage<br />

69


The experts at Dancoly<br />

discovered long ago that<br />

essences extracted from<br />

deep-sea seaweeds and<br />

various biological active<br />

ingredients has amazing<br />

repairing effect on the hair.<br />

Their Angel Deep Sea Series<br />

provides a range of beautifully<br />

enriched products specifically<br />

created to answer the needs of<br />

every client. Today, beauty and<br />

fashion companies place great<br />

importance on the "eco-friendy"<br />

concept in the realisation of new<br />

products. Respect for the<br />

environment and love of hair are<br />

the two pillars of the philosophy of<br />

Dancoly Paris. The brand's<br />

products offer alternative care<br />

of the deep!<br />

For intelligent beauty<br />

and a committed<br />

approach the Angel<br />

Deep Sea Series<br />

presents a natural and<br />

ecological solutions.<br />

Angels<br />

solutions focused on healthy, shiny<br />

hair. Pure, natural and ecological<br />

Best seller of the Dancoly Paris<br />

brand, the Angel Deep Sea Series<br />

has quickly found its market in<br />

more than 60 countries and is now<br />

distributed in more than 6,000<br />

salons in London, Paris, New York,<br />

Tokyo, Hong Kong, Sydney,<br />

Toronto , Auckland, Shanghai,<br />

Dubai and many more cities. The<br />

brand has acquired in a very short<br />

time a reputation for quality and<br />

efficiency around the world.<br />

DEEP SEA RANGE:<br />

INTENSE HAIR CARE<br />

Angel Deep Sea Series features<br />

Padina Pavonica extract from the<br />

Mediterranean Sea which<br />

stimulates the growth of collagen<br />

and helps maintain a healthy scalp.<br />

Respect for the<br />

environment and<br />

love of hair are the<br />

two pillars of the<br />

philosophy of<br />

Dancoly Paris.


