ABC #402

EVENT NEWS
JUST AROUND
THE CORNER
A stream of announcements about the new products that will be on
display at this year’s highly anticipated Brisbane Truck Show will be
coming soon, so stay tuned.
With visits to
showrooms and
customers off
the cards for
significant parts
of the past year, the 2021 Brisbane Truck
Show presents the best opportunity
to come together and reconnect with
customers, peers and the entire industry.
It also allows for these new products,
models or innovations to be seen up close.
That applies across the full range of
trucks, trailers, components, technology,
equipment, accessories and even
merchandise.
On the opening morning of the show,
highly anticipated new models will be
unveiled to an eager audience.
Before the doors open the halls are busy
with sales teams putting a final polish
on every item and every counter. It is a
beautiful thing to see the lights come on,
screens light up and the doors open.
But first is the media tour. Each of the
truck manufacturers has five minutes for
each of their brands; the aim is to get the
pack of industry journalists excited about
the latest innovations.
Each manufacturer has a different
pitch based on its new model: is it packed
with safety technology, will it be more
productive than existing models, or will we
see the spotlight on sustainability in 2021?
Executives from each of the brands are
on hand to pull the silks off and tell their
stories. Their enthusiasm is infectious.
It is hard not to imagine your own
livery painted across cab doors and
trailer curtains.
This year will be a little bit different
because the crowd will not be packed so
tightly as we ensure a COVIDSafe event.
But we promise you will be able to get up
close to the new models and innovations.
We are lucky enough to be attending
the Southern Hemisphere’s largest
automotive event, in one of the world’s
best convention centres.
That means your experience has been
You get great value for a
fun day’s entertainment.
It is hard not to
imagine your own
livery painted across
cab doors and trailer
curtains.
carefully planned to ensure your safety
and wellbeing are the highest of priorities.
The Brisbane Convention and Exhibition
Centre, the Brisbane City Council, the
Queensland Government, and the truck
show’s organiser Heavy Vehicle Industry
Australia are leaving no stone unturned in
ensuring a COVIDSafe event.
Likewise, the exhibitors are putting the
same degree of care into the planning
of their exhibits and following detailed
guidelines that have been developed to
give everyone confidence that the rebirth
of major Australian business events is
delivered successfully by every measure.
Tickets are on sale now. It is hard
to imagine better value for a full day’s
entertainment and yet this year the
show delivers.
Not only is the Brisbane Truck
Show accompanied by the South
Bank Truck Festival with a huge display
of trucks and trailers on display in
the parklands, and all the free
entertainment in the area, this year
your ticket will also get you into the
new Civil Construction Field Days – the
new heavy equipment and machinery
show awash with everything you could
ask for in excavators, graders, rollers and
the like.
All of that on one ticket!
Then, add to that the chance to win the
Ultimate VIP Experience Package just by
registering your ticket.
The BTS21 major promotion partner,
Morris Finance, has put together a
package of amazing experiences including
a box at the AFL, V8 supercar hot laps, four
Bathurst 1000 corporate suite tickets, and
your own racing simulator.
Add to that a large screen TV, SP Tools
voucher, bar fridge, BBQ, Walkinshaw
Sports golf buggy, a fire pit, dart board
and more.
It’s a heck of a prize and you will be
in the running when you purchase and
register your ticket to the show.
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ABC February 2021 busnews.com.au