Definitions, Abbreviations and Jargon - Association of Advertisers in ...

Gross Coverage
See Gross OTH/OTS.
Gross Impacts
See Impacts.
Gross OTS
Estimate of the total number of Opportunities To See (OTS)/Hear (OTH)
advertisements in a given schedule
Gross Rating Points
Gross OTS expressed as a percentage of the target market. One rating point equals
one percent of the population. Abbreviated to GRP. If a schedule attained a gross OTS
of 200,000 for a target market of 50,000 individuals, it would generate 400 GRPs.
Grouped Titles Technique
See Extended Media List.
GRP
Abbreviation of Gross Rating Points.
GSM
Abbreviation of Global System for Mobile Communications. The international digital
cellular standard used by all phones.
Guest Viewing
In television audience measurement, peoplemeter operations approximate panel
members' total domestic viewing, whether in home or in someone else's home by
measuring the viewing of guests in panel members' homes. This viewing can be
regarded as a substitute for the panel members' own viewing when they are guests in
unmeasured homes. Guest viewing is measured by asking visitors in a panel home to
register their presence by using a special guest button on the hand set. They are also
asked to give basic demographics (sex and age).
Hammocking
Maximising the audience to a weak programme by scheduling it between two strong
programmes.
Hands Free
A devise that enables a mobile phone to be used in a car without the user holding the
phone. These devices are now mandatory in the UK if using a mobile while driving.