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AbernathyMistie Desper
Red Wagon Boutique’s
Deanna & Camrien
From pink lace and pigtails to a business
partnership, mom and daughter team up to keep
others looking stylish and having access to unique
gifts at their Richland boutique.
“Our business really feels like a family and
we relate and connect to our customers more
[because we are mother and daughter],” said
Camrien Abernathy. She and her mom, Deanna,
are the proud owners of the Red Wagon Boutique
in Richland.
While raising her family and having the busy
life that comes with children, Deanna began a small
monogramming, screen printing, and prom dress
business. Soon it was larger than she had space for.
She recalls, “We just kept growing and growing and
knew it was time for a storefront.” Red Wagon
opened its doors in 2016.
A loving and devoted mother, Deanna, admitted
that her dream was to “create a brand that she could
leave to her two daughters.” Little did she know that
one of those daughters would be an integral part of
building that brand. Oldest daughter, Camrien, was
in college at Mississippi State at the time and then
spread her wings in the corporate world while Red
Wagon continued taking off. It wasn’t long before
Camrien felt led to leave the corporate world
behind and join forces with her mom to take
Red Wagon even further.
The bond between a mother and daughter is
one that is very unique and special. For a mother
to watch her daughter become a young, independent
woman is indescribable. Combine that feeling
with being able to have the same passion for their
business and then to be able to create that dream
together, grows a sense of pride that runs deep.
Deanna said, “I think one of the advantages of
working with your daughter is the trust you have
with one another. I know I can leave things with
her and the biggest blessing is being able to see
each other so much.”
Hometown RANKIN • 51