Padina Pavonica’s is one of the active ingredients<br />

in the range and its proven anti-aging and intense<br />

hydration properties will improve the hair's<br />

strength and elasticity leaving hair healthier,<br />

shinier and more hydrated.<br />

Padina Pavonica’s proven antiaging<br />

and intense hydration<br />

properties will improve the hair's<br />

strength and elasticity leaving hair<br />

healthier, shinier and more<br />

hydrated.<br />

BESPOKE SOLUTIONS<br />

FOR HAIR NEEDS<br />

Each and every client has very<br />

specific hair requirements and the<br />

Angel Deep Sea Series always<br />

provides the perfect combination.<br />

A top favourite is Red Angel Color<br />

Protect Shampoo, which gently<br />

cleanses and hydrates coloured and<br />

chemically treated hair. Enriched<br />

with Wild Sakura and perfectly<br />

combined with the deeply<br />

nourishing Padina Pavonica, this<br />

shampoo prevents colour fading<br />

and dryness after colouring and<br />

perming, extends the hair's colour<br />

vitality and gives hair a lasting<br />

shine. It works in perfect synergy<br />

with Color Protect Conditioner,<br />

which hydrates nourishes and<br />

protects colored and damaged hair,<br />

while Wheat Protein and Argan Oil<br />

also help to strengthen the hair<br />

fibre , leaving hair smooth and soft.<br />

A range that offers alternative<br />

care solutions focused on<br />

healthy, shiny, beautiful hair<br />

For more information about the Angel<br />

Deep Sea Series please<br />

visit www.dancoly.com<br />

products<br />

71


THE WORLD’S<br />

MOST<br />

RENOWNED<br />

AWARDS<br />

IN THE<br />

HAIRDRESSING<br />

INDUSTRY<br />

Association Internationale Presse<br />

Professionnelle Coiffure<br />

5, Rue Boudreau<br />

75009 PARIS (France)<br />

Don’t miss the opportunity... visit now<br />

www.aipp.net<br />

www.aippcoiffure.com


Oribe’s goal is to create a new<br />

kind of hair company designed for<br />

talented hairdressers, geared<br />

towards sophisticated salons and<br />

focused on discerning customers.<br />

Hair Art<br />

by Oribe<br />

HONG KONG (above):<br />

A Salon Experience Day<br />

was held at Leonardo 3 Hair<br />

Corner Salon to highlight<br />

the Gold Lust Repair &<br />

Restore Collection.<br />

TAIWAN (right): HAIRMOSA<br />

School’s ‘New Age’ Collection<br />

used Oribe’s classic techniques;<br />

(far right): The FOUR Hair<br />

Concept Team’s ‘Modern Art’<br />

Collection saw a transformation<br />

from classic fashion into<br />

contemporary art;<br />

(top left): Lee Han Kiwi.<br />

ribe’s development process<br />

was intentional, combining<br />

old-world craftsmanship<br />

and cutting-edge innovation<br />

to develop a treatmentgrade,<br />

best-in-class collection.<br />

TAIWAN INSPIRED<br />

Oribe Taiwan recently held a great<br />

event at the Mandarin Oriental<br />

featuring FOUR Hair Concept and<br />

HAIRMOSA School teams who<br />

reproduced hairstyle as a tribute to<br />

the Oribe classics. Oribe Taiwan also<br />

invited fashion model and influencer,<br />

Lee Han Kiwi, who shared her<br />

favourite Oribe products. Oribe<br />

Taiwan invites prestige and industry<br />

image-leading salons aiming to<br />

demonstrate and establish win-win<br />

salon partnership as well as to develop<br />

Oribe business. We dedicate all our<br />

supports to our salon partners to<br />

grow and pursue future success<br />

together with Oribe Taiwan. Using<br />

elements synonymous with the 80s<br />

and 90s, the FOUR Hair Concept<br />

Team’s ‘Modern Art’ Collection saw<br />

a transformation from classic fashion<br />

into contemporary tailored, structural<br />

art, reminding everyone of the good<br />

times when hair both bold and<br />

beautiful. Deconstructed looks<br />

inspired by legendary supermodels<br />

were at the core of HAIRMOSA<br />

School’s ‘New Age’ Collection used<br />

Oribe’s classic techniques to make<br />

models incarnate different looks on<br />

the stage, leading us time travel<br />

back and paid tribute to the dazzling<br />

and splendid supermodel era.<br />

WHILE IN HONG KONG…<br />

Oribe Hong Kong hosted a Salon<br />

Experience Day to highlight the<br />

Gold Lust Repair & Restore Collection<br />

at Leonardo 3 Hair Corner Salon.<br />

Hong Kong’s 11 top-tier beauty<br />

influencers were in attendance.<br />

The salon was re-merchandized<br />

with Oribe products and featured<br />

the highlight products in a creative<br />

shelving display. It was a pictureperfect<br />

backdrop for the influencers<br />

to capture gorgeous content for their<br />

social channels. Additionally,<br />

Leonardo 3 Hair Corner Salon is<br />

partnering with the influencers to<br />

