Retailers Forum Magazine July 2021 EMAG
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
Monthly magazine for independent retailers, retail store owners and online stores. Every issue features interesting articles on how to start or expand your business along with news of the retail industry. In every issue we have ads from the country's leading wholesale merchandise sources where you can buy from to stock up your store or order goods to sell online. Visit our full site with 1000's of free articles and specials - all free at www.RetailersForum.com
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etailers<br />
VOL. 41 NO. 3<br />
JULY <strong>2021</strong><br />
Connecting Connecting Wholesalers and <strong>Retailers</strong> Since 1981Since 1981
BRING YOUR WHOLESALE BUYING INTO THE 21ST CENTURY<br />
or email<br />
PALLETFLY.COM<br />
INFO@PALLETFLY.COM<br />
347-450-1740<br />
SCORE MAJOR DEALS<br />
ON BRAND NAME<br />
PRODUCTS ACROSS<br />
ALL CATEGORIES<br />
SAFE PAYMENT<br />
Minimums starting at just<br />
$250 Multiple Payment Methods<br />
and terms available.<br />
SAVE ON SHIPPING<br />
Simple & Clear Ordering Process.<br />
Ship straight to FBA or your own<br />
warehouse. Use our network of<br />
100 + Shippers to save.<br />
ADVANCED SEARCH<br />
Browse deals in 3 different views<br />
with multiple filters. All with up<br />
to date amazon ranks, fees, and<br />
other cool metrics.<br />
We offer our clients a wide range of products at a wholesale<br />
level. Our up to date analysis of the profits relations to each<br />
product will cut hours of work out of your schedule. These<br />
tools will help you reach your decision quicker. Whether<br />
you’re looking to buy or sell in bulk, we have the right tools<br />
to help you take your business to the next level.<br />
FACTS<br />
• 100’s of Brands & categories<br />
• 10’s of thousands of Deals<br />
• $144,000,000 of inventory<br />
• 900+ items in the top #100<br />
on amazon.com<br />
• 200+ warehouses<br />
RANKED ITEMS<br />
Save time and money searching<br />
for well ranked items. We have<br />
100’s of items ranked under<br />
#100,000!<br />
Page 2 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #15 on page 11 • www.Vendor411.com
Want More Info? Circle #6 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 3
www.TimeWholesalers.com<br />
Lucien Piccard Cartagena<br />
MSRP: $395.00 (85% off)<br />
Wholesale: $59.99<br />
Brand Name Luxury Watches<br />
Men’s Selections<br />
Lucien Piccard Verona<br />
MSRP: $545.00 (78% off)<br />
Wholesale: $119.99<br />
Chanel J-12<br />
MSRP: $4,950.00 (49% off)<br />
Wholesale: $2,499.99<br />
Heko +Life<br />
MSRP: $149.00 (87% off)<br />
Wholesale: $19.99<br />
Stock your retail store or online<br />
business with over 20 major brands<br />
Average 60% off retail<br />
Puma<br />
MSRP: $120.00 (66% off)<br />
Wholesale: $40.99<br />
Women’s Selections<br />
Invicta Specialty<br />
MSRP: $425.00 (91% off)<br />
Wholesale: $37.99<br />
1,000’s of Watches<br />
Easy On-Line<br />
Shopping<br />
Seiko Neo Classic<br />
MSRP: $250.00 (60% off)<br />
Wholesale:<br />
$99.99<br />
Lucien Piccard LaBelle<br />
MSRP: $495.00 (80% off)<br />
Wholesale:<br />
$99.99<br />
Lucien Piccard Garda<br />
MSRP: $525.00 (81% off)<br />
Wholesale:<br />
$99.99<br />
Page 4 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Cartier Baignoire<br />
MSRP: $37,100.00 (69% off)<br />
Wholesale:<br />
$11,499.99<br />
Versace<br />
MSRP: $6,395.00 (80% off)<br />
Wholesale:<br />
$1,299.99<br />
Baume & Mercier Ilea<br />
MSRP: $1,990.00 (78% off)<br />
Wholesale:<br />
$429.99
This is a Buying Guide for<br />
RETAIL STORE OWNERS<br />
Presented within the pages are the latest offerings from the country’s<br />
leading merchandise wholesalers. The advertisers herein sell strictly<br />
wholesale and require that you purchase with the intent of reselling<br />
through retail channels.<br />
HOW TO USE THIS DIRECTORY<br />
☛ Locate the products that interest you.<br />
See our product directory located on<br />
pages 6 & 7.<br />
☛ Make direct contact with advertiser.<br />
Most will have catalogs and price lists<br />
for you.<br />
☛ Order your merchandise, which will be<br />
shipped directly to your store.<br />
CLICK ON BANNERS<br />
IN SELECT ADS<br />
Want More Info? Circle #09 on page 11 • www.Vendor411.com<br />
TO GET FREE CATALOGS/PRICING<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 5
Sell to over 60,000<br />
stores through <strong>Forum</strong><br />
631/754-5000<br />
Start.<br />
Light Up Without<br />
Lighting Up!<br />
Full Service Wholesaler • We Ship Worldwide<br />
LIGHT • Disposables • Kits<br />
E CIG<br />
• E-Liquids<br />
Grow. See our ad on Pg 27<br />
Repair.<br />
Our specialty is helping small and<br />
mid-sized businesses achieve success.<br />
Contact us for free consultation.<br />
see our ad on page 21<br />
1-800-433-7002<br />
info@<strong>Forum</strong>BA.com • www.<strong>Forum</strong>BA.com<br />
DRESS UP FOR<br />
PROFITS!<br />
Every Day’s A Treat!<br />
COSTUMES ARE YEAR ‘ROUND MONEY MAKERS!<br />
WHOLESALE<br />
Costume Club<br />
www.USACostumers<br />
See our USACostumers.com<br />
ad on page 64<br />
• Atomizers<br />
H2 E-Cig Round<br />
Mouth Atomizer<br />
$1.85<br />
5mL Bottle<br />
E- Liquid E-Juice<br />
for E-Cig $1.30<br />
E-Case w/2<br />
Cigarettes + 1 USB<br />
Charger $10.50<br />
Always Be<br />
Fashionable<br />
E-Cig kit Includes 1 cig,<br />
10cartridges, Wall, USB,<br />
Car Chargers $6.50<br />
FASHIONABLE<br />
SALES<br />
See our ad on Pg 29<br />
BLING IT ON!<br />
HipWholesale.com<br />
SMALL<br />
BUSINESS<br />
CONSULTING<br />
<strong>Forum</strong>BA.com<br />
Ad on Page 26<br />
100’S IN STOCK<br />
All Occassions<br />
Fast Same Day Shipping<br />
Flat Rate Delivery<br />
Electronic<br />
Cigarettes<br />
• E-Cig Batteries<br />
Round Mouth E-Cig<br />
3.5ml Atomizer Set<br />
w/Coil Heads $3.83<br />
• E-Cig Accessories<br />
SHISHA Zero<br />
Nicotine Disposable<br />
E-Cig $3.45<br />
www.Lightecig.com<br />
We Dropship - Distributors WanteD • Scroll website to bottom - Click on WHoLESALE<br />
SNEAKY SAVINGS ON SNEAKERS<br />
See Our Ad on Page 35<br />
Does anybody<br />
read these?<br />
CALL 631-754-5000 and<br />
you’ll get a FREE 3-mo.<br />
subscription!<br />
Congratulations to<br />
BULKY BULKHEADS<br />
Northport, NY<br />
ADVERTISERS INDEX<br />
PLEASE PATRONIZE THE LEADING WHOLESALERS<br />
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE<br />
JULY <strong>2021</strong><br />
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!<br />
ADVERTISING<br />
FORUM AD RATES .......... 09<br />
APPAREL<br />
1 STOP WHOLESALE ........ 37<br />
BLANK TEES. ............... 56<br />
BOUTIQUE CLOSEOUTS. ..... 31<br />
CLOTHINGWARE ........... 69<br />
DD BULK ................... 48<br />
FASHIONABLE SALES. ....... 29<br />
FLIRTY WHOLESALE ........ 22<br />
HEAVENLY SUITS ........... 18<br />
ROCKLEDGE DESIGNS ....... 15<br />
SCARF WAREHOUSE ........ 75<br />
STYLE IN FASHION .......... 18<br />
STYLISH PLUS .............. 67<br />
T SHIRT REP ................ 23<br />
UIN DEALS ................. 19<br />
UNIVERSE WHOLESALE. ..... 53<br />
USACOSTUMERS.COM ...... 64<br />
ASSORTED ITEMS<br />
AUCTION FINDER ........... 44<br />
BEAN WHOLESALERS ....... 28<br />
DINO DROPSHIP . . . . . . . . . . . . 63<br />
DOBA DROPSHIP ........... 43<br />
EVERYTHING CLOSEOUTS ... 54<br />
EZ DROPSHIP. .............. 36<br />
FIND IT ASIA. ............... 89<br />
GET THAT WHOLESALE .......83<br />
MEGA UBID .................72<br />
PALLETFLY. .................02<br />
RAMSONS IMPORTS ........ 13<br />
SWEET WHOLESALERS .......73<br />
TOP TEN WHOLESALE ........85<br />
BOOKS<br />
AUCTION BOOK .............82<br />
BUYERS CONTACTS ..........87<br />
CLOSEOUT DIRECTORY. ......86<br />
HIDDEN WEALTH ............84<br />
CANDY<br />
SWEET WHOLESALERS .......73<br />
CELLULAR<br />
CELLCITY.BIZ ...............45<br />
WHOLE-CELL ...............79<br />
COMPUTERS<br />
REFURB SHOPS ..............24<br />
CONSUMER ELECT.<br />
FIND IT CHINA ...............55<br />
CREDIT CARD<br />
PROCESSING<br />
EXP MERCHANT .............57
#1<br />
BUYING GUIDE<br />
FOR RETAIL STORES!<br />
DISPLAY/SUPPLIES<br />
