Concept Book "The Ritual of local Handcraft" by Alice Weber
This concept book gives you a detailed insight into the background of "The Ritual of local Handcraft".
This concept book gives you a detailed insight into the background of "The Ritual of local Handcraft".
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HOW MANY GOODS ARE SOLD?
- unfortunately, there was no ideal information available. I will estimate this.
HOW MANY APPS ARE DOWNLOADED?
- on average 149.260 k downloads per year BUT as there are being sold 500k DIY-kits, at least 500k App
downloads need to be there
--> I set it as 1 download=1person/customer
(https://www.statista.com/statistics/1119893/average-number-downloads-united-states-app-publishers/)
VARIABLE COSTS PER KIT:
29,16+1,30+27=57,46,-
mark up fixed costs 30%
MARKETING BUDGET
- 5mio (1% of annual revenue of Rituals in 2017 of 500mio)
- 500k DIY-Kits sold within one year
- marketing costs=10€ per kit
COST PER DIY-KIT
(57,46x1,30)+10=84,69
--> set a psychological price: 89,99€
REVENUE STREAM CALCULATIONS
500.000x(89,99-84,69)=2.650.000
3rd party inverstor receives 2%=53.000
Result for Rituals: 2.649.947€
Year 2: 1.000.000 kits sold
1.000.000x(89,99-84,69)=5.300.000 --> -2%(506.000€) -->4.794.000€
Year 3: 2.500.000 kits sold
2.500.000x(89,99-84,69)=13.250.000 --> -2%(265.000) -->12.985.000€
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