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“Emily really likes shopping for all the clothes we
sell, and I enjoy shopping for pretty much everything
else,” says Ann. “She is also the one who handles our
technology and social media, which we leaned on
heavily during the last year.”
The close relationship that Ann and Emily have
has drawn many loyal customers to their shop—
many of whom come several times a week to visit
the mother-daughter team and see what is new and
exciting in the store. Although the pandemic last
year was difficult for Apple Annie’s, Ann and Emily
feel extremely blessed with the loyalty of their
customers who made sure to support them
throughout the two months of complete lockdown
where they were only able to do delivery or porch
pick-up. “During that time, we had to send all of
our staff home. We still paid them because we
couldn’t stand to see them go without,” says Ann,
“but it was just Emily, myself, and my husband here
to take and fill orders for both our Brandon and
Madison stores.” It was a lot of hard work for Ann
and Emily without the support of their staff, but
they leaned on each other to get through the
uncertain times and were thankful for their loyal
customers who supported them so faithfully.
The close bond that Ann and Emily share, and
the joy they have in working together creates a
positive working environment for their staff as well.
Their employees agree that it is a great environment
and a lovely place to get to come to work
everyday. Sue Eberett, who has been working at
Apple Annie’s since 2005, drives 45 minutes one
way just to come work for Ann and Emily. When
asked what she likes most about working there, Sue
simply said, “Everything.” She later elaborated,
“When you are working for good people, you enjoy
everything.”
Julie Byrd, who is a full-time teacher, comes to
work at the shop in the afternoons after school. She
says, “Emily and Ann are the best, most generous
and loving people to work for. It is such a happy
place. It’s the place where I come to decompress
after a long day at school.”
When asked what makes them different from
other boutique shops in the area Ann said, “We
really try to find those new and unique pieces that
not everyone has. We want to listen to our customers
and make sure we have exactly what they are
looking for. We also want to always provide a
customer friendly, Christian atmosphere.”
It is evident to all who step inside Apple Annie’s
that what truly sets this place apart is this delightful
mother-daughter duo who exude warmth and joy.
Apple Annie’s has locations in both Brandon and Madison
and is open from 10:00 am to 5:30 pm Monday through
Friday, and 10:00 am to 4:00 pm on Saturday.
They are closed on Sundays.
Hometown RANKIN • 49