2021 GR8 Case Studies

CASE
STUDIES

Warrior for a Weekend
SEGMENT: Adrenaline
CLIENT: B2B - FORTUNE 500 Company
GROUP SIZE: 10
LOCATION: Classified location, USA
OBJECTIVE: Create a challenging team bonding experience for
a group of top executives.
BRIEF: On this experience our guests have been paired off with
CIA, DELTA Force, RECON, and US Navy SEAL Team Six
officers. During this intense program, they have been pushed
through a vigorous onsite training to include all the basics of elite
special forces training such as skydiving and take part in
weapons training, hand to hand combat, offensive and defensive
driving, tracking, surveillance, as well as nighttime mission
execution. Each level brought them further into the realm of the
world’s most elite special forces.

Escape From Paradise
SEGMENT: Adrenaline
CLIENT: B2B – British Financial Institution
GROUP SIZE: 20
LOCATION: Island in the Eastern Caribbean
OBJECTIVE: Recreate the most authentic, real life, Escape
Game
BRIEF: GR8 has created the most authentic and exciting Escape
Game!
Our guests skydived into a deserted island with a map and
professional military gear provided by our elite special forces. In
preparation for the jump, they have been trained with the elite
special forces teams as they instructed them on advanced
survival skills.
Once on the deserted island, they had three days to find their way
off to safety. But beware, our brave guests encountered many
obstacles, and not everyone succeeded!

Take off and Landing
on an Aircraft Carrier
SEGMENT: Adrenaline
CLIENT: B2C - US national UHNWI
GROUP SIZE: 2
LOCATION: NAVY’s Airbase, Italy
OBJECTIVE: Fulfill a client’s bucket list dream
BRIEF: Welcome to the ultimate military experience!
Thanks to our partnership with the Italian Navy, GR8 has created
the unique opportunity to be invited for a once in a lifetime
experience on board a real Fighter Jet. We then decided to take it
to the limits and have our clients experience landing and taking
off an aircraft carrier in the open waters. Certainly an experience
to remember!

Millemiglia:
The Most Beautiful Race in The World
SEGMENT: Automotive
CLIENT: B2C - US national HNWI
GROUP SIZE: 2
LOCATION: Italy
OBJECTIVE: Attending one of the most famous classic car races in the
world
BRIEF: Millemiglia has combined tradition with innovation and
amalgamation with creativity, elegance, beautiful scenery and the Italian
way of living. Participation is limited to cars produced no later than 1957
and this, along with the historical territory of Italy, brings the dreaming
attendees back in time in a matter of an eye blink. This is a 1,000 Miles
Millemiglia classic car race starting from Brescia all the way to Rome
and than back to Brescia where it started. Our guests had the unique
opportunity to take part in this race behind the wheel of a splendid Alfa
Romeo classic model and fully assisted by Alfa Romeo mechanics
throughout the entire race.

Inside the F1 World
SEGMENT: Automotive
CLIENT: B2C - UK national HNWI
GROUP SIZE: 6
LOCATION: Abu Dhabi, UAE
OBJECTIVE: Getting to experience the F1 from the inside and spend
time with the Ferrari team, while visiting a unique destination.
BRIEF: Our clients enjoyed on the most spectacular races of the year
from a fabulous yacht and the comfort that it offered. Other benefits
included a special guest appearance by retired Australian F1 driver Mark
Webber, who won 9 races with Red Bull, a guided behind the scenes tour
of the Ferrari box, where they got to meet the mechanics who taught them
about the top notch F1 cars technology. Last but not least, they ended the
hesitating weekend by attending the concert headlined by rock band The
Killers and rapper Travis Scott.

SEGMENT: Music
Record a Soundtrack with
CLIENT: B2C - US national HNWI
GROUP SIZE: 1
LOCATION: Los Angeles, USA
Hans Zimmer
OBJECTIVE: A once in a lifetime experience with Hans
Zimmer, gifted by a father to his musically talented daughter; to
celebrate her sixteenth birthday.
BRIEF: Private recording session and meet and greet
opportunity with Hans Zimmer, internationally acclaimed film
score composer. The daughter was able to record her own “track”
under the guidance of this musical genius.