& SERVICES<br />
AVVO ..................... 46<br />
CC WAREHOUSE . . . . . . . . . . . . 81<br />
E-STORE BUILDERS ......... 40<br />
E STORE SIGNS ....BACK COVER<br />
E-STORE SITES ............. 31<br />
FB CAMPAIGNS ............. 74<br />
FORA MOBILE COMMERCE .. 03<br />
FORUM ADVISORS . . . . . . . . . . 26<br />
FORUM PRINTERS .......... 68<br />
FUNDING OFFICES .......... 66<br />
KWIK INC .................. 58<br />
PAYROLL HELPER .......... 77<br />
PROMOTIONAL REWARDS... 22<br />
PROTECTION PLANS ........ 38<br />
RETAILERS BANK ........... 50<br />
SALES GROUP BAGS. ........ 28<br />
SETON SIGNAGE ............ 88<br />
VACATION PROMO ......... 76<br />
WHOLESALESOURCES.COM ....<br />
INSIDE BACK COVER<br />
DROPSHIPPERS<br />
DINO DROPSHIP . . . . . . . . . . . . 63<br />
DOBA DROPSHIP ........... 43<br />
EZ DROPSHIP. .............. 46<br />
E-CIGARETTES &<br />
SMOKE SHOP ITEMS<br />
3’x5’Embroidered Flags $14.00 Each<br />
View our 148 page Catalog online !<br />
www.RIOhio.com<br />
LIGHT E CIG ................ 21<br />
LOGIC WHOLESALE ......... 41<br />
$39.00 dz<br />
SNEAKER CLEARANCE. ...... 35<br />
Tri-Fold<br />
$36.00 dz<br />
$5.00 Each<br />
Garden Flags<br />
$48.00 dz<br />
3’x5’Embroidered Flags<br />
$14.00 Each<br />
Belt Buckles<br />
$36.00 dz<br />
Playing Cards<br />
$18.00 dz<br />
Belt Buckles<br />
Metal Signs $24.00 dz $42.00 dz<br />
DAKOTA $5.50 Each STEEL ART ......16/17<br />
$21.00 dz<br />
$18.00 dz<br />
Garden Flags<br />
48.00 dz<br />
Hat Pins $6.00 dz<br />
$18.00 dz<br />
$9.00 dz<br />
FOOTWEAR<br />
5” Patches $36.00 dz<br />
HANDBAGS<br />
Leather Wallets $5.50 each<br />
$21.00 dz<br />
$36.00 ut 72 pcs<br />
Magnets 3”x8” $18.00 dz<br />
BAG CLOSEOUTS ........... 25<br />
BAG VENDORS ............. 30<br />
12”x18” Metal Signs<br />
$5.50 Each<br />
HOME & HOUSEWARE<br />
MERCHANDISE REP ......... 20<br />
Patches $18.00 dz<br />
RUG PROFITS............... 39<br />
RUSH SUPPLIERS ........... 52<br />
JEWELRY/<br />
ACCESSORIES<br />
BLING WHOLESALER ........ 49<br />
BODY CANDY HQ ........... 71<br />
BUND JEWELRY............. 51<br />
CLOSEOUTS FOR SALE. ...... 47<br />
HEAVENLY WHOLESALE ..... 60<br />
HIPWHOLESALE ............ 27<br />
JEWEL CLEARANCE ......... 62<br />
JEWELRY MINERS........... 59<br />
SHAKE WHOLESALE. ........ 30<br />
WindSocks<br />
$48.00 dz<br />
Min.Order<br />
$150.00<br />
$4.50 Each<br />
COOL GLOWING ............ $42.00 dz<br />
65<br />
Metal Sign<br />
$4.75 each<br />
$48.00 dz<br />
$30.00 dz<br />
12” Metal Signs<br />
$5.00 Each<br />
$7.00 Each<br />
Belt Buckles<br />
$36.00 dz<br />
NOVELTIES<br />
3pc Magnet<br />
$5.25 Each<br />
Metal Plates<br />
$27.00 dz<br />
8” x 12” Parking Sign $18.00 dz<br />
$15.00 dz<br />
$15.50 Each<br />
CARTOON CONCEPTS ....... 26<br />
NOVELTY SELLER ........... 80<br />
PPE SUPPLIES<br />
8” x 12” Metal Signs<br />
$39.00 dz<br />
PPE STOCKROOM. .......... 70<br />
R/C & TOYS<br />
$4.00 each<br />
RC VARIETY ................ 61<br />
Leather Bracelet $18.00 dz<br />
SOARING RC ............... 24<br />
SPECIAL FEATURES<br />
FORUM WORKSHOP ........ 32<br />
READER RESPONSE ......... 11<br />
12”x18” Metal Sign $5.25 each<br />
$15.00 dz<br />
36 pcBiker Ring<br />
$24.00 dz<br />
Best Friend Necklace<br />
RAMSON’S<br />
$39.00 unit<br />
$24.00 dz/sets<br />
1ut/5 dz Mood Rings $33.00 unit<br />
RETAILING NEWS ........... 14<br />
WHAT’S HOT ............... 12<br />
TRADE SHOWS<br />
ASD VEGAS SHOW .......... 33<br />
THE MARKET CENTER ....... 18<br />
WATCHES & CLOCKS<br />
TIME WHOLESALERS ........ 04<br />
WATCH DEALERS ........... 42<br />
WEDDING ITEMS<br />
SMARTEST BARGAIN . . . . . . . . 20<br />
Advertise in<br />
Metal Sign<br />
12”X18” $5.75 Each<br />
See Page 9<br />
BUSINESS BOOKS<br />
www.BizBooks.org<br />
Ring...Ring...<br />
$36.00 ut/72pcs<br />
Savings<br />
for<br />
Cell<br />
$6.00 dz<br />
See our Hat Ad Pins on Page Also 45<br />
sold by the<br />
Gigantic dozen! Selection<br />
of Variety Goods<br />
See our Ad on Page 13<br />
DROPSHIP TO PROFITS!<br />
Tri- Color Necklace $18.00 dz<br />
1000’s of Items<br />
See our ad on Page 43<br />
WHOLESALERS:<br />
Increase Your Sales<br />
By Advertising Here!<br />
631-754-5000<br />
WIND SPINNERS<br />
Sells Like<br />
A Breeze!<br />
DAKOTA STEEL<br />
See Our Ad on Pgs. 16/17<br />
VISIT FORUM ON<br />
THE INTERNET<br />
View our latest books at<br />
www.bizbooks.org<br />
WE HAVE BUYERS<br />
Databases for ALL Industries<br />
www.BuyersContacts.com
ADVERTISING INFORMATION<br />
www.retailersforum.com<br />
VOL 28 NO. 2<br />
JUNE 2008<br />
MARKETING TIPS!<br />
MERCHANDISE SOURCES<br />
RETAILING TIPS<br />
SELL LIKE AN<br />
EGYPTIAN!<br />
Reach Active Buyers with our Print Readership<br />
Plus over 265,000+ Page Views Monthly Online<br />
✔ Apparel and Accessory Stores<br />
✔ Card and Gift Stores<br />
✔ Discount and Dollar Stores<br />
✔ Distributors and Jobbers<br />
✔ General Merchandise Stores<br />
✔ Internet On Line Stores<br />
✔ Mail Order Catalog Sales<br />
✔ Novelty and Toy Stores<br />
✔ On Line Stores<br />
✔ Resort and Souvenir Stores<br />
✔ Sporting Goods Stores<br />
✔ Variety Merchandise Stores<br />
✔ Wholesalers<br />
ESTABLISHED IN 1981 as a buying source for store<br />
owners and wholesalers, <strong>Retailers</strong> <strong>Forum</strong> offers advertisers<br />
a large national circulation to showcase their products<br />
and services. Many of our readers are located in rural<br />
areas where access to merchandise is difficult, making our<br />
magazine indispensable to their buyers.<br />
Through our unique direct mail and trade show<br />
circulation we constantly rotate our mailing lists, adding<br />
new stores monthly enabling us to deliver new, fresh<br />
buyers each and every month you advertise with us.<br />
In addition to your print ad, your company will be<br />
featured in our digital on line monthly version at<br />
www.RFmagazine.com. Our online magazine produces<br />
over 265,000+ page views monthly for our advertisers,<br />
which is in addition to our print and mail distribution.<br />
Your online ad will link to your website and email<br />
address and we provide unlimited transfers from our<br />
readers into your website 24/7.<br />
FORUM PUBLISHING COMPANY<br />
383 East Main Street, Centerport, NY 11721<br />
www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
CONTACT US:<br />
TEL: 1-800-635-7654<br />
FAX: 631-754-0630<br />
Email: <strong>Forum</strong>Publishing@gmail.com<br />
Page 8 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
etailers<br />
ADVERTISING RATES<br />
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES<br />
› Page $400 $300 $275 $250<br />
¼ Page $525 $425 $400 $350<br />
½ Page $625 $525 $500 $450<br />
Full Page $850 $750 $700 $650<br />
2 Pages $1,350 $1,250 $1,150 $1,050<br />
Prices shown per month, above rates include full color printing<br />
ADVERTISING SPECS<br />
› Page: 2¼" high x 3¼" wide<br />
¼ Page: 4‚" high x 3¼" wide<br />
½ Page:<br />
Full Page:<br />
4‚" high x 7" wide or<br />
9½" high x 3¼" wide<br />
9½" high x 7" wide<br />
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred<br />
PDF format in CMYK color, 300 dpi resolution only<br />
FULL MARKETING PROGRAM INCLUDED >><br />
✔ Monthly print and mail magazine<br />
✔ Online magazine and search marketing<br />
✔ Distribution at top trade shows<br />
Printed <strong>Magazine</strong><br />
• Your ad is featured in our<br />
printed magazine circulated<br />
to buyers across the USA.<br />
Includes distribution at<br />
industry’s top trade shows.<br />
Complete Digital <strong>Magazine</strong><br />
• Your ad runs on-line at<br />
www.RFmagazine.com<br />
• Over 265,000+ monthly<br />
page views<br />
• Active link to your website<br />
Phone APP<br />
• Your company included in our<br />
free iPhone and Android APP.<br />
Imagine YOUR company right<br />
on the buyers phones!<br />
Reader Response<br />
• Generates leads from buyers<br />
interested in your products<br />
through a code placed in<br />
your ad and on-line at<br />
www.vendor411.com. Free for<br />
all half and full-page ads.<br />
Search Marketing<br />
• Your company included in<br />
the industry’s leading search<br />
