Estetica Magazine ASIA Edition (4/2020)

EsteticaNetwork

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

ASIA

the HairMagazine

CREATIVITY

Believe in Yourself and

New Wonders Will Emerge!

PRODUCTS

Style, Colour & Finish:

What’s Happening Next?

INNOVATION

Towards the Future with

New Concepts & Ideas


ANGELO SEMINARA

GOLDWELL GLOBAL

BRAND AMBASSADOR


COLOURS SPEAK A NEW

LANGUAGE

Advertorial

ANGELO SEMINARA ON COLOUR CREATIVITY AS THE KEY TO SALON SUCCESS.

Four-times winner of the British

Hairdresser of the Year Award,

Angelo Seminara, is well known

for pushing the boundaries of

creativity. Recently signing on

with GOLDWELL as a Global

Brand Ambassador, Angelo has

also opened a new salon in the

exclusive Knightsbridge area of

London. Now more than ever, he

focuses on colour, which he sees

as the key to unlocking not only

creativity, but also salon success.

In an exclusive interview he tells

us all about his new “GLANCE”

collection and his dedication to

hair colour excellence.

What was your motivation to join

the Goldwell brand?

Angelo Seminara: I’ve always been

very, very passionate about hair

colour and I’m constantly trying to

get amazing new results. And after a

long time researching different colour

brands with my colour technician

Takashi, I found that Goldwell is

second to none when it comes to

hair coloration. So I decided to join

the brand. I’m looking forward to

an exciting future collaborating with

Goldwell and to developing lots of

exciting things that will advance the

future of colour and styling.

What is the inspiration for your

new collection GLANCE? What

role did colour play?

The inspiration for the GLANCE

collection is all about making an

appearance. I wanted to create the

impression of something emerging

from the darkness, or appearing, for

the very first time – in this case, the

models and their incredible hair colour.

My aim was for the models to portray

classic, beautiful looks – looks where

the focal point is the hair colour.

I wanted to show a new vision of how

colour can convey beauty through a

new type of design language.

It was my second time working with

Elumen and I wanted to create a

tasteful but interesting colour placement

– one never seen before.

I couldn’t have done this collection

without Elumen and Topchic, without

their versatility and performance.

Elumen has incredible, vibrant shine

and a presence that helped me to

create those beautiful looks.

Why would you recommend

Goldwell hair colour to a salon?

I recommend Goldwell hair colour to

salons not only for the performance,

but also for the variety of products

and solutions it offers for any colour

service. The performance and impeccable

results you can get on the

salon floor with Topchic, Colorance

and Elumen are perfect and super

professional because the products

do exactly what they promise. The intensity

of the colours is amazing

and delivers incredible shine. With

Goldwell colour, you go straight to

the result you want where the hair

is left beautifully shiny with a soft

conditioned feel.

To see Angelo’s GLANCE Collection,

as well as more about Goldwell hair

colour, please visit the Goldwell

Education Plus YouTube Channel.

www.youtube.com/GoldwellEducationPlus


Estetica n. 4/2020

contents

PUBLISHER AND

MANAGING DIRECTOR

Roberto Pissimiglia

INTERNATIONAL

EDITORIAL DIRECTOR

Sergi Bancells

sergi@esteticamagazine.com

ESTETICANETWORK

EDITOR-IN-CHIEF

Laura Castelli

l.castelli@estetica.it

FEATURES EDITOR

Gary Kelly

estetica.uk@lineone.net

EDITORIAL STAFF

Sara El Basyony

adtraffic@estetica.it

Serena Monachesi

s.monachesi@estetica.it

SALES & PR ASIA-PACIFIC

Luisa Barberis

LAYOUT

Manuela Artosi

m.artosi@estetica.it

Davide Cardente

d.cardente@estetica.it

ESPAÑA

Sergi Bancells, Elisabet Parra,

Bel M. Dolla, Cristina Hernández

DEUTSCHE AUSGABE

Michaela Dee

FRANCE

Stéphanie Argentin, Marie Coccoluto

UK

Gary Kelly

ITALIA

Lucia Preziosi

Glorianna Vaschetto

MÉXICO-LATINOAMÉRICA

Sergi Bancells, Héctor Ramírez,

Ernesto Álvarez,

Karla Cuéllar, Fernando Farfán

USA

Sergi Bancells, Marie Scarano

DIGITAL

Matteo Franceschini Beghini,

Erica Balduini, Ludovica Cavalli,

Erika Marchese, Wilma Sommariva,

Valentina Stella

Looks Lisa of Blackpink 6

Design Style Within 8

Timeline Our Hair History 10

Events Imagine: AHS Online 12

Events Stellar Experience 14

Vision Colour Connection 18

international trends

IHA: The Finalists 2021 33

Embrace how creativity

both on-stage and insalon

has always been the

driving force behind our

industry’s success.

Colour choices

which reflect your

mood - from

party pink and

crazy shades

to the most

sumptuous

chocolate and

raven black.


Lisa of Blackpink

Meet Thai Rapper, Lalisa Manoban, aka Lisa from the

S. Korean girl band Blackpink. Commenting on her style is

Ken Hong from the Goldwell Singapore Artistic Team. Gary Kelly

Getty Images

Known to millions simply by the mononym Lisa, this 23-year-old singer, rapper, model and style icon achieved her lifelong

goal of having her musical talent recognised when, in 2010 aged just 13 she was the only one of 4,000 applicants to be

signed up by the YG Entertainment label in Thailand. After going on to take on a number of very successful modelling

assignments during her teens, Lisa debuted as one of four members of South Korean girl group, Blackpink, in 2016. Two

years later she launched her own YouTube channel dedicated mostly to matters relating lifestyle and travel, which currently

has an incredible 4.26 million subscribers and where her performance videos regularly achieve tens of millions of views.

6 looks


Getty Images

KEN HONG is Salon Director of Evolve Salon in Singapore and a member of the Goldwell Singapore Artistic

Team: “Out of all the images shown, I think short hair suits Lisa best," says Ken. "A short blunt bob with a fringe

frames her face really well. Even though this is a look that has been around for a while, it’s a classic style which

looks really chic and modern on her, complementing her features really well. Lisa is always ahead of the game

when it comes to fashion. She is unarguably a major trendsetter of this generation and is really daring with her

hair colour. I prefer blonde on her because it complements her complexion and eye colour, although her blonde

hairstyles also often incorporate darker strands and highlights which create a flattering contrast. All in all, I

would say that Lisa’s hair is the main focus for her overall look. She looks good with or without heavy make-up

and as for her clothes, she is always able to exude confidence and look sexy, whatever she chooses to wear.”

