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Issue 57

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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ISSUE <strong>57</strong> | 2023 | www.openairbusiness.com<br />

BUSINESS<br />

BOOKINGS<br />

GLAMPSITES<br />

› TikTok<br />

› Technology<br />

FUNCTION VENUES<br />

› Tipi Styling<br />

› Pricing Myths<br />

EVENTS<br />

› Structures<br />

› Experience<br />

CASE STUDIES:<br />

HIGHER HOLCOMBE • CWTCH CABINS • NEW FOREST FOLK FESTIVAL<br />

ENTREPRENEUR’S CHAT<br />

Michael Fenna, Marston Park


BRINGING CREATURE<br />

COMFORTS TO THE<br />

GREAT OUTDOORS.<br />

Easy, discreet waste solution.<br />

Underground but on top of everything. A Sanifos lifting station can<br />

handle waste water from multiple structures on your caravan, camping<br />

or glamping site. Sited underground, you may not see Sanifos at work,<br />

but this range of powerful lifting stations gets the job done, pumping<br />

up, and along to mains drains, a septic tank or waste treatment plant.<br />

For more information visit saniflo.co.uk


ISSUE <strong>57</strong> | 2023 | www.openairbusiness.com<br />

WELCOME<br />

I really enjoyed meeting Michael Fenna of Marston Park this<br />

month, the candidate for this issue’s Entrepreneur’s Chat (pages<br />

13-17). I rarely get to visit sites but happenchance meant I was<br />

passing. The site, which operates from May to October, was at<br />

the beginning of its pre-season transformation and we were<br />

able to see things in the raw. The revamp of the wild pool, the<br />

assembly of three communal stretch tent areas, the installation<br />

of new pop-up restaurant and the refitting of an unbelievable<br />

1960s icon – a Futuro House. There is so much work that goes<br />

into getting a site back into shape; hats off to all of you going through the same process.<br />

One thing was very clear from our site tour – Michael and his team have thought about<br />

the customer journey from the moment they turn into the drive. That first 15 second<br />

impression, I was told, really can make all the difference to how someone goes on to<br />

experience the rest of their time with you. This is something that has been recognised<br />

universally and I am delighted to welcome Matt Kirby as a contributor to our Events<br />

section who explains more about customer journeys, especially at festivals (pages 50-<br />

51). In the Venues section we have more experiential advice, specifically on tipi styling<br />

trends (pages 24-25).<br />

We’ll always be a champion of sustainability and I am very happy to be publishing<br />

info on what may be the first greenfield festival with a mains grid connection. The New<br />

Forest Folk Festival (pages 46-49) has invested in 2,000m of armored cable and now runs<br />

silently, entertaining thousands of people without a generator in sight! We also have<br />

in depth learnings from Walk the Plank’s sustainability report on its Green Spaces Dark<br />

Skies project (pages 52-55).<br />

Enjoy this wonderful time of the year, despite the hard set up work, and let it remind<br />