Italy, Like Never Before
SEGMENT: Destination Italy - Culinary – Arts & Culture
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 30
LOCATION: Italy
OBJECTIVE: Pre-Cruise program for a selected group of UHNWI
BRIEF: Private experience at the inaccessible Osteria Francescana by
Massimo Bottura, a private dinner was organized at closed doors with a
dedicated tasting menu followed by a meet & greet with the number one
Chef in the World. VIP private Wine Experience & visit at Antinori iconic
cellars followed by an epicurean experience at 1 Michelin Starred restaurant
Osteria di Passignano with special viewing of the last supper inside the
Passignano Abbey (1000 years old). Brunello di Montalcino “wine maker for
a day” experience hosted by worldwide expert Roberto Cipresso, clients
learned the secrets to bland and create a top rated wine, once divided into
groups they all created their personal bland and compiled to be elected the
“wine maker of the day”. The final step of the pre cruise was an incredible
Private Vatican Experience with special opening of the Museums and the
Sistine Chapel followed by a private goodbye dinner inside the Vatican.

Culinary Experiences in Unique
Locations hosted by Massimo Bottura
SEGMENT: Destination - Culinary – Arts & Culture
CLIENT: B2B & B2C
GROUP SIZE: 10 - 150
OBJECTIVE: Creating unique, once-in-a-lifetime experiences
that are not merely culinary but that are also reflections on the
environments
BRIEF: Multiple Dinners have been organized in visually
breathtaking compelling and at times mystifying locations; in
most cases these locations have been made accessible thanks to
the network and contacts that GR8 has developed through the
years, making the experience one to remember forever. Echoing
art, literature, architecture and music into Bottura’s food
creations, these experiences created a parallel between visual
and taste; an ode to beauty in the surround world as well as
inside of us.

LOCATIONS:
Italy
Uffizi Gallery (Rome)
Trajan’s Markets (Rome)
Castel Gandolfo (Vatican)
Colonna Palace (Rome)
Doge’s Palace (Venice)
The Ancient Theater (Taormina)
Ambrosiana Library (Milan)
France
Louvre Museum (Paris)
Palace of Versailles (Versailles)
Jordan
Petra Archeological site

A day with Mauro Colagreco
SEGMENT: Destination France - Culinary
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 36
LOCATION: Menton, France
OBJECTIVE: Experience the best restaurant in France with a
private dining experience at Mirazur, located in Menton.
BRIEF: This unforgettable culinary experience at triple Michelin
starred restaurant Mirazur (voted best restaurant in the world in
2019) began with a guided private visit inside Chef Colagreco’s
personal vegetable garden in Menton where we tasted his
handpicked herbs, plants, fruits and vegetables followed by a
culinary demonstration led by the chef in the restaurant. Afterwards
we continued with a glass of chilled champagne on the terrace
before sitting down to a four course gastronomic lunch in the
privatized restaurant.

Bordeaux:
A Discovery of Wine
SEGMENT: Wine
CLIENT: B2C - US national HNWI
GROUP SIZE: 2
LOCATION: Bordeaux, France
OBJECTIVE: A bespoke wine experience with private access to the
most prestigious chateau and estates in Bordeaux, to celebrate a 25 th
wedding anniversary.
BRIEF: Bordeaux is an irresistible gift of world revered wines,
beautiful chateaux, gastronomic cuisine and fascinating prehistoric
sites. Our Guests visited the most prestigious wineries such as
Chateau Petrus, Chateau d’Yquem, Chateau Pavie, Chateau Lafitte,
Chateau Latour and Chatueau Rotschild. Here they tasted the most
delicious vintages and discovered breathtakingly beautiful locations.
This oenological journey was topped off by a unique dining
experience at Le Quatrieme Mur; run by Chef Philippe Etchebest;
the Gordon Ramsay of France.