“Lisa brings youthful energy

to the clothes she wears”

Instagram: @lalalisa_officials

In 2019, Lisa became the

most followed Korean pop

idol on Instagram, with

17.4 million followers at

the time. Her current tally

stands at an amazing

74.3k followers.


Organic Professional Hairdressing offers only

the very best in hair grooming and beauty

services for its clients - always in the most

conducive and comfortable environment.

Style within

Kuala Lumpar: Organic Professional Hairdressing

opens its 3rd salon in the Tropicana Gardens Mall. Gary Kelly

Covering 3,000 sq. ft. and facing the Tropicana Golf Course, this beautiful new venture by Organic

Professional Hairdressing accommodates twelve styling stations and two private rooms, all located so

to have a wide-angle scenic view of the eye-soothing greeneries of the outdoor panaroma. Organic

Professional Hairdressing is renowned not only for cut, colour and styling by its highly experienced

and expert staff, but also for a line-up of Sublimic hair and scalp in-salon treatments. “Among Sublimic

bestsellers, their hero product Wonder Shield really gets a lot of compliments from our clients,” explains

8 design


Salon Director, Keaton. “They love the idea that Wonder Shield is the ‘sunblock’ for the hair and it smells so great.”

In fact, the whole interior of the salon exerts the calmness of Shiseido Professional’s Sublimic Spa concept, featuring

a white theme complemented by soothing lighting. As Shiseido Professional aims to offer a holistic beauty experience

that connects both inner and outer beauty through its beauty regimes, the brand’s hair care range Sublimic’s tag-line

boosts the notion of ‘Hair Beauty from Within’ - so important for the salon group’s discerning clientele: “An increasing

number of urban Malaysian men and women are becoming more aware that looking good is as important to feeling

good and to do this in style and comfort is what the modern-day consumer is looking for,” concludes Keaton.


Our Hair

History

Founded and directed by Raffel Pages in Barcelona,

the Museum of the History of Hairdressing houses the

most important collection of its kind in the world.

The Hairdressing History Museum’s

activities have continued, even through

a year as terrible as 2020. Despite the

restrictions needed due to enhanced

safety and hygiene measures, new and

valuable pieces related to the history

of the profession have been acquired.

10 timeline


The collection also includes

a unique library with more

than 2,000 works from the

16th century to the present.

This significant treasure-trove of incalculable importance is made up of 11,000

pieces – 800 of which are exhibited in the Museum of the History of Hairdressing

in Barcelona. Hairdresser and businessman, Raffel Pages, has the most important

and distinguished collection of objects related to the history of our profession

anywhere in the world. It’s a collection that also includes a unique library where

more than 2,000 works from the 16th century to the present. From centuries-old

combs to Roman and ancient Chinese mirrors, razors from Pope Pius X and scissors

from 17th Century and works of art by Goya, Picasso and Cocteau, it also includes

the very first hair appliances and dryers. Also included are the first professional dyes

and hair industry magazines, as well as locks by Salvador Dalí, Napoleon Bonaparte

and the Beatles. All this and more has also recently attracted the attention of the

prestigious Musée des Arts Décoratifs in Paris, whose anthological exhibition is to

include a selection of pieces from the Raffel Pages Museum. “This will be a temporary

exhibition about hairstyles and belongings typical of our trade prior to the 20th

century and will be held in the Spring of 2023 in the heart of Paris,” explains Raffel.

Museum of the History

of Hair is now putting

together its most

ambitious exhibition to

date, at the Musée des

Arts Décoratifs in Paris,

which will take place

at the spring of 2023.


Imagine:

THIS YEAR’S TEAMS

Anne Veck, Beauty Underground, Sanrizz,

Klaus Peter Ochs, Kohsuke Visual Network,

Carlo Bay, Saco, Ken Zhou, Mikel Luzea,

TIGI, Robert Cromeans, Sebastian, Stevo

Pavlovic, Gogen, Rudy Mostarda, Dmitry

Vinokurov and Mr. Rizzo.

AHS Online

Thousands experienced the first-ever virtual Alternative Hair

Show on Sunday 11th October, resulting in a huge success

for the organisers and its chosen blood cancer charities.

This incredible online event has reached literally hundreds of thousands of people worldwide, with

donations pouring in for the organisers’ chosen charities, Fighting Leukaemia, Blood Cancer UK and

World Child Cancer. After months in planning and a last-minute hitch when long-term producer,

John Walford, had to go into self-isolation, the 38th Alternative Hair Show went live, watched by an

ever-increasing Global audience and presented by Alternative Hair Founder, Tony Rizzo, Alternative

Hair Global President, Anthony Mascolo and Alternative Hair PR, Linda Evans. International Artistic

Teams, most of whom had previously appeared at the live shows in London, created presentations

in their own countries with their personal interpretation of the theme: IMAGINE. From fields and

studios, to salons and historical buildings including the magnificent Duomo in Florence, the backdrops

themselves were inspiring and the work showed an incredible attention to detail and the vision to

create something amazing within the close confines of today’s world.

INTERNATIONAL VISIONARY AWARDS

The International Visionary Award finals have become an increasingly important part of the event

and this year the finalists each created their look and filmed their model as part of their entry. Judged

by an international panel of top hairdressers the winners were announced live over Zoom. It was

great to see the response on the faces of this year’s winners:

Cut & Colour – Xavier Arcarons, Spain

Men’s – Carles Sanchez Congost, Spain.

Avant Garde – Eugene Low Wai Ket, Malaysia.

12 events


Leading on from the Awards was the exciting announcement of the NEW VISIONARIES a new show

element to be launched in 2021. To illustrate the concept Rudi Rizzo, Tony’s youngest son, showed a

short presentation for Mr Rizzo.

CHARITY FUND-RAISING

Of course, Alternative Hair is about creativity, inspiration and entertainment but at its heart is

fund-raising for Fighting Leukaemia, Blood Cancer UK and World Child Cancer. The audience was

reminded throughout the Show that even the smallest donation can change lives with films and

appeals emphasising the ultimate goal of Alternative Hair – to find a cure to guarantee every person

suffering from blood cancer survives.

www.alternativehair.org

From fields and studios, to salons

and historical buildings including the

magnificent Duomo in Florence, the

backdrops themselves were inspiring.


Stellar experience

The first-ever Kao Salon Virtual Experience saw more than

20,000 hair industry professionals from around the world

come together to experience 48 hours of pure creativity.

“When we decided in April to cancel the live event, we made the commitment

to our Kao Salon Family that we believe that #creativityneverstops and for that

reason, we decided to transform our event into a virtual event,” says John Moroney,

VP of Creative & Communication.


