Definitions, Abbreviations and Jargon - Association of Advertisers in ...

Content Provider
The group or company responsible for online content. See Content.
Controlled Circulation
Copies of a publication that are distributed free of charge to specified people or
addresses. The publisher controls to who copies are circulated. Continued receipt of
such copies may or may not be requested by the recipient.
Conurbations
The major urban population areas in the UK. London, Greater Manchester etc.
Convergence
The delivery of several types of content to a single receiver. Increasingly popular as a
TV set may give access to digital TV, interactive Web services, hi-fi audio and other
services.
Conversion
In TV, the efficiency relationship between a broad group to another Demographic
(usually a subset e.g. Adults and ABC1 Adults), normally expressed as an index of
Ratings
Converter
See Decoder. Also known as Set Top Box.
Cookie
A file that a Web site puts on the hard disk to inform the site of the visitor's preferences.
Often used to inform a site of what advertisements have been seen or to personalise
content.
Copy Protection
A way of stopping copyright theft from DVD's and CD's. One method employed includes
Macrovision, which degrades any content that is being copied. See DVD.
Copy Test
Another name, used in Germany, for a Page Traffic survey. In the UK and America it is
also used to describe Advertising Pre-testing.
Core Audience
The core audience is the percentage of people who watch the whole programme, from
the first minute to the last minute (or some other criteria e.g. 50% of the minutes or
more). This is the most rigorous definition of audience and leads to the smallest figure.
It is used to measure loyalty, and the profile of the characteristic viewer.