engine: www.supplier411.com<br />
• Saturation marketing coverage<br />
on our new wholesale portal:<br />
www.wholesalesources.com<br />
TOP INDUSTRY TRADE SHOWS <strong>2021</strong><br />
JANUARY<br />
Atlanta Gift Fair<br />
Los Angeles Market Week<br />
Minneapolis Gift Show<br />
Philadelphia Gift & Variety Show<br />
Seattle Gift Show<br />
The Merchandise Center, IL<br />
FEBRUARY<br />
Charlotte Gift Show<br />
Louisville Gift Show<br />
Magic Sourcing Show<br />
New York Toy Fair<br />
Off Price Specialist Show<br />
Rocky Mountain Gift Show<br />
St. Louis Gift Show<br />
MARCH<br />
ASD Marketweek Las Vegas Show<br />
Atlanta Spring Gift Show<br />
California Marketplace<br />
Dallas Apparel & Accessories Show<br />
Norton’s Gift & Variety Show<br />
The Merchandise Center, IL<br />
APRIL<br />
Charlotte Gift Show<br />
Hawaii Merchandise Expo<br />
Minneapolis Gift Show<br />
Northern Michigan Gift & Souvenir Show<br />
The Merchandise Center, IL<br />
MAY<br />
Las Vegas Licensing Show<br />
New Orleans Gift & Jewelry Show<br />
Off Price Show NY<br />
The Merchandise Center, IL<br />
JUNE<br />
Charlotte Gift & Variety Show<br />
Dallas Gift & Variety Show<br />
LA Fashion Market<br />
Norton’s Gift & Variety Show<br />
JULY<br />
Atlanta Gift & Home Furnishings<br />
California Marketplace<br />
Philadelphia Gift & Variety Show<br />
The Merchandise Center, IL<br />
AUGUST<br />
ASD Market Week<br />
Biloxi Wholesale Show<br />
Louisville Gift Show<br />
Minneapolis Gift Show<br />
Off Price Specialist Show<br />
New Orleans Gift & Jewelry Show<br />
Rocky Mountain Gift Show<br />
St. Louis Gift Show<br />
SEPTEMBER<br />
Asia America Wholesale Show<br />
Charlotte Gift & Variety Show<br />
Dallas Home & Gift Show<br />
Hawaii Gift Show<br />
Norton’s Gift & Variety Show<br />
Philadelphia Candy & Gift Show<br />
Rocky Mountain Gift Show<br />
The Merchandise Center, IL<br />
OCTOBER<br />
Dallas Apparel & Accessories Show<br />
Greensboro Gift & Jewelry Show<br />
Las Vegas Souvenir & Gift Show<br />
Minneapolis Gift & Variety Show<br />
The Merchandise Center, IL<br />
NOVEMBER<br />
Gatlinburg Gift Show<br />
Hawaii Merchandise Expo<br />
New Orleans Gift & Jewelry Show<br />
Norton’s Gift & Variety Show<br />
Smoky Mountain Variety<br />
DECEMBER<br />
Charlotte Gift & Variety<br />
Grand Strand Gift & Variety Show<br />
Greensboro Gift & Jewelry Show<br />
The Merchandise Center, IL<br />
Our Large Holiday Issue Hits The Mails Before<br />
Thanksgiving to Maximize Advertisers Results!<br />
* Show schedules are subject to change without notice.
FROM THE<br />
PUBLISHER<br />
Summertime Fun and Profits<br />
THE summer season is now officially upon us to see your store. Pool noodles are a really<br />
and this will be an exceptionally good sales cheap item that everyone loves and can’t<br />
season for ALL retailers regardless of whether get enough of. Perhaps selling them at cost,<br />
or not they specialize in seasonal items! With or giving them out free to incoming shoppers<br />
the lifting of just about all covid restrictions would be a great promotion. Be creative<br />
we have been seeing a massive uptick in with your marketing and work on bringing in<br />
consumer spending across the country. new first-timers.<br />
WITH the pent up demand for consumers to ANOTHER thing I stress every summer is<br />
get out and shop, travel and live their lives all to work on your plan for the holidays. It is<br />
market segments have been exploding. And a great time if you are slow to make new<br />
this is regardless of impending tax increases, supplier connections, scout out new goods<br />
higher than expected unemployment and and start preparing purchase orders for the<br />
a very high inflation rate this year. This may holidays. May retailers shirk this important<br />
all level out when reality hits consumers but responsibility and get caught short with fewer<br />
for now they are excited about spending sales come the holidays because they did<br />
money. And that is exciting for us retailers. not plan ahead. Use your downtime wisely<br />
THOSE merchants who specialize in “fun in by planning for a successful holiday season.<br />
the sun” goods like recreation items, summer And from the looks of things this may be one<br />
clothing and accessories will do especially of the biggest holiday seasons we have seen<br />
well this season. After a long damp winter in many years.<br />
and lockdown restrictions shoppers are FOR many years I have advocated our<br />
clamoring for a good retail experience. This is readers to GO AFTER the business and<br />
where your store or website comes into play. be proactive. Industry trade shows have<br />
WE have even been seeing a major spike restarted and there will be lots of great buys<br />
in airline tickets and travel, also at higher and new items out there. As for the last 40<br />
prices than in the past for both fares and years, we are media sponsors of the ASD<br />
gas. It doesn’t appear that consumers are Vegas show and invite everyone to stop by<br />
being swayed by this and many are looking next month and say hello as well as shop<br />
for items to bring on vacation or even new the opportunities at this show and the many<br />
wardrobes if their lockdown resulted in a few others happening over the next few months.<br />
extra pounds!<br />
IN closing I’d like to wish you a happy and<br />
IF your business gets slow over the summer healthy <strong>July</strong> 4th and ask you to share your<br />
months you should be considering bringing thoughts and prayers with our servicemen<br />
in a special line of goods that is seasonal and women who are dedicated to preserving<br />
to attract shoppers in. It is a great idea to our freedom. And please fight to KEEP our<br />
bring in some loss leaders that you can buy/ freedoms in this great country that make all<br />
sell inexpensively to bring new shoppers in of our successes possible.<br />
>> ON-LINE SOURCING<br />
The entire issue of<br />
<strong>Retailers</strong> <strong>Forum</strong> <strong>Magazine</strong><br />
is posted on-line at<br />
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For more information, contact:<br />
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ONE of the favorite party favors whether it be at weddings, theme parties or<br />
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Page 12 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
GOING ONCE...GOING TWICE...<br />
MANY businesses have not survived the last year and unfortunately have had<br />
to or will have to sell off their assets. While this is unfortunate for them, it leaves<br />
a great opportunity for businesses and people to bid on their merchandise and<br />
belongings via auctions that are conducted regularly.<br />
KNOWING how and where is the key to buying at auctions. Our updated Auction<br />
Buyers Guide features all types of auctions from jewelry, land, cars and boats to<br />
real estate and business items.<br />
THIS concise directory lists all of the infornation you need to place yourself on<br />
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Want More Info? Circle #07 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 13
Toys R’ Us Canadian Connection<br />
WHO can forget the perennial toy powerhouse Toys R’ Us and the sad story of how they<br />
packed it in and closed down a while back. We reported some time ago that a group purchased<br />
the Toys R’ Us business to run it online as well as with some established retailers and even opened<br />
a local store. When Vic Bertrand took over running the enterprise in Canada he discovered that<br />
the chain did not have a great presence in the apparel segment. Actually the offerings were<br />
very boring and uninspiring and Bertrand thought of ways to change that.<br />
FAST forward with the CEO of Toys R’ Us and Canadian fashion mogul Joe Mimran getting<br />
together to catch up and discuss some opportunities at the Canadian stores. Mr. Mimran is the<br />
mastermind of Joe Fresh and Club Monaco, so he has some idea of what would need to be<br />
done to out clothing on the map at the Toys R’ Us stores.<br />
WITH the chains American counterpart closed and bankrupted back in 2018 and after<br />
