Estetica Magazine ASIA Edition (4/2020)

ASIA
the HairMagazine
CREATIVITY
Believe in Yourself and
New Wonders Will Emerge!
PRODUCTS
Style, Colour & Finish:
What’s Happening Next?
INNOVATION
Towards the Future with
New Concepts & Ideas

ANGELO SEMINARA
GOLDWELL GLOBAL
BRAND AMBASSADOR

COLOURS SPEAK A NEW
LANGUAGE
Advertorial
ANGELO SEMINARA ON COLOUR CREATIVITY AS THE KEY TO SALON SUCCESS.
Four-times winner of the British
Hairdresser of the Year Award,
Angelo Seminara, is well known
for pushing the boundaries of
creativity. Recently signing on
with GOLDWELL as a Global
Brand Ambassador, Angelo has
also opened a new salon in the
exclusive Knightsbridge area of
London. Now more than ever, he
focuses on colour, which he sees
as the key to unlocking not only
creativity, but also salon success.
In an exclusive interview he tells
us all about his new “GLANCE”
collection and his dedication to
hair colour excellence.
What was your motivation to join
the Goldwell brand?
Angelo Seminara: I’ve always been
very, very passionate about hair
colour and I’m constantly trying to
get amazing new results. And after a
long time researching different colour
brands with my colour technician
Takashi, I found that Goldwell is
second to none when it comes to
hair coloration. So I decided to join
the brand. I’m looking forward to
an exciting future collaborating with
Goldwell and to developing lots of
exciting things that will advance the
future of colour and styling.
What is the inspiration for your
new collection GLANCE? What
role did colour play?
The inspiration for the GLANCE
collection is all about making an
appearance. I wanted to create the
impression of something emerging
from the darkness, or appearing, for
the very first time – in this case, the
models and their incredible hair colour.
My aim was for the models to portray
classic, beautiful looks – looks where
the focal point is the hair colour.
I wanted to show a new vision of how
colour can convey beauty through a
new type of design language.
It was my second time working with
Elumen and I wanted to create a
tasteful but interesting colour placement
– one never seen before.
I couldn’t have done this collection
without Elumen and Topchic, without
their versatility and performance.
Elumen has incredible, vibrant shine
and a presence that helped me to
create those beautiful looks.
Why would you recommend
Goldwell hair colour to a salon?
I recommend Goldwell hair colour to
salons not only for the performance,
but also for the variety of products
and solutions it offers for any colour
service. The performance and impeccable
results you can get on the
salon floor with Topchic, Colorance
and Elumen are perfect and super
professional because the products
do exactly what they promise. The intensity
of the colours is amazing
and delivers incredible shine. With
Goldwell colour, you go straight to
the result you want where the hair
is left beautifully shiny with a soft
conditioned feel.
To see Angelo’s GLANCE Collection,
as well as more about Goldwell hair
colour, please visit the Goldwell
Education Plus YouTube Channel.
www.youtube.com/GoldwellEducationPlus

Estetica n. 4/2020
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
INTERNATIONAL
EDITORIAL DIRECTOR
Sergi Bancells
sergi@esteticamagazine.com
ESTETICANETWORK
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
FEATURES EDITOR
Gary Kelly
estetica.uk@lineone.net
EDITORIAL STAFF
Sara El Basyony
adtraffic@estetica.it
Serena Monachesi
s.monachesi@estetica.it
SALES & PR ASIA-PACIFIC
Luisa Barberis
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ESPAÑA
Sergi Bancells, Elisabet Parra,
Bel M. Dolla, Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Stéphanie Argentin, Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi
Glorianna Vaschetto
MÉXICO-LATINOAMÉRICA
Sergi Bancells, Héctor Ramírez,
Ernesto Álvarez,
Karla Cuéllar, Fernando Farfán
USA
Sergi Bancells, Marie Scarano
DIGITAL
Matteo Franceschini Beghini,
Erica Balduini, Ludovica Cavalli,
Erika Marchese, Wilma Sommariva,
Valentina Stella
Looks Lisa of Blackpink 6
Design Style Within 8
Timeline Our Hair History 10
Events Imagine: AHS Online 12
Events Stellar Experience 14
Vision Colour Connection 18
international trends
IHA: The Finalists 2021 33
Embrace how creativity
both on-stage and insalon
has always been the
driving force behind our
industry’s success.
Colour choices
which reflect your
mood - from
party pink and
crazy shades
to the most
sumptuous
chocolate and
raven black.

Lisa of Blackpink
Meet Thai Rapper, Lalisa Manoban, aka Lisa from the
S. Korean girl band Blackpink. Commenting on her style is
Ken Hong from the Goldwell Singapore Artistic Team. Gary Kelly
Getty Images
Known to millions simply by the mononym Lisa, this 23-year-old singer, rapper, model and style icon achieved her lifelong
goal of having her musical talent recognised when, in 2010 aged just 13 she was the only one of 4,000 applicants to be
signed up by the YG Entertainment label in Thailand. After going on to take on a number of very successful modelling
assignments during her teens, Lisa debuted as one of four members of South Korean girl group, Blackpink, in 2016. Two
years later she launched her own YouTube channel dedicated mostly to matters relating lifestyle and travel, which currently
has an incredible 4.26 million subscribers and where her performance videos regularly achieve tens of millions of views.
6 looks

Getty Images
KEN HONG is Salon Director of Evolve Salon in Singapore and a member of the Goldwell Singapore Artistic
Team: “Out of all the images shown, I think short hair suits Lisa best," says Ken. "A short blunt bob with a fringe
frames her face really well. Even though this is a look that has been around for a while, it’s a classic style which
looks really chic and modern on her, complementing her features really well. Lisa is always ahead of the game
when it comes to fashion. She is unarguably a major trendsetter of this generation and is really daring with her
hair colour. I prefer blonde on her because it complements her complexion and eye colour, although her blonde
hairstyles also often incorporate darker strands and highlights which create a flattering contrast. All in all, I
would say that Lisa’s hair is the main focus for her overall look. She looks good with or without heavy make-up
and as for her clothes, she is always able to exude confidence and look sexy, whatever she chooses to wear.”
“Lisa brings youthful energy
to the clothes she wears”
Instagram: @lalalisa_officials
In 2019, Lisa became the
most followed Korean pop
idol on Instagram, with
17.4 million followers at
the time. Her current tally
stands at an amazing
74.3k followers.

