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Inside the F1 World
SEGMENT: Automotive
CLIENT: B2C - UK national HNWI
GROUP SIZE: 6
LOCATION: Abu Dhabi, UAE
OBJECTIVE: Getting to experience the F1 from the inside and spend
time with the Ferrari team, while visiting a unique destination.
BRIEF: Our clients enjoyed on the most spectacular races of the year
from a fabulous yacht and the comfort that it offered. Other benefits
included a special guest appearance by retired Australian F1 driver Mark
Webber, who won 9 races with Red Bull, a guided behind the scenes tour
of the Ferrari box, where they got to meet the mechanics who taught them
about the top notch F1 cars technology. Last but not least, they ended the
hesitating weekend by attending the concert headlined by rock band The
Killers and rapper Travis Scott.
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