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Italy, Like Never Before
SEGMENT: Destination Italy - Culinary – Arts & Culture
CLIENT: B2B - FORTUNE 100 COMPANY – Travel Sector
GROUP SIZE: 30
LOCATION: Italy
OBJECTIVE: Pre-Cruise program for a selected group of UHNWI
BRIEF: Private experience at the inaccessible Osteria Francescana by
Massimo Bottura, a private dinner was organized at closed doors with a
dedicated tasting menu followed by a meet & greet with the number one
Chef in the World. VIP private Wine Experience & visit at Antinori iconic
cellars followed by an epicurean experience at 1 Michelin Starred restaurant
Osteria di Passignano with special viewing of the last supper inside the
Passignano Abbey (1000 years old). Brunello di Montalcino “wine maker for
a day” experience hosted by worldwide expert Roberto Cipresso, clients
learned the secrets to bland and create a top rated wine, once divided into
groups they all created their personal bland and compiled to be elected the
“wine maker of the day”. The final step of the pre cruise was an incredible
Private Vatican Experience with special opening of the Museums and the
Sistine Chapel followed by a private goodbye dinner inside the Vatican.
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