Organic Professional Hairdressing offers only
the very best in hair grooming and beauty
services for its clients - always in the most
conducive and comfortable environment.
Style within
Kuala Lumpar: Organic Professional Hairdressing
opens its 3rd salon in the Tropicana Gardens Mall. Gary Kelly
Covering 3,000 sq. ft. and facing the Tropicana Golf Course, this beautiful new venture by Organic
Professional Hairdressing accommodates twelve styling stations and two private rooms, all located so
to have a wide-angle scenic view of the eye-soothing greeneries of the outdoor panaroma. Organic
Professional Hairdressing is renowned not only for cut, colour and styling by its highly experienced
and expert staff, but also for a line-up of Sublimic hair and scalp in-salon treatments. “Among Sublimic
bestsellers, their hero product Wonder Shield really gets a lot of compliments from our clients,” explains
8 design

Salon Director, Keaton. “They love the idea that Wonder Shield is the ‘sunblock’ for the hair and it smells so great.”
In fact, the whole interior of the salon exerts the calmness of Shiseido Professional’s Sublimic Spa concept, featuring
a white theme complemented by soothing lighting. As Shiseido Professional aims to offer a holistic beauty experience
that connects both inner and outer beauty through its beauty regimes, the brand’s hair care range Sublimic’s tag-line
boosts the notion of ‘Hair Beauty from Within’ - so important for the salon group’s discerning clientele: “An increasing
number of urban Malaysian men and women are becoming more aware that looking good is as important to feeling
good and to do this in style and comfort is what the modern-day consumer is looking for,” concludes Keaton.

Our Hair
History
Founded and directed by Raffel Pages in Barcelona,
the Museum of the History of Hairdressing houses the
most important collection of its kind in the world.
The Hairdressing History Museum’s
activities have continued, even through
a year as terrible as 2020. Despite the
restrictions needed due to enhanced
safety and hygiene measures, new and
valuable pieces related to the history
of the profession have been acquired.
10 timeline

The collection also includes
a unique library with more
than 2,000 works from the
16th century to the present.
This significant treasure-trove of incalculable importance is made up of 11,000
pieces – 800 of which are exhibited in the Museum of the History of Hairdressing
in Barcelona. Hairdresser and businessman, Raffel Pages, has the most important
and distinguished collection of objects related to the history of our profession
anywhere in the world. It’s a collection that also includes a unique library where
more than 2,000 works from the 16th century to the present. From centuries-old
combs to Roman and ancient Chinese mirrors, razors from Pope Pius X and scissors
from 17th Century and works of art by Goya, Picasso and Cocteau, it also includes
the very first hair appliances and dryers. Also included are the first professional dyes
and hair industry magazines, as well as locks by Salvador Dalí, Napoleon Bonaparte
and the Beatles. All this and more has also recently attracted the attention of the
prestigious Musée des Arts Décoratifs in Paris, whose anthological exhibition is to
include a selection of pieces from the Raffel Pages Museum. “This will be a temporary
exhibition about hairstyles and belongings typical of our trade prior to the 20th
century and will be held in the Spring of 2023 in the heart of Paris,” explains Raffel.
Museum of the History
of Hair is now putting
together its most
ambitious exhibition to
date, at the Musée des
Arts Décoratifs in Paris,
which will take place
at the spring of 2023.

Imagine:
THIS YEAR’S TEAMS
Anne Veck, Beauty Underground, Sanrizz,
Klaus Peter Ochs, Kohsuke Visual Network,
Carlo Bay, Saco, Ken Zhou, Mikel Luzea,
TIGI, Robert Cromeans, Sebastian, Stevo
Pavlovic, Gogen, Rudy Mostarda, Dmitry
Vinokurov and Mr. Rizzo.
AHS Online
Thousands experienced the first-ever virtual Alternative Hair
Show on Sunday 11th October, resulting in a huge success
for the organisers and its chosen blood cancer charities.
This incredible online event has reached literally hundreds of thousands of people worldwide, with
donations pouring in for the organisers’ chosen charities, Fighting Leukaemia, Blood Cancer UK and
World Child Cancer. After months in planning and a last-minute hitch when long-term producer,
John Walford, had to go into self-isolation, the 38th Alternative Hair Show went live, watched by an
ever-increasing Global audience and presented by Alternative Hair Founder, Tony Rizzo, Alternative
Hair Global President, Anthony Mascolo and Alternative Hair PR, Linda Evans. International Artistic
Teams, most of whom had previously appeared at the live shows in London, created presentations
in their own countries with their personal interpretation of the theme: IMAGINE. From fields and
studios, to salons and historical buildings including the magnificent Duomo in Florence, the backdrops
themselves were inspiring and the work showed an incredible attention to detail and the vision to
create something amazing within the close confines of today’s world.
INTERNATIONAL VISIONARY AWARDS
The International Visionary Award finals have become an increasingly important part of the event
and this year the finalists each created their look and filmed their model as part of their entry. Judged
by an international panel of top hairdressers the winners were announced live over Zoom. It was
great to see the response on the faces of this year’s winners:
Cut & Colour – Xavier Arcarons, Spain
Men’s – Carles Sanchez Congost, Spain.
Avant Garde – Eugene Low Wai Ket, Malaysia.
12 events

Leading on from the Awards was the exciting announcement of the NEW VISIONARIES a new show
element to be launched in 2021. To illustrate the concept Rudi Rizzo, Tony’s youngest son, showed a
short presentation for Mr Rizzo.
CHARITY FUND-RAISING
Of course, Alternative Hair is about creativity, inspiration and entertainment but at its heart is
fund-raising for Fighting Leukaemia, Blood Cancer UK and World Child Cancer. The audience was
reminded throughout the Show that even the smallest donation can change lives with films and
appeals emphasising the ultimate goal of Alternative Hair – to find a cure to guarantee every person
suffering from blood cancer survives.
www.alternativehair.org
From fields and studios, to salons
and historical buildings including the
magnificent Duomo in Florence, the
backdrops themselves were inspiring.

