Definitions, Abbreviations and Jargon - Association of Advertisers in ...
Definitions, Abbreviations and Jargon - Association of Advertisers in ...
Definitions, Abbreviations and Jargon - Association of Advertisers in ...
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eadership details for around 150 newspapers <strong>and</strong> bus<strong>in</strong>ess publications, <strong>and</strong> a host <strong>of</strong><br />
data that can be used to tightly target specific groups <strong>of</strong> bus<strong>in</strong>ess people.<br />
Broadb<strong>and</strong><br />
A telecommunications term used to describe any transmission system that can transmit<br />
voice, video <strong>and</strong> data faster than a st<strong>and</strong>ard telephone l<strong>in</strong>e (narrowb<strong>and</strong>). Broadb<strong>and</strong><br />
fibre optic technology is widely used by cable companies to deliver multiple TV channels<br />
<strong>and</strong> telephone services to households. It also <strong>of</strong>fers the possibility <strong>of</strong> a return signal so<br />
mak<strong>in</strong>g possible <strong>in</strong>teractive services such as onl<strong>in</strong>e shopp<strong>in</strong>g. The technology will<br />
eventually make it possible to merge the television <strong>and</strong> Internet features. See Fibre<br />
Optics.<br />
Browser<br />
S<strong>of</strong>tware that allows Internet users to view Web pages <strong>and</strong> navigate the Web. Netscape<br />
Navigator <strong>and</strong> Micros<strong>of</strong>t Internet Explorer are the two most popular browsers. See<br />
HTML <strong>and</strong> Inl<strong>in</strong>e.<br />
Bulk sales<br />
Quantity sales <strong>of</strong> copies <strong>of</strong> a s<strong>in</strong>gle issue or subscriptions <strong>of</strong> two or more consecutive<br />
issues to one purchaser (see applicable rule).<br />
Bullet<strong>in</strong> Board Systems (BBS)<br />
Orig<strong>in</strong>ally a system on an <strong>in</strong>dividual computer that users or members would dial <strong>in</strong>to to<br />
leave <strong>and</strong> read messages. These tended to be closed systems, where members would<br />
have to know the <strong>in</strong>dividual phone number to dial <strong>in</strong>to <strong>and</strong> the number <strong>of</strong> concurrent<br />
users would be limited by the number <strong>of</strong> phone l<strong>in</strong>es <strong>in</strong>to a particular board. Now the<br />
term is sometimes used to describe a notice board or chat area <strong>of</strong> a Web site, more<br />
commonly known as a Forum.<br />
Burn<br />
The process <strong>of</strong> transferr<strong>in</strong>g <strong>in</strong>formation to a CD-ROM. See CD-ROM.<br />
Burst Campaign<br />
Larger weight campaign concentrated over a limited number weeks<br />
Bus<strong>in</strong>essmen<br />
Generally speak<strong>in</strong>g, the def<strong>in</strong>ition <strong>of</strong> bus<strong>in</strong>essmen is men <strong>and</strong> women <strong>in</strong> eligible<br />
<strong>in</strong>dustries <strong>and</strong> occupations that are <strong>in</strong>volved <strong>in</strong> bus<strong>in</strong>ess. "Involvement <strong>in</strong> bus<strong>in</strong>ess" is<br />
def<strong>in</strong>ed <strong>in</strong> terms <strong>of</strong> management responsibility, job title, <strong>in</strong>come, <strong>and</strong> so on. The<br />
def<strong>in</strong>ition can vary accord<strong>in</strong>g to the purpose <strong>of</strong> the survey.<br />
In consequence, some surveys may consider farmers or retailers <strong>in</strong> small shops to be<br />
bus<strong>in</strong>essmen, whilst others may not. More str<strong>in</strong>gent def<strong>in</strong>itions <strong>of</strong> bus<strong>in</strong>essmen will only
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