create content using Gold Lust<br />

Collection, Dry Texturizing Spray<br />

& Maximista Thickening Spray on<br />

their Instagram channels. The 11<br />

influencers achieved a combined<br />

reach of over 1 million followers<br />

through their attendance.<br />

For more information about Oribe<br />

please visit www.oribe.com<br />

inspiration<br />

73


Easy<br />

Jamie Lee (left) used<br />

NUWAVE to create<br />

these three amazing<br />

looks with emphasis<br />

on texture, but with<br />

minimalist waves.<br />

Waves<br />

Professional hair brand<br />

Goldwell launches its<br />

first NUWAVE Salon<br />

Service – the first shapechanging<br />

wave treatment<br />

for effortless waves with<br />

smart process control.<br />

N<br />

UWAVE by Goldwell<br />

is the sensational new<br />

way to create perfect<br />

waves, while its new<br />

Smart Control Bond<br />

System ensures that<br />

when waves reach the<br />

shape, the process stops. Heat is<br />

not needed for this new generation<br />

of technology so it will not cause<br />

hair damaged and is even suitable<br />

for highly damaged and bleached<br />

hair. Added Keratin, Vitamin B5<br />

and amino acids help rebuild and<br />

strengthen the hair and its<br />

bonding, to restore the hair to<br />

healthy condition.<br />

3 WAYS WITH WAVES<br />

Hairstylist to the stars, Jamie Lee,<br />

is famous for creating minimal, yet<br />

glamourous looks which are not<br />

over the top; he is also great at<br />

adding texture and extra definition<br />

to wavy hair. Here are 3 style<br />

proposals from Jamie using<br />

NUWAVE:<br />

Barely-There Wave<br />

(below-left/right): After the<br />

NUWAVE treatment and layering<br />

hair cutting, Jamie applied Kerasilk<br />

Style Forming Shape<br />

Spray evenly on hair which can<br />

smooth the frizz and provide heat<br />

protection. After sectioning the<br />

hair into 2 parts he applied<br />

Stylesign Curls & Waves Soft<br />

Waver, using fingers to coil the<br />

bundles, then blow drying it and<br />

loose the bundles when it becomes<br />

cool. After finger-styling when dry,<br />

Jamie used Stylesign Just Smooth<br />

Diamond Gloss all over the hair to<br />

provide intense shin for a silkysmooth<br />

touch and glossy surface.<br />

Messy Hair Bun (right): The face<br />

shape can be changed or slimmed<br />

down with the right fringe. Jamie<br />

recommends this Messy Hair Bun<br />

to soften the features. Minimal but<br />

elegant, the step to creating this<br />

look are very simple and it can be<br />

easily achieved with no special<br />

skills required. First, apply a small<br />

amount of Stylesign Creative<br />

Texture Mellogoo onto the palms<br />

to smooth the frizz. Use a hair<br />

elastic to tie a ponytail. Then wrap<br />

the elastic around the handful of<br />

hair and use some pins to fix it.<br />

Low Textured Ponytail:<br />

(below-left/left): This is a simple<br />

but stylish hairstyle, which Jamie<br />

has modified a bit to make it<br />

younger-looking and more<br />

fashionable. Rub a small amount of<br />

Kerasilk Style Accentuating Finish<br />

Crème on fingertips and apply it<br />

on the sides and the ends. Comb<br />

the hair from top down using the<br />

fingers. Scrunch the hair to create<br />

texture. Tie the ponytail with a<br />

hair elastic and take a small bundle<br />

from the ponytail, wrap around<br />

the elastic and fix with pins.<br />

creativity<br />

75


Hair concept and creation:<br />

Angelo Seminara for Goldwell<br />

Hair colour: Angelo Seminara and<br />

Takashi Kurokawa using Elumen,<br />

@Pure Pigments and<br />

Goldwell Colour<br />

Photo: Txema Yeste<br />

Make-up: Daniel Kolaric<br />

Styling: Niccolo Torelli<br />

<strong>Estetica</strong> n. 4/<strong>2020</strong><br />

ad index<br />

AIPP 72<br />

www.aipp.net<br />

ARTAV 65<br />

https://naturallook.com.au/<br />

DANCOLY COSMETIQUE<br />

www.dancoly.com / +33 442381250<br />

4/70-71/IBC<br />

FANOLA 74<br />

http://www.fanola.it/en<br />

GOLDWELL<br />

www.goldwell.com / +49 (0) 61513960102<br />

FC-3/22-29/66-67/73/OBC<br />

GOLDWELL HONG KONG 75<br />

www.goldwell.com / +852 2529 1018<br />

OMC 16-17<br />

www.omchairworld.com<br />

TAKARA BELMONT 30-32/68-69<br />

https://www.takarabelmont.co.jp<br />

ESTETICA <strong>ASIA</strong><br />

EDIZIONI ESAV<br />

Via Cavour, 50<br />

10123 Torino (Italy)<br />

Tel.: +39 011 83921111<br />

Fax: +39 011 8125661<br />

info@estetica.it<br />

www.esteticamagazine.net<br />

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EVERY WOMAN DESERVES BEAUTIFUL HAIR<br />

Kerasilk. For hair at its beautiful best. Find out more at goldwell.com #hairlikesilk

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