Hosted by Kao Salon Division from October 18th - 19th, this was the virtual event that laid down

the foundations for the future of global creative events of this kind in our industry. The fact that

it was a virtual event did not in any way diminish the excitement and inspirational importance of

witnessing work of such a high calibre. The occasion also presented the debut of the Goldwell Couture

Collection, the world premiere of the new Angelo Seminara Collection, as well as news and developmental

updates from all Kao Salon Division brands. Featured artists included Mario Krankl (Austria),

M&P (UK), Shane Bennett (UK), Hare & Bone (UK), ICONO (Germany), J7 (Germany). “We re-imagined

the event in a digital space in order to still provide with the same quality of visual artistic experience

that they would get if they came to the live event – the Artist Sessions, the excitement of the Gala Show

and of course Brand Experiences with Goldwell, KMS, Oribe and Varis,” said John Moroney.

“In a year where it

would have been

easy to simply forego

the event, we felt

compelled to make

the considerable

investment in

creativity by bringing

the quality of the

live event to stylists

virtually,” said Cory

Couts, Global

President, Kao Salon

Division.

events

15


Gianni

Fodera

OMC WORLD PRESIDENT

Gianni Fodera’s Hairstylist career, inspired by his

dad, Salvatore Fodera, soared early on. His talent

was immediately evident when he won national

and International championships, culminating his career by

winning the titles of European Champion and ultimately in

2002 winning the World Championship title “OMC Team

World Cup “ in Las Vegas representing the USA Gents

hairstyling team.

Currently, Gianni is the President of the (ACA) National

Cosmetologist Association. As an OMC affiliated member, he

is a USA General Delegate representative in the OMC. Gianni

is co-owner of the prestigious Salon Fodera at the acclaimed

5-star St. Regis Hotel on 5th Avenue in New York City. At

the present Gianni is one of the most sought hairstylists in the

Hairstyling profession community.

A man can

accomplish

anything when

he realizes

he is part of

something

bigger.

Gianni’s dynamic personality and bold business acumen

positions him as a leader on the national and global level.

His clients include some of the most reputable businessmen

and women in the world. Many prominent celebrities and

dignitaries are also part of his clientele.

Gianni and his brother Vincent have worked diligently

alongside their father, Salvatore Fodera, since 1998 to manage

and grow OMC and OMC HAIRWORLD the distinguished

Global organization that it is today.

Gianni is a dedicated husband to Michele and proud father of

two young boys Gio and Cristian.

www.omchairworld.com


Salvatore

Fodera

CHAIRMAN & CEO

OMC & OMC HAIRWORLD

His innate

dedication to

excellence is what

has passionately

driven him

forward when

others would

have given up.

An extremely successful and prominent entrepreneur,

founder of multiple brands including OMC & OMC

HAIRWORLD, OMC Prestige Club and the GVS3

management company, Salvatore Fodera is seen by many as

the heart-beat of the world hair & beauty industry.

As an inspired leader and an unrivalled authority in the industry

and across the highly important competition field, he delivers

consistent, innovative and exceptional results. His passion for

his work is indisputable. His innate dedication to excellence is

what has passionately driven him forward when others would

have given up.

Distinguished in his role as OMC World President since 1998,

he has already established a legacy in the world of hair &

beauty by bringing out the very best in those around him, and

in the national organisations that reported to him, with ground

breaking results. His sharp intuitive thinking, persistence and

core values have led him to open highways to success for the

industry worldwide

Salvatore Fodera’s has stepping down from the President

position to prepare the future of OMC with his two dynamic

sons Gianni as the newly elected OMC World President and

Vincent as the OMC & OMC HAIRWORLD marketing

Director. Salvatore will continue to assist his sons in his role as

CHAIRMAN & CEO - OMC & OMC HAIRWORLD proud

founder.

www.omchairworld.com


Make a statement; make a

splash. Express your

personality and love your hair

colour. It can always be your

greatest asset!

Copyright @ ShaanHonq

Photos: Dennis Fei

Hair: Jun Tsai

Make-up: Shin Tsai

Colour

Connection


“Colour isn’t always

a way to enhance:

sometimes, it really is

the main feature!”

vision

19


20 vision

“What every girl

desires: outstanding

colour and lengths

to die for!”


Two stunning colour contrasts to add that

essential point-of-difference to longer hair:

Brave Pink and Sunflower Yellow!

(left) Hair: Kevin Neo // Model: Natalie

(right) Hair: Ken Chong // Model: Yi Jing

Photos: Yap Kahtheng

Make-up: Joevennee Chong

Courtesy of Shiseido Singapore


For more information visit www.globalcreativeawards.com

or contact your Goldwell, KMS or Oribe consultant.


Advertorial

show

the world

your vision

// imagine: Let your imagination run wild. Envision your collection.

What will you show the world? How will the colors, shapes and textures look?

Once you have your vision, assemble your mood board to bring it to life.

Review. Refine. Reimagine. Repeat until you’re satisfied.

// create: Find your muse. Assemble your team. It’s time for you to bring

your vision to life. Be clear. Be focused. Push yourself and make it big. Make it

great. Make it stand out.

// inspire: Now it’s time for you to put your creation out there. Enter the

Global Creative Awards and share your vision with the world. Impress our

judges with your collection. Inspire the entire world.


technical categories

The ultimate in technical competition.

Creativity starts with a photo shoot and ends with

a live technical competition. For years, the Color

Zoom Challenge has inspired thousands of stylists

to compete – and now it continues in an exciting

new way.

Compete first at the national level in

your country. Gold winners move on to

the international live competition.

// new talent colorist of the year

Show the world that age is not a prerequisite for

creative excellence. Show your talent and technical

ability in this category designed for stylists with

less than five years of experience.

// creative colorist of the year

The ultimate color competition. Create your vision

with a stunning photograph and then recreate it

in the international live competition. Open to all

stylists with the passion and drive to compete in

the world of color.

// creative haircutter of the year

NEW – Show the world your work is a cut above

with this precision cutting competition. Open to all

passionate haircutters. Show us your image and

then compete live at the international level.

editorial categories

NEW — These are the categories

you’ve been waiting for!

Four exciting new categories of photo-only global

competition that celebrate the ultimate in editorial

creativity. The more creative, the better!

Compete globally in this photo-only

international competition.

// men‘s hairstylist of the year

Show your mastery and expertise in men’s styling,

barbering and grooming by creating a collection of

cutting-edge men’s looks.

// salon team of the year

Channel the creativity of your entire salon team.

Create a collection that represents your shared

vision and show the power of your team.

// avant garde stylist of the year

Pure unbridled creativity. Push the boundaries

of conventional hairstyling and dare to inspire with

your collection of visionary work.

