Concept Book "The Ritual of local Handcraft" by Alice Weber

Change to lead...
Rituals wants to focus on diverse trends which are essential for the future
of the brand’s identity and development. The Ritual of local Handcraft manages
to implement various of these trends; technology, personalisation and
deeper experiences.
TECHNOLOGY
The Zhaogu App combines bespoke technology and personalisation in one software:
the future-proof augmented reality 3D face scan analysis provides the
consumer with technology as a very handy, easy and health-benefitting tool.
PERSONALISATION
At the same time the App stands for a very personal experience, as the face
scan and customised DIY-kit meet the consumer’s intense need for individuality
and self-focus.
Regional local ingredients of the DIY-kit bring personalisation to a next,
even more familiar level. Ingredients which are not made in mass production
and in general a kit that has meaning are satisfying the consumer’s
wish for less overproduction and -consumption and more meaningful products.
As the consumer increasingly feels lonely the artificial intelligence of the
Zhaogu App serves as a robotic “friend” which gives daily tips and consults
and sends reminders.
DEEPER EXPERIENCES
Deeper experiences are created through the expanded connection with nature,
as the Ritual of local Handcraft is bringing nature closer to home. A little
piece of the so valuable nature is brought to the house through the
natural ingredients and DIY is already a very raw and real experience by
itself.
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With the Zhaogu App and the connected Ritual of local Handcraft DIY-kit,
Rituals gives the consumer the possibility of improving their mental health
day by day, connecting even more with nature and using technology as a
health enhancing helping tool.