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Power Talk │ February 2021│Ready to Startup

POWER TALK FEBRUARY-MARCH 2021 Edition - READY TO STARTUP It’s time to start as pandemic paves way to a new day, a new year, a new life, a new relationships, a new career, new opportunities and so much more for so many of us. As the first edition of the new year 2021. POWER TALK focuses on sharing all that we need to make a perfect new beginning, plunging into the world of entrepreneurship. The stalwarts from the world of Start-up, Finance, Media and Coaching have penned down their years of experience on reams of paper for us to take a hiccup free flight into the territory of UNICORNS .. turning over a new leaf Dr. Abha Rishi is on the cover page .CEO for the Atal Incubation Centre at Birla Institute of Management Technology. She has her Honors in Entrepreneurship from Stanford University,holds a Chevening Rolls Royce Science and Innovation Leadership Programme-scholar from University of Oxford Enjoy the issue ! More power to you Founder & CEO- Archanna (https://www.linkedin.com/in/archannagaarg/) Power Talk with Archanna www.powertalkwitharchanna.com

POWER TALK FEBRUARY-MARCH 2021 Edition - READY TO STARTUP
It’s time to start as pandemic paves way to a new day, a new year, a new life, a new relationships, a new career, new opportunities and so much more for so many of us. As the first edition of the new year 2021. POWER TALK focuses on sharing all that we need to make a perfect new beginning, plunging into the world of entrepreneurship. The stalwarts from the world of Start-up, Finance, Media and Coaching have penned down their years of experience on reams of paper for us to take a hiccup free flight into the territory of UNICORNS .. turning over a new leaf
Dr. Abha Rishi is on the cover page .CEO for the Atal Incubation Centre at Birla Institute of Management Technology. She has her Honors in Entrepreneurship from Stanford University,holds a Chevening Rolls Royce Science and Innovation Leadership Programme-scholar from University of Oxford

Enjoy the issue !
More power to you
Founder & CEO- Archanna (https://www.linkedin.com/in/archannagaarg/)
Power Talk with Archanna
www.powertalkwitharchanna.com

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www.powertalkwitharchanna.com 41

The world is more than ever in an Incredible phase

when it comes to the need of Innovation and the

talented, highly motivated Start-up founders are

putting in enormous effort to take their companies to

higher levels of growth. Seize the day and NOW is your

time.

In this highly competitive global market , we also see

failures, Black Swan unpredictable events laying the

finest companies low . The harsh fact of high failure

rates, not able to sustain the Progress, tough

Customer acquisition and high marketing costs are

factors to be well aware of for Founders.

There will be factors way beyond your control. Do not

feel let down and stifle your ability to be creative,

Innovate and find ways to survive and Thrive!! There

is support, Strategies and frameworks to Pivot, Find

new customer segments and unleash the full

potential you and your teams have.

So what needs to be done?

What are the critical factors to always be tracking

to stay strong in these challenging times ?

A few thoughts and guidelines from the hundreds of

conversations, Workshops and Research work that I

have been personally involved with. Will look at

diverse aspects like Marketing, Personal Branding,

Digital Tools, Networking, Skill Building,

Communities and Ecosystem

Government policies and opportunities. This is not

just for large enterprises, even Start-up founders

must study about government grants and

onboarding as a vendor. Apply for the various

Programs. Few of them are listed below

KSUM( Kerala), THUB(Telangana),Karnataka Startup

Cell( KITS,KTECH,NAIN etc).These two states are

just some of the very active states

Great resources

Invest India, DIPP programs

https://startup.karnataka.gov.in/

https://dipp.gov.in/japan-plus/flagshipprogrammes-goi-digital-india

Vijetha Shastry

2019-PRESENT

EXCEUTIVE DIRECTOR

TiE BANGALORE

2017-2019

LEAD INNOVATION

NASSCOMM

CENTRE OF EXCELLENCE

There are many active associations in your state

and city, CII ,FICCI, TiE, NASSCOM, ASSOCHAM,

Toastmasters, Dev circles etc

Seasoned founders are learners and readers. Be a

good mentor to younger founders , and remember

the digital natives are amazing growth tools

Be honest and strive to cut down unnecessary

costs, you need a good Runway to stay around for

longer terms and achieve your dreams, vision!

Invest in Free or Paid CRM, billing marketing, note

taking ,blogging tools like Hubspot ,Zoho,

Mailchimp, Freshworks, Medium, Asana, Notion

The playbooks are out there in the Open. Do your

research, apply the vital principles. Some samples

for addon reading :

https://www.birac.nic.in/big.php

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