us of the promise of good things to come.<br />

Tally Rix<br />

Editor / Publisher<br />

PUBLISHERS<br />

Steve Rix - steve@openairbusiness.com<br />

Tally Rix - tally@openairbusiness.com<br />

EDITOR<br />

Tally Rix - tally@openairbusiness.com<br />

ADVERTISING SALES<br />

Marney Whyte - 01892 677743<br />

marney@openairbusiness.com<br />

David Hobden - 01892 677741<br />

david@openairbusiness.com<br />

ADMINISTRATOR<br />

Kirsty Farrow – 01892 677740<br />

kirsty@openairbusiness.com<br />

DESIGN<br />

James English -<br />

www.jamesenglishdesign.co.uk<br />

PUBLISHED BY<br />

Coffee Shop Media Ltd<br />

www.coffeeshopmedia.com<br />

Milroy House, Sayers Lane,<br />

Tenterden, TN30 6BW<br />

01580 848555<br />

RECEIVE 9 ISSUES FOR £20<br />

To start a paid subscription, please visit<br />

www.openairbusiness.com/subscribe<br />

Contents ISSUE <strong>57</strong> – 2023<br />

UP FRONT<br />

4 New<br />

6 Product News<br />

10 Event Production<br />

Show Review<br />

13 Entrepreneur’s Chat<br />

– Michael Fenna,<br />

Marston Park<br />

FUNCTION VENUES<br />

18 Higher Holcombe<br />

– a rustic barn and<br />

woodland venue<br />

23 Pricing Myths – Kelly<br />

Chandler offers<br />

pricing insights<br />

24 Tipi Décor – advice<br />

on tipi styling<br />

26 Bars and Catering –<br />

products in action<br />

GLAMPSITES<br />

29 Cwtch Cabins – an<br />

eco glampsite in<br />

Herefordshire<br />

34 TikTok – a beginner’s<br />

guide<br />

36 Tech Wins – creating<br />

a high performing<br />

tech stack<br />

41 Bookings – products<br />

in action<br />

44 Alfresco Dining –<br />

products in action<br />

EVENTS<br />

46 New Forest<br />

Folk Festival – a<br />

greenfield, gridpowered<br />

festival<br />

50 Staging Experiences<br />

– stepping into your<br />

attendees’ shoes<br />

52 Sustainability in<br />

the Field – learnings<br />

from Walk the Plank<br />

<strong>57</strong> Toilets – products in<br />

action<br />

58 Event Structures –<br />

products in action<br />

62 Spotlight<br />

63 Classifieds<br />

65 Behind the Scenes…<br />

David Donald, Splash<br />

and Tickle<br />

Find more expert advice online:<br />

www.openairbusiness.com<br />

SUBSCRIBE<br />

ONLINE<br />

BOOKINGS<br />

GLAMPSITES<br />

› TikTok<br />

› Technology<br />

FUNCTION VENUES<br />

› Tipi Styling<br />

› Pricing Myths<br />

EVENTS<br />

› Structures<br />

› Experience<br />

ENTREPRENEUR’S CHAT<br />

Michael Fenna, Marston Park<br />

CASE STUDIES:<br />

HIGHER HOLCOMBE • CWTCH CABINS • NEW FOREST FOLK FESTIVAL<br />

COVER PHOTO<br />

Glampsan CampPlus DUO en-suite bathroom pod. Two<br />

back to back VIP toilet, sink and shower compartments with<br />

heating, outdoor lighting and an external washing up sink<br />

at a lakeside holiday park with safari tents.<br />

Glampsan, 01922 687545, sales@glampsan.com<br />

BUSINESS<br />

WWW.OPENAIRBUSINESS.COM 3


Exciting plans<br />

for Showman’s<br />

Show Supper<br />

THE SHOWMAN’S Show will return to<br />

Newbury Showground on 18–19 October<br />

with an extended format as organiser<br />

Lance Show & Publications launches a<br />

party on the Wednesday evening.<br />

The Showman’s Supper promises to<br />

bring event professionals together in a<br />

social setting offering networking and<br />

entertainment. Held onsite within a<br />

permanent building at the showground<br />

it is set to capture the atmosphere of<br />

Showman’s Show parties past whilst<br />

adding a contemporary twist.<br />

The evening will be carefully crafted<br />

to create the perfect environment for<br />

networking at the end of a busy season of<br />

events. Moving away from the traditional<br />

sit-down dinner format to allow everyone<br />

to continue conversations, there will be<br />

a relaxed dining experience delivered<br />

by legendary industry caterer Eat to the<br />

Beat/Global Infusion Group. There will<br />

also be entertainment in the form of live<br />

music, a DJ and maybe even the odd bar<br />

game.<br />

Tickets will be on sale nearer to the<br />

event and exhibitors will receive a<br />

preferential rate.<br />

£25m The Mole Resort in Devon<br />

OPERATED BY L+R Hotels, The Mole Resort<br />

in Devon has opened following its £25m<br />

development. Situated next to the existing<br />

Highbullen Hotel, the resort comprises 58<br />

lodges with hot tubs, hotel rooms<br />

and dining set in 125 acres of<br />

countryside near the River<br />

Mole.<br />

Adrian Bradley,<br />

leading the project<br />

for L+R Hotels, said:<br />

“Our simple message<br />

is ‘fabulous stays<br />

and active days’,<br />

which is exactly what<br />

The Mole Resort is all<br />

about. Not only will our<br />

guests be able to relax in<br />

their lodges surrounded by<br />

spectacular countryside views,<br />

but there’s plenty for them to do, both<br />

within the resort, and with ready access<br />

to world-class beaches and outstanding<br />

countryside.”<br />

The resort has also invested in a<br />

‘groundbreaking’ lodge, designed to<br />

produce more energy than it consumes. It<br />

generates electricity through solar panels<br />

while its ‘fabric first’ design makes it<br />

highly energy efficient. Many of<br />

its features have been used on<br />

the site’s other dwellings<br />

to reach a CO2 average<br />

reduction of 43.68%.<br />

Other carbon saving<br />

technology incorporated<br />

in the lodge includes<br />

shower heat recovery,<br />

mechanical ventilation<br />

with a heat exchanger,<br />

superior insulation levels,<br />

triple glazed windows, an air<br />

source heat pump and a Sunamp<br />

– heat batteries using a patented phase<br />

change material to deliver hot water. The<br />

lodge also uses a 2.4kW battery for storing<br />

power and has a 7kW electric vehicle<br />

charging point.<br />

E-learning for Marquee Erectors<br />

MUTA IS delighted to announce the launch of MUTA Instruct – Frame<br />

Marquee. The online course aimed at crew members and new starters is<br />

intuitive and engaging thanks to the input of industry experts and online<br />

training specialists.<br />

With four key modules and videos throughout, the course covers the<br />

fundamentals of how to erect a frame marquee safely and effectively. At<br />

the end of each module, candidates need to complete a short series of<br />

assessment questions before progressing. If the candidate answers the<br />

questions correctly, a certificate will be issued at the end of the course.<br />