Gems of Barcelona
SEGMENT: Destination Spain - Culinary – Arts & Culture
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 30
LOCATION: Barcelona, Spain
OBJECTIVE: Create a unique program to reward a Fortune 100 top
executives
BRIEF: This exciting experience started with a semi-private guided tour
to Sagrada Familia, considered the architect Antonio Gaudi’s most
important creation and Barcelona’s most visited landmark. Afterwards,
we offered the incredible opportunity of joining an exclusive after hours
opening of Picasso Museum exclusively for our group followed by a gala
dinner in one of the suggestive areas of the Museum. The local culinary
scene has exploded over the years is now known worldwide. In the tradition
of delivering elite culinary experiences, GR8 invited our clients to a special
private event at El Celler de Can Roca, nominated twice as the world’s best
restaurant. As a farewell dinner, offered the thrilling opportunity of
discovering the most exclusive zones and behind-the-scenes areas of Camp
Nou, accompanied by an FC Barcelona official guide , before enjoying a
private dinner in a dedicated VIP area of the stadium.

Midnight in Paris
SEGMENT: Destination France - Culinary – Arts & Culture
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 30
LOCATION: France
OBJECTIVE: Create the most exclusive Pre-river cruise experience
in the City of Light, for discerning clients, with a focus on art, culture,
history, wine and gastronomy.
BRIEF: During this incredible GR8 experience we took our guests on
an exclusive journey through Paris that included a private after hours
visit of the Lourve and Versailles, then a dining experience at Jules
Vernes, three Michelin star restaunt located at the top of the Eiffel
Tower.
We also fed our culinary spirit with a private masterclass with worldrenowned
pastry chef Cedric Grolet, a private experience with Alain
Passard at his restaurant Arpege, voted 7 th best restaurant in the world
in 2019 and topped it off with a cooking class at the prestigious
Escoffier Culinary school located in the Ritz Paris.

Meet and Greet with
the Pope
SEGMENT: Destination Italy – Arts & Culture
CLIENT: B2C - ITALY national HNWI
GROUP SIZE: 2
LOCATION: Rome, Italy
OBJECTIVE: Meet and greet with the Pope during the public
Audience and discover Rome
BRIEF: Thanks to GR8 strong relationship with the Vatican, we
created an opportunity for our guests to Meet & Greet with the Holy
Father during the public audience at St. Peters Cathedral Square.
During the same experience we also opened the most exclusive and
best ever preserved catacombs under special hosting and permission
of the Vatican authorities, hosted a private dinner at the Coffee
House inside Palazzo Colonna as personal guests of Prince Colonna
and last but not least organized a private cooking class at Palazzo
Taverna with special hosting of Marquise Taverna in the role of
cooking master.

London Royal Experience
SEGMENT: Destination UK - Culinary – Arts & Culture
CLIENT: B2C - US national HNWI
GROUP SIZE: 26
LOCATION: London, UK
OBJECTIVE: Create a once in a lifetime experience in London centered
on private visits of historic landmarks, culinary and art.
BRIEF: Experience the Tower of London with a private after hours visit,
greeted by a Beefeater for a guided visit of this fascinating historical palace
with a private viewing of the Crown Jewels, the most valuable jewels in the
world. The evening continued with a banquet in the White Tower,
accompanied by entertainment in period costume.
The following day we stepped into the sumptuous world of Downton
Abbey; the ultimate treat for everyone keen to experience an authentic day
amongst British aristocracy. The experience was topped by with a
fabulous lunch and a private buy out of Gordon Ramsay’s 3 Michelin
starred London restaurant, as well as before hours visit to Harrods, the
world’s most famous department store with special access to the
historic vaults and a enjoyed a private after hours visit of the Windsor
Castle apartments.

The ultimate Golf Experience:
A round at Augusta National
SEGMENT: Golf
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 3
LOCATION: Augusta, GA, US
OBJECTIVE: Play the most prestigious and famous golf course in
the world – not accessible to the public
BRIEF: GR8 has organized the ultimate golf experience: playing
18 holes at Augusta National, home of the Masters. This is every
golfer’s dream and it is one the most challenging golf course to play
on. The experience included playing 9 holes at the well-known par 3
course at Augusta National, getting to tour the club facilities as well
as playing 18 holes at one of the golf courses that are affiliated to
Augusta National, as a practice round.