Stellar experience
The first-ever Kao Salon Virtual Experience saw more than
20,000 hair industry professionals from around the world
come together to experience 48 hours of pure creativity.
“When we decided in April to cancel the live event, we made the commitment
to our Kao Salon Family that we believe that #creativityneverstops and for that
reason, we decided to transform our event into a virtual event,” says John Moroney,
VP of Creative & Communication.

Hosted by Kao Salon Division from October 18th - 19th, this was the virtual event that laid down
the foundations for the future of global creative events of this kind in our industry. The fact that
it was a virtual event did not in any way diminish the excitement and inspirational importance of
witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture
Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental
updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria),
M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We re-imagined
the event in a digital space in order to still provide with the same quality of visual artistic experience
that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show
and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney.
“In a year where it
would have been
easy to simply forego
the event, we felt
compelled to make
the considerable
investment in
creativity by bringing
the quality of the
live event to stylists
virtually,” said Cory
Couts, Global
President, Kao Salon
Division.
events
15

Gianni
Fodera
OMC WORLD PRESIDENT
Gianni Fodera’s Hairstylist career, inspired by his
dad, Salvatore Fodera, soared early on. His talent
was immediately evident when he won national
and International championships, culminating his career by
winning the titles of European Champion and ultimately in
2002 winning the World Championship title “OMC Team
World Cup “ in Las Vegas representing the USA Gents
hairstyling team.
Currently, Gianni is the President of the (ACA) National
Cosmetologist Association. As an OMC affiliated member, he
is a USA General Delegate representative in the OMC. Gianni
is co-owner of the prestigious Salon Fodera at the acclaimed
5-star St. Regis Hotel on 5th Avenue in New York City. At
the present Gianni is one of the most sought hairstylists in the
Hairstyling profession community.
A man can
accomplish
anything when
he realizes
he is part of
something
bigger.
Gianni’s dynamic personality and bold business acumen
positions him as a leader on the national and global level.
His clients include some of the most reputable businessmen
and women in the world. Many prominent celebrities and
dignitaries are also part of his clientele.
Gianni and his brother Vincent have worked diligently
alongside their father, Salvatore Fodera, since 1998 to manage
and grow OMC and OMC HAIRWORLD the distinguished
Global organization that it is today.
Gianni is a dedicated husband to Michele and proud father of
two young boys Gio and Cristian.
www.omchairworld.com

Salvatore
Fodera
CHAIRMAN & CEO
OMC & OMC HAIRWORLD
His innate
dedication to
excellence is what
has passionately
driven him
forward when
others would
have given up.
An extremely successful and prominent entrepreneur,
founder of multiple brands including OMC & OMC
HAIRWORLD, OMC Prestige Club and the GVS3
management company, Salvatore Fodera is seen by many as
the heart-beat of the world hair & beauty industry.
As an inspired leader and an unrivalled authority in the industry
and across the highly important competition field, he delivers
consistent, innovative and exceptional results. His passion for
his work is indisputable. His innate dedication to excellence is
what has passionately driven him forward when others would
have given up.
Distinguished in his role as OMC World President since 1998,
he has already established a legacy in the world of hair &
beauty by bringing out the very best in those around him, and
in the national organisations that reported to him, with ground
breaking results. His sharp intuitive thinking, persistence and
core values have led him to open highways to success for the
industry worldwide
Salvatore Fodera’s has stepping down from the President
position to prepare the future of OMC with his two dynamic
sons Gianni as the newly elected OMC World President and
Vincent as the OMC & OMC HAIRWORLD marketing
Director. Salvatore will continue to assist his sons in his role as
CHAIRMAN & CEO - OMC & OMC HAIRWORLD proud
founder.
www.omchairworld.com

Make a statement; make a
splash. Express your
personality and love your hair
colour. It can always be your
greatest asset!
Copyright @ ShaanHonq
Photos: Dennis Fei
Hair: Jun Tsai
Make-up: Shin Tsai
Colour
Connection

“Colour isn’t always
a way to enhance:
sometimes, it really is
the main feature!”
vision
19

20 vision
“What every girl
desires: outstanding
colour and lengths
to die for!”

Two stunning colour contrasts to add that
essential point-of-difference to longer hair:
Brave Pink and Sunflower Yellow!
(left) Hair: Kevin Neo // Model: Natalie
(right) Hair: Ken Chong // Model: Yi Jing
Photos: Yap Kahtheng
Make-up: Joevennee Chong
Courtesy of Shiseido Singapore

For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.

Advertorial
show
the world
your vision
// imagine: Let your imagination run wild. Envision your collection.
What will you show the world? How will the colors, shapes and textures look?
Once you have your vision, assemble your mood board to bring it to life.
Review. Refine. Reimagine. Repeat until you’re satisfied.
// create: Find your muse. Assemble your team. It’s time for you to bring
your vision to life. Be clear. Be focused. Push yourself and make it big. Make it
great. Make it stand out.
// inspire: Now it’s time for you to put your creation out there. Enter the
Global Creative Awards and share your vision with the world. Impress our
judges with your collection. Inspire the entire world.