The course costs £29.99 (+VAT) per user for MUTA members and £39.99<br />

(+VAT) per user for non-members. Visit www.muta.org.uk to take the course.<br />

4 WWW.OPENAIRBUSINESS.COM


£500,000 S-Pod<br />

Installation<br />

FOLLOWING A £500,000 investment by<br />

Nottinghamshire County Council, 10 S-Pods from Swift<br />

will be installed at Holme Pierrepont Country Park,<br />

home of the National Water Sports Centre.<br />

Operated by Serco Leisure, under a long-term<br />

contract to the county council, it is anticipated the<br />

six berth pods will support the recently refreshed<br />

Nottinghamshire Visitor Economy Strategy.<br />

Accommodation at the park currently includes a<br />

campsite, a lakeside building with hotel style rooms<br />

and traditional glamping pods with shared facilities.<br />

Jack Garner, contract manager at Serco, said: “When<br />

launched, the S-Pods will provide campers with a<br />

luxury holidaying experience. As well as self-contained<br />

toilet and shower facilities, the pods also boast their<br />

own hot tubs. We’re introducing these pods as there is a<br />

demand from our customers for a higher-end camping<br />

option.”<br />

Unique Gloucestershire<br />

Venue wins Gold<br />

ONE OF THE oldest surviving medieval Dominican priories in Britain,<br />

Blackfriars Priory in Gloucestershire, has won gold at this year’s South<br />

West Tourism Awards – being named Wedding Venue of the Year 2023.<br />

Judges praised the priory for its ‘very special atmosphere and<br />

uniqueness’, describing the team as ‘knowledgeable and passionate<br />

about what they do’. Blackfriars was assessed on everything from ease of<br />

booking and staff friendliness to sustainability and social media.<br />

The 13th century monument has won a string of accolades in the past<br />

including at the International Wedding Awards, the Best of Bridebook<br />

Awards, Hitched Wedding Awards and the Matrimony Awards.<br />

WWW.OPENAIRBUSINESS.COM 5


PRODUCT<br />

Bothy Stores<br />

Releases<br />

Prefab Bothies<br />

BOTHY STORES currently has two new<br />

prefabricated Artist Bothies available for<br />

sale. The Artist Bothy is Bothy Stores’ original<br />

bothy design and references vernacular<br />

agricultural buildings whilst providing an<br />

efficient, multipurpose space for relaxing or<br />

working.<br />

The prefabricated Artist Bothies have been<br />

manufactured at the Bothy Stores workshop<br />

in Fife, Scotland, and are ready for delivery.<br />

The bothies are ideal for multi-unit sites<br />

with existing infrastructure that are looking<br />

for quick installation before the start of the<br />

summer season. Assuming the site can be<br />

accessed by a low-bed HIAB truck, installation<br />

can be completed in a single day, minimising<br />

on-site disruption and labour costs.<br />

Bothy Stores can advise on site suitability,<br />

provision of services and support purchasers<br />

with any permissions that may be required.<br />

The current savings on the prefabricated<br />

Artist Bothies are 15%, and for orders placed<br />

before the end of March 2023 they are offered<br />

with free roadside delivery within mainland<br />

UK.<br />

Bothy Stores is a social enterprise and<br />

offers three sizes of bothies – Craft, Artist<br />

and Studio – to suit different contexts, all<br />

built to last a lifetime using the finest quality<br />

materials.<br />

0131 210 0104, info@bothystores.com,<br />

www.bothystores.com<br />

Boscombe Beach Container Conversions<br />

EARLIER THIS year New Forest Containers was selected by Bournemouth, Christchurch<br />

and Poole (BCP) Council to deliver structures for the Toft Steps Beach Box Project.<br />

Designed to rejuvenate Boscombe, the ‘box park’ provides opportunities for start-up<br />

businesses with three shipping container conversions right on the beach.<br />

The beach box scheme is part of the second phase of the council’s urban regeneration<br />

of the area with seafront start-ups developing jobs and profits while attracting locals and<br />

visitors. New Forest Containers designed three custom 408 models, two storefront based<br />

builds and a toilet block.<br />

The company offers a range of bespoke conversions including bars and catering units,<br />

toilet and shower blocks, accommodation, shops, communal spaces and storage units.<br />

07388 174270, info@newforestcontainers.co.uk, www.newforestcontainers.co.uk<br />

