Definitions, Abbreviations and Jargon - Association of Advertisers in ...
Definitions, Abbreviations and Jargon - Association of Advertisers in ...
Definitions, Abbreviations and Jargon - Association of Advertisers in ...
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Interactive Advertis<strong>in</strong>g<br />
TV advertis<strong>in</strong>g that <strong>in</strong>cludes an <strong>in</strong>teractive element <strong>in</strong>vit<strong>in</strong>g the viewer “Press red”. This<br />
will lead the viewer to Impulse Response, DAL or Microsites.<br />
Interactive Research<br />
A generic term to describe us<strong>in</strong>g the Internet as a research tool.<br />
Interactive Television<br />
The mix<strong>in</strong>g <strong>of</strong> traditional television with <strong>in</strong>teractive content <strong>in</strong> order to create a richer<br />
view<strong>in</strong>g experience. Interactive features <strong>in</strong>clude l<strong>in</strong>ks to further programme related<br />
<strong>in</strong>formation, Internet sites, e-mail, bett<strong>in</strong>g <strong>and</strong> onl<strong>in</strong>e shopp<strong>in</strong>g. See Onl<strong>in</strong>e Shopp<strong>in</strong>g.<br />
Interface<br />
The s<strong>of</strong>tware that allows a user to operate an application<br />
International Roam<strong>in</strong>g<br />
The ability to use a mobile phone outside its home country.<br />
Internet<br />
A global network <strong>of</strong> computer networks which conta<strong>in</strong>s a huge variety <strong>of</strong> <strong>in</strong>formation<br />
entered by users. Information is <strong>in</strong> the form <strong>of</strong> 'pages' or 'sites', which have their own<br />
<strong>in</strong>dividual address or URL (Uniform Resource Locator). The Internet is <strong>of</strong>ten confused<br />
with the World Wide Web (or Web); however they are not the same. The Internet is the<br />
connection <strong>of</strong> computers around the World. The Web is just one <strong>of</strong> the ways to make<br />
these mach<strong>in</strong>es communicate. Its outst<strong>and</strong><strong>in</strong>g feature is hypertext, a method <strong>of</strong> crossreferenc<strong>in</strong>g.<br />
In most Web sites, certa<strong>in</strong> words or phrases appear <strong>in</strong> coloured text or<br />
underl<strong>in</strong>ed. When one <strong>of</strong> these words or phrases is selected the user will be transferred<br />
to the site or page that is associated with that word or phrase. Sometimes there are<br />
buttons or images that are 'clickable'. If the po<strong>in</strong>ter is moved over a spot <strong>and</strong> it changes<br />
to a h<strong>and</strong>, this <strong>in</strong>dicates that click<strong>in</strong>g on the image will transfer the user to another site.<br />
Internet Relay Chat<br />
Also known as IRC. This s<strong>of</strong>tware allows Internet users worldwide to connect with<br />
others users <strong>and</strong> enables them to chat <strong>in</strong> real time by typ<strong>in</strong>g messages. See Chat.<br />
Internet Research<br />
This covers both research<strong>in</strong>g the Internet itself (e.g. measur<strong>in</strong>g Internet penetration), as<br />
well as us<strong>in</strong>g the Internet as a research tool. See Interactive Research.<br />
Intranet<br />
A private Web site designed for shar<strong>in</strong>g data <strong>and</strong> e-mails with<strong>in</strong> an organisation. Usually<br />
made secure by a firewall. See Extranet.
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