months of pandemic-related closures, a new apparel line could spark some new sales for the<br />
toy store. With key players in the toy space like Amazon, Walmart and Costco gobbling up<br />
market share, a clothing line could be the juice that the chain will need to help increase the<br />
bottom line. Apparel is considerably more profitable than toys and maybe if they create a<br />
brand from scratch it could spark some real consumer interest, and spending.<br />
SO Mr. Mimran has joined forces and created a new brand that is inspired by themes such as<br />
future, leaders, kindness and social consciousness, with the goal of producing ethically sourced<br />
sustainable clothing with limited packaging, soft fabrics, comfortable fits and playful graphics.<br />
The result was an apparel line that matches the look and feel of an upscale brand but at a<br />
more popular price point. For instance, organic cotton leggings are $8 while a ribbed romper<br />
just $12. The goal was to make shoppers feel like they are shopping in a high end designer<br />
boutique but without those high prices.<br />
THE clothing line is being made in factories in India with the “highest ethical standards”<br />
according to Mimran. By selecting only a few factories they are able to know where the cotton<br />
is coming in from. While the category expansion will probably help boost sales the chain also<br />
must look at some improvements in their toy departments to compete with the big players.<br />
Making an interactive experience at the stores will be a big factor in turning around the toy<br />
business for the chain.<br />
Mask On - Mask Off - Mask On ...<br />
WE like to think of ourselves as intelligent people who were told a year ago to “follow the<br />
science” and we have done so. Don’t wear a mask, wear a mask. Vaccines are safe, vaccines<br />
are experimental and maybe not so safe. Take the shot and get a free beer! So many messages<br />
all muddled in confusion.<br />
WHAT is your store’s policy now that the CDC (the science people) have lifted the mask<br />
mandates while some local politicians have not. Do we follow the science or do we follow the<br />
political edicts? This pandemic has been way more than a mess for us all, and continues to be<br />
mismanaged by politicians rather than scientists.<br />
For Late-Breaking Industry News Visit: www.<strong>Retailers</strong><strong>Forum</strong>.com<br />
If It Affects Retailing We Report On It!<br />
Page 14 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
Vintage, Faded Style T-SHIRTS<br />
Where Comfort Meets Style<br />
Find What Speaks to You<br />
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Show off your store’s personality with our Fun & Unique Designs!<br />
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Want More Info? Circle #05 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 15
Page 16 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Want More Info? Circle #23 on page 11 • www.Vendor411.com
Want More Info? Circle #23 on page 11 • www.Vendor411.com<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 17
STYLE IN FASHION INC.<br />
WEST-SIDE DESIGNS<br />
We Carry Winter<br />
Sweaters & Jackets<br />
at Moderate<br />
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MANY STYLES AVAILABLE IN<br />
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321 Olympic Blvd. Los Angeles, CA 90015<br />
Tel: (213) 624-9728<br />
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Want More Info? Circle #28 on page 11 • www.Vendor411.com<br />
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Return to In-Person Sourcing at TMC in <strong>July</strong><br />
<strong>July</strong> 12th, <strong>2021</strong> - Buyer preview 11th<br />
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Sanitizer stations<br />
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Name brands & extreme value merchandise<br />
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Page 18<br />
JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 19
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 21
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 23
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Page 24 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 25
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Page 26 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 27
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Page 28 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 29
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Page 30 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 31
FORUM WORKSHOP<br />
forumworkshop<br />
OPERATING YOUR<br />
<br />
Operating Your<br />
RETAIL STORE<br />
RETAIL STORE<br />
Continued from last issue...<br />
If you want to open a store, but aren’t yet certain<br />
what kind, get out your notebook and start<br />
jotting down notes. Where are your real interests<br />
and experience? Is there anything there<br />
that lends itself to a specialty store? Have you<br />
ever experienced trouble locating what you<br />
need for a hobby? Was it a major hassle the last<br />
time you set out to purchase a particular type of<br />
equipment? If there’s already a store that addresses<br />
your interests locally, is there something<br />
it does that leaves customers like you<br />
unhappy with the shopping experience? If you<br />
come up with yes answers to the last few questions,<br />
other people probably share that experience.<br />
Like you, they would support a retailer<br />
who does a better job catering to their particular<br />
interest and need. Take the success of telephone<br />
specialty stores as an example.<br />
Telephones and related products – answering<br />
machines, fax machines, cables and other accessories<br />
– can be found in every type of retail outlet<br />
today. But no other single source offers the<br />
breadth of selection and related services as the<br />
telephone specialty shop. Whatever the customer<br />
wants in a telephone product can be<br />
found there. These retailers provide either installation<br />
service or “how to” advice for the<br />
consumer. For those shopping for a telephone,<br />
the shop offers one-stop convenience with<br />
enough of a selection to please every shopper<br />
and the service support they require to enjoy<br />
the full benefits of their purchases.<br />
Now identify all local sources for products required<br />
for your interests or work background.<br />
Are there any local gaps in availability? Review<br />
Page 32 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
the list and your response to the preceding<br />
questions, matching the products and services<br />
that could be brought under one roof. Based on<br />
your notes, suggest some store types you feel a<br />
need for, or think others might want to shop.<br />
Consider these entries as you identify the best<br />
fit for your interests, skills, and experience.<br />
Compile a prioritized list of the type of store<br />
you would like to open. Use it as a guide for investigating<br />
your options. Are there stores that<br />
match your suggestions in the area? If so, visit<br />
them. Later, write down your impressions, as a<br />
shopper, of their strengths and weaknesses. If<br />
no such store exists locally, ask why. You may<br />
be on to something, or it may be that the area’s<br />
economy can’t support such a venture.<br />
CHOOSING YOUR MARKET<br />
WORK SHEET<br />
This form can help you identify market opportunities<br />
in your area. Start by listing the product<br />
or product category that interests you,<br />
followed by a list of related products and services,<br />
and a description of whom you envision<br />
as the typical customer. Then conduct an informal<br />
survey of stores in your area stocking this<br />
product, noting the selection, prices of goods,<br />
and service support available at each. The information<br />
you compile should help you determine<br />
if a gap in availability exists that could be<br />
addressed by a specialty store. If it does, you<br />
should pursue the additional research that will<br />
help you select the right location.<br />
continued...
