Estetica Magazine ASIA Edition (4/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Salon Director, Keaton. “They love the idea that Wonder Shield is the ‘sunblock’ for the hair and it smells so great.”<br />
In fact, the whole interior of the salon exerts the calmness of Shiseido Professional’s Sublimic Spa concept, featuring<br />
a white theme complemented by soothing lighting. As Shiseido Professional aims to offer a holistic beauty experience<br />
that connects both inner and outer beauty through its beauty regimes, the brand’s hair care range Sublimic’s tag-line<br />
boosts the notion of ‘Hair Beauty from Within’ - so important for the salon group’s discerning clientele: “An increasing<br />
number of urban Malaysian men and women are becoming more aware that looking good is as important to feeling<br />
good and to do this in style and comfort is what the modern-day consumer is looking for,” concludes Keaton.
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