Food & Beverage Asia June/July 2020

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6 NEWS Lycored’s research shows “cardiovascular calm” messaging has consumer appeal The idea of “calm” resonates with consumers of products for cardiovascular wellness, a Lycored research revealed. Entitled Calm: The new concept at the heart of cardiovascular wellness, the research showed that 67% of the respondents indicated they had improved their diet to protect their cardiovascular health. This was higher than the number who had increased their exercise levels. Most of the respondents saw their cardiovascular health in holistic terms. 59% of the respondents agreed with the statement, “I believe in a holistic approach to cardiovascular wellness, including physical, mental and nutritional elements”. This figure was particularly high among the US consumers at 65%. Reflecting this, many stated they were consciously trying to introduce more calm into their lives. Four in 10, and 47% of those in the US, had made attempts to increase their calmness to protect their cardiovascular health. 95% of the respondents indicated they found the idea of being able to “calm the heart” appealing, and 35% of the respondents stated they would be more Lycored’s research revealed that over a third of consumers are more likely to buy a product for cardiovascular health if its packaging includes the word “calm” likely to buy a product for cardiovascular health if its packaging included the word “calm”. Golan Raz, Head of Global Health Division for Lycored, said, “Scientific studies increasingly show that our day-today thoughts and feelings affect levels of stress on our bodies. Consumers understand this, which is why many are consciously trying to increase their daily calm. For manufacturers of products for cardiovascular health, there is a possible lesson here about positioning. It could be time to shift the value proposition form a negative – the avoidance of risk – to a positive – the promotion of calm.” Lycored is the manufacturer of Cardiomato, a mix for cardiovascular supplements. According to Lycored, it has been shown to help maintain blood pressure within normal range, reduce levels of LDL cholesterol, and support a healthy circulatory system. Karin Hermoni, Head of Science, Health, Lycored, concluded, “We cultivate emotional wellness by balancing our experiences through our lifestyle choices. In the same way, we can actively promote overall physical balance through factors like nutrition. Calm and balance, on both an emotional and a cellular level, can give us an overall ‘wellness-boost’ which increases the body’s natural resilience and helps it cope with challenges.” ■ Fi Asia 2020 postponed to December Informa Markets and PT Pamerindo Indonesia, the organisers of Fi Asia 2020, have taken the decision to reschedule the event. Originally scheduled from 9-11 Sep 2020, Fi Asia will now take place from 9-11 Dec 2020 at Jakarta International Expo, Jakarta, Indonesia. The decision was made following extensive consultation with the relevant authorities and stakeholders, as well as travel restrictions and uncertainty due to the COVID-19 pandemic. In a statement, the organisers are confident that the revised dates will allow more time for normality and confidence to return to the marketplace, ease travel restrictions, and provide better conditions for exhibitors and visitors to engage. The organisers’ focus remains to provide an event of enhanced quality, with more exhibitors and trade buyers to make Fi Asia 2020 a success. They also recognise the importance of maintaining business as usual in this climate, and with this in mind, are continuing to work on new ways to stay connected and bring greater value to the Fi Asia community. ■ FOOD & BEVERAGE ASIA JUNE / JULY 2020
NEWS 7 Tiger Beer launches fund and rallies people to support local food outlets in Asia Tiger, a Singapore beer brand, has launched an initiative called “Support Our Streets” across Asia to help local pubs, restaurants, coffee shops and food courts tide over these difficult times in combatting the COVID-19 pandemic. It is also a call to consumers to rally behind their local food outlet as a show of support, and send a message that they will return with friends and family once safe distancing measures are over. More than 950,000 euros (US$1.04 million) has been pledged by Heineken Malaysia and Asia Pacific Breweries Singapore in the form of cash funds and vouchers that consumers can redeem at their local food and beverage outlets once safe distancing measures are over. This will enable local food and beverage outlets to generate more cash to keep their business afloat and restore their business. The initiative will expand to Cambodia, Thailand and Vietnam in the coming weeks. Maud Meijboom-van Wel, Brand Director for Tiger, said, “Tiger To date, over 950,000 euros has been pledged in Malaysia and Singapore with more countries to join as Tiger launches the “Support Our Streets” initiative across Asia was born on the streets of Asia and during streets the lifeblood of every community. these unprecedented times, we believe it We’ll get past this and when we do, we will is more important than ever to champion want to be back at our favourite local outlets and support the local pubs, restaurants, with friends and family, so let’s support food outlets, and all people that make our them until they are back on their feet.” ■ Unilever Food Solutions connects F&B businesses with diners across South East Asia Unilever Food Solutions (UFS) has established a strategic alliance with Carousell, the South East Asian marketplace platform, to launch the “Support Local” initiative that enables The “Support Local” initiative connects 180,000 local businesses with their customers 180,000 food and beverage businesses in South East Asia to connect with local diners. This initiative is aimed at helping food and beverage businesses in Singapore, Malaysia, Vietnam and the Philippines to reach their customers by being listed on Carousell’s newly created local food and beverage category for free. UFS supports the hospitality community by offering resources such as recipes, tips and video training on food delivery and social media photography. Diners, instead, find restaurants or street vendors near them offering pick-up or self-arranged delivery. Wei Cheng, a second-generation business owner who runs Liang Guang Seafood Soup in Singapore, said, “Many foodstall owners like us are not equipped for delivery services. The ‘Support Local’ initiative provides us with a platform to gain visibility amongst consumers during this unprecedented time.” UFS is the foodservice arm of Unilever, and has a footprint in the food and beverage industry with brands like Knorr, Best Foods and Lipton. Star Chen, Executive Vice-president, Customer Development and Operations, UFS, concluded, “We hope that this joint venture will support local businesses to navigate through this unprecedented time as well as act as a catalyst for many to embrace digitalisation. Local food businesses are at the heart of every community in South East Asia, and we are proud to be doing our part to keep this unifying force alive.” ■ FOOD & BEVERAGE ASIA JUNE / JULY 2020
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Food & Beverage Asia June/July 2020

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