The Futuristic Excalibur DMF6300<br />

THE FUTURISTIC<br />

construction and look of<br />

these reflective domes<br />

by Dyester makes them<br />

the perfect homes for life<br />

on Mars. Fiberglass and<br />

earthquake-proof, the<br />

structures are both invisible<br />

and seen from outer<br />

space! Available in metallic<br />

finishes in various colours,<br />

these domes can be used<br />

to live in and the mirrored<br />

reflection of the exterior will<br />

give an illusion of walking<br />

into an endless structure.<br />

Blending perfectly<br />

into nature and its<br />

surroundings, the Excalibur<br />

DMF6300 provides an<br />

uninterrupted view of the<br />

landscape with sandwiched<br />

insulation material to<br />

keep it comfortable no<br />

matter the weather or<br />

circumstance.<br />

www.dyester.com,<br />

bsendach@dyester.com,<br />

+1 305 4905911<br />

6 WWW.OPENAIRBUSINESS.COM


In-House<br />

Manufacturing<br />

with new<br />

Partnership<br />

ENCHANTED CREATIONS is delighted<br />

to announce its recent partnership with<br />

Mornington Builders, a construction<br />

company in North Yorkshire. The partnership<br />

will allow the company to complete the<br />

whole manufacturing process in-house, with<br />

architects, planning consultants and project<br />

managers all at its fingertips.<br />

The new factory, located in Leeds, is<br />

revolutionising Enchanted Creations’ Kabina<br />

cabin manufacturing process. With this<br />

new facility, skilled tradesmen including<br />

joiners, electricians, plumbers, plasterers<br />

and many more, are working collaboratively<br />

to construct each Kabina with precision and<br />

attention to detail. This streamlined and<br />

coordinated approach ensures that every<br />

Kabina is of the highest quality.<br />

Other exciting transformations<br />

are currently taking place within the<br />

company too. Its innovative designers are<br />

continuously developing cost-effective<br />

solutions for its customers, while the<br />

operations team is implementing strategies<br />

to effectively address transportation<br />

challenges.<br />

With Mornington Builders’ knowledge<br />

of the industry and the supply chain well<br />

established, Enchanted Creations can now<br />

offer a 10 week turnaround from order to<br />

delivery!<br />

01252 561060, sales@enchantedcreations.<br />

co.uk, www.enchantedcreations.co.uk<br />

A leading outdoor recreation and lifestyle brand<br />

Domespaces l Yurtspaces l Tentspaces l Moduspaces<br />

Dyester corp is a leading brand specialist in innovative<br />

outdoor lifestyle products. Check our extensive line of<br />

domes, authentic Mongolian Yurts, luxury glamping<br />

tents and custom made shipping container homes.<br />

Our products are used by individuals, glamping<br />

operators, corporations and much more.<br />

WE SHIP WORLDWIDE<br />

DYESTER.COM<br />

USA: + 1 561 807 1969 l UK: + 44 330 0272104<br />

info@dyester.com<br />

WWW.OPENAIRBUSINESS.COM 7


PRODUCT<br />

New Indoor<br />

Showroom<br />

for Life Under<br />

Canvas<br />

LIFE UNDER Canvas is excited to announce<br />

the launch of its new indoor showroom<br />

based near Hay on Wye on the mid-Wales<br />

border.<br />

Come along and meet the friendly team<br />

and view a range of bell tents and practical<br />

camping accessories. Take a guided<br />

tour around classic bell tents, touareg,<br />

emperor and ‘made for trade’ tents as well<br />

as exclusive bell tents with porches. It’s a<br />

great opportunity to compare and contrast<br />

the different sizes and styles on offer and<br />

work out the best option for your glamping<br />

site or events company.<br />

The showroom is open to all on<br />

Saturdays 22 April, 20 May and 24 June<br />

between 10am and 4pm. Emma, Max<br />

and Katie will be on hand to discuss a<br />

bespoke package for your business, with<br />

trade discounts and deals available for<br />

bulk purchases. Whether you’re a start-up<br />

or established concern, and whether you<br />

need to top up with a handful of tents or<br />

are looking to add a 100 to your stock,<br />

they’ll have an attractive offer for you!<br />

Outside of these open days, customers<br />

can book appointments to visit the<br />

showroom to discuss their requirements in<br />

more detail with a member of the team –<br />

just get in touch!<br />

0330 223 6376, hello@lifeundercanvas.<br />

co.uk, www.lifeundercanvas.co.uk<br />

Catering for Sustainable Tourism<br />

IT IS increasingly evident<br />

that eco-friendly, sustainable<br />

and responsible UK holidays<br />

are much more than a trend<br />

and that there is a need<br />

for them to become an<br />

industry standard. Booking.<br />

com recently revealed<br />

its sustainability report<br />

concluding that <strong>57</strong>% of the<br />

surveyed public would feel<br />

better about staying in a<br />

particular accommodation<br />

if they knew it had a<br />

sustainable certification.<br />

Another 53% said they were<br />

more determined to make<br />

sustainable travel choices<br />

now than they were a year<br />

ago.<br />

With a strong ethos as a<br />

sustainable construction<br />

company, The Tiny Housing<br />

Co has included high<br />

performing insulation,<br />

air source heat pumps,<br />

mechanical heat recovery<br />

units, triple glazing,<br />

Huntonit boards, thermo<br />

treated wood and more<br />

in its standard package.<br />

Dane, an environmental<br />

enthusiast and designer<br />

at The Tiny Housing Co,<br />

explains: “We don’t believe<br />

in withholding technology<br />

as an upgrade when we have<br />

a responsibility and duty to<br />

reduce our carbon emissions<br />

and to ensure complete<br />

comfort for the end user.<br />

These new technologies<br />

will reduce owners’ energy<br />

bills by up to 75% as well<br />

as reducing their carbon<br />

footprint by up to 80%.<br />

For large glamping sites,<br />

that’s a huge win for the<br />

environment and of course<br />

enhanced profitability for<br />

the owner.”<br />

01260 711010, info@<br />

thetinyhousing.co,<br />

www.thetinyhousing.co<br />

The new Cucina from Naked Flame<br />

THE NEW Naked Flame “Cucina” range<br />

takes the outdoor cooking experience to<br />

another level. Constructed from premium<br />

Thermowood it boasts a huge, full end<br />

window to show off the view from the<br />

comfort of the dining table. It also features<br />

another half-moon window in the<br />

kitchen area, bringing the outdoor dining<br />

experience indoors.<br />

Designed for year round use, the Cucina<br />

incorporates the Delivita woodfired oven<br />

and flue system to provide an off-grid,<br />

indoor cooking solution. Available in 3m,<br />

4m and 5m lengths, both the kitchen and<br />

seating areas can be designed around<br />

each owner's specific needs. All food<br />

preparation areas are constructed using<br />

316 stainless steel and ample kitchen<br />

storage is provided, as well as under seat<br />

storage.<br />

Delivita ovens can be used for high<br />

heat cooking as well as slow cooking on a low heat. Cook pizzas in a<br />

couple of minutes or steak with a true wood-fired taste. Fantastic fish and seafood or slow<br />

cooked chicken and roast vegetables – the possibilities are endless. Every Cucina is handcrafted<br />

in Scandinavia and delivered directly to the customer. Where would yours go?<br />