// editorial colorist of the year

Express your vision in color. Create an editorial

color collection that showcases color creativity,

precision and vision.

For more information visit www.globalcreativeawards.com

or contact your Goldwell, KMS or Oribe consultant.


Advertorial

so many

ways to

shine

Reward and recognition for your efforts

As the gold winner of your category, you deserve the

recognition and reward for all of your creative efforts.

In addition to your trophy, you deserve to have the

world see your work!

In the technical categories,

the gold winners will receive:

1. International Gold Trophy

2. Worldwide press and editorial coverage

with ESTETICA Magazine

3. Participation in a future global photo shoot

In the editorial categories,

the gold winners will receive:

1. International Gold Trophy

2. Worldwide press and editorial

coverage with ESTETICA Magazine

3. Cash prize of €2,500


entry guidelines

and rules

color guidelines

1. Color creations must be created with Goldwell products

only, e.g. Topchic, Colorance, Nectaya, @Pure Pigments

and/or Elumen/Elumen Play. In all categories, hair can be

lightened and bleached with Goldwell products, e.g.

Topchic HiBlondes Control, SilkLift and Oxycur Platin.

KMS Stylecolor may also be used.

2. The haircut, hairstyle and color must be in focus and easy

to identify on the photo.

styling guidelines

1. Styling creations must be created with Goldwell,

Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in focus and

easy to identify on the photo.

3. Extensions, hairpieces or wigs are not allowed

with the exception of the Avant Garde category.

retouching guidelines

1. Your photographic entry is what will be judged most critically.

If you decide to retouch your photo, please consider

the following: retouching minor skin or hair imperfections

is certainly standard practice and allowed. Extreme retouching

work to skin or hair will be taken into account by the

judges and reflected in your score.

2. Keep in mind that your live result must look the same as

your entry photo.

3. Excessively retouched images are very difficult to recreate

in a live setting. You will be scored accordingly.

4. No retouching permitted on the model in the “before”

image.

5. At the international live competition you will have to color,

cut and style a model to recreate the look on your entry

photograph.

// new talent colorist of the year

who can enter?

Qualified* junior stylists with less than 5 years of

experience (excluding the apprenticeship) by the

date of submission, working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasik, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 1 model: 1 beauty image + 1 before image

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

One final image (no larger than 10 MB).

One unedited, unretouched “before“ image

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. All entries must be submitted via

www.globalcreativeawards.com, national entries

will be transferred to local organization for judging.

2. Submit a completed, legible and signed entry form

and description of your color formulae, placement and

color products used.

3. National gold winners will advance to the international

competition.


Advertorial

technical

categories

// creative colorist of the year

who can enter?

Qualified* stylists who are active Goldwell, KMS,

Oribe customers or working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 1 model: 1 beauty image + 1 before image

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 X 297 mm)

with a resolution of 300 dpi.

One final image (no larger than 10 MB).

One unedited, unretouched “before“ image

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. All entries must be submitted via

www.globalcreativeawards.com, national entries

will be transferred to local organization for judging.

2. Submit a completed, legible and signed entry

form and description of your color formulae,

placement and color products used.

3. National gold winners will advance to the

international competition.

// creative haircutter of the year

who can enter?

Qualified* stylists who are active Goldwell, KMS,

Oribe customers or working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasik, KMS and Oribe products only.

2. The haircut must be in focus and easy to identify on

the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 1 model: 1 beauty image + 1 before image

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 X 297 mm)

with a resolution of 300 dpi.

One final image (no larger than 10 MB).

One unedited, unretouched “before“ image

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. All entries must be submitted via

www.globalcreativeawards.com, national entries

will be transferred to local organization for judging.

2. Submit a completed, legible and signed entry form

and description of your cut and styling products used.

3. National gold winners will advance

to the international competition.

* Must have completed an apprenticeship or fulfilled local

licensing or accreditation which certifies you as a fully

qualified professional hairdresser.

For more information visit www.globalcreativeawards.com

or contact your Goldwell, KMS or Oribe consultant.


Advertorial

// men’s stylist of the year

who can enter?

Qualified* stylists who are active Goldwell, KMS,

Oribe customers or working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models must be 18 years or older.

2. Signed model release form.

image requirements

1. 3 models: 3 beauty images + 3 before images

Color or black-and-white images are allowed.

All images must be in JPEG (.jpg) format.

No Polaroids. Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

Three final images (no larger than 10 MB).

Three unedited, unretouched before images

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. Entries are submitted directly to Kao Salon Division

Global HQ via globalcreativeawards.com

2. Submit a completed, legible and signed entry form.

3. Six (6) global finalists will be announced.

// salon team of the year

who can enter?

Any Goldwell, KMS, Oribe salon** may enter.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 3 models: 3 beauty images + 3 before images

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

Three final images (no larger than 10 MB).

Three unedited, unretouched before images

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. Entries are submitted directly to Kao Salon Division

Global HQ via globalcreativeawards.com

2. Submit a completed, legible and signed entry form.

3. Six (6) global finalists will be announced.

** Actively purchasing Goldwell, KMS, Oribe products

for professional usage and retail sales.

For more information visit www.globalcreativeawards.com

or contact your Goldwell, KMS or Oribe consultant.


editorial

categories

// avant garde stylist of the year

who can enter?

Qualified* stylists who are active Goldwell, KMS,

Oribe customers or working in a Goldwell, KMS or

Oribe affiliated salon.

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. Extensions, hairpieces, wigs and other

hair-like products are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 3 models: 3 beauty images + 3 before images

Color or black-and-white images are allowed.

All images must be in JPEG (.jpg) format.

No Polaroids. Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

Three final images (no larger than 10 MB).

Three unedited, unretouched before images

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. Entries are submitted directly to Kao Salon Division

Global HQ via globalcreativeawards.com

2. Submit a completed, legible and signed entry form.

3. Six (6) global finalists will be announced.

// editorial colorist of the year

who can enter?

Any stylist working in a Goldwell, KMS or Oribe

affiliated salon.*

stylist guidelines

1. Color and styling creations must be created with

Goldwell, Kerasilk, KMS and Oribe products only.

2. The haircut, hairstyle and color must be in

focus and easy to identify on the photo.

3. No extensions, hairpieces or wigs are allowed.

model requirements

1. Models (male or female) must be 18 years or older.

2. Signed model release form.

image requirements

1. 3 models: 3 beauty images + 3 before images

Only color images are allowed.

All images must be in JPEG (.jpg) format.

No B&W. No Polaroids.

Only the digital format will be accepted.

Images must be A4 size (A4 = 210 x 297 mm)

with a resolution of 300 dpi.

