Waikato AgriBusiness News June 2021
The publication profiling the best in agribusiness in Waikato. NZ businesses are helping Waikato farmers thrive through research, development and innovation – from identifying farmers’ needs to designing, developing and commercialising unique solutions to help them.
The publication profiling the best in agribusiness in Waikato. NZ businesses are helping Waikato farmers thrive through research, development and innovation – from identifying farmers’ needs to designing, developing and commercialising unique solutions to help them.
- No tags were found...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
WAIKATO AGRIBUSINESS NEWS <strong>June</strong> <strong>2021</strong><br />
3<br />
Stage set for bumper Fieldays<br />
From page 1<br />
Putting in a framework<br />
for Covid tracing on site was<br />
high on the list, with Fieldays<br />
the largest gathering<br />
by numbers annually in New<br />
Zealand.<br />
Covid has also put pressure<br />
on accommodation, with<br />
up to half of Hamilton’s beds<br />
taken up as MIQ facilities or<br />
for emergency housing.<br />
That will see Fieldays<br />
creating a campervan village<br />
at Claudelands for a<br />
week for exhibitors who<br />
were squeezed out of<br />
their usual accommodation.<br />
The Society went to THL<br />
to bring the campervans down<br />
from Auckland in an inventive<br />
solution to the potential<br />
problem.<br />
“It's just been a very<br />
unusual year. Even though<br />
we're well on track to stage<br />
Fieldays, we've had a lot of<br />
other things in our way.”<br />
As Nation says, in a<br />
normal year the physical<br />
event would be<br />
enough to organise in itself,<br />
but they are intent on continuing<br />
to stage Fieldays online<br />
and Fieldays TV, increasing<br />
the scale enormously.<br />
“We always knew our digital<br />
piece was a big part of our<br />
future. So we put a lot of time<br />
into our ticketing system and<br />
our app, and we had Fieldays<br />
TV on the shelf as a strategy.<br />
And of course, Covid accelerated<br />
that.”<br />
Fieldays TV will have<br />
a highly visible presence<br />
on the site, operating from<br />
a glass cube structure in<br />
the Village Green. Big screens<br />
will mean visitors to the site<br />
can watch it, while it will<br />
also stream live over the four<br />
days of the event.<br />
“It will have a full production<br />
schedule, starting each<br />
Continued on page 4<br />
Competitions have been brought together in one area<br />
IT’S A TEAM EFFORT. THERE’S<br />
A LOT OF THINKING GONE INTO<br />
THIS, AND WE’VE GOT A GOOD<br />
PRAGMATIC BOARD. WE KNOW<br />
HOW IMPORTANT THIS IS TO<br />
THE COMMUNITY.<br />
Health and wellbeing remains an important part of the event<br />
OUR BRAND<br />
NEW SHOW HOME<br />
IS NOW OPEN<br />
Te Kowhai Open Hours<br />
Thursday – Sunday 12pm -4pm<br />
More details at<br />
landmarkhomes.co.nz<br />
Visit our Show Home - 8 Captain Stone Road, (714 Te Kowhai Road)<br />
LANDMARK HOMES WAIKATO<br />
87 Church Road, Pukete • Phone: 07 849 5565<br />
landmarkhomes.co.nz<br />
205687AA
Change language