03.03.2021 Views

The Recycler - Three Rs

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<strong>The</strong> document<br />

printing market<br />

If you review the websites of the<br />

major industry OEMs you will find<br />

manufacturers are trying to produce in a<br />

sustainable manner. Most have invested in<br />

“green” factories with measurable energy<br />

efficiency and emissions control gains.<br />

Some take important steps to ensure that<br />

the products they produce are collected and<br />

disposed of in a responsible manner.<br />

For example, Canon has collected and<br />

recycled 408,000 tonnes of cartridges in a<br />

28-year period to 2018. To acknowledge<br />

reuse, Canon has also reduced its reliance<br />

on new materials by 285,000 tonnes.<br />

Ricoh in Japan apparently collects 115,000<br />

machines from across the region. And<br />

Epson claims the 50 million units sold of<br />

its eco-tank printers has saved a “potential”<br />

1.1 million tonnes of plastic based<br />

consumables.<br />

It is in reuse and remanufacturing where<br />

the aftermarket excels. <strong>The</strong>re may be<br />

high expectations that a recent European<br />

Voluntary Agreement initiative may help<br />

to reinforce the “remanufacturing”<br />

element of the printing supplies<br />

aftermarket but, “voluntary” may not be<br />

A substantial proportion of WEEE is plastic and<br />

the burning process releases both useful energy<br />

and harmful gasses to the atmosphere.<br />

sufficient or timely enough to comply<br />

with the mood in Brussels.<br />

Late in November 2020, European MEP’s<br />

voted positively for a resolution which calls<br />

on the European Commission to make it<br />

easier for consumers to repair, resell and<br />

reuse products, specifically to improve<br />

sustainability. <strong>The</strong>y want to tackle activities<br />

which shorten the life of products, an area<br />

where the document printing market has a<br />

questionable reputation.<br />

This positive decision may also be good<br />

news for ETIRA President, Javier Martinez<br />

who, in a pre-vote interview, commented<br />

that he would like to see “Proper<br />

Regulation” of the document printing<br />

industry. He went further to say that he<br />

would like to see “WEEE, ROHS and<br />

product compliance regulations enforced.”<br />

<strong>The</strong> COVID-19 pandemic of 2020<br />

has caused the world to unite and fight<br />

a common viral problem. <strong>The</strong> global<br />

reaction has had both positive and negative<br />

outcomes. One positive effect has been<br />

that of reducing human activity and<br />

consequently emissions of greenhouse<br />

gasses have fallen. However, the rate at<br />

which humans are using technology has<br />

accelerated, advancing its penetration into<br />

all aspects of life by several years, causing<br />

demand for devices to increase.<br />

<strong>The</strong> most positive consequence has<br />

been that environmental awareness has<br />

been heightened and environmental<br />

sustainability strategies and policies are<br />

now seen as a viable method of creating<br />

economic growth and employment.<br />

<strong>The</strong> opportunity now exists for reuse,<br />

remanufacturing and recycling to become<br />

mainstream activities and permanently<br />

embed themselves in the document<br />

printing industry. ■<br />

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