Three final images (no larger than 10 MB).

Three unedited, unretouched before images

(no larger than 10 MB).

Excessive retouching of the hair’s shape,

texture or color is not allowed.

how to enter

1. Entries are submitted directly to Kao Salon Division

Global HQ via globalcreativeawards.com

2. Submit a completed, legible and signed entry form.

3. Six (6) global finalists will be announced.

* Must have completed an apprenticeship or fulfilled local

licensing or accreditation which certifies you as a fully

qualified professional hairdresser.


MODA

INT’L

THE FINALISTS 2021

Now in its third year, the International Hairdressing Awards competition presents its fifteen 2021 finalists, coming from 7 countries: Italy, Malaysia, Netherlands,

Spain, Taiwan, United Kingdom and the USA. In a very difficult year marked by the pandemic, almost 600 collections from 44 different countries were

submitted to the competition. The International Hairdressing Awards is an independent organization, powered by hairdressers, which has been supported

since its inception by one main sponsor of international relevance which believes in the message and mission of these awards: Revlon Professional. Salon

Look Madrid-Ifema acts as sponsor and Estetica Magazine as global media partner.

Giunto alla terza edizione, il concorso International Hairdressing Awards presenta i suoi quindici finalisti 2021, provenienti da 7 Paesi: Italia, Malesia, Paesi

Bassi, Spagna, Taiwan, Regno Unito e Stati Uniti. In un anno estremamente difficile, segnato dalla pandemia, sono quasi 600 le collezioni presentate alla

competizione, provenienti da 44 Paesi diversi. Gli International Hairdressing Awards sono un’organizzazione indipendente, alimentata da parrucchieri e

supportata sin dalla sua nascita da un main sponsor di rilevanza internazionale che crede nel messaggio e nella mission di questi premi: Revlon Professional.

Salon Look Madrid-Ifema ricopre inoltre il ruolo di sponsor ed Estetica Magazine è media partner globale.

Der International Hairdressing Awards-Wettbewerb, der bereits im dritten Jahr stattfindet, präsentiert 2021 fünfzehn Finalisten aus sieben Ländern: Italien,

Malaysia, Niederlande, Spanien, Taiwan, GB und USA. In einem von der Pandemie geprägten, sehr schwierigen Jahr wurden fast 600 Kollektionen aus 44

verschiedenen Ländern eingereicht. Die International Hairdressing Awards sind eine unabhängige Organisation, powered von Friseuren. Seit der Gründung

werden die Awards von einem Hauptsponsor von internationaler Relevanz unterstützt, der an die Message dieser dieser Auszeichnungen glaubt: Revlon

Professional. Salon Look Madrid-Ifema fungiert als weiterer Sponsor und das Estetica Magazine als globaler Medienpartner.

Pour leur 3ème édition, les International Hairdressing Awards présentent les quinze finalistes 2021, originaires de 7 pays : Italie, Malaisie, Pays-Bas, Espagne,

Taiwan, Royaume-Uni et Etas-Unis. Malgré les nombreuses difficultés survenues durant toute cette année de crise sanitaire, plus de 600 dossiers de

participation ont été enregistrés, en provenance de 44 pays. L’organisation des International Hairdressing Awards est indépendante, gérée par des coiffeurs

et soutenue depuis sa création par des sponsors d’envergure mondiale qui croient dans le message véhiculé. Parmi les sponsors de référence, Revlon

Professional. Salon Look Madrid-Ifema est également sponsor aux côtés d’Estetica Magazine, partenaire média international.

Ya en su tercer año, los International Hairdressing Awards presentan a sus quince finalistas para la edición 2021, procedentes de 7 países: Italia, Malasia,

Países Bajos, España, Taiwán, Reino Unido y Estados Unidos. En un año muy difícil marcado por la pandemia, casi 600 colecciones de 44 países diferentes se

presentaron al concurso. Los International Hairdressing Awards son una organización independiente, impulsada por peluqueros, que ha sido apoyada desde

sus inicios por un main sponsor de relevancia internacional que cree en el mensaje y misión de estos premios: Revlon Professional. Salon Look Madrid-Ifema

actúa como sponsor y Estetica Magazine como media partner global.


