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2021 GR8 Case Studies

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Giorgio Rocca World Cup Challenge

SEGMENT: Ski

CLIENT: B2C – Canadian National HNWI

GROUP SIZE: 20

LOCATION: Switzerland Alps

OBJECTIVE: The Ultimate experience with a World Champion

BRIEF: Have you ever wished to challenge your friends in a real World Cup

Alpine Ski Race?

Thanks to GR8’s partnership with Giorgio Rocca, Italian former alpine skier,

slalom specialist and among other accolades he was the winner of the Slalom

World Cup in 2006, he won three World Championships medals and had 11

World Cup victories.

Out guests started with a full day private training on the slopes hosted by

Giorgio who personally evaluate all guests to prepare a personalized racing

program. On the next day they continued with a real private racing/practice

session to improve their skills and performance. At this point they were

ready for racing day and compete for the podium, which was hosted by the

one oand only Giorgio Rocca. Last but not least, they jumped on a car and

felt the thrill of drifting on snow and ice in a Livigno’s ice drome.

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