March/April 2021
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
ISTOCK.COM/CAGKANSAYIN<br />
STRATEGY<br />
OF CHOICE<br />
Choice Hotels Canada has rolled out a<br />
new multi-tiered approach to sales that<br />
aims to further strengthen the company<br />
as it plans for the future. Changes include<br />
a re-organization of its sales division and<br />
strategy to place its hotels and brands<br />
in a progressive position at all levels of<br />
sales. This re-organization includes the<br />
appointment of Derrick Britt as director,<br />
Sales Canada, as well as the promotion of<br />
Katie Anderson to senior manager, Sales<br />
Operations, and Peter Sellick moving to<br />
the newly created position of manager,<br />
Market Sales. “Our franchisees are the<br />
heart of our business and this investment<br />
is critical to their success, particularly after<br />
the challenges the industry has — and<br />
continues to face — due to COVID-19,”<br />
says Julie Chan-McConnell, senior<br />
director, Commercial Strategy &<br />
Performance, Choice Hotels Canada.<br />
NEW ROLE<br />
Beth Potter<br />
is the new<br />
president<br />
and CEO of<br />
the Tourism<br />
Industry<br />
Association of Canada’s<br />
(TIAC), effective <strong>March</strong> 15,<br />
<strong>2021</strong>. Potter will be leaving<br />
the Tourism Industry<br />
Association of Ontario<br />
(TIAO) after 11 years as its<br />
president and CEO to take<br />
on the new role.<br />
She is a recognized leader<br />
with more than 30 years of<br />
experience in the not-forprofit<br />
and tourism industries<br />
and has worked with<br />
a variety of boards and<br />
committees, including<br />
her recent contributions to<br />
the World Travel & Tourism<br />
Council’s tourism-recovery<br />
efforts.
Change language