technical categories
The ultimate in technical competition.
Creativity starts with a photo shoot and ends with
a live technical competition. For years, the Color
Zoom Challenge has inspired thousands of stylists
to compete – and now it continues in an exciting
new way.
Compete first at the national level in
your country. Gold winners move on to
the international live competition.
// new talent colorist of the year
Show the world that age is not a prerequisite for
creative excellence. Show your talent and technical
ability in this category designed for stylists with
less than five years of experience.
// creative colorist of the year
The ultimate color competition. Create your vision
with a stunning photograph and then recreate it
in the international live competition. Open to all
stylists with the passion and drive to compete in
the world of color.
// creative haircutter of the year
NEW – Show the world your work is a cut above
with this precision cutting competition. Open to all
passionate haircutters. Show us your image and
then compete live at the international level.
editorial categories
NEW — These are the categories
you’ve been waiting for!
Four exciting new categories of photo-only global
competition that celebrate the ultimate in editorial
creativity. The more creative, the better!
Compete globally in this photo-only
international competition.
// men‘s hairstylist of the year
Show your mastery and expertise in men’s styling,
barbering and grooming by creating a collection of
cutting-edge men’s looks.
// salon team of the year
Channel the creativity of your entire salon team.
Create a collection that represents your shared
vision and show the power of your team.
// avant garde stylist of the year
Pure unbridled creativity. Push the boundaries
of conventional hairstyling and dare to inspire with
your collection of visionary work.
// editorial colorist of the year
Express your vision in color. Create an editorial
color collection that showcases color creativity,
precision and vision.
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.

Advertorial
so many
ways to
shine
Reward and recognition for your efforts
As the gold winner of your category, you deserve the
recognition and reward for all of your creative efforts.
In addition to your trophy, you deserve to have the
world see your work!
In the technical categories,
the gold winners will receive:
1. International Gold Trophy
2. Worldwide press and editorial coverage
with ESTETICA Magazine
3. Participation in a future global photo shoot
In the editorial categories,
the gold winners will receive:
1. International Gold Trophy
2. Worldwide press and editorial
coverage with ESTETICA Magazine
3. Cash prize of €2,500

entry guidelines
and rules
color guidelines
1. Color creations must be created with Goldwell products
only, e.g. Topchic, Colorance, Nectaya, @Pure Pigments
and/or Elumen/Elumen Play. In all categories, hair can be
lightened and bleached with Goldwell products, e.g.
Topchic HiBlondes Control, SilkLift and Oxycur Platin.
KMS Stylecolor may also be used.
2. The haircut, hairstyle and color must be in focus and easy
to identify on the photo.
styling guidelines
1. Styling creations must be created with Goldwell,
Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in focus and
easy to identify on the photo.
3. Extensions, hairpieces or wigs are not allowed
with the exception of the Avant Garde category.
retouching guidelines
1. Your photographic entry is what will be judged most critically.
If you decide to retouch your photo, please consider
the following: retouching minor skin or hair imperfections
is certainly standard practice and allowed. Extreme retouching
work to skin or hair will be taken into account by the
judges and reflected in your score.
2. Keep in mind that your live result must look the same as
your entry photo.
3. Excessively retouched images are very difficult to recreate
in a live setting. You will be scored accordingly.
4. No retouching permitted on the model in the “before”
image.
5. At the international live competition you will have to color,
cut and style a model to recreate the look on your entry
photograph.
// new talent colorist of the year
who can enter?
Qualified* junior stylists with less than 5 years of
experience (excluding the apprenticeship) by the
date of submission, working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasik, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 1 model: 1 beauty image + 1 before image
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
One final image (no larger than 10 MB).
One unedited, unretouched “before“ image
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. All entries must be submitted via
www.globalcreativeawards.com, national entries
will be transferred to local organization for judging.
2. Submit a completed, legible and signed entry form
and description of your color formulae, placement and
color products used.
3. National gold winners will advance to the international
competition.

Advertorial
technical
categories
// creative colorist of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 1 model: 1 beauty image + 1 before image
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 X 297 mm)
with a resolution of 300 dpi.
One final image (no larger than 10 MB).
One unedited, unretouched “before“ image
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. All entries must be submitted via
www.globalcreativeawards.com, national entries
will be transferred to local organization for judging.
2. Submit a completed, legible and signed entry
form and description of your color formulae,
placement and color products used.
3. National gold winners will advance to the
international competition.
// creative haircutter of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasik, KMS and Oribe products only.
2. The haircut must be in focus and easy to identify on
the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 1 model: 1 beauty image + 1 before image
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 X 297 mm)
with a resolution of 300 dpi.
One final image (no larger than 10 MB).
One unedited, unretouched “before“ image
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. All entries must be submitted via
www.globalcreativeawards.com, national entries
will be transferred to local organization for judging.
2. Submit a completed, legible and signed entry form
and description of your cut and styling products used.
3. National gold winners will advance
to the international competition.
* Must have completed an apprenticeship or fulfilled local
licensing or accreditation which certifies you as a fully
qualified professional hairdresser.
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.

Advertorial
// men’s stylist of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Color or black-and-white images are allowed.
All images must be in JPEG (.jpg) format.
No Polaroids. Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
// salon team of the year
who can enter?
Any Goldwell, KMS, Oribe salon** may enter.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
** Actively purchasing Goldwell, KMS, Oribe products
for professional usage and retail sales.
For more information visit www.globalcreativeawards.com
or contact your Goldwell, KMS or Oribe consultant.

editorial
categories
// avant garde stylist of the year
who can enter?
Qualified* stylists who are active Goldwell, KMS,
Oribe customers or working in a Goldwell, KMS or
Oribe affiliated salon.
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. Extensions, hairpieces, wigs and other
hair-like products are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Color or black-and-white images are allowed.
All images must be in JPEG (.jpg) format.
No Polaroids. Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
// editorial colorist of the year
who can enter?
Any stylist working in a Goldwell, KMS or Oribe
affiliated salon.*
stylist guidelines
1. Color and styling creations must be created with
Goldwell, Kerasilk, KMS and Oribe products only.
2. The haircut, hairstyle and color must be in
focus and easy to identify on the photo.
3. No extensions, hairpieces or wigs are allowed.
model requirements
1. Models (male or female) must be 18 years or older.
2. Signed model release form.
image requirements
1. 3 models: 3 beauty images + 3 before images
Only color images are allowed.
All images must be in JPEG (.jpg) format.
No B&W. No Polaroids.
Only the digital format will be accepted.
Images must be A4 size (A4 = 210 x 297 mm)
with a resolution of 300 dpi.
Three final images (no larger than 10 MB).
Three unedited, unretouched before images
(no larger than 10 MB).
Excessive retouching of the hair’s shape,
texture or color is not allowed.
how to enter
1. Entries are submitted directly to Kao Salon Division
Global HQ via globalcreativeawards.com
2. Submit a completed, legible and signed entry form.
3. Six (6) global finalists will be announced.
* Must have completed an apprenticeship or fulfilled local
licensing or accreditation which certifies you as a fully
qualified professional hairdresser.

