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Their lively boutique is full of hand-picked
items to suit a variety of styles and tastes. From
the latest trends in jewelry, shoes, clothing, and
various gifts, they have it all. Deanna added,
“We love to showcase local vendors in our
store and have items made by local artists.”
Deanna and Camrien take great pride in
having the ability to connect with other women
of all ages and being able to bring trendy
fashion that appeals to a wide range of ages
and tastes. One of their favorite things to
showcase are “mother/daughter” styles. Deanna
added, “We like to be able to show what things
look like on each of us for our customers.”
Although the ladies are clearly having fun
working together, the aspects and sometimes
challenges that come with the running of a
business have brought them even closer over
the years. Deanna admits, “It’s definitely give
and take.”
The pair also admits to liking similar choices
in clothing. However, Camrien, along with her
younger sister, offer a fresh, trendy perspective
when the girls get to travel to market together.
Deanna said, “My youngest daughter likes
more of the trendy items.” They admit that
this helps to keep their store items fun and
exciting for their customers.
Their business took an unexpected turn
that actually aided in their commitment to
service for their customers when the pandemic
hit. Deanna recalled, “We were thriving one day
and virtually shut down the next.” The duo had
to lean on each other more than ever. Keeping
a business thriving became a priority. Being
family owned, they knew the importance of
the business and the necessity of being able to
continue serving their valued customers.
The unexpected business shutdown came
right at the time many local seniors were
gearing up for their graduation. Deanna and
Camrien came together and immediately
sprang into action to help local families find
some normalcy during this time. They offered
custom shopping and gift services mailed
directly to seniors and their families. They also
amped up their live sales on social media. This
truly one-of-kind service connected them to
each other more and to their loyal customers,
while still gaining new customers.
The live sales showcase styles being worn
on a live Facebook feed with instant feedback
between them and their customers. Customers
can ask a variety of questions and be able to
shop on the spot. Camrien said, “The live sales
have been very beneficial and more personal.
It has been really fun getting to see our people
more and getting to connect with them.”
Watching the pair in their live sales is fun as
you see their sweet personalities shine. You can
see the love and adoration they have for each
other and their passion for what they do.
Operating a successful business during a
pandemic has had its challenges. Deanna said,
“Our preacher came by and prayed over our
store regularly. This helped to keep us
motivated and encouraged during uncertain
times.” Camrien added, “It really helped us to
be able to adapt and grow online also.”
Red Wagon is not showing any signs of
slowing down. Deanna said, “We have talked
some about the possibility of opening a second
location. But for now, we are looking forward
to several local markets and traveling out of
state as well.” She joked, “We have reached as
far as Hawaii and I’d like to be able to have
sales in all 50 states by the end of this year.”
Camrien also has taken the same path as her
mom and started a side business offering a
“balloon boutique” business that specializes in
unique decorating for special occasions using
intricate design balloon garlands. Deanna
helps Camrien in this new adventure any time
she can.
The pair consider themselves “blessed” to
be able to work together and thankful for the
opportunity to serve their community.
Hometown RANKIN • 53