www.nakedtubs.com, info@nakedtubs.com, 01484 766233<br />

8 WWW.OPENAIRBUSINESS.COM


INDUSTRY OVERVIEW<br />

Event Production Show<br />

It’s a wrap for the Event Production Show 2023, writes Anait Arutyunyan<br />

ON THE 1-2 March, the Event<br />

Production Show 2023 welcomed<br />

thousands of the event industry<br />

professionals and over 150 brands<br />

to ExCeL London. Following the two<br />

action packed days show participants<br />

had nothing but positive feedback – it<br />

was the best edition yet!<br />

After two challenging years, Team<br />

EPS is delighted to have delivered<br />

a show of the highest standard,<br />

giving industry suppliers and buyers<br />

unlimited opportunity to connect,<br />

network and engage.<br />

In all, the EPS23 Conference hosted<br />

over 50 senior event professionals<br />

including Greater Manchester<br />

Combined Authority (GMCA) night<br />

time economy adviser and Parklife<br />

Festival co-founder Sacha Lord, Ascot<br />

head of venue operations Joanna<br />

Wales, Cube International/E Bike Grand<br />

Prix group safety and sustainability<br />

director Rick Bate, AFO general<br />

secretary Steve Heap, Boomtown<br />

Fair operations director Judy Bec,<br />

LIVE CEO Jon Collins, Greater London<br />

Authority major ceremonials manager<br />

Sophie Scowen, Crowd Management<br />

Association chair Eric Stuart, S&C<br />

Productions co-founder/head of brand<br />

partnerships Chris Jammer, and many<br />

more.<br />

This year’s content programme,<br />

focused around industry-wide issues<br />

like sustainability, diversity, licensing<br />

and mass events management,<br />

attracted hundreds of visitors.<br />

Highlights included: ‘Licensing &<br />

Purple Guide updates explored’, led<br />

by Project 30 managing partner Craig<br />

Mathie; ‘Case Study – Operation<br />

London Bridge’ with Katherine Eaton<br />

(Special Projects – Westminster City<br />

Council), Steve Reynolds, Co-CEO of<br />

LS Events and Arcadis commission<br />

director Debbie Knellar; ‘Mass<br />

participation events, in partnership<br />

with MEI’ led by Major Events<br />

International strategic project manager<br />

Tupo Mwaijumba; and ’Sustainable<br />

solutions now’ led by Graham Brown<br />

of Steering Group – Vision: 2025 and<br />

featuring AEG Europe sustainability<br />

director Sam Booth.<br />

We would like to thank all our<br />

exhibitors, partners and attendees<br />

for their support and commitment<br />

to making EPS23 a success. We look<br />

forward to continuing to provide<br />

a premier platform to facilitate<br />

meaningful connections and business<br />

opportunities next year at EPS24!<br />

WATCH CONFERENCE<br />

SESSIONS NOW<br />

EPS23 Conference Sessions<br />

will be featured at www.<br />

eventproductionshow.co.uk. Please<br />

follow EPS on social media for<br />

the latest news and on-demand<br />

content.<br />

OAB’s TOP PICKS<br />

CORE Lighting<br />

www.corelighting.co.uk<br />

CORE Lighting designs and manufactures battery<br />

powered, wireless-controlled lighting for event<br />

companies, event spaces, theatres and museums.<br />

The range has expanded to suit hotels, wedding<br />

venues, exhibition stands, plus high-powered<br />

battery area floodlighting for event areas/safety<br />

and sports training. Solar recharging has been<br />

added to many products.<br />

14 years ago CORE pioneered the wireless<br />

uplighters now famous across this sector, leading<br />

to the creation of the handheld Geolights for the<br />

2022 Green Space Dark Skies Unboxed festival<br />

for Walk the Plank, alongside Siemens (see pages<br />

52-55).<br />

10 WWW.OPENAIRBUSINESS.COM


INDUSTRY OVERVIEW<br />

SA Events Solutions<br />

www.sasolutionsltd.com<br />

SA Solutions provides quick and<br />

effective solutions for all event<br />

needs including event production,<br />

lighting and AV, CCTV, crewing,<br />

security and even venue finding.<br />

SA’s production team can<br />

enhance an event with services in<br />

lighting, LED walls, staging, and<br />

more, while SA CCTV provides<br />

short and long-term CCTV<br />

solutions. Enhancing public<br />

safety, aiding traffic management<br />

and helping organisers monitor<br />

remotely, short-term applications<br />

of CCTV include at sporting<br />

events, music festivals, and at<br />

political demonstrations and<br />

rallies. Long-term applications<br />

are also available upon<br />

consultation.<br />

Event Bars & Catering<br />

www.barsandcatering.com<br />

Event Bars & Catering’s team of project planning<br />

staff has years of experience in licencing, bar<br />

design, production, staff management and<br />

operational bar management. From 100m volume<br />

bars to small bespoke pop-ups, they have done<br />

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ambience of any event.<br />

