August 2021
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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EVENTS<br />
is very exposed), the struggle<br />
has been to make the festival<br />
sustainable. The Forest of Dean is a<br />
rural area without a main centre of<br />
population and the various parts of<br />
the area have distinct and diverse<br />
characteristics.<br />
Public transport across the area<br />
is very poor; we do try to encourage<br />
people to take to the bicycle or use<br />
our local Dial-A-Ride service.<br />
How have you financed the event?<br />
The festival was originally financed<br />
by The Forest of Dean District<br />
Council. They provided a grant for<br />
one year when it ceased to be a<br />
council run event but since then we<br />
have strived to make the festival<br />
sustainable.<br />
We charge a pitch fee for<br />
our exhibitors and a ticket fee<br />
for visitors; the event is now<br />
sustainable, but we still worry if the<br />
weather is bad!<br />
“WE CHARGE<br />
A PITCH FEE<br />
FOR OUR<br />
EXHIBITORS<br />
AND A TICKET<br />
FEE FOR<br />
VISITORS; THE<br />
EVENT IS NOW<br />
SUSTAINABLE,<br />
BUT WE STILL<br />
WORRY IF THE<br />
WEATHER IS<br />
BAD!”<br />
What are your plans for<br />
next year?<br />
To put the Forest Showcase Food<br />
Festival firmly on Gloucestershire’s<br />
cultural map and in the festival<br />
calendar. To create a festival<br />
audience by involving more<br />
people and attracting visitors<br />
from throughout Gloucestershire,<br />
Herefordshire, Bristol, South<br />
Wales as well as the Forest of<br />
Dean. To develop marketing<br />
concepts and materials for<br />
promoting the festival into the<br />
future. To grow the capacity of<br />
local businesses and organisations<br />
to promote the festival.<br />
What advice could you give<br />
to someone coming into the<br />
outdoor event industry?<br />
Plan well and be organised, have<br />
all eventualities covered and hope<br />
for good weather!<br />
ADDRESS BOOK<br />
MARQUEES<br />
County Marquees<br />
www.countymarquees.co.uk<br />
Severn Events<br />
www.severncider.com<br />
STAGES<br />
Pro Tech Event<br />
www.protechevents.uk<br />
LIGHTING<br />
Pro Tech Events<br />
www.protechevents.uk<br />
TICKETING<br />
Ticket Source<br />
www.ticketsource.co.uk<br />
DETAILS<br />
The Forest Showcase<br />
Food Festival<br />
3 October<br />
Speech House Hotel<br />
Speech House Road<br />
Coleford<br />
Gloucestershire GL16 7EL<br />
www.forestshowcase.org<br />
WWW.OPENAIRBUSINESS.COM 51
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