Best

International

Women’s

Commercial

Collection

FINALIST

ANNE VECK

United Kingdom

Hair: Anne Veck

Photo: Desmond Murray

Make-up: Amelia Roberts

Styling: Jamie Russell


Best

International

Women’s

Commercial

Collection

FINALIST

EMMA SIMMONS

United Kingdom

Hair: Emma Simmons

Photo: Tony Le Britton

Make-up: Paula Maxwell Makeup Advisory

Styling: Bernard Connolly


Best

International

Women’s

Commercial

Collection

FINALIST

NICOLA SMYTH

United Kingdom

Hair: Nicola Smyth

Photo: Richard Miles

Make-up: Naomi Mckeever

Styling: Magdalena Jacobs


Best

International

Men’s

Commercial

Collection

FINALIST

ANDREA GILES & TERRI

KAY @ MARK LEESON

United Kingdom

Hair: Andrea Giles & Terri Kay @ Mark Leeson

Photo: Richard Miles

Make-up: Clare Read

Styling: Bernard Connolly


Best

International

Men’s

Commercial

Collection

FINALIST

GIANLUCA CARUSO

Italy

Hair: Gianluca Caruso

Photo: Pedro Antunes

Make-up: Gabriel Sandino & Paul Gomez

Styling: Chiara Amodio


Best

International

Men’s

Commercial

Collection

FINALIST

SONIA NERI @ PELSYNERA

Spain

Hair: Sonia Neri @ Pelsynera

Photo: David Arnal

Make-up: De Maria

Styling: Pelsynera


Best

International

Avant-Garde

Collection

FINALIST

DICKSUM LOW @

A CUT ABOVE

Malaysia

Hair: Dicksum Low @ A Cut Above

Photo: Aaron Lee

Make-up: Tiffany Liew

Styling: Faevien Yee


Best

International

Avant-Garde

Collection

FINALIST MARK VAN WESTEROP

Netherlands

Hair: Mark van Westerop

Photo: Ivo de Kok

Make-up: Angelique Stapelbroek

Styling: Ed Noijons


Best

International

Avant-Garde

Collection

FINALIST

VISAVIS

Taiwan

Hair: Huang Chih-Chien, Chou Tzu-Jen, Liu Ching-Hao, Huang Yu-Lang @ Visavis

Photo: Dean

Make-up: Tseng Ya-Fan

Styling: Andre


International

Artistic Team

of the Year

FINALIST

BEAUTY UNDERGROUND

United States

Hair: Beauty Underground

Photo: John Rawson

Make-up: Tiaja Pierre, Nicholas Warne and LaMia Edwards

Styling: Mona Lucero


International

Artistic Team

of the Year

FINALIST

MARK LEESON ART TEAM

United Kingdom

Hair: Mark Leeson Art Team

Photo: Richard Miles

Make-up: Clare Read

Styling: Bernard Connolly


International

Artistic Team

of the Year

FINALIST

X-PRESION

Spain

Hair: X-Presion

Photo: Alberto Hidalgo

Make-up: Pablo Robledo

Styling: Carol Gamarra


International

Hairdresser

of the Year

FINALIST

ANTOINETTE BEENDERS

United States

Hair: Antoinette Beenders

Photo: Damian Foxe

Make-up: Marco Antonio

Styling: Elad Bitton


International

Hairdresser

of the Year

FINALIST

ERROL DOUGLAS

United Kingdom

Hair: Errol Douglas MBE for Bellami Professional

Photo: Richard Miles

Make-up: Lan Nguyen-Grealis

Styling: ED:it


International

Hairdresser

of the Year

FINALIST

SALLY BROOKS

United Kingdom

Hair: Sally Brooks

Photo: Jenny Hands

Make-up: Violet Zeng

Styling: Ann Shore


3

DISCOVER MORE AT: ARTAV.COM.AU | ANDREW@ARTAV.COM.AU | +61 8 8300 1999 |

ANTI-HAIR LOSS,

ANTI-DANDRUFF & SEBUM BALANCING

3-STEP TREATMENTS

Do you suffer from scalp problems? Natural Look Purify Range includes targeted

formulations developed to stimulate hair growth, treat and prevent scalp

problems including dandruff, hair loss and oiliness.

Formulated with a potent blend of Tea Tree Oil and Artav Australia’s exclusive

herbal complex of Active Botanical Extracts, the 3 STEP program consist in:

CLEANSING - TREATING - PREVENTING.

Purify restores the natural pH balance of the hair and scalp, reducing premature

hair loss whilst promoting hair growth.

Made in

Australia

M A D E I N A U S T R A L I A | H A I R F O O D | C R U E L T Y F R E E | V E G A N

NATURAL LOOK AUSTRALIA


Take Control

with a KMS duo

Discover and check out the newest

innovations from KMS: THERMASHAPE

Straightening Conditioner and the

sumptuous MOISTREPAIR Hydrating Oil.

For more than 40 years,

KMS has made a name

for itself by researching

and developing

professional hair care

products that inspire

stylists while exciting

their creative desire to innovate.

What began in 1976 as a revolution

in the hair care industry is

synonymous today with passion

for individual style creation,

coupled with innovative

technologies and high product

performance. As well as being

influenced by global style and the

looks which are setting the trends

on the catwalks, the brand's

product assortment is also grouped

into 3 categories - START. STYLE.

FINISH. - where each highperforming

product can be

combined with others to create

infinite styles. In answer to the

current desire to ‘Take Control’ -

not only in hair, but in all aspects

THERMASHAPE Straightening

Conditioner gradually straightens hair

when combined with hot tools, deeply

nourishing and smoothing the hair while

protecting it from heat and humidity.

of our lives - KMS introduces a

fantastic duo of products which,

when used in combination with

each other, are designed to give you

the ability to perfect your look,

giving you start, style and finish,

while taking control :

THERMASHAPE

STRAIGHTENING

CONDITIONER

This customisable breakthrough

conditioner gradually straightens

hair when combined with hot tools.

This innovative formula with KMS

TRIfinity technology deeply

nourishes and smoothes the hair

while protecting it from heat and

humidity. Rhodiola and Organic

Water Mint are known for further

increasing resistance to stress and

temperatures, leaving hair

revitalised and refreshed. Apply to

shampooed hair and leave on for

two minutes before rinsing. Blow

dry and finish with a flat iron for

a desired straightening effect.

MOISTREPAIR

HYDRATING OIL

This innovative formula is made

with a select blend of ingredients,

of which 99% come from natural

origin and are vegan. Further, the

formula is free from preservatives,

silicones, and mineral oils.

MOISTREPAIR Hydrating Oil

seals and smooths the hair’s

surface, providing a lightweight

hair feel and protection against

humidity. Infused with ingredients

such as Avocado Oil and Aloe Vera

Extract, it delivers extremely rich


nutrients that supply extra

nourishment and hydration for all

hair types. Whether it’s taming

flyaways, refreshing a second day

style, or providing your care

products with a moisture boost,

this oil is a real multi-tasker. Apply

a small amount into hands, spread

and distribute on towel-dried or

dry hair. MOISTREPAIR

Hydrating Oil even works wonders

on body and beard.

KMS THERMASHAPE Straightening

Conditioner and MOISTREPAIR

Hydrating Oil are available exclusively

at KMS salons nationwide

More information about KMS:

www.kmshair.com

MOISTREPAIR

Hydrating Oil seals

and smooths the hair’s

surface, providing a

lightweight hair feel

and protection against

humidity.

#MYSTYLEMATTERS

products

67


In anticipation of its

centenary in 2021,

the Takara Belmont

Corporation has

revealed its corporate

purpose for the next

100 years, as well as

releasing a new logo

to commemorate its

100 years in business.

Founded in the Japanese

city of Osaka in 1921,

Takara develops,

produces and sells

not only hair salon

equipment and

professional hair

cosmetic products for the

hairdressing industry, but also

dental and medical equipment for

the medical field. The company

has overseas subsidiaries in 12

countries and products sold

overseas include the much-loved

hair salon equipment brand,

Takara Belmont. As it looks ahead

to the next 100 years, the brand is

determined to promote its newly

established corporate purpose,

while striving to help create a

society in which customers in its

target industries as well as people

in the world are filled with joy of

being beautiful. “Looking ahead

towards the next 100 years, we are

delighted to continue to serve the

future of our clientele, industry,

and society as a whole in leading

beautiful and fulfilling lives,”

comments Hidetaka Yoshikawa,

Chairman and CEO.

Takara Belmont:

A CENTURY OF

INNOVATION & EXPANSION

Takara Belmont was founded in

1921 by Hidenobu Yoshikawa,

with the production of barber

chairs. His company was able to

swiftly improve its barber chairs to

meet customer needs, going to

produce world’s first electric barber

chair in 1962. To this day, the

company continues to supply

top-grade, high-quality equipment

for the world’s hairdressing

industry, based on Yoshikawa’s

belief that “great products will be

used anywhere in the world.”