August 22 - August 25, <strong>2021</strong><br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 33
• Product(s):<br />
• Related products:<br />
• Related services:<br />
• Suppliers or manufacturers (for each<br />
category of product, accessory, or service):<br />
• Typical customer(s): Sex, Age, Household<br />
situation, Income level<br />
• These products are currently available<br />
at the following store(s):<br />
forumworkshop<br />
FORUM WORKSHOP<br />
KNOW WHAT YOU SELL<br />
Once you identify the type of specialty store<br />
that seems to represent your best retail opportunity,<br />
you need to thoroughly investigate the<br />
types of products the store would handle. This<br />
involves a look at what’s being sold by potential<br />
competitors as well as what is available<br />
from suppliers.<br />
COMPLETE THIS SECTION FOR<br />
EACH POTENTIAL COMPETITOR.<br />
• Store name & location:<br />
• Selection by manufacturer model & price:<br />
• Service support: Was the salesperson<br />
knowledgeable about product?<br />
• Products & services not available<br />
at this location:<br />
As you investigate<br />
products and suppliers,<br />
you’re gathering<br />
information that will<br />
be of vital use when<br />
you actually begin<br />
planning the store<br />
you’ll open.<br />
continued...<br />
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Page 34 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 35
Before you proceed with planning, you need a<br />
real sense of the forces at play in the product<br />
market you’re considering.<br />
Go back to your notebook<br />
and start writing<br />
again. Is there enough<br />
selection in that specialty<br />
to warrant a<br />
store devoted to it? Are<br />
there related products,<br />
or services, that could<br />
be handled in the same store? Who are the<br />
major and minor suppliers to the category?<br />
How widely distributed are their products? Are<br />
there more choices available than consumers<br />
need? What do you intend to offer that other<br />
retailers who stock those products don’t? What<br />
type of advertising is being done?<br />
forumworkshop<br />
FORUM WORKSHOP<br />
Again, consider the telephone specialty store as<br />
a model. The selection there includes everything<br />
to do with telephones. The store’s<br />
strength is its comprehensive selection, and the<br />
services that allow consumers to enjoy the full<br />
benefit of their purchases. Shoppers can buy<br />
phones anywhere today, but many prefer the<br />
specialty store because it has the combination<br />
of selection and service that makes it the most<br />
convenient place for them to shop.<br />
✎<br />
As part of your research, visit<br />
every type of store that handles the<br />
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forumworkshop<br />
FORUM WORKSHOP<br />
WHO ARE YOUR CUSTOMERS?<br />
Describe the people who’ll buy from your store.<br />
Visualize the shopper who’ll bring you success.<br />
When you know who you need to reach, you<br />
can begin thinking about how to present and<br />
market products, and where to situate the store.<br />
<br />
You may be able to acquire a<br />
detailed profile of your typical<br />
customer by contacting the industry<br />
or retail trade group representing your<br />
selected product category. Many trade groups<br />
conduct market research that enables them to<br />
develop a profile of the typical buyer of a product<br />
or group of products. You may also develop<br />
your own profile by describing the person you<br />
believe your store will serve.<br />
Is your core customer male or female? Young?<br />
Old? What’s his income? Where does he live?<br />
What are his interests? How and where does he<br />
shop? Why would he shop in your store? Can’t<br />
he already get that somewhere else? What can<br />
your store give him, or do for him, that he can’t<br />
get now? How far would he travel for such a<br />
store? Id there any way you can make the<br />
process more convenient for distant shoppers?<br />
Consider where your customers presently<br />
shop. How easy is it now to find the products<br />
and services your store will sell? The specialty<br />
store draws on a much wider population base<br />
than the local supermarket. Everyone needs<br />
food, every week; people might patronize The<br />
Umbrella Stand once in a lifetime.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 39
PLATFORM<br />
FORUM WORKSHOP<br />
forumworkshop<br />
If you’re smart, you’ll know who your customers<br />
are, where they live, and how to reach<br />
them before you hand your signs.<br />
☛Opening any store asks serious<br />
financial investment<br />
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Better to hold your store<br />
idea to the fire now, and test<br />
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next year and your life savings on a great idea<br />
the numbers can’t support. Conversely, if your<br />
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on the individuals you’ve established will be<br />
your customers.<br />
WHERE ARE YOUR<br />
TARGETED CUSTOMERS?<br />
One of your best sources for demographic information<br />
is the census tract data published by<br />
the U.S. Census Bureau. This information provides<br />
a detailed analysis of a geographic area<br />
based on the census survey. In heavily populated<br />
areas, that area can be as concentrated as<br />
a single zip code. Another good resource for<br />
general insight on the consumer market is the<br />
publication American Demographics.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 41
forumworkshop<br />
FORUM WORKSHOP<br />
This monthly magazine regularly publishes articles<br />
on population trends and their effect on<br />
consumer needs and attitudes. Such articles<br />
provide insight into consumer market trends,<br />
which people are buying what products, and<br />
what they’ll be buying in the future. When you<br />
have an idea of who your potential customers<br />
are, you can find out where they live by researching<br />
the demographic data available from<br />
census records.<br />
As long as we’re discussing research, this<br />
seems as good a place as any to urge you to<br />
take advantage of all the resources available to<br />
you at your local public or college library’s<br />
business resource center. Their shelves overflow<br />
with data valuable for the cautious business<br />
planner. Reference librarians enjoy<br />
nothing more than helping someone like you<br />
track down some useful information. In minutes<br />
they’ll direct you to information it might<br />
take hours for you to locate unassisted.<br />
If you’ve got computer proficiency,<br />
sign on with one of the<br />
online business database services.<br />
These put the world of<br />
business information, market<br />
research, and detailed data analysis within instant<br />
reach by modem. Contact your local computer<br />
user’s group for information on what<br />
services are available in your area. When using<br />
an on-line service, remember the meter is running<br />
as long as you’re connected. Research sessions<br />
can get surprisingly expensive. It’s best to<br />
know what information you want, and where<br />
you’re going to go for it, before you dial the<br />
connection.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 43
FORUM WORKSHOP<br />
forumworkshop<br />
<br />
Once you gather the<br />
demographic statistics,<br />
look for information<br />
that matches the<br />
profile you’ve created<br />
of your perfect customer.<br />
Start with census<br />
figures for the<br />
immediate area, and<br />
search until you identify an area or region<br />
where the people you need to reach live. Suppose<br />
the concept behind a store called Just the<br />
Fax is to put fax machines in the homes of married<br />
professionals.<br />
The entrepreneur looks for areas with a heavy<br />
concentration of affluent, middle-aged working<br />
couples. When they’re identified, she can start<br />
investigating suitable locations.<br />
On the other hand, suppose the entrepreneur<br />
planning The Parachute Shoppe, which caters<br />
to young, thrill-seeking adventurers, learns<br />
there aren’t enough potential customers residing<br />
in any combination of census tracts within<br />
a ten-mile radius. However, in his own experience<br />
as a jumper, he’s met people from more<br />
than fifty miles away, who regularly travel to<br />
the local airport to pursue the sport. That indicates<br />
he should situate his dream store somewhere<br />
along the road leading to the airport<br />
where these thrill seekers gather for jumps.<br />
Demographic information provides insight on<br />
where the people who match your envisioned<br />
customer profile live. It can help direct you to<br />
an appropriate location, and indicate how large<br />
an area you must reach with your advertising.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 45
FORUM WORKSHOP<br />
forumworkshop<br />
<br />
Here again, the information<br />
gathered through your own<br />
research or available from<br />
trade groups can be of help.<br />
Of course, the number of<br />
customers your store needs,<br />
and the area in which they<br />
live, depends on what you sell. The retailer of<br />
antique Oriental rugs serves a much smaller<br />
audience, drawn from a much wider area, than<br />
the proprietor of the carpet store. Your research<br />
should help you determine how much surrounding<br />
population is required to give the<br />
store a reasonable chance of success. Remember,<br />
if your research reveals there’s not enough<br />
concentration of customers in any area to support<br />
the store, but everything else convinces<br />
you the idea is viable, approach the development<br />
and store location issues differently.<br />
Page 46 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Stores can be so specialized that potential customers<br />
are scattered across the state or nation.<br />
Such retailers combine a physical store – showrooms<br />
and warehouse – with retailing alternatives<br />
like catalog or telephone sales. You may<br />
still find success by being willing to adapt your<br />
idea to accommodate clients who may never<br />
actually step into your store. Before you begin<br />
fine-tuning your store concept to the needs of<br />
your customers, you need to understand who<br />
they are and where they live. That insight can<br />
only be gained through demographic research.<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 47
FORUM WORKSHOP<br />
forumworkshop<br />
<br />
Other sets of numbers<br />
you should consider as<br />
you finalize your product<br />
selection are profiles of<br />
national retailing trends,<br />
and the failure and success<br />
rates for specific store<br />
types. The Department of<br />
Commerce produces detailed statistical analysis<br />
on just about every aspect of American business,<br />
including retailing. Dun & Bradstreet<br />
maintains and markets reports on small business,<br />
such as success and failure rates by retail<br />
store type. Remember, while the numbers contained<br />
in these reports are only as good as the<br />