MODA
INT’L
THE FINALISTS 2021
Now in its third year, the International Hairdressing Awards competition presents its fifteen 2021 finalists, coming from 7 countries: Italy, Malaysia, Netherlands,
Spain, Taiwan, United Kingdom and the USA. In a very difficult year marked by the pandemic, almost 600 collections from 44 different countries were
submitted to the competition. The International Hairdressing Awards is an independent organization, powered by hairdressers, which has been supported
since its inception by one main sponsor of international relevance which believes in the message and mission of these awards: Revlon Professional. Salon
Look Madrid-Ifema acts as sponsor and Estetica Magazine as global media partner.
Giunto alla terza edizione, il concorso International Hairdressing Awards presenta i suoi quindici finalisti 2021, provenienti da 7 Paesi: Italia, Malesia, Paesi
Bassi, Spagna, Taiwan, Regno Unito e Stati Uniti. In un anno estremamente difficile, segnato dalla pandemia, sono quasi 600 le collezioni presentate alla
competizione, provenienti da 44 Paesi diversi. Gli International Hairdressing Awards sono un’organizzazione indipendente, alimentata da parrucchieri e
supportata sin dalla sua nascita da un main sponsor di rilevanza internazionale che crede nel messaggio e nella mission di questi premi: Revlon Professional.
Salon Look Madrid-Ifema ricopre inoltre il ruolo di sponsor ed Estetica Magazine è media partner globale.
Der International Hairdressing Awards-Wettbewerb, der bereits im dritten Jahr stattfindet, präsentiert 2021 fünfzehn Finalisten aus sieben Ländern: Italien,
Malaysia, Niederlande, Spanien, Taiwan, GB und USA. In einem von der Pandemie geprägten, sehr schwierigen Jahr wurden fast 600 Kollektionen aus 44
verschiedenen Ländern eingereicht. Die International Hairdressing Awards sind eine unabhängige Organisation, powered von Friseuren. Seit der Gründung
werden die Awards von einem Hauptsponsor von internationaler Relevanz unterstützt, der an die Message dieser dieser Auszeichnungen glaubt: Revlon
Professional. Salon Look Madrid-Ifema fungiert als weiterer Sponsor und das Estetica Magazine als globaler Medienpartner.
Pour leur 3ème édition, les International Hairdressing Awards présentent les quinze finalistes 2021, originaires de 7 pays : Italie, Malaisie, Pays-Bas, Espagne,
Taiwan, Royaume-Uni et Etas-Unis. Malgré les nombreuses difficultés survenues durant toute cette année de crise sanitaire, plus de 600 dossiers de
participation ont été enregistrés, en provenance de 44 pays. L’organisation des International Hairdressing Awards est indépendante, gérée par des coiffeurs
et soutenue depuis sa création par des sponsors d’envergure mondiale qui croient dans le message véhiculé. Parmi les sponsors de référence, Revlon
Professional. Salon Look Madrid-Ifema est également sponsor aux côtés d’Estetica Magazine, partenaire média international.
Ya en su tercer año, los International Hairdressing Awards presentan a sus quince finalistas para la edición 2021, procedentes de 7 países: Italia, Malasia,
Países Bajos, España, Taiwán, Reino Unido y Estados Unidos. En un año muy difícil marcado por la pandemia, casi 600 colecciones de 44 países diferentes se
presentaron al concurso. Los International Hairdressing Awards son una organización independiente, impulsada por peluqueros, que ha sido apoyada desde
sus inicios por un main sponsor de relevancia internacional que cree en el mensaje y misión de estos premios: Revlon Professional. Salon Look Madrid-Ifema
actúa como sponsor y Estetica Magazine como media partner global.

Best
International
Women’s
Commercial
Collection
FINALIST
ANNE VECK
United Kingdom
Hair: Anne Veck
Photo: Desmond Murray
Make-up: Amelia Roberts
Styling: Jamie Russell

Best
International
Women’s
Commercial
Collection
FINALIST
EMMA SIMMONS
United Kingdom
Hair: Emma Simmons
Photo: Tony Le Britton
Make-up: Paula Maxwell Makeup Advisory
Styling: Bernard Connolly

Best
International
Women’s
Commercial
Collection
FINALIST
NICOLA SMYTH
United Kingdom
Hair: Nicola Smyth
Photo: Richard Miles
Make-up: Naomi Mckeever
Styling: Magdalena Jacobs

Best
International
Men’s
Commercial
Collection
FINALIST
ANDREA GILES & TERRI
KAY @ MARK LEESON
United Kingdom
Hair: Andrea Giles & Terri Kay @ Mark Leeson
Photo: Richard Miles
Make-up: Clare Read
Styling: Bernard Connolly

Best
International
Men’s
Commercial
Collection
FINALIST
GIANLUCA CARUSO
Italy
Hair: Gianluca Caruso
Photo: Pedro Antunes
Make-up: Gabriel Sandino & Paul Gomez
Styling: Chiara Amodio