The Rafael Nadal Experience
SEGMENT: Tennis
CLIENT: B2C - CANADA national UHNWI
GROUP SIZE: 12
LOCATION: Paris, France - Mallorca, Spain - Indian Wells, CA, US
OBJECTIVE: Create a bucket list experience for a Rafael Nadal fan
BRIEF: This is the ultimate experience for any tennis aficionado: our
clients became part of Nadal’s team and got to shadow him for two
tournaments, as well as visiting him in his hometown in Mallorca.
The program started in Indian Wells where our clients got to spend time
with Rafa and his team, attended his practice sessions, cheered him right
from his box during his matches. This journey continued in Paris, where
our clients witness history being made as Rafa won his 12 th RG title.
During the stay in Paris they also got to hit with Carlos Moya, tennis
legend and Rafa’s coach. The last destination was Mallorca, where our
group was guided through the behind the scenes of the Rafael Nadal
Academy and had the opportunity to hit with the legend himself . Last but
not least, being our client the CEO of a world renowned toy company,
GR8 has organized a toy giveaway to underprivileged kids supported by
the Rafael Nadal Foundation.

Attend the French Open with a
Grand Slam Winner
SEGMENT: Tennis
CLIENT: B2C - Mexico national HNWI
GROUP SIZE: 8
LOCATION: Paris, France
OBJECTIVE: Experience the French Open, like never before
BRIEF: Every year thousands of fans have the opportunity to attend one of
the most watched Grand Slams in the world: Roland Garros. In line with
GR8's DNA we have decided to do things a little differently. How about
attending one of the world's greatest tournaments with Mara Santangelo: a
former Grand Slam Winner? Mara has challenged Serena Williams at the
Australian Open, won the Feder Cup and Roland Garros in doubles, among
her other stellar professional achievements and thanks to the recent addition
to the GR8 team, our clients had the chance to attend the French Open and
see the world's greatest champions from a unique perspective. Mara
welcomed them to join her in the prestigious areas known only to players for
an exclusive behind the scenes experience. By interacting with our stellar
host, they learnt fascinating anecdotes about the top players that made the
whole experience memorable and last but not least, they had the opportunity
to play tennis with her on the official Roland Garros courts.

The GR8 Golf Tour
SEGMENT: Golf
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 28
LOCATION: St. Andrews, Scotland
OBJECTIVE: Creating the most exclusive golf tournament in the world
BRIEF: Have you ever dreamed of feeling like a professional golfer playing
on the PGA Tour? This is exactly the goal of the GR8 Golf Tour. As a player
competing on this event, our guests had the privilege of golfing on some of
the best and most select championship courses in the world, all while
competing for the Grand Prize in a unique destination tournament. The field
has been battling it out to earn the prestigious and most sought-after
experience in the sport. The GR8 Golf Tour is more than just a competition.
Throughout your entire trip, our guests lived different and unique
experiences each day. The overall winner of the tour won the opportunity to
tee it up at one of the most exclusive courses worldwide, every golfer’s
dream round at Augusta National.

Soccer Legend for a Day
SEGMENT: Soccer
CLIENT: B2B – Brazilian Financial Institution
GROUP SIZE: 22
LOCATION: Barcelona, Spain
OBJECTIVE: Recreate the ultimate soccer experience.
BRIEF: Held in the legendary Camp Nou stadium in Barcelona,
our guests became football stars for the day, starting with the
official football club bus picking them up from their 5 star
accommodation. From there, they have been taken to the players
locker room where personalized kits were awaiting each player.
The game have been officiated by an official Barcelona referee,
commentated and filmed just like a real game. After the match, a
private dinner hosted by one of the most renowned chefs in the
world took place in the Stadium Museum.

