Food & Beverage Asia June/July 2020

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24 BITING ISSUES Starbucks Starbucks expands plant-based ingredients and products in China Starbucks has joined forces with Beyond Meat and Oatly to continue its focus on expanding plant-based ingredients and products. Since April, Starbucks stores across China have been offering plantbased food and beverage menu, as well as new merchandise made from recycled content. The new plant-based platform in China marks another step towards Starbucks global aspiration to become a resource positive company, giving more than it takes from the planet. Leo Tsoi, Senior Vice-president, COO and President, Starbucks China Retail, commented, “Starbucks is thrilled to partner with Beyond Meat to provide even more choices to consumers through innovative new plant-based offerings. Our new menu items make it easy and enjoyable to explore new lifestyles, starting from what we eat and drink. Through our new plant-based platform, we seek to inspire new routines by inviting consumers to eat good, feel good and do good.” Starbucks marks another step ahead in sustainability with the addition of plant-based ingredients in its food and beverage menu (Photo credit: Starbucks) nutritional and environmental benefits of plant-based protein. We are proud to support Starbucks in furthering their efforts around health and sustainability while offering Chinese consumers more diverse protein options.” Consumers will be able to customise their preferred Starbucks beverages with oatmilk. The smooth and mellow texture of oatmilk pairs well with the Starbucks signature espresso, accentuating its fullbodied taste and velvety micro-foam. The partnership marks Beyond Meat's entry into the Chinese mainland. The Starbucks culinary team used plantbased Beyond Beef to create three new dishes – Beyond Beef Pesto Pasta, Beyond Beef Classic Lasagne and Beyond Beef Spicy and Sour Wrap – that are inspired by modern, international favourites and designed with the palates of Chinese consumers in mind. Ethan Brown, Founder and CEO of Beyond Meat, described the partnership with Starbucks as an “important milestone” for the company in advancing its goal of increasing accessibility to plant-based protein globally, and added, “We believe the new Beyond Beef menu items deliver on our promise of enabling consumers to Eat What You Love while also enjoying the Additionally, Starbucks has also worked with OmniPork to offer two more dishes featuring a plant-based protein that pairs with Asian dishes. They are OmniPork Vietnamese Style Noodle Salad, and OmniPork Mushroom Sauce Grain Bowl. Packaging for the new menu items is made from plant-based material, which have received OK Compost Home and Industrial certifications. These products also feature a sleeve made from recycled milk cartons which opens up to form a meal mat, thus reducing the need for cleaning up. A handle is integrated into the packaging design to remove the need for secondary packaging. The global coffee company has further introduced oatmilk to the core beverage menu in all stores across China with Oatly. In addition to the new customisation choices, Starbucks has created oatmilk versions of two beverages – Oatmilk Latte and Oatmilk Matcha Latte – as well as a limited time offer beverage, Berries Oatmilk Black Tea Macchiato. Starbucks has been offering soymilk in China since 2017, and the introduction of oatmilk will provide consumers another way to customise their Starbucks experience. Toni Petersson, Global CEO of Oatly, concluded, “It’s a significant step for the growing plant-based movement that Starbucks customers in China can now enjoy their favourite beverage with Oatly. Oatly pairs well with espresso, and creates a wonderfully dense and creamy foam for lattes.” ■ FOOD & BEVERAGE ASIA JUNE / JULY 2020
BITING ISSUES 25 KFC tests plant-based chicken in China KFC A KFC store in Shanghai ready to welcome customers during the test period KFC China has launched a plant-based trial in three Tier 1 cities in China last April. During the trial period, consumers in Shanghai, Guangzhou and Shenzhen had the opportunity to purchase pre-sale coupons to sample the new KFC plantbased chicken nuggets. Yum China, the operator of KFC China, revealed that the more than 7,000 presales coupons were purchased on the KFC app during the trial period, and in Shanghai, pre-sale coupons for the first day was sold out within an hour. To convey the plant-based concept of the product, tuning in to vitality and a more sustainable lifestyle, participating stores were given a green makeover throughout the trial period. Joey Wat, CEO of Yum China, said, “We are committed to embracing innovation and continue to delight and surprise with tasty products. The test of KFC’s plant-based chicken nuggets caters to the growing market in China for delicious alternative meat options on the go. We believe that testing the plant-based chicken concept with one of our most iconic products will take this increasingly popular meatless trend to a new level.” For this trial, KFC selected Cargill as its partner due to the latter’s global supply chain resources and extensive experience in the field of plant-based meat production. KFC plant-based chicken nuggets include protein such as soy, wheat and special pea, which help create a taste that is as close as possible to real chicken. After being cooked, KFC’s signature crispy golden layer is added, and enhanced for Chinese palates with a small amount of locally-sourced water chestnut that is said to make the KFC plant-based chicken nuggets “juicer and more delicious”. ■ FOLLOW US @foodandbeverageasia FOOD & BEVERAGE ASIA JUNE / JULY 2020
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