information reported to the researchers, they’re<br />
still strong indicators of the trends at play in the<br />
marketplace. An overabundance of stores similar<br />
to yours, or an unusually high failure rate<br />
for similar start-ups, should be regarded as red<br />
flags. These are all indicators that you may<br />
need to rethink your store concept, or field-test<br />
it before investing in opening a store.<br />
Whatever statistics you use when exploring the<br />
market, don’t let the numbers alone shape your<br />
plans. An entrepreneur draws power from instinct<br />
as well as information. Numbers measure<br />
facts and report what’s already happened. Statistics<br />
indicate trends in process or after the fact.<br />
They say nothing about changing attitudes or<br />
the whims of fashion. For those you’ll need to<br />
rely on your instincts.<br />
Once you’re considering a particular retail specialty,<br />
start reading the trade magazines written<br />
for that industry.<br />
continued...<br />
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Page 48 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 49
FORUM WORKSHOP<br />
forumworkshop<br />
Some of these publications track the business<br />
from the retailer’s perspective. Written for store<br />
owners and operators, retail trade publications<br />
cover the issues affecting retail, including business<br />
trends and marketing strategies. Manufacturers<br />
use trade books to announce products<br />
and programs through advertising. Their executives<br />
discuss trends shaping their business<br />
plans through the articles.<br />
No single resource seems to list every magazine<br />
written for every industry. Ask your librarian<br />
for help compiling a list of<br />
<br />
publications for your field<br />
from several reference<br />
books. Also check the<br />
Reader’s Guide to Periodical<br />
Literature and the business<br />
analysis<br />
index listing for recent articles<br />
about the retail market you plan to enter.<br />
Read at least a year’s worth of these articles to<br />
gain a sense of what’s happening in the field.<br />
Other information resources for the aspiring retailer<br />
include the varied trade organizations<br />
representing that industry. Gale Research publishes<br />
The Encyclopedia of Associations, which is<br />
available at most business reference centers. A<br />
Directory of Business, Trade, and Public Policy Organizations<br />
is available from the Small Business<br />
Administration. Trade groups vary greatly in<br />
intent and action. Some function as affiliations<br />
of people working within an industry. Others<br />
exist solely as lobbying arms for special interest<br />
groups. Most serve in some capacity as an information<br />
clearinghouse for that industry. They<br />
produce market trend reports and annual<br />
of the health of their industry.<br />
continued...<br />
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Page 50 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
GROW YOUR SILVER JEWELRY BUSINESS<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 51
FORUM WORKSHOP<br />
forumworkshop<br />
A few publish their own monthly magazines.<br />
Get in touch with the right organizations, and<br />
request whatever information they can supply<br />
about the industry.<br />
Industry trend reports contain an abundance of<br />
information, not all of it useful to the retailer.<br />
It’s up to you to pick through the numbers.<br />
Some reports provide a detailed breakdown of<br />
the store types handling the industry’s products<br />
and market share. Some reports produced<br />
by trade groups are quite expensive for nonmembers.<br />
Know what<br />
<br />
the report covers before<br />
you place an order. Ask<br />
for a previous year’s report<br />
at no charge so<br />
you can study it before<br />
category<br />
ordering this year’s.<br />
When reading trade reports and business journals,<br />
look for insight into how the industry operates.<br />
What are the issues or opportunities that<br />
could shape the outlook for your store? Closely<br />
read the magazine’s letters from readers, and<br />
look for profiles and articles about retailers.<br />
That’s where you’ll learn about the real challenges<br />
of running a store in that industry, and<br />
how retailers deal with these problems. You<br />
may discover unexpected issues that should<br />
temper your plans.<br />
Speak with Your Potential Peers<br />
People who enjoy what they do like to talk<br />
about their work. <strong>Retailers</strong> are no different.<br />
Consider speaking to those already in the retail<br />
you want to enter.<br />
continued...<br />
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Page 52 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 53
FORUM WORKSHOP<br />
forumworkshop<br />
They’re among your best sources for information<br />
and insight. The man or woman already<br />
operating a store like the one you want to open<br />
is the person with the most to teach you. Unfortunately<br />
for you, no intelligent businessperson<br />
will coach an upstart into becoming direct<br />
competition. That’s why you should contact<br />
stores in the same business, but not in the same<br />
general area as where you want to locate. Visiting<br />
these stores, and talking to their owners,<br />
can prove a crash course in everything you<br />
need to know to realize your dream. In a larger<br />
city, you may only need<br />
<br />
travel across town for<br />
this learning experience.<br />
In less populated areas,<br />
the journey may take<br />
you a few hours away.<br />
small<br />
Page 54 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Contact the store owner before you visit. Briefly<br />
explain your store plans. If he sounds receptive,<br />
ask to arrange, at his convenience, a visit to the<br />
store and a short meeting. Offer to buy him a<br />
cup of coffee – successful retailers don’t have<br />
time to go out for long lunches. Be honest and<br />
open about what you want to do, and what you<br />
hope he might share with you. When you get<br />
the chance to talk in detail, ask about business<br />
in general. How long has he been at it? What’s<br />
the key to his success? If he could, would he<br />
open the same type of store again? Can he recommend<br />
this concept to you? Why?<br />
Then move to some specifics about “the industry.”<br />
How is the retailer treated by suppliers?<br />
Are there any problems with products, in terms<br />
of supply or quality? Do the suppliers support<br />
retailers?<br />
continued...<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 55
FORUM WORKSHOP<br />
forumworkshop<br />
Is there any trouble remaining competitive and<br />
profitable? What was the biggest headache in<br />
establishing the store? What are the retail<br />
trends for business, in the store owner’s view?<br />
☎<br />
Establish good rapport with<br />
other dealers and it’ll benefit<br />
you throughout your retail<br />
career. As long as stores<br />
are not directly competing<br />
for the same consumer’s<br />
dollar, a certain camaraderie<br />
exists among retail specialists serving the same<br />
category. They confide about business with one<br />
another, bounce ideas back and forth, and share<br />
suggestions on improving sales. The fact that<br />
you’re interested in the same career is flattering.<br />
Some dealers will be glad to help a novice<br />
learn from, and avoid, their mistakes.<br />
Speak with Your Potential Suppliers<br />
After speaking with retailers, contact suppliers<br />
whose products you may handle. Call corporate<br />
headquarters and ask for the person responsible<br />
for sales in your state or region. He<br />
may be on staff, working as an independent<br />
rep, or working out of a distributor’s office. In<br />
any event, once that person picks up the phone,<br />
introduce yourself, mention your store plans,<br />
and request product information. Ask for a couple<br />
of minutes of the salesperson’s time to discuss<br />
his company’s product and sales policy.<br />
Find out what kind of year the company, and<br />
its dealers, are having. Is the market for its<br />
products growing, declining, or flat? What does<br />
the company do to support its dealer base?<br />
Does it control distribution?<br />
continued...<br />
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Page 56 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Next Level 6610<br />
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Want More Info? Circle #68 on page RETAILERS 11 • www.Vendor411.com FORUM MAGAZINE | JULY <strong>2021</strong> Page 57
forumworkshop<br />
FORUM WORKSHOP<br />
Do larger accounts get<br />
preferential treatment?<br />
Are there any special programs<br />
to support specialty<br />
dealers? Is there<br />
enough demand for its<br />
products to support another<br />
dealer in your area?<br />
<br />
Remember, in this conversation you’re dealing<br />
with a salesperson ever intent on gaining another<br />
account. Nevertheless, he or she has an<br />
implied obligation to be honest about business<br />
and the retail trends at work. Just to make sure,<br />
compare what you hear from him with what<br />
you’ve heard from retail contacts. If the answers<br />
agree, you’re getting good information.<br />
If not, press the salesperson about discrepancies<br />
that concern you.<br />
Speak To Potential Customers<br />
& Seasoned Observers<br />
Finally, talk to consumers about your store concept.<br />
That includes everyone you know:<br />
friends, family, acquaintances, and strangers.<br />
How do they see chances for a store like yours?<br />
Would they shop there? Forget the praise for<br />
your idea, it won’t teach you anything. Carefully<br />
measure the criticism, though. It reveals<br />
perceptions and attitudes you’ll continually<br />
confronts as you build the business.<br />
If you want to bounce your store idea off an independent<br />
observer, contact the local office of<br />
the Small Business Administration. SBA sponsors<br />
a mentor’s program called SCORE (Senior<br />
Corps of Retired Executives.)<br />
continued...<br />
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Page 58 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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QUALITY • RETAILERS TRUST FORUM MAGAZINE • SERVICE<br />
| JULY <strong>2021</strong> Page 59
FORUM WORKSHOP<br />
forumworkshop<br />
It brings together retired executives and people<br />
trying to launch a business within their realm<br />
of expertise. Their advice is free, impartial, and<br />
rooted in experience.<br />
SIZING UP THE COMPETITION<br />
By now your notebook will be swollen with<br />
opinions, observations, and cold hard facts<br />
about the business you want to be in. You still<br />
need to investigate yet another of the determining<br />
factors in the ultimate success or failure of<br />
your store: the competition. If your research to<br />
this point convinces you your store concept is<br />
so unique, you face no competition, move on to<br />
the next chapter and start thinking about where<br />
