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The Recycler - Eco Design

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Cambridge Value Mapping Tool<br />

<strong>The</strong> Cambridge Value Mapping<br />

Tool takes you in a guided step-bystep<br />

process through the following<br />

questions:<br />

1. What is the unit of analysis<br />

eg product, service, company,<br />

industry?<br />

2. Who are the stakeholders<br />

for the unit of analysis?<br />

3. What is the purpose of<br />

the unit of analysis?<br />

4. What is the current value<br />

captured?<br />

5. What is the value missed<br />

and/or destroyed?<br />

6. What is the value surplus<br />

and/or absence?<br />

7. What are the new value<br />

opportunities?<br />

Source: http://www.ifm.eng.cam.ac.uk/news/thecambridge-value-mapping-tool/# .V8aiy5N961s<br />

However, new business model design<br />

tools are needed to redefine value and<br />

one example is the work of the University<br />

of Cambridge in the UK who, through<br />

its Industrial Sustainability Research<br />

have created <strong>The</strong> Cambridge Value<br />

Mapping Tool. <strong>The</strong> tool "uses a structured<br />

and visual approach to identify ‘value<br />

uncaptured’ in the form of failed value<br />

exchanges: value missed, destroyed,<br />

surplus, and absence. <strong>The</strong> exchange<br />

of value is analysed through the lens<br />

of each stakeholder in the business<br />

network, with the natural environment<br />

and society each being given its own<br />

voice and stake in the business ".<br />

<strong>Design</strong> for sustainability<br />

and reuse<br />

<strong>The</strong>re are many opportunities during<br />

the new product design (NPD) process<br />

to reduce the environmental impact of<br />

a product; the choice and quantity of<br />

material used, how it is formed, the layout<br />

of the construction to achieve structural<br />

or aesthetic requirements, the method of<br />

assembly to achieve functionality or, the<br />

Second, third or multiple reuses is not a new<br />

design concept. <strong>The</strong>re are many examples,<br />

from cars to clocks, where repair requires<br />

a few simple tools and, if you cannot buy<br />

a spare part, you can make it yourself!<br />

type of fixings used to achieve assembly,<br />

durability, and safety. <strong>Design</strong> processes<br />

now often include consideration of<br />

product failure to achieve higher quality<br />

and reliability over a specific time, for a<br />

specified value proposition. Environmental<br />

impact has some way to go to achieve<br />

similar treatment.<br />

Second, third or multiple reuses is not<br />

a new design concept. <strong>The</strong>re are many<br />

examples, from cars to clocks, where<br />

repair requires a few simple tools and,<br />

if you cannot buy a spare part, you can<br />

make it yourself! Additive manufacturing<br />

leveraging 3D printing technology will<br />

revolutionize the repair sector. But product<br />

design must also ensure that the end user<br />

does not come to harm or cause injury on<br />

the pathway to end of life and the next sale.<br />

Safe dismantling requires a product<br />

designed for dis-assembly including,<br />

Commonly Used Fasteners which<br />

can be removed and replaced multiple<br />

times, elimination of non-separable<br />

connections (use of glues and welds)<br />

and, levels of skills for disassembly and<br />

reassembly which do not always require<br />

extensive training and expertise to replace<br />

worn parts.<br />

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