THE BUSINESS OF

HAIRDRESSING

Takara Belmont, which entered

the hairdressing field by producing

barber chairs, has expanded the

scope of its business to

manufacture and sell salon chairs,

shampoo units, hair processors,

aesthetic equipment, and cosmetic

products for hair, skin and nail

care. Moreover, the company

designs hair salons and provides

counselling on the management

of such salons, including technical

instructions for their staffers, thus

supporting the management of

hair salons on various levels.

100th Anniversary

Takara Belmont is renowned for

supplying top-grade, high-quality

equipment for the world’s hairdressing

industry, based on Yoshikawa’s belief

that “great products will be used

anywhere in the world.”


As Takara Belmont

looks ahead to

the next 100 years,

the brand is

determined to

promote its newly

established

corporate purpose,

with the mantra:

“Rise into Beauty,

Walk into Life).”

PROFESSIONAL SALON

COSMETICS

Takara Belmont produces and

markets “LebeL,” a technical brand

of high-quality products that meet

the detailed and diverse needs of

hairdressing professionals. It began

to export “LebeL” products in 1996,

and their sales are expanding in

Russia as well as various countries

in Asia. Its hair and skin care

brand, “ESTESSiMO,” has also

gained popularity among Russian

hairdressing professionals.

DEFINITION OF ITS

CORPORATE PURPOSE

As it commemorates the centenary

of its founding in 2021, Takara

Belmont has defined in its corporate

purpose how the company should

aim to contribute to society over

the next 100 years. It is human

beings’ universal goal to get

pleasure from being beautiful in

their lives. Takara Belmont sees

responding to this universal desire

as its permanent corporate purpose.

Kendrick's of Rochford

THE NEW LOGO

The commemorative logo

symbolizes a close relationship

between people and goods the

company produces and sells by

likening the letter “t” in “100th

anniversary” to a person and “h” to

a chair, which is one of the company’s

products. The “person” in the logo

points further beyond the figure

“100” to show the direction of the

company over the next 100 years.

Official website:

https://www.takarabelmont.co.jp/

global/

heritage

69


The experts at Dancoly

discovered long ago that

essences extracted from

deep-sea seaweeds and

various biological active

ingredients has amazing

repairing effect on the hair.

Their Angel Deep Sea Series

provides a range of beautifully

enriched products specifically

created to answer the needs of

every client. Today, beauty and

fashion companies place great

importance on the "eco-friendy"

concept in the realisation of new

products. Respect for the

environment and love of hair are

the two pillars of the philosophy of

Dancoly Paris. The brand's

products offer alternative care

of the deep!

For intelligent beauty

and a committed

approach the Angel

Deep Sea Series

presents a natural and

ecological solutions.

Angels

solutions focused on healthy, shiny

hair. Pure, natural and ecological

Best seller of the Dancoly Paris

brand, the Angel Deep Sea Series

has quickly found its market in

more than 60 countries and is now

distributed in more than 6,000

salons in London, Paris, New York,

Tokyo, Hong Kong, Sydney,

Toronto , Auckland, Shanghai,

Dubai and many more cities. The

brand has acquired in a very short

time a reputation for quality and

efficiency around the world.

DEEP SEA RANGE:

INTENSE HAIR CARE

Angel Deep Sea Series features

Padina Pavonica extract from the

Mediterranean Sea which

stimulates the growth of collagen

and helps maintain a healthy scalp.

Respect for the

environment and

love of hair are the

two pillars of the

philosophy of

Dancoly Paris.


Padina Pavonica’s is one of the active ingredients

in the range and its proven anti-aging and intense

hydration properties will improve the hair's

strength and elasticity leaving hair healthier,

shinier and more hydrated.

Padina Pavonica’s proven antiaging

and intense hydration

properties will improve the hair's

strength and elasticity leaving hair

healthier, shinier and more

hydrated.

BESPOKE SOLUTIONS

FOR HAIR NEEDS

Each and every client has very

specific hair requirements and the

Angel Deep Sea Series always

provides the perfect combination.

A top favourite is Red Angel Color

Protect Shampoo, which gently

cleanses and hydrates coloured and

chemically treated hair. Enriched

with Wild Sakura and perfectly

combined with the deeply

nourishing Padina Pavonica, this

shampoo prevents colour fading

and dryness after colouring and

perming, extends the hair's colour

vitality and gives hair a lasting

shine. It works in perfect synergy

with Color Protect Conditioner,

which hydrates nourishes and

protects colored and damaged hair,

while Wheat Protein and Argan Oil

also help to strengthen the hair

fibre , leaving hair smooth and soft.

A range that offers alternative

care solutions focused on

healthy, shiny, beautiful hair

For more information about the Angel

Deep Sea Series please

visit www.dancoly.com

products

71


THE WORLD’S

MOST

RENOWNED

AWARDS

IN THE

HAIRDRESSING

INDUSTRY

Association Internationale Presse

Professionnelle Coiffure

5, Rue Boudreau

75009 PARIS (France)

Don’t miss the opportunity... visit now

www.aipp.net

www.aippcoiffure.com


Oribe’s goal is to create a new

kind of hair company designed for

talented hairdressers, geared

towards sophisticated salons and

focused on discerning customers.

Hair Art

by Oribe

HONG KONG (above):

A Salon Experience Day

was held at Leonardo 3 Hair

Corner Salon to highlight

the Gold Lust Repair &

Restore Collection.

TAIWAN (right): HAIRMOSA

School’s ‘New Age’ Collection

used Oribe’s classic techniques;

(far right): The FOUR Hair

Concept Team’s ‘Modern Art’

Collection saw a transformation

from classic fashion into

contemporary art;

(top left): Lee Han Kiwi.

ribe’s development process

was intentional, combining

old-world craftsmanship

and cutting-edge innovation

to develop a treatmentgrade,

best-in-class collection.

TAIWAN INSPIRED

Oribe Taiwan recently held a great

event at the Mandarin Oriental

featuring FOUR Hair Concept and

HAIRMOSA School teams who

reproduced hairstyle as a tribute to

the Oribe classics. Oribe Taiwan also

invited fashion model and influencer,

Lee Han Kiwi, who shared her

favourite Oribe products. Oribe

Taiwan invites prestige and industry

image-leading salons aiming to

demonstrate and establish win-win

salon partnership as well as to develop

Oribe business. We dedicate all our

supports to our salon partners to

grow and pursue future success

together with Oribe Taiwan. Using

elements synonymous with the 80s

and 90s, the FOUR Hair Concept

Team’s ‘Modern Art’ Collection saw

a transformation from classic fashion

into contemporary tailored, structural

art, reminding everyone of the good

times when hair both bold and

beautiful. Deconstructed looks

inspired by legendary supermodels

were at the core of HAIRMOSA

School’s ‘New Age’ Collection used

Oribe’s classic techniques to make

models incarnate different looks on

the stage, leading us time travel

back and paid tribute to the dazzling

and splendid supermodel era.

