Concept Book "The Ritual of local Handcraft" by Alice Weber
This concept book gives you a detailed insight into the background of "The Ritual of local Handcraft".
This concept book gives you a detailed insight into the background of "The Ritual of local Handcraft".
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Customer journey...
This is a visualisation of a
possible customer journey
which implements the
ZHAOGU App and the
Ritual of local Handcraft
DIY-kit.
ENGAGEMENT
Especially in
terms of engagament
the ZHAOGU
App is a great
tool.Everyday,
the app sends
push notifications
which remind the
customer of the
daily skin scan
and the personal
daily mental
health improvement
tips which
the App displays
after the skin
scan.
So, the ZHAOGU
tool serves as a
“digital friend”
which is checking
on the customer
regulary.
LOYALTY
In order to
convince the customer
even after
the purchase,
it is mandatory
to offer regular
updates of
the ZHAOGU App.
Furthermore, employees
should
be able to consult
the customer
regarding
the App and the
DIY-kit. Another
factor might be
the expansion of
natural ingredients
so that the
assortment stays
interesting. The
customer might
also wish for a
DIY-kit not only
for skin care
but body care,
cosmetics etc.
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