WINTER 2021

152
THE DISTRIBUTOR’S LINK
FASTENER NEWS DESK 2020 BEST BOOTH DIGITAL AWARDS FROM IFE MATCH & MEET from page 78
Fastener News Desk is excited to announce the 2020
Best Booth Digital Awards, from the 1st fastener industry
virtual event, Match & Meet by IFE. We could not let the
most important event of the fastener year go by without
announcing the FND 2020 Best Booth Awards.
While they may be different this year, they were
earned by folks who show fastener pride and passion for
what they do every day. Congratulations to the following
companies and individual that earned the FND 2020 Best
Booth Awards.
FND would like to thank the International
Fastener Expo for sponsoring this years awards.
Drumroll please... And the winners are...
Best Digital Booth:
Brighton-Best International
The team at Brighton-Best International wasted no
time using all of the assets available in order to highlight
their company at the IFE Match & Meet event. Their
exhibitor page/booth was full of information, specification
sheets, product catalogs and video. The team at BBI were
committed and made a significant effort to making the
first virtual fastener show a success and they did not fail.
Note from the Brighton Best Team: Thank you to
everyone who attended the IFE Match and Meet by IFE and
took the time to meet with us. Everyone at Brighton-Best
values your business and we look forward to seeing you in
the new year. BBI would also like to thank Fastener News
Desk for this tremendous honor. Thank you for all you do.
Happy Holidays!
Q & A with Brighton Best
What was Brighton-Best’s experience like at
the Match and Meet? The main takeaway that we’d like
to emphasize is that a virtual tradeshow is still very much
a tradeshow. To get the outcomes that you want, you need
to prepare for it with the same rigor and discipline you
would for any other in-person trade show.
Can you give any tips to anyone attending
a virtual event? There is truly no such thing as
over communication in the world of virtual events. While
in-person events rely on directional signage to guide
attendees on where they should go (as well as helpful
onsite staff), you need to multiply those efforts around
your digital communication strategy. Make sure you know
what to expect from the show including creating calendar
reminders, upcoming alerts, product categories you’re
interested in, reviewing invitations to break out sessions,
exhibitor hours, and networking events. Generally, if there’s
an activity happening, you should make an effort to attend.
The amount and variety of content shared by
Brighton-Best was outstanding, as well as the
availability of BBI sales force. What leadership was
necessary to make this so successful? “No man (or
woman) is an island.” I’m sure everyone is familiar with that
famous saying. However, our fearless leader George Hunt III,
lead the efforts with the help from Nikki Gillette, Rosa Hearn
and the BBI marketing team. Coming together and working
together as a team is essential in today’s business. There’s
a special kind of magic that is created when a community of
sales and marketing of support is formed.
Would consider this a successful event? It truly
was a nice event. If people are having a good time during the
event, that can sometimes be enough to call it a success.
Have you revisited the platform since the event
to take advantage of the sessions or leads? Most
team members have revisited the platform to keep the
chat open, so customers who enjoyed the show and
sessions can keep the conversation going until our next
meet up.
CONTINUED ON PAGE 153