WHILE IN HONG KONG…

Oribe Hong Kong hosted a Salon

Experience Day to highlight the

Gold Lust Repair & Restore Collection

at Leonardo 3 Hair Corner Salon.

Hong Kong’s 11 top-tier beauty

influencers were in attendance.

The salon was re-merchandized

with Oribe products and featured

the highlight products in a creative

shelving display. It was a pictureperfect

backdrop for the influencers

to capture gorgeous content for their

social channels. Additionally,

Leonardo 3 Hair Corner Salon is

partnering with the influencers to

create content using Gold Lust

Collection, Dry Texturizing Spray

& Maximista Thickening Spray on

their Instagram channels. The 11

influencers achieved a combined

reach of over 1 million followers

through their attendance.

For more information about Oribe

please visit www.oribe.com

inspiration

73


Easy

Jamie Lee (left) used

NUWAVE to create

these three amazing

looks with emphasis

on texture, but with

minimalist waves.

Waves

Professional hair brand

Goldwell launches its

first NUWAVE Salon

Service – the first shapechanging

wave treatment

for effortless waves with

smart process control.

N

UWAVE by Goldwell

is the sensational new

way to create perfect

waves, while its new

Smart Control Bond

System ensures that

when waves reach the

shape, the process stops. Heat is

not needed for this new generation

of technology so it will not cause

hair damaged and is even suitable

for highly damaged and bleached

hair. Added Keratin, Vitamin B5

and amino acids help rebuild and

strengthen the hair and its

bonding, to restore the hair to

healthy condition.

3 WAYS WITH WAVES

Hairstylist to the stars, Jamie Lee,

is famous for creating minimal, yet

glamourous looks which are not

over the top; he is also great at

adding texture and extra definition

to wavy hair. Here are 3 style

proposals from Jamie using

NUWAVE:

Barely-There Wave

(below-left/right): After the

NUWAVE treatment and layering

hair cutting, Jamie applied Kerasilk

Style Forming Shape

Spray evenly on hair which can

smooth the frizz and provide heat

protection. After sectioning the

hair into 2 parts he applied

Stylesign Curls & Waves Soft

Waver, using fingers to coil the

bundles, then blow drying it and

loose the bundles when it becomes

cool. After finger-styling when dry,

Jamie used Stylesign Just Smooth

Diamond Gloss all over the hair to

provide intense shin for a silkysmooth

touch and glossy surface.

Messy Hair Bun (right): The face

shape can be changed or slimmed

down with the right fringe. Jamie

recommends this Messy Hair Bun

to soften the features. Minimal but

elegant, the step to creating this

look are very simple and it can be

easily achieved with no special

skills required. First, apply a small

amount of Stylesign Creative

Texture Mellogoo onto the palms

to smooth the frizz. Use a hair

elastic to tie a ponytail. Then wrap

the elastic around the handful of

hair and use some pins to fix it.

Low Textured Ponytail:

(below-left/left): This is a simple

but stylish hairstyle, which Jamie

has modified a bit to make it

younger-looking and more

fashionable. Rub a small amount of

Kerasilk Style Accentuating Finish

Crème on fingertips and apply it

on the sides and the ends. Comb

the hair from top down using the

fingers. Scrunch the hair to create

texture. Tie the ponytail with a

hair elastic and take a small bundle

from the ponytail, wrap around

the elastic and fix with pins.

creativity

75


Hair concept and creation:

Angelo Seminara for Goldwell

Hair colour: Angelo Seminara and

Takashi Kurokawa using Elumen,

@Pure Pigments and

Goldwell Colour

Photo: Txema Yeste

Make-up: Daniel Kolaric

Styling: Niccolo Torelli

Estetica n. 4/2020

ad index

AIPP 72

www.aipp.net

ARTAV 65

https://naturallook.com.au/

DANCOLY COSMETIQUE

www.dancoly.com / +33 442381250

4/70-71/IBC

FANOLA 74

http://www.fanola.it/en

GOLDWELL

www.goldwell.com / +49 (0) 61513960102

FC-3/22-29/66-67/73/OBC

GOLDWELL HONG KONG 75

www.goldwell.com / +852 2529 1018

OMC 16-17

www.omchairworld.com

TAKARA BELMONT 30-32/68-69

https://www.takarabelmont.co.jp

ESTETICA ASIA

EDIZIONI ESAV

Via Cavour, 50

10123 Torino (Italy)

Tel.: +39 011 83921111

Fax: +39 011 8125661

info@estetica.it

www.esteticamagazine.net

PRINTED IN ITALY BY

Tipo Stampa srl

Registration n. 435 of 7.4.49, Turin

Law Court. All rights reserved.

Reproduction in whole or in part of

texts or photography is prohibited.

Manuscripts, photographs and art

are selected at the discretion of the

publi sher free of charge (advertising

exclu ded). Whether published or not,

no material will be returned and

remains the property of the

publishing house, which may make

use of it as seen fit. This may include

the withdrawal of publication rights

to other publishing houses. Estetica

requires exclusive publication rights

in the hairdressing sector for all

photography submitted which must

not therefore be offered for

publication to other magazines in the

hairdressing trade or industry.

Notice to subscribers (Art. 13 of

EU Regulation 679/2016)

Pursuant to Art.13 of EU Regulation

679/2016, our company will proceed

with the processing of the personal

data you provide in compliance

with current laws in force concerning

the protection of the processing of

personal data and in keeping with

the obligations and guarantees of

the legal, contractual, and regulatory

standards. Subscription information

may be known only bny subjects

specifically authorised and instructed

by our Company and by third parties

subjects authorised to carry out the

orginasational and economic

activities connected with the

subscription (ex. Shipping

management, enveloping, sending

correspondence) and will not be

communicated to third parties for

purposes not allowed by law or

without explicit consent; they will

be stored for teh purpose of sending

our publications and for the time

necessary to complete the purposes

of professional updating for which

the same information was collected.

Data process controller is the

company Edizioni Esav S.r.l. -

Via Cavour 50, 10123 Turin.

The person whose information was

processes may, at any time, exercise

the rights established by the EU

Regulation (Art. 15 Right to access;

Art.16 Correction; Art. 17

Cancellation) by writing to

Edizioni Esav - edizioniesav@pec.it.


EVERY WOMAN DESERVES BEAUTIFUL HAIR

Kerasilk. For hair at its beautiful best. Find out more at goldwell.com #hairlikesilk

More magazines by this user
Similar magazines