to set up shop. Most aspiring retailers, though,<br />
must take competition into account when deciding<br />
what type of store they want to open.<br />
Unless your store is so specialized it will be the<br />
only source for products (quite unlikely,) you’ll<br />
face some competition. And as we approach a<br />
new year, you can expect much of this to be intercompetition<br />
in which all types of retailers<br />
compete for sales in some product categories.<br />
Take the TV as an example.<br />
It’s available across<br />
the spectrum of retail<br />
outlets. The discount variety<br />
store stocks one or<br />
two models, inexpensively<br />
priced to appeal to the broadest group of<br />
buyers. Department stores sell TVs as well, but<br />
the selection concentrates on mid-priced and<br />
high-end models that reflect their customers’<br />
tastes and budgets.<br />
continued...<br />
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Page 60 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 61
FORUM WORKSHOP<br />
forumworkshop<br />
The electronic superstore stocks a representative<br />
sampling of all models currently available,<br />
heavily promoting price on low-end models in<br />
an effort to attract shoppers and step them up<br />
to higher-priced, more profitable models. Finally,<br />
the audio/video specialist focuses on the<br />
absolute best in today’s TV technology, and<br />
packages it into an integrated home entertainment<br />
center. Although their customer bases differ,<br />
all these retailers are competing for the sale<br />
to the person simply shopping for a TV. A similar<br />
situation will present itself in any product<br />
category that’s widely distributed.<br />
As a 21st century retail entrepreneur, you must<br />
either offer consumers the selection and service<br />
no one else in your area is offering, or do what<br />
everyone else is doing, but better. Before you<br />
can develop the appropriate response strategy,<br />
Page 62 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
you must first know how your potential competition<br />
approaches business. This education<br />
process begins with a visit to every store in the<br />
area handling the products you intend to sell.<br />
Record your impressions after each visit. How<br />
broad a selection does each offer? How are the<br />
products displayed, advertised, and promoted?<br />
What brands are carried where? What related<br />
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the sales floor and at the return desk?<br />
<br />
Track your competitors’ advertising.<br />
How do they<br />
present themselves to consumers?<br />
What image do the<br />
ads convey? Who do the<br />
ads speak to?<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 63
FORUM WORKSHOP<br />
forumworkshop<br />
How do they hope to motivate people into the<br />
store? What kind of expectations do the ads create<br />
for shoppers?<br />
The retail entrepreneur will design her store as<br />
a response to the competition’s strengths and<br />
weaknesses. Her store will be strong in all the<br />
areas they’re strong, and also strong where<br />
they’re weak. Survival as a specialty retailer demands<br />
your store be all things to anyone interested<br />
in the products it sells.<br />
SELECTING YOUR NICHE<br />
Specialty store retailing, which is the real business<br />
opportunity for you, requires that you<br />
identify and pursue a distinct niche of the consumer<br />
marketplace. It may be a specialized line<br />
of products, or a combination of products and<br />
services that cater to a core group of consumers.<br />
Fish with a net, and you’ll come up with something.<br />
Fish with a lure and you get the fish<br />
you’re after. Specialty retailing is all about coming<br />
up with the right hooks, the right lures, for<br />
the prize catch.<br />
In selecting a market niche,<br />
<br />
take everything you’ve<br />
learned into consideration:<br />
products, suppliers, competition,<br />
customers, demographics,<br />
and consumer<br />
attitudes. Focus your efforts<br />
where your interests,<br />
experience, and research<br />
indicate opportunity. Use your intellect, insight,<br />
and instinct as tools for adapting your<br />
store concept to consumer needs.<br />
continued...<br />
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Page 64 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 65
FORUM WORKSHOP<br />
forumworkshop<br />
A market niche requires special handling, and<br />
appeals to a select group of people. The best<br />
specialty store concepts focus on a narrow segment<br />
of the market, but appeal to a broad segment<br />
of the population. A greeting card shop or<br />
child’s shoe store are two good examples.<br />
Other good concepts focus on a narrow product<br />
base that appeals to only one portion of the<br />
population: Consider the success of eyeglass<br />
centers and craft supply stores. All children<br />
wear shoes; only a share of the population requires<br />
glasses; fewer still are interested in visiting<br />
a crafts store. Yet<br />
<br />
each of these represents<br />
a valid specialty store<br />
because they cater to<br />
only a small segment of<br />
the total consumer marketplace.<br />
assortment<br />
Page 66 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Regardless of the type of niche, the pricing<br />
strategy you choose will go a long way toward<br />
defining your market. Price plays a critical role<br />
in determining how the store is perceived in the<br />
minds of shoppers. Its importance cannot be<br />
overlooked, from the moment you begin to develop<br />
your business plan to the ongoing efforts<br />
of your marketing strategy. The price structure<br />
you adopt defines who you want to be for your<br />
customers. Emphasis on low prices means nofrills<br />
shopping to many shoppers, while higher<br />
prices imply the consumer will find more for<br />
his money, in terms of selection and service, at<br />
the store.<br />
Specialty stores often charge<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 67
FORUM WORKSHOP<br />
forumworkshop<br />
If you choose to price your products on the<br />
high end, you send a message that must<br />
be reinforced by the look of your store.<br />
A specialty store may stock top-quality merchandise,<br />
but if the store itself looks cheap, the<br />
goods will seem overpriced to most shoppers.<br />
By the same token, a share of bargain-hunting<br />
shoppers will never enter a store with expensive<br />
fixtures, even if it stocks an assortment of lowpriced<br />
goods. The look of the store must announce<br />
the type of store it is. The store’s<br />
viability hinges on product selection and service,<br />
and consumer perceptions created by pricing<br />
and the look of the store. If the retailer<br />
identifies and addresses a distinct market niche,<br />
these factors will all work together to guarantee<br />
success.<br />
When choosing<br />
✆<br />
your niche for the<br />
21st century, you<br />
should also consider<br />
whether the<br />
store should be<br />
entirely dependent<br />
on in-store<br />
sales, or if other<br />
selling techniques can be utilized to your advantage.<br />
Services like mail and fax orders, telemarketing,<br />
even on-line sales, are now feasible<br />
endeavors for small retailers. As the specialist,<br />
the retail entrepreneur needs to sell to as broad<br />
a customer base as possible. That could force<br />
many who select a tightly focused niche to<br />
reach beyond the immediate geographic area<br />
for sales. They’ll need to develop alternative<br />
means of sales and distribution.<br />
continued...<br />
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Page 68 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 69
forumworkshop<br />
FORUM WORKSHOP<br />
Regardless of whether you’re going to rely on<br />
in-store sales alone, or you’ll use every possible<br />
means to pull in customers, you can’t afford to<br />
lose sight of the 3 factors that always motivate<br />
shoppers: selection, service, and convenience.<br />
Always keep them in mind as you develop the<br />
strategy for serving your market niche. The<br />
way you apply them as you develop your store<br />
will give it an identity, and how consumers respond<br />
will determine how successfully you’ve<br />
addressed the market you choose.<br />
Selection is Why Customers Come<br />
Shoppers support a store because that’s where<br />
they find an assortment of goods. You’ll need<br />
to offer shoppers all that’s available within a<br />
well-defined category. That means more<br />
breadth and greater depth; every product in the<br />
category, and everything else related to it. The<br />
best source quickly becomes the only source, in<br />
the mind of the shopper.<br />
SERVICE IS WHAT KEEPS<br />
CUSTOMERS COMING BACK<br />
☺If selection is what draws people to<br />
the store, service is what keeps them<br />
coming back. That won’t change in<br />
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are the lengths to which you’ll need<br />
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From now on, retailers will need to do<br />
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continued...<br />
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Page 70 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 71
FORUM WORKSHOP<br />
forumworkshop<br />
CONVENIENCE IS THE RESULT<br />
OF SELECTION & SERVICE<br />
Give people the best selection, back it up with<br />
every conceivable service, and you’re running<br />
a pretty convenient place to shop. Convenience<br />
is all about making the shopping experience as<br />
enjoyable as possible.<br />
To some people, shopping is a destination.<br />
They regard the store as a place to go for socializing<br />
and modest entertainment. For others,<br />
shopping is a process, an endured activity that<br />
gives them access to something they want. If<br />
your store will be a destination, its ambience<br />
will be one of the determining factors in your<br />
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found only there. Conversely, if the store exists<br />
primarily as the source, it is the delivery and<br />
access to goods you provide customers that<br />
must separate it from the retail pack.<br />
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store should be. Before you can begin to test the<br />
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continued...<br />
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Page 72 JULY <strong>2021</strong> |<br />
RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 73
FORUM WORKSHOP<br />
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SELECTING YOUR SITE<br />
Now that you’ve an idea of where to find your<br />
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location<br />
LOCATION OR ACCESS?<br />
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If your plans center around a retail store, then<br />
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what you really want to run is a retail business,<br />
may not be as important.<br />
continued...<br />
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Page 74 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 75
