2021 GR8 Case Studies

The Rafael Nadal Experience
SEGMENT: Tennis
CLIENT: B2C - CANADA national UHNWI
GROUP SIZE: 12
LOCATION: Paris, France - Mallorca, Spain - Indian Wells, CA, US
OBJECTIVE: Create a bucket list experience for a Rafael Nadal fan
BRIEF: This is the ultimate experience for any tennis aficionado: our
clients became part of Nadal’s team and got to shadow him for two
tournaments, as well as visiting him in his hometown in Mallorca.
The program started in Indian Wells where our clients got to spend time
with Rafa and his team, attended his practice sessions, cheered him right
from his box during his matches. This journey continued in Paris, where
our clients witness history being made as Rafa won his 12 th RG title.
During the stay in Paris they also got to hit with Carlos Moya, tennis
legend and Rafa’s coach. The last destination was Mallorca, where our
group was guided through the behind the scenes of the Rafael Nadal
Academy and had the opportunity to hit with the legend himself . Last but
not least, being our client the CEO of a world renowned toy company,
GR8 has organized a toy giveaway to underprivileged kids supported by
the Rafael Nadal Foundation.