My Forsyth_March 2021

By Pam Evans
If you’re a fan of less stress, and holding on to more dollars, hiring a Realtor to help you Sell or Purchase a home is
an excellent idea. The truth of the matter is that it takes a lot of work and professional knowledge to get a home through
the selling process, which is worth remembering when putting up a “For Sale by Owner” sign seems like a great idea.
If you are thinking how hard can it really be,
consider the advantages of working with a
Realtor who works in Real Estate every day
and closes more transactions in one year than
most people do in two lifetimes. It is a Realtors
job to understand the local market, trends and
make recommendations that will help you
capitalize. That plus be an excellent negotiator
and problem-solver.
Buying or selling a home is a major financial
transaction that can be a disaster when placed
in the wrong hands—even your own. To offer a
cliché analogy, if you broke your leg would you
try to fix it yourself or see a Doctor? Making
a Real Estate decision that could impact your
financial future for years to come is no different,
so consider the following benefits the next time
you’re tempted to go it alone.
How Realtors
SAVE You Money
PROFESSIONAL
MARKETING
When it comes to selling, marketing is
everything. Effective sales strategies include
professional materials, presentation, and a
sound online strategy. It’s simple to get your
listing in the MLS service, but not as simple to
get Buyers flocking to your home. Ideal is to
target both other Realtors representing Buyers,
as well as Buyers directly, with effective and
strategic purpose.
PROFESSIONAL STAGING
Living comfortably in your home is one thing
and staging your home to appeal to the camera
and buyers may be another. Working with a
professional who can help you accomplish
both is critical. Homes that present well usually
sell well.
IT’S ABOUT WHO YOU
KNOW
An experienced Realtor will have a solid
team working behind them, which includes
everything from trustworthy lenders,
plumbers, electricians, inspectors, contractors,
landscapers, etc. Whether selling your home
requires a fresh coat of paint or some more
extensive repairs, your Realtor can recommend
people who will do a great job at a fair price.
Plus, your Realtor will help you prioritize – what
really needs to get done, and what doesn’t.
MORE MONEY AT CLOSING
While you may not always understand the
ins-and-outs of what a Realtor does, a great
Realtor will approach the home selling process
with a strategy, which means they’re going to
work their magic to get you the most money
for your home by appealing to the largest
number of Buyers.
PURCHASING WITH A
REALTOR
Bringing your own Realtor to the table,
including when purchasing New Construction,
is wise. The Realtor in the Sales Office represents
the Builder, not you. Same with a Realtor listing
a property. Their professional responsibility is
to their Client, and they will do what is in their
Client’s best interest. Have your own Realtor
in your corner to help you navigate properties,
assess value, negotiate, and win. Best part is, the
Seller is usually the party paying the Brokerage
fee, not you. So why would you go it alone?
TIME IS MONEY
Plain and simple, the longer your property
sits on the market, the more expensive it is for
you in terms of “holding costs”. Chances are
if you are ready to sell, you are ready to move
on to your next chapter. So, have a solid game
plan with your Realtor, and don’t give Buyers a
reason to wonder what may be wrong with your
property, as it hasn’t sold.
Ask a friend if they can recommend an
experienced Realtor with an excellent track
record. Or do some research. Read Reviews. See
what other Sellers or Buyers have said. Making
the right choice whether you are Listing your
home or Purchasing will absolutely save you
stress, time and money.
Pam Evans is an Associate Broker with Century 21 Results, and can be reached at HelloPamEvans@gmail.com or 678-778-6551.
12 MYFORSYTHMAG.COM VOLUME XI | ISSUE 1