Giorgio Rocca World Cup Challenge
SEGMENT: Ski
CLIENT: B2C – Canadian National HNWI
GROUP SIZE: 20
LOCATION: Switzerland Alps
OBJECTIVE: The Ultimate experience with a World Champion
BRIEF: Have you ever wished to challenge your friends in a real World Cup
Alpine Ski Race?
Thanks to GR8’s partnership with Giorgio Rocca, Italian former alpine skier,
slalom specialist and among other accolades he was the winner of the Slalom
World Cup in 2006, he won three World Championships medals and had 11
World Cup victories.
Out guests started with a full day private training on the slopes hosted by
Giorgio who personally evaluate all guests to prepare a personalized racing
program. On the next day they continued with a real private racing/practice
session to improve their skills and performance. At this point they were
ready for racing day and compete for the podium, which was hosted by the
one oand only Giorgio Rocca. Last but not least, they jumped on a car and
felt the thrill of drifting on snow and ice in a Livigno’s ice drome.

Super Bowl Experience
SEGMENT: Special Events – Super Bowl
CLIENT: B2B - FORTUNE 100 Company in the Tech Sector
GROUP SIZE: 20
LOCATION: Minneapolis, MN, US
OBJECTIVE: Reward top performing employees and their most
important clients
BRIEF: Our guests had the opportunity to attend the most watched event in
the US that took place in Minnesota.
Aside from watching the game from a private suite, situated at the 30 yard
line - the
suite included food, drinks and service throughout the game, GR8 organized
a meet and greet with former NFL player and commentator, Nate Burleson,
as well access to VIP hospitality
and pre-game tailgate party. Last but not least they all accessed to two VIP
parties during this exciting Super Bowl weekend.

The Milan Fashion Week Experience
SEGMENT: Fashion
CLIENT: B2C - CHINA national HNWI
GROUP SIZE: 2
LOCATION: Milan, Italy
OBJECTIVE: Creating the ultimate Fashion Week experience
BRIEF: Milan is Italy’s city of the future, a fast-paced metropolis
where creativity is big business and home to one of the most
glamorous and sought-after events in the world: Milan Fashion
Week.
GR8 has created the ultimate fashion experience which included
invitations to first row seats at Missoni, Armani, Fendi, Versace &
Cavalli fashion shows, back stage meet & greet with Karl Lagerfeld,
back stage meet & greet and runway pictures with Missoni Family,
Meet & greet with Giorgio Armani during the After Show Party,
invitation to Fendi’s top spenders private dinner, Private Haute
Couture experience at Gianni Versace’s original fitting room with his
iconic dresses and private trunk show at Fendi’s boutique with the
latest Fur collection.

Cannes Film Festival Experience
SEGMENT: Entertainment
CLIENT: B2B - FORTUNE 100 Company in the Fashion Sector
GROUP SIZE: 14
LOCATION: Cannes, France
OBJECTIVE: Reward the brand top international buyers with invitations to
the Cannes Film Festival Closing Ceremony
BRIEF: Our guests were invited to join us for the planet’s most glamorous
and international event; the Cannes Film Festival.
With a renewed focus on luxury and with strong film industry contacts, GR8
presented the unique opportunity to attend an official screening as a Sponsor;
walk the famous Red Carpet and have your photo taken by the paparazzi.
The guests had official seating within the Palais de Festivales and mingle
with stars at the Cast Party.
Away from the spotlights, they enjoyeda gastronomic dinner at the Palme
d’or, the only two Michelin starred restaurant in Cannes, discovered the
beauty of the French Riviera with a boat charter to the nearby Ile de Lerins
with wine tasting, private after hours visit and gala dinner in the Picasso
Museum, an exhilarating Vespa ride to the Chateau Saint Martin & Spa for a
private lunch and a delightful walking tour of the Old Cannes with a seafood
lunch.

