Power Talk │ February 2021│Ready to Startup

Overcoming challenges
Right Decisions at the right time
Under the umbrella of Global adjustments which
was primarily relocations company, I had added
Global Adjustments Academy, a Reality Division
and a Publishing Division.
Let me tell you 2 stories from them that will
hopefully give you the window of understanding
of an entrepreneur challenge and how she
overcomes them
we had a flagship product in the publication
division which was called At A Glance. A magazine
which gave a view at a glance of the city where
the expats were coming to live in India. It had
everything that would given any expat a clear
sketch note on the culture and everything relevant
for their stay in India .It was very well accepted by
people as the magazine has all the answers to the
expected queries any expat. We were always
complimented for the design element , the content
, the interviews it carried of the influential people
.But the truth is that was a time for us to REBRAND
the magazine and that’s where as an entrepreneur
I think it is very important that we always have a
kind of openness to learn from others and to do
what I call IMMOVATION and not innovation.
innovation is the first idea that you get but
IMMOVATION is improving on someone else’s
idea.
I had a client Sachi & Sachi who was amazing at
design, the world leading design company in
London. They had moved here to live and work in
India. So, I was able to enlist to just come and help
brainstorm how I could renew my free publication
by a few notches. The result was amazing because
I did not allow the complacency of entrepreneur to
creep in. I had this presence of mind to make of
this opportunity. Help of someone that was
already in India and understood the ground level
realty of India but also had a global mind-set.
Between Richard and me we were able to come up
with completely new format of AT A GLANCE and
my team started the same magazine in a new
avatar called CULTURAMA .A magazine that still
lives on even after 25 years
Don't be complacent,
seek support of experts
and have the presence of
mind to change when
needed
CULTURAMA seems to be the right name for
magazine. It has both expat and Indian voices in it
and explains the nuances of life in India not just on
a daily basis but the that is driven by the value
systems and the beliefs that we hold dear.
For eg., why do Indian managers not disagree with
your boss. Everybody seems to be the YES MAN in
front of the boss but actually fail to deliver .This
question was answered in Culturama. We
explained that Indian keep hierarchy at a very high
pedestal. We rarely disagree with the boss or the
founder especially in a public forum with the
founder of the main Boss .So, allow platforms
where you have one to one conversations, smaller
team conversations and have an open discussion
with the leader of that particular single business
unit. Have the comfort to disagree and suggest
ways to accomplish the task in hand .The magazine
would come with solutions like these. The
magazine became the talk of the town because of
the practical solutions it had to offer. Culturama
found its place at British council, coffee spaces of
top multinational corporations. We started having
a distribution of Culturama and remains free
magazine for the years to have a better bridging of
cultures. The outcome of it was always to have
business impact. That was a time when I realise
that you can have the same medicine in an
improved bottle and it did get accepted by many
more people That was a story that happened in my
life as an entrepreneur and might take away from
this Life lesson is don't be complacent seek
support of experts and have the presence of mind
to change when needed.
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