Definitions, Abbreviations and Jargon - Association of Advertisers in ...

E-zine
Web sites that contain magazine type content on the Internet. This can either be a
unique offering or sourced from other of- line medium.
Facing Matter
Press advertising that faces editorial
Fibre optics
Thin glass or plastic cabling that is used to transmit data at high-speed, for example
audio and video signals to TV sets.
File Header
A file segment that describes the format and type of data that is contained in a file.
Firewall
Hardware security procedure to protect private networks from unauthorised access from
outsiders. Firewall software is also available for home PC users. See Intranet and
Extranet.
Flyposting
Fly-posting is the commercially driven defacement of the local environment through the
display of advertisements pasted or attached to buildings, street furniture or other
structures without the consent of the owner, contrary to the provisions of the
Regulations. Fly-posting is illegal, and those responsible for it, or benefiting from it, can
be prosecuted.
FM
Abbreviation for Facing Matter
Foot Print
The area that a satellite's transmission covers on Earth. This area can be increased by
the use of powerful receiving dishes.
Formula Model
A type of mathematical model used to evaluate media schedules. See Schedule
Evaluation.
Freeware
Computer software that can be downloaded from the Internet or distributed by other
means to users that has no charge for usage. See Shareware.