With in-house design, finance and management<br />

skills, the production team conducts site visits,<br />

planning of bars to fit the available space<br />

while checking the all-important site access.<br />

Attention to detail enables great bars and smooth<br />

communication with event production teams.<br />

Walk the Plank<br />

www.walktheplank.co.uk<br />

Walk the Plank’s team of outdoor<br />

arts experts work together to<br />

dream up, create and produce<br />

outstanding moments of outdoor<br />

theatre and participation. It has<br />

a long track record of making<br />

large-scale events and festivals<br />

that bring people together in public<br />

celebration, often with dazzling<br />

special effects, fire and pyrotechnics.<br />

Storytelling is at the heart of nearly<br />

everything it does, and the arena for<br />

its work is the great outdoors. See<br />

pages 52-55 for its sustainability report<br />

following the 2022 Green Space Dark<br />

Skies event.<br />

The Five Star Group<br />

www.thefivestargroup.co.uk<br />

The Five Star Group operates across<br />

four divisions: Crew, Security,<br />

Training and Projects. As one of the<br />

fastest growing event management<br />

companies, the group strives to<br />

deliver each event to the highest<br />

standard, with experienced teams<br />

and attention to detail.<br />

The Five Star Group have been<br />

a part of the UK’s biggest events,<br />

festivals and conferences. Its<br />

management team possesses<br />

decades worth of experience and<br />

knowledge, alongside countless<br />

hours logged on-site and behind<br />

the scenes.<br />

WWW.OPENAIRBUSINESS.COM 11


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12 WWW.OPENAIRBUSINESS.COM


PEOPLE<br />

ENTREPRENEUR’S CHAT<br />

Michael<br />

Fenna<br />

One half of the team behind Somerset’s Marston<br />

Park, a lux summer glamping/art offering around<br />

a picturesque lake that has attracted the likes of<br />

Groove Armada and Faithless to its shores<br />

WWW.OPENAIRBUSINESS.COM 13


PEOPLE<br />

riends and business partners Michael Fenna, a DJ and<br />

music producer, and Charlie Bonham Christie, a bar<br />

and restaurant entrepreneur, met in Peckham through<br />

their dogs.<br />

“We found ourselves travelling into London at weird<br />

times of the night and became friends,” says Michael.<br />

“We’d known each other for a couple of years when we<br />

were sitting in a trendy little ale house and I mentioned I<br />

had an idea for a venue project. It turned out Charlie had<br />

been thinking along the same lines and his family had<br />

some land that could be perfect for it.<br />

“That was August 2015 and I found myself heading off to Somerset<br />

to Marston Park, half expecting a field out the back of someone’s<br />

house, but as it turned out there was this beautiful lake surrounded by<br />

beautiful woodland.<br />

“For the next year we spent the time getting different people down<br />

to the site to get a feel of what the potential was, what could be a<br />

problem, what could fit nicely with the ecology and to just understand<br />

it. After 12 months of friendly conversations and strolls we decided<br />

to go for it, set up a company and started to take things a little more<br />

seriously.”<br />

From 2016 the duo started on a few years of pre app discussions<br />

and planning permission which is still an on-going journey. “We have<br />

long term hopes of restoring some of the ruined listed buildings on<br />

the estate and to save the historic landscape,” says Michael. “It’s a<br />

Victorian designed landscape and important both historically and for<br />

the biodiversity that lives here. The ancient woodland needs a lot of<br />

work as it is 80% ash and, with ash dieback, most of it will have fallen<br />

over in the next five to 10 years. The 25 acre lake is also severely silted<br />

up – five acres have already been lost and it is prone to bad algae<br />

blooms.”<br />

With a focus on undertaking the landscape restoration, Michael and<br />

Charlie believed that a small scale, sensitively operated hospitality<br />

business was the way to go.<br />

“We got started in August 2020 with a small ‘experiment’. We were<br />

operating under a different name and set up 10 fully furnished bell<br />

tents, 10 unfurnished tents and 10 bring your own tent pitches.<br />

To begin with we ran the site under the 28 day tented rights rule,<br />

which was then extended to 56 days. We had a very small bar café<br />

in a horsebox, some decks, speakers and a stretch tent we used as a<br />

communal space. We had different pop-up chefs coming through and<br />

experimented with yoga classes and pottery things – trying different<br />

bits to see what worked.”<br />

The headline was that everyone wanted to book the fully furnished<br />

tents! “People only took the unfurnished ones if there were none left.<br />

The pitches didn’t work well for us – people would bring their own<br />

food and drink, leave a lot of rubbish and not really engage with the<br />

other things we had going on.<br />

“Roughly speaking we charged double for a furnished tent than an<br />

unfurnished one, and half again for a tent pitch. This was roughly in<br />

line with what others were doing around the country. It was a time<br />

where a lot of people were in similar boats, having been involved<br />

in festivals and that sort of thing, and were now setting up similar<br />

businesses around the UK.<br />

“We also learned a lot about the layout of the site. We originally had<br />

our communal spaces on the north east side of the lake which meant<br />

you had south facing views and sun on your face, but it also meant you<br />

got the prevailing south westerly wind which sucked the temperature<br />

out of you. The tents were in a wooded area which meant lots of sticks<br />

and leaves falling on them the whole time which wasn’t ideal either.”<br />

The business began properly in May 2021 when it opened with 30<br />

fully furnished tents. Michael and Charlie also teamed up with the<br />

owner of one of the remaining Futuro Houses, an icon from the 1960s<br />

designed by Finnish architect Matti Suuronen.<br />

“It’s still the coolest thing I have seen in my whole life,” says Michael.<br />

14 WWW.OPENAIRBUSINESS.COM


PEOPLE<br />

“OVER THE LAST FEW YEARS WE HAVE DONE<br />

ALMOST EVERYTHING OURSELVES REALLY<br />

IN TERMS OF THE BAR AND THE FOOD AND<br />

PROMOTING THE EVENTS, BUT THIS YEAR WE<br />

ARE GOING TO BE LAUNCHING A SERIES OF<br />

PARTNERS THAT WE ARE REALLY EXCITED TO<br />

HAVE ON BOARD”<br />

“I first saw it on a roof top in London about five years previously. It<br />

belongs to artist Craig Barnes and was the first of a series of our artistic<br />

collaborations. It used to be in South Africa in the town where Craig<br />

grew up and had eight people living in it. Craig says it was part of<br />

his childhood that there was this spaceship on the edge of the town.<br />

When he went back with his wife he saw it was still there and bought<br />

it. His wife apparently agreed on the basis that one day the door would<br />

open via remote control and smoke would come out! It is sometimes<br />

described as a giant blue Smartie on legs. Craig has lovingly restored<br />

it over a decade and it is now one of only two worldwide that you can<br />

stay in.”<br />

The Futuro house has been a great first mark in the sand in terms<br />

of what Michael and Charlie envisioned for Marston Park. “I love that<br />

it was designed as one of the very earliest forms of glamping – as an<br />

off-grid, put it anywhere cabin to access bits of nature you couldn’t<br />

usually access. It was not without its problems though… The idea was<br />

that it could be taken in parts on a trailer up a mountain or somewhere<br />

inaccessible and with your family you would pop it together, have your<br />

holiday, pack it away and take it home. It actually came on two lorries<br />

in pieces and took eight people to carry each panel into position!<br />

“Although it isn’t as ‘convenient’ as some of the modern glamping<br />

solutions, the principle makes it an interesting piece to have here and<br />

to see that journey and evolution of the ‘get out in nature’ mentality.”<br />

Marston’s second artistic installation was a lighting exhibition<br />

‘Field of Light’ by Bruce Munro. “We had it for about a year and ran<br />

it as a ticketed exhibition through the winter. In the summer it was<br />

rearranged and each of our bell tents had a smaller ‘garden of light’<br />

next to it surrounding fire pits. It was a really beautiful and exciting<br />

thing to do and totally in keeping with the experiential offering we aim<br />

to provide guests.”<br />

Last year also saw some achingly cool weekend collaborations with<br />

Ibiza hotel brand, Pikes. “Pikes has a very rich history dating back to<br />

the 80s and rock and roll days. We did a series of weekends with them<br />

which saw a lot of exciting visual artists, wellness practitioners and<br />

music including the likes of Groove Armada, Faithless, Bushwacker<br />

and all sorts of exciting people – they were lively weekends!”<br />

GETTING ON THE CULTURAL MAP<br />

So how have Michael and Charlie made connections with the likes of<br />

international headline artists across music and the wider arts? “Our<br />

focus has always been on doing the most extraordinary, weird cool<br />

things we could possibly find and this has naturally built a little bit of<br />

momentum,” says Michael. “We’ve now been running for three years<br />

and each time we’ve undertaken an artistic collaboration it has helped<br />

tell our story in different circles and different little worlds. We are very<br />