Best
International
Men’s
Commercial
Collection
FINALIST
SONIA NERI @ PELSYNERA
Spain
Hair: Sonia Neri @ Pelsynera
Photo: David Arnal
Make-up: De Maria
Styling: Pelsynera

Best
International
Avant-Garde
Collection
FINALIST
DICKSUM LOW @
A CUT ABOVE
Malaysia
Hair: Dicksum Low @ A Cut Above
Photo: Aaron Lee
Make-up: Tiffany Liew
Styling: Faevien Yee

Best
International
Avant-Garde
Collection
FINALIST MARK VAN WESTEROP
Netherlands
Hair: Mark van Westerop
Photo: Ivo de Kok
Make-up: Angelique Stapelbroek
Styling: Ed Noijons

Best
International
Avant-Garde
Collection
FINALIST
VISAVIS
Taiwan
Hair: Huang Chih-Chien, Chou Tzu-Jen, Liu Ching-Hao, Huang Yu-Lang @ Visavis
Photo: Dean
Make-up: Tseng Ya-Fan
Styling: Andre

International
Artistic Team
of the Year
FINALIST
BEAUTY UNDERGROUND
United States
Hair: Beauty Underground
Photo: John Rawson
Make-up: Tiaja Pierre, Nicholas Warne and LaMia Edwards
Styling: Mona Lucero

International
Artistic Team
of the Year
FINALIST
MARK LEESON ART TEAM
United Kingdom
Hair: Mark Leeson Art Team
Photo: Richard Miles
Make-up: Clare Read
Styling: Bernard Connolly

International
Artistic Team
of the Year
FINALIST
X-PRESION
Spain
Hair: X-Presion
Photo: Alberto Hidalgo
Make-up: Pablo Robledo
Styling: Carol Gamarra

International
Hairdresser
of the Year
FINALIST
ANTOINETTE BEENDERS
United States
Hair: Antoinette Beenders
Photo: Damian Foxe
Make-up: Marco Antonio
Styling: Elad Bitton

International
Hairdresser
of the Year
FINALIST
ERROL DOUGLAS
United Kingdom
Hair: Errol Douglas MBE for Bellami Professional
Photo: Richard Miles
Make-up: Lan Nguyen-Grealis
Styling: ED:it

International
Hairdresser
of the Year
FINALIST
SALLY BROOKS
United Kingdom
Hair: Sally Brooks
Photo: Jenny Hands
Make-up: Violet Zeng
Styling: Ann Shore

3
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Take Control
with a KMS duo
Discover and check out the newest
innovations from KMS: THERMASHAPE
Straightening Conditioner and the
sumptuous MOISTREPAIR Hydrating Oil.
For more than 40 years,
KMS has made a name
for itself by researching
and developing
professional hair care
products that inspire
stylists while exciting
their creative desire to innovate.
What began in 1976 as a revolution
in the hair care industry is
synonymous today with passion
for individual style creation,
coupled with innovative
technologies and high product
performance. As well as being
influenced by global style and the
looks which are setting the trends
on the catwalks, the brand's
product assortment is also grouped
into 3 categories - START. STYLE.
FINISH. - where each highperforming
product can be
combined with others to create
infinite styles. In answer to the
current desire to ‘Take Control’ -
not only in hair, but in all aspects
THERMASHAPE Straightening
Conditioner gradually straightens hair
when combined with hot tools, deeply
nourishing and smoothing the hair while
protecting it from heat and humidity.
of our lives - KMS introduces a
fantastic duo of products which,
when used in combination with
each other, are designed to give you
the ability to perfect your look,
giving you start, style and finish,
while taking control :
THERMASHAPE
STRAIGHTENING
CONDITIONER
This customisable breakthrough
conditioner gradually straightens
hair when combined with hot tools.
This innovative formula with KMS
TRIfinity technology deeply
nourishes and smoothes the hair
while protecting it from heat and
humidity. Rhodiola and Organic
Water Mint are known for further
increasing resistance to stress and
temperatures, leaving hair
revitalised and refreshed. Apply to
shampooed hair and leave on for
two minutes before rinsing. Blow
dry and finish with a flat iron for
a desired straightening effect.
MOISTREPAIR
HYDRATING OIL
This innovative formula is made
with a select blend of ingredients,
of which 99% come from natural
origin and are vegan. Further, the
formula is free from preservatives,
silicones, and mineral oils.
MOISTREPAIR Hydrating Oil
seals and smooths the hair’s
surface, providing a lightweight
hair feel and protection against
humidity. Infused with ingredients
such as Avocado Oil and Aloe Vera
Extract, it delivers extremely rich

nutrients that supply extra
nourishment and hydration for all
hair types. Whether it’s taming
flyaways, refreshing a second day
style, or providing your care
products with a moisture boost,
this oil is a real multi-tasker. Apply
a small amount into hands, spread
and distribute on towel-dried or
dry hair. MOISTREPAIR
Hydrating Oil even works wonders
on body and beard.
KMS THERMASHAPE Straightening
Conditioner and MOISTREPAIR
Hydrating Oil are available exclusively
at KMS salons nationwide
More information about KMS:
www.kmshair.com
MOISTREPAIR
Hydrating Oil seals
and smooths the hair’s
surface, providing a
lightweight hair feel
and protection against
humidity.
#MYSTYLEMATTERS
products
67