FORUM WORKSHOP<br />
forumworkshop<br />
You might be just as, if not more, concerned<br />
with developing a system that gives shoppers<br />
access to place orders by mail, phone, or fax.<br />
The owner of a retail store requires an attractive<br />
store setting, easily accessible to shoppers, a<br />
place to showcase what the store sells. For the<br />
retail business, location is a secondary consideration.<br />
Its customers have no need to visit a<br />
store. Either the salesperson carries merchandise<br />
directly to them, or they order from catalogs<br />
by phone, fax, or mail.<br />
Consider the situations of 2<br />
<br />
people intent on opening<br />
bookstores, as examples.<br />
One enjoys reading, and<br />
lives in a rapidly developing<br />
suburb outside a<br />
share<br />
major<br />
city. Over the past few years she has tired of<br />
heading into downtown every time she wants<br />
the latest book or magazine; there are no local<br />
sources. She has heard that complaint from others<br />
in the area. With a new mini-mall going up<br />
at the crossroads of the area’s 2 main avenues,<br />
she has signed on as one of the first tenants for<br />
her store, Book Ends, a combination book, magazine,<br />
and stationery store.<br />
He has mulled a career change for years, and<br />
has concluded there’s a bookstore in his future,<br />
but of a much different sort. All his life he has<br />
been an avid reader of personal diaries and narratives<br />
of historical interest. It has always been<br />
trouble tracking them down, a frustration he<br />
has heard from other amateur historians who<br />
his special interest.<br />
continued...<br />
Page 76 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
FORUM WORKSHOP<br />
forumworkshop<br />
He plans The Diary Pages as the top source for<br />
published diaries in the country. His customers<br />
will be people like himself who have an abiding<br />
interest in history, as well as professional<br />
historians and book collectors eager to acquire<br />
rare or out-of-print first-person accounts. That<br />
audience, his core customers, is scattered all<br />
over the country.<br />
Both retailers need a physical location for their<br />
businesses. Her business is totally dependent<br />
on in-store traffic. Sure, she can take orders by<br />
phone and ship them out, but her livelihood<br />
depends most on sales transactions in the store,<br />
at the cash register. For him, the situation is almost<br />
reversed. He’ll need a storeroom with a<br />
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all over the country. The money others<br />
spend on store design,<br />
fixtures, and dis-<br />
<br />
play, he’ll invest in a<br />
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and distributing<br />
a catalog of<br />
available titles. Most sales will go to people living<br />
outside his immediate area. When these<br />
core customers want to visit the store, they’ll<br />
seek it out, wherever it sits.<br />
You Need To Operate In Both A Real<br />
& An Electronic Neighborhood<br />
Each of these scenarios demonstrates extremes<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 77
FORUM WORKSHOP<br />
forumworkshop<br />
<br />
To take full advantage of the store’s sales potential,<br />
you’ll want to serve 2 groups of customers.<br />
One will physically visit the store to<br />
view and sample products before making a<br />
purchase. The other group may regard the store<br />
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and services. Remember how important convenience<br />
will be to tomorrow’s shopper. That<br />
means making the shopping experience as easy<br />
and enjoyable for your customers as possible.<br />
Every “neighborhood” retailer will need to employ<br />
a modern equivalent to the delivery boy<br />
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who regard the store as a retail business<br />
will expect the same level of service and the<br />
same service support after the sale. Anything<br />
less in service will cost the retailer, dearly, in<br />
sales and reputation.<br />
In the electronic neighborhood,<br />
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Before you set out in search of your store location,<br />
review your notes on your market and<br />
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your market area to support the store you want<br />
to open?<br />
continued in next issue ...<br />
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Page 78 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 79
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Page 80 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 81
The Complete Guide to Making Money at Auctions!<br />
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Page 82 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 83
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Page 84 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 85
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Page 88 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 89
Trade<br />
MaGaZINeS<br />
Trade <strong>Magazine</strong>s<br />
Swap Meet<br />
This exciting monthly magazine<br />
connects flea market vendors with<br />
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It provides excellent resources for<br />
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a bonus Directory of Flea<br />
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Order No. SM-S ...Swap Sample ...$10.00<br />
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT<br />
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ADVERTISING SPACE AVAILABLE<br />
Closeout News/<br />
Wholesale<br />
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ADVERTISING SPACE AVAILABLE<br />
The Leading<br />
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sell pallet truckloads that will make you even more profits.<br />
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00<br />
Page 90 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Page 90 90<br />
<strong>Retailers</strong> <strong>Forum</strong><br />
SoloMayoreo<br />
“I Can Get<br />
It For You<br />
Wholesale”<br />
Written in Spanish,<br />
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Sources abound for<br />
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No. SOLO-S ...(Sample Copy) ...$7.50<br />
No. SOLO-SUB..(12 Issues) ...$60.00<br />
ADVERTISING SPACE AVAILABLE<br />
<strong>Retailers</strong> <strong>Forum</strong> was established<br />
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ADVERTISING SPACE AVAILABLE<br />
Monthly<br />
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Page 91<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 91
USA Closeout Directory<br />
Now, more than ever, it is essential for the success of your merchandising business to buy<br />
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DIRECTORY INCLUDES:<br />
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Order No. SSDB (Excel)<br />
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The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent<br />
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Order No. SGREP-E Excel emailed to you $499.00<br />
1-800-635-7654<br />
Page 92<br />
Business Directories
Imagine<br />
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No. W1 Wholesale Sources $29.95<br />
Auction Directory<br />
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Business Directories<br />
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Holiday Merchandise<br />
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Order No. HM $29.95<br />
www.bizbooks.org<br />
Page<br />
RETAILERS<br />
93<br />
FORUM MAGAZINE | JULY <strong>2021</strong> Page 93
Wholesale Gift Guide<br />
A Great resource to locate higher end<br />
decorative merchandise. This gigantic<br />
400 page guide is the definitive resource<br />
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Order No. GG Gift Guide $39.95<br />
Annual Guide to the<br />
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Here is an incredible Directory that<br />
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Order No. 321 $249.00<br />
USA Mail Order Catalogs<br />
New for this year is a compilation of BOTH<br />
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Order No. 159237-156-6 1,900 pages $450.00<br />
BUCKS FOR BLING<br />
Sourcing For Jewelry<br />
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Up-to-date and easy-to-use directory<br />
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If you are considering your own line<br />
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Accessories<br />
Sourcing Directory<br />
The comprehensive directory provides<br />
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Order No. 121 $150.00<br />
Order No. 122 $100.00<br />
1-800-635-7654 Business Directories<br />
Page 94 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Page 94
APPAREL<br />
BUSINESS DIRECTORIES<br />
Fabrics, Services, Trims<br />
This up-to-date directory solves your<br />
production sourcing and contracting<br />
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Order No. 0971486735 $135.00<br />
Apparel Contractors (USA Edition)<br />
1-800-635-7654 Page 95<br />
Directory of Brand Name Apparel<br />
Manufacturers<br />
Updated and easy-to-use directory<br />
listing brand-name label manufacturers<br />
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Developed and targeted for store<br />
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Order No. 0971486751 $135.00<br />
RN & WPL Encyclopedia<br />
A comprehensive listing of every Registered<br />
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Order No. RN8. Directory $285<br />
Order No. RN8C Directory/CD Combo $475<br />
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Upj-to-date guide created specifically for the smaller design houses and home sewing<br />
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require 0 to 500 yards as a production order. Book lists low-minimum and in-stock<br />
fabric suppliers and all their contact information.<br />
Order No. A-106 $65.00<br />
Apparel Business Directories<br />
RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 95
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RETAILERS FORUM MAGAZINE | JULY <strong>2021</strong> Page 97
JULY <strong>2021</strong><br />
FORUM PUBLISHING COMPANY<br />
383 East Main St., Centerport, NY 11721<br />
Full Service Sign Printers<br />
VINYL BANNERS MAGNETIC SIGNS SIDEWALK SIGNS<br />
Fast Shipping<br />
Free Online Estimates<br />
Many Orders Shipped SAME DAY!<br />
Custom Banners<br />
Outdoor Pole Banners<br />
Mesh Banners<br />
Indoor Banners<br />
Window Banners<br />
www.eStoreSigns.com<br />
SPECIALS THIS MONTH<br />
TRADE SHOW<br />
BANNERS<br />
on Stand<br />
$<br />
64 13<br />
Full Range<br />
of Sizes<br />
Available<br />
Page 98 JULY <strong>2021</strong> | RETAILERS FORUM MAGAZINE<br />
Many<br />
Sizes<br />
Available<br />
CANOPY TENTS<br />
$<br />
283 00<br />
10 x 15 Size<br />
Fast<br />
Assembly<br />
Sturdy
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