fortunate now that we seem to have people coming to us and that’s<br />

very much how we are looking to grow the business from here. We<br />

have some really exciting promoters now coming to us and scheduling<br />

events and bringing some great artists through.”<br />

As with anyone who has started a business like this, the phrase<br />

‘doing everything yourself’ is no exaggeration according to Michael.<br />

“I would be DJ’ing while taking photos, while answering the phone,<br />

while moving a mattress. Meanwhile, Charlie would be in the bar,<br />

cooking dinner, solving an electrical problem and juggling 50 other<br />

things at the same time.<br />

WWW.OPENAIRBUSINESS.COM 15


PEOPLE<br />

“Over the last few years we have done almost everything ourselves<br />

really in terms of the bar and the food and promoting the events, but<br />

this year we are going to be launching a series of partners that we<br />

are really excited to have on board. The first is a traditional Japanese<br />

restaurant called Hakko House, who are currently finishing setting<br />

up in converted shipping containers on site. It is going to be a very<br />

exciting addition to the local area to have this top notch Japanese<br />

food offering and also for guests to experience this cuisine with a<br />

local twist.<br />

“We are also announcing a fantastic bar partner who are based out<br />

of Bath and run a couple of places including the Hideout, which has<br />

been awarded 18th best bar in the UK. They do amazing cocktails and<br />

grow a lot of their own garnishes, so again has a lovely local story.”<br />

The final partner Marston Park is announcing this year is Toniq,<br />

a spa partner who will be enhancing the facilities already on offer<br />

under the name Toniq Elements. “We have a cold water plunge pool<br />

and wood fired hot tub, which have both been really popular and<br />

we’ll now have breathwork classes and exciting exercise and wellness<br />

classes. The interest in cold water therapy and those sorts of things is<br />

exploding and it’s something that I have personally really gotten into<br />

– yes, I am a winter lunatic!<br />

“We are excited to see how our story unfolds with these various<br />

partners who are all at the top of their game. I think for us we are<br />

making quite a marked shift in bringing in the partners – it’s the best<br />

way we can think of to grow the business in the long term, keeping all<br />

the pieces doing something really exciting.”<br />

MEMBERSHIPS<br />

Marston Park currently operates from May to October and originally,<br />

as a part of its license agreement, needed to charge a paid<br />

membership to those coming onto the site. “We had some push back<br />

from certain people and we were keen to make the place an open and<br />

inclusive space so we managed to get our licence changed. We now<br />

offer a free membership which means you can come and enjoy the<br />

place any time there isn’t a ticketed happening or event. We also have<br />

a small gang of 1,000 who pay a nominal fee and get a small heads up<br />

on events as a lot sell out quickly.”<br />

Staying at Marston Park is open to all. “We like to think of ourselves<br />

as a hotel without walls. The tents are a bit like hotel rooms in that<br />

they don’t have cooking facilities at the moment. The Futuro house<br />

is however being fitted out with a traditional 1960s kitchen and a wet<br />

room and will be the first of our spaces with a self-catered option.”<br />

Michael is investigating the potential of adding more solid<br />

structures with kitchens and bathrooms and has plans to restore<br />

some of the old listed buildings on the site. “I think we will naturally<br />

become an all year round sort of place; a little more introverted and<br />

retreat-like in the winter and more communal in the summer.”<br />

The current bell tent accommodation offers more than luxury<br />

interiors. Michael and Charlie’s canvas studios and suites offer<br />

guests artist supplies, an easel and a guitar! “We want people to use<br />

the landscape as a muse for their creativity. We find we get a lot of<br />

musicians, painters, sculptors and writers as well as people breaking<br />

out of the city. I am personally a big believer that the surroundings<br />

and the people you are around have a huge impact on what you’re<br />

making, whatever that is, and the way you think. It’s nice that nearly<br />

everyone that comes picks up the guitar in their room and thrashes<br />

out a tune (well or badly) or picks up a paintbrush.<br />

“We get a lot of art gifted to us left out on easels and it’s fantastic<br />

to come across a stunning oil painting by a very famous artist and<br />

then find a messy duck drawn by a four year old that somehow really<br />

nicely captures a duck! We’ve been collecting the best ones – they are<br />

currently sat at my house but it would be nice to do a history of art<br />

created on site in our gallery.”<br />

FESTIVAL INFRASTRUCTURE<br />

Michael admits to spending a lot of time on Pinterest, Google Images<br />

and Instagram looking for infrastructure to suit the site that offered<br />

something slightly different. “It is a festival-style set up here. We are<br />

far away from any mains so have power laid above ground, being very<br />

careful to tread as lightly as possible on the landscape.<br />

“We have been experimenting with solar and battery to minimise<br />

generator use and are trying to understand the power usage of<br />

different parts of the site. It's heating stuff that’s the killer. The<br />

reception area is quite light touch and the one battery we have<br />

can run it for eight hours but boil a kettle and it halves that time!<br />

Similarly, in the communal area we have a highly directional sound<br />

system, lights and fridges running for eight hours from one battery<br />

but turn on the coffee machine and it sucks it down to 30 minutes.<br />

