Food & Beverage Asia Jun/July 2021

34
ON THE TABLE
The nutra meets
pharma initiative
In a move to tap into the pharmaceutical market with its leading branded
ingredients, Julia Diaz, head of marketing at Pharmactive shares what this move
means to Pharmactive Biotech, S.L. and more about the company’s validated
saffron extract, affron®, which can be used as a stand-alone or to enhance
pharmaceutical products.
By Pang Yanrong
Pharmactive’s affron ® saffron is grown in the
company’s private fields in Spain
and medical practitioners, and will help
the pharmaceutical business provide
greater value to their patrons,” said Jean-
Marie Raymond, CEO of Pharmactive, in a
press release.
“This means a better and increased
approach to the pharma business;
being able to offer a natural solution
with demonstrated effects and of
high-tolerance in combination with
antidepressants,” explained Julia Diaz,
head of marketing at Pharmactive.
WHAT IS AFFRON ® ?
Saffron bears a deep-rooted history as
traditional natural agents that can relieve
occasional anxiety and promote rest. For
Pharmactive, its affron ® saffron is grown
in the company’s private fields in Spain.
Pharmactive Biotech, S.L. is tapping
into the pharmaceutical market with
its leading branded ingredients, such
as affron ® saffron extract, to support
mental health. The company has
appointed Paul Clayton, PhD as chair of
its scientific advisory board. Together with
Pharmactive’s medical advisor, Carlos
Galmarini, MD, PhD, they will lead this
strategic move for Pharmactive.
“Including high-level medical and natural
science experts on the advisory board
enables the company to combine and
reconciliate the two worlds of pharma and
nutraceuticals, to benefit both consumers
“Our extractions are 100% natural and the
ingredient is standardised by HPLC (high
performance liquid chromatography)
technology to ensure the highest purity
and endorsed by strong clinical science,”
said Diaz. “Our company oversees the
entire supply channel. We work closely
with our farmers and set in place a robust
quality control system. We have acquired
a number of quality seals including
organic certification to ensure that it is in
line with our customers’ values for quality
FOOD & BEVERAGE ASIA JUNE / JULY 2021