Once Upon a Kitchen
SEGMENT: Culinary
CLIENT: B2B & B2C
GROUP SIZE: 300
LOCATION: Miami, USA
OBJECTIVE: Creating the most exclusive dinner in the world
BRIEF: Inside the Frank Gehry designed New World Center, the
masterpieces of chefs Massimo Bottura, Mauro Colagreco, Alex Atala, and
Antonio Bachour were presented during the opening of Miami Art Week to
an elite group of 300 connoisseurs at the Once Upon a Kitchen dinner - an
extraordinary, seven-course, wine-paired epicurean extravaganza. The
interactive evening redefined the concept of fine dining with a series of
immersive culinary experiences, and was entwined with a unique call-toaction
as all four chefs leveraged their internationally renowned mastery to
highlight important social and environmental causes - including rising sea
levels. With a stunning program orchestrated by Cirque of Life, each dish
was a jaw-dropping take on the traditional – amplified by multisensory
elements, including vibrant video vignettes, booming sound effects, earthy
scents, mood lighting, and live narrations by actor Jacopo Rampini.

Once Upon a Kitchen
With a stunning program orchestrated by Cirque of Life, each dish was a
jaw-dropping take on the traditional – amplified by multisensory
elements, including vibrant video vignettes, booming sound effects, earthy
scents, mood lighting, and live narrations by actor Jacopo Rampini.
CHEF MAURO COLAGRECO - whose restaurant, Mirazur, in Menton,
France, earned the No. 1 spot on the 2019 “World’s 50 Best” list -- created
the first course, a “Stone Crab, Citrus Jelly.” The dish, which immediately
began trending across social media channels, was presented on a plate
spattered with single-use plastics (including actual bottle caps and Q-tips),
underscoring the jarring reality that plastics are not only polluting our
oceans, but are also now being found in our foods.
CHEF ALEX ATALA - whose restaurant, D.O.M., in São Paulo, Brazil,
was rated the fourth-best in the world in 2012 and was a recent star of
Netflix’s “Chef’s Table” -- fashioned one of his two courses, “Sweet
Potato, Hierba Mate Bernaise and Toasted Herbs from the Forest,” around
the fire-ravaged Amazon rainforest in his home country.
Gripping video of the inferno, set to heavy metal rock music, played just
before the dish was presented to guests – once again emphasizing the
devastation of climate change and deforestation.

Once Upon a Kitchen
CHEF MASSIMO BOTTURA - one of TIME magazine’s “most
influential people of 2019,” and whose restaurant, Osteria
Francescana, in Modena, Italy, topped the “World’s 50 Best”
rankings in 2018 after previously being named No. 1 in 2016 -- was
joined on stage throughout the night by his fellow chefs for
demonstrations and explanations about the origins of the dishes.
Bottura has been participating in Once Upon a Kitchen since its
inception in 2016. His not-for-profit cultural organization, Food for
Soul, which was created by him and his wife, Lara Gilmore, was the
charitable partner of this year’s event. Throughout the night, Bottura
put an added emphasis on creating and sustaining community
kitchens worldwide and feeding people in great need. He served two
of his most iconic dishes: “Caesar Salad in Bloom” (adorned with
colorful blossoms) and the widely lauded “Modenese Tortellini with
Parmigiano Reggiano,” complete with 36-month-aged Parmigiano
Reggiano and shavings of Angelozzi white truffle from the Sibillini
Apennine Mountains.

Once Upon a Kitchen
To conclude the festivities, pastry CHEF ANTONIO BACHOUR - who
was recently named by ESQUIRE magazine as the best pastry chef in the
U.S., as well as “best pastry chef in the world” at “The Best Chef
Awards 2018” - crafted a “Gianuja Chocolate Mousse” along with petit
fours. Bachour worked with Valrhona Chocolate for each dessert and
highlighted efforts being conducted in the Dominican Republic by the
revered chocolate-maker to establish schools in the cacao fields there
and further the education of young farmworkers.
Once Upon a Kitchen was endorsed by Forbes Travel Guide -- the
only independent, global rating system for luxury hotels, restaurants
and spas -- and the Fine Dining Chapter of YPO, the premier global
leadership organization. In addition to having W South Beach as
its hotel partner, and sponsors including Ca' del Bosco, Chateau
D'Yquem, Inedit Damm, La Prima, Lavazza, Rolls-Royce Miami,
S. Pellegrino, Valrhona, and Vista Alegre, the dinner was aligned with
the Miami Beach Visitor and Convention Authority.
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