Working all this out isn’t something we find easy – there is obviously a<br />

lot of information out there but lots of equipment isn’t fit for purpose<br />

when you are using things in an off-grid set up.”<br />

Now entering year four, the business is moving in the right<br />

direction. “I guess it’s a similar journey to many other businesses –<br />

you’re not profitable as you start working everything out and then<br />

when things settle you become profitable. We have a great little<br />

group of shareholders, all people we know really well and who are<br />

coming along for the journey with us. It’s set to be a long journey as<br />

there’s a lot to do, and everyone got on board with that in mind.”<br />

16 WWW.OPENAIRBUSINESS.COM


PEOPLE<br />

Behind the seasonal operation, is a local workforce. “Our team has flexed<br />

a lot over the last few years. At our peak we have about 40 staff and we make<br />

a point of hiring a lot of young people as locally as we can. For a lot it will<br />

be their first job and they either walk or cycle to work. I think these sorts of<br />

businesses are really important to a rural community as it helps youngsters<br />

get a bit of training and introduces them to some life experience.”<br />

TIME OUT<br />

The duo uses the off season to evaluate, plan and process before launching<br />

back into Marston Park's operating months. “I do some gigs, travel and work<br />

on developing our offering for the next year. Perhaps the hardest thing is<br />

taking time out. I have learned that you have to create the time to have a<br />

hobby, go for a walk or spend time with friends and family or it just won’t<br />

happen, and you won’t necessarily be any better at your job if you don’t! I<br />

liken it to when you are a kid and stay up late to finish your homework and it<br />

turns out rubbish because you are so tired!<br />

“The key is to build in time for yourself so when you are focused on a<br />

project you are at your best. I am currently really enjoying getting in cold<br />

water; I am quite nervous that it isn’t going to be cold enough in the summer<br />

but I’ll find a way to deal with that.”<br />

DETAILS<br />

Marston Park, Tuckmarsh Lane, Frome<br />

Somerset BA11 5BP<br />

www.marstonpark.co.uk<br />

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WWW.OPENAIRBUSINESS.COM 17


FUNCTION VENUES<br />

CASE STUDY<br />

Higher<br />

Holcombe<br />

A rustic barn and woodland<br />

wedding venue in Devon<br />

Managing the planting of<br />

their 30 acre woodland from<br />

Tanzania, Joanna Tomlins<br />

and husband Gary returned<br />

to their Devonshire plot to<br />

start a “flexible and friendly”<br />

outdoor venue for weekend<br />

weddings. We talk to Joanna.<br />

When did you start your venue<br />

business?<br />

In 2002, with no plans to open<br />

a wedding business, we bought<br />

a building plot with 30 acres of<br />

redundant pasture, and three years<br />

later moved in. With no interest in<br />

fields of grass, we began planting<br />

trees and had the idea in 2009 to<br />

start a glamping business. Things<br />

were put on hold in 2011 as Gary’s<br />

work as an agronomist took us<br />

to Tanzania, where I carried on<br />

working as a primary school<br />

teacher.<br />

Whilst abroad we distancemanaged<br />

the renovation of the<br />

concrete milking parlour into an<br />

elegantly rustic barn and expanded<br />

the tree planting whenever we<br />

were back on leave. The deciduous<br />

woodland gradually matured and<br />

we began refining our ideas for<br />

using the venue. We started as a<br />

business in 2019 and were fortunate<br />

to host two weddings in our first<br />

year and a had few glamping<br />

holiday bookings through Airbnb.<br />

We now focus our marketing to<br />

“STRIKING<br />

THE BALANCE<br />

BETWEEN<br />

WILD AND<br />

TAME IN<br />

TERMS<br />

OF THE<br />

WOODLAND,<br />

WILDFLOWER<br />

MEADOWS<br />

AND<br />

GARDENS IS<br />

EVOLVING AS<br />

WE GROW”<br />

couples wanting a flexible and<br />

friendly outdoor venue for weekend<br />

weddings. We are open for six<br />

months a year.<br />

Tell us about your location<br />

and site<br />

Higher Holcombe enjoys a secluded<br />

location near Ottery St Mary in<br />

Devon and is easily accessible from<br />

Exeter, the M5 and A30. We are<br />

proud to have transformed more<br />

than half the land into woodland.<br />

We enjoy being described as ‘not<br />

very corporate’ but making sure<br />

that the facilities are ‘wedding<br />

worthy’ is something we always<br />

have an eye on.<br />

Striking the balance between<br />

wild and tame in terms of the<br />

woodland, wildflower meadows<br />

and gardens is evolving as we grow.<br />

Managing what has become a 30<br />

acre ‘woodland garden’ involves a<br />

lot more than mowing!<br />

With the accommodation<br />

scattered over the site, turnarounds<br />

are well managed (forgetting a<br />

pillowcase wastes a lot of time<br />

18 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

if your tent is 300m away) and<br />

we are becoming expert laundry<br />

logisticians! Outdoor ceremonies<br />

require a lot of moving of chairs etc.<br />

and our trusty trailer is probably our<br />

most useful asset.<br />

What facilities for outdoor<br />

functions do you offer?<br />

Specialising in outdoor and<br />

woodland weddings, we have two<br />

unique ceremony spaces – a hilltop<br />

willow ‘cathedral’ and the rather<br />

romantic silver birch ‘church’. We<br />

love it when different parts of the<br />

venue are used for various elements<br />

of wedding celebrations.<br />

We have come to specialise in<br />

weekend weddings and include a<br />

range of farmhouse and glamping<br />

accommodation for 40 guests<br />

and the quirky Hobbit House<br />

Honeymoon Hideaway – perfect for<br />

romantic seclusion!<br />