Power Talk │ February 2021│Ready to Startup

Yes we are a
pandemic Launch
I was involved in the tiniest
aspects of the project and it
has been a huge learning curve
there are so many other factors involved in
accepting a change. My passion was always to
create a brand that will solely build on
sustainability and circularity in mind.
Q
After the launch consistency is
very important .What kept you
on your toes from day one ?
Finance and the ability to meet demand when you
explode, and how you actually manage your
cashflow. Again, it was not just 1 thing, it was
several different things, to make it all work together
flawlessly starting from product design,
development, testing, performance, packaging,
branding, user experience online, the box opening
experience and to be prepared with any objections,
questions and customer queries. Every single thing
mattered to me. Once you have nailed a product
then presenting them to wider audience,
distributers, wholesalers in different geographical
locations were challenging at the same time
rewarding, when see acceptance on what you have
believed in all this while
Q
A pandemic launch,
implementation must have been
a rocky ride.
More than the problems, it’s all the different steps
involved and executing them within the time frame.
It was at the peak of lockdowns and the ability to
develop a design and go to market.
Logistics and continuity of continuity of work force
was a greater challenge. When we launched our
100% Organic cotton masks, I wanted it to tick all the
boxes of a circular/sustainable product and at the
same time to perform better than any other product
out there. We had to do a lot of performance testing
and choice of material played a significant role.
Testing took time and we had to plan production,
volumes and availability of stock in different markets
and sales channels are all set and ready when the
product hits the market. I was involved in the tiniest
aspects of the project and it has been a huge
learning curve in a such a short time span from
initial conceptualisation to market. We in fact
submitted patent/trademark for the innovation.
I am now proud that our product is available with
more than 3000 retailers and look forward to the
launch of all future product line. We aspire to be a
truly circular lifestyle brand reassuring with
accreditations and transparency to all our customers
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