In anticipation of its
centenary in 2021,
the Takara Belmont
Corporation has
revealed its corporate
purpose for the next
100 years, as well as
releasing a new logo
to commemorate its
100 years in business.
Founded in the Japanese
city of Osaka in 1921,
Takara develops,
produces and sells
not only hair salon
equipment and
professional hair
cosmetic products for the
hairdressing industry, but also
dental and medical equipment for
the medical field. The company
has overseas subsidiaries in 12
countries and products sold
overseas include the much-loved
hair salon equipment brand,
Takara Belmont. As it looks ahead
to the next 100 years, the brand is
determined to promote its newly
established corporate purpose,
while striving to help create a
society in which customers in its
target industries as well as people
in the world are filled with joy of
being beautiful. “Looking ahead
towards the next 100 years, we are
delighted to continue to serve the
future of our clientele, industry,
and society as a whole in leading
beautiful and fulfilling lives,”
comments Hidetaka Yoshikawa,
Chairman and CEO.
Takara Belmont:
A CENTURY OF
INNOVATION & EXPANSION
Takara Belmont was founded in
1921 by Hidenobu Yoshikawa,
with the production of barber
chairs. His company was able to
swiftly improve its barber chairs to
meet customer needs, going to
produce world’s first electric barber
chair in 1962. To this day, the
company continues to supply
top-grade, high-quality equipment
for the world’s hairdressing
industry, based on Yoshikawa’s
belief that “great products will be
used anywhere in the world.”
THE BUSINESS OF
HAIRDRESSING
Takara Belmont, which entered
the hairdressing field by producing
barber chairs, has expanded the
scope of its business to
manufacture and sell salon chairs,
shampoo units, hair processors,
aesthetic equipment, and cosmetic
products for hair, skin and nail
care. Moreover, the company
designs hair salons and provides
counselling on the management
of such salons, including technical
instructions for their staffers, thus
supporting the management of
hair salons on various levels.
100th Anniversary
Takara Belmont is renowned for
supplying top-grade, high-quality
equipment for the world’s hairdressing
industry, based on Yoshikawa’s belief
that “great products will be used
anywhere in the world.”

As Takara Belmont
looks ahead to
the next 100 years,
the brand is
determined to
promote its newly
established
corporate purpose,
with the mantra:
“Rise into Beauty,
Walk into Life).”
PROFESSIONAL SALON
COSMETICS
Takara Belmont produces and
markets “LebeL,” a technical brand
of high-quality products that meet
the detailed and diverse needs of
hairdressing professionals. It began
to export “LebeL” products in 1996,
and their sales are expanding in
Russia as well as various countries
in Asia. Its hair and skin care
brand, “ESTESSiMO,” has also
gained popularity among Russian
hairdressing professionals.
DEFINITION OF ITS
CORPORATE PURPOSE
As it commemorates the centenary
of its founding in 2021, Takara
Belmont has defined in its corporate
purpose how the company should
aim to contribute to society over
the next 100 years. It is human
beings’ universal goal to get
pleasure from being beautiful in
their lives. Takara Belmont sees
responding to this universal desire
as its permanent corporate purpose.
Kendrick's of Rochford
THE NEW LOGO
The commemorative logo
symbolizes a close relationship
between people and goods the
company produces and sells by
likening the letter “t” in “100th
anniversary” to a person and “h” to
a chair, which is one of the company’s
products. The “person” in the logo
points further beyond the figure
“100” to show the direction of the
company over the next 100 years.
Official website:
https://www.takarabelmont.co.jp/
global/
heritage
69

The experts at Dancoly
discovered long ago that
essences extracted from
deep-sea seaweeds and
various biological active
ingredients has amazing
repairing effect on the hair.
Their Angel Deep Sea Series
provides a range of beautifully
enriched products specifically
created to answer the needs of
every client. Today, beauty and
fashion companies place great
importance on the "eco-friendy"
concept in the realisation of new
products. Respect for the
environment and love of hair are
the two pillars of the philosophy of
Dancoly Paris. The brand's
products offer alternative care
of the deep!
For intelligent beauty
and a committed
approach the Angel
Deep Sea Series
presents a natural and
ecological solutions.
Angels
solutions focused on healthy, shiny
hair. Pure, natural and ecological
Best seller of the Dancoly Paris
brand, the Angel Deep Sea Series
has quickly found its market in
more than 60 countries and is now
distributed in more than 6,000
salons in London, Paris, New York,
Tokyo, Hong Kong, Sydney,
Toronto , Auckland, Shanghai,
Dubai and many more cities. The
brand has acquired in a very short
time a reputation for quality and
efficiency around the world.
DEEP SEA RANGE:
INTENSE HAIR CARE
Angel Deep Sea Series features
Padina Pavonica extract from the
Mediterranean Sea which
stimulates the growth of collagen
and helps maintain a healthy scalp.
Respect for the
environment and
love of hair are the
two pillars of the
philosophy of
Dancoly Paris.

Padina Pavonica’s is one of the active ingredients
in the range and its proven anti-aging and intense
hydration properties will improve the hair's
strength and elasticity leaving hair healthier,
shinier and more hydrated.
Padina Pavonica’s proven antiaging
and intense hydration
properties will improve the hair's
strength and elasticity leaving hair
healthier, shinier and more
hydrated.
BESPOKE SOLUTIONS
FOR HAIR NEEDS
Each and every client has very
specific hair requirements and the
Angel Deep Sea Series always
provides the perfect combination.
A top favourite is Red Angel Color
Protect Shampoo, which gently
cleanses and hydrates coloured and
chemically treated hair. Enriched
with Wild Sakura and perfectly
combined with the deeply
nourishing Padina Pavonica, this
shampoo prevents colour fading
and dryness after colouring and
perming, extends the hair's colour
vitality and gives hair a lasting
shine. It works in perfect synergy
with Color Protect Conditioner,
which hydrates nourishes and
protects colored and damaged hair,
while Wheat Protein and Argan Oil
also help to strengthen the hair
fibre , leaving hair smooth and soft.
A range that offers alternative
care solutions focused on
healthy, shiny, beautiful hair
For more information about the Angel
Deep Sea Series please
visit www.dancoly.com
products
71

THE WORLD’S
MOST
RENOWNED
AWARDS
IN THE
HAIRDRESSING
INDUSTRY
Association Internationale Presse
Professionnelle Coiffure
5, Rue Boudreau
75009 PARIS (France)
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www.aippcoiffure.com

Oribe’s goal is to create a new
kind of hair company designed for
talented hairdressers, geared
towards sophisticated salons and
focused on discerning customers.
Hair Art
by Oribe
HONG KONG (above):
A Salon Experience Day
was held at Leonardo 3 Hair
Corner Salon to highlight
the Gold Lust Repair &
Restore Collection.
TAIWAN (right): HAIRMOSA
School’s ‘New Age’ Collection
used Oribe’s classic techniques;
(far right): The FOUR Hair
Concept Team’s ‘Modern Art’
Collection saw a transformation
from classic fashion into
contemporary art;
(top left): Lee Han Kiwi.
ribe’s development process
was intentional, combining
old-world craftsmanship
and cutting-edge innovation
to develop a treatmentgrade,
best-in-class collection.
TAIWAN INSPIRED
Oribe Taiwan recently held a great
event at the Mandarin Oriental
featuring FOUR Hair Concept and
HAIRMOSA School teams who
reproduced hairstyle as a tribute to
the Oribe classics. Oribe Taiwan also
invited fashion model and influencer,
Lee Han Kiwi, who shared her
favourite Oribe products. Oribe
Taiwan invites prestige and industry
image-leading salons aiming to
demonstrate and establish win-win
salon partnership as well as to develop
Oribe business. We dedicate all our
supports to our salon partners to
grow and pursue future success
together with Oribe Taiwan. Using
elements synonymous with the 80s
and 90s, the FOUR Hair Concept
Team’s ‘Modern Art’ Collection saw
a transformation from classic fashion
into contemporary tailored, structural
art, reminding everyone of the good
times when hair both bold and
beautiful. Deconstructed looks
inspired by legendary supermodels
were at the core of HAIRMOSA
School’s ‘New Age’ Collection used
Oribe’s classic techniques to make
models incarnate different looks on
the stage, leading us time travel
back and paid tribute to the dazzling
and splendid supermodel era.
WHILE IN HONG KONG…
Oribe Hong Kong hosted a Salon
Experience Day to highlight the
Gold Lust Repair & Restore Collection
at Leonardo 3 Hair Corner Salon.
Hong Kong’s 11 top-tier beauty
influencers were in attendance.
The salon was re-merchandized
with Oribe products and featured
the highlight products in a creative
shelving display. It was a pictureperfect
backdrop for the influencers
to capture gorgeous content for their
social channels. Additionally,
Leonardo 3 Hair Corner Salon is
partnering with the influencers to
create content using Gold Lust
Collection, Dry Texturizing Spray
& Maximista Thickening Spray on
their Instagram channels. The 11
influencers achieved a combined
reach of over 1 million followers
through their attendance.
For more information about Oribe
please visit www.oribe.com
inspiration
73

Easy
Jamie Lee (left) used
NUWAVE to create
these three amazing
looks with emphasis
on texture, but with
minimalist waves.
Waves
Professional hair brand
Goldwell launches its
first NUWAVE Salon
Service – the first shapechanging
wave treatment
for effortless waves with
smart process control.
N
UWAVE by Goldwell
is the sensational new
way to create perfect
waves, while its new
Smart Control Bond
System ensures that
when waves reach the
shape, the process stops. Heat is
not needed for this new generation
of technology so it will not cause
hair damaged and is even suitable
for highly damaged and bleached
hair. Added Keratin, Vitamin B5
and amino acids help rebuild and
strengthen the hair and its
bonding, to restore the hair to
healthy condition.
3 WAYS WITH WAVES
Hairstylist to the stars, Jamie Lee,
is famous for creating minimal, yet
glamourous looks which are not
over the top; he is also great at
adding texture and extra definition
to wavy hair. Here are 3 style
proposals from Jamie using
NUWAVE:
Barely-There Wave
(below-left/right): After the
NUWAVE treatment and layering
hair cutting, Jamie applied Kerasilk
Style Forming Shape
Spray evenly on hair which can
smooth the frizz and provide heat
protection. After sectioning the
hair into 2 parts he applied
Stylesign Curls & Waves Soft
Waver, using fingers to coil the
bundles, then blow drying it and
loose the bundles when it becomes
cool. After finger-styling when dry,
Jamie used Stylesign Just Smooth
Diamond Gloss all over the hair to
provide intense shin for a silkysmooth
touch and glossy surface.
Messy Hair Bun (right): The face
shape can be changed or slimmed
down with the right fringe. Jamie
recommends this Messy Hair Bun
to soften the features. Minimal but
elegant, the step to creating this
look are very simple and it can be
easily achieved with no special
skills required. First, apply a small
amount of Stylesign Creative
Texture Mellogoo onto the palms
to smooth the frizz. Use a hair
elastic to tie a ponytail. Then wrap
the elastic around the handful of
hair and use some pins to fix it.
Low Textured Ponytail:
(below-left/left): This is a simple
but stylish hairstyle, which Jamie
has modified a bit to make it
younger-looking and more
fashionable. Rub a small amount of
Kerasilk Style Accentuating Finish
Crème on fingertips and apply it
on the sides and the ends. Comb
the hair from top down using the
fingers. Scrunch the hair to create
texture. Tie the ponytail with a
hair elastic and take a small bundle
from the ponytail, wrap around
the elastic and fix with pins.
creativity
75

Hair concept and creation:
Angelo Seminara for Goldwell
Hair colour: Angelo Seminara and
Takashi Kurokawa using Elumen,
@Pure Pigments and
Goldwell Colour
Photo: Txema Yeste
Make-up: Daniel Kolaric
Styling: Niccolo Torelli
Estetica n. 4/2020
ad index
AIPP 72
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ARTAV 65
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DANCOLY COSMETIQUE
www.dancoly.com / +33 442381250
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FANOLA 74
http://www.fanola.it/en
GOLDWELL
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ESTETICA ASIA
EDIZIONI ESAV
Via Cavour, 50
10123 Torino (Italy)
Tel.: +39 011 83921111
Fax: +39 011 8125661
info@estetica.it
www.esteticamagazine.net
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Art.16 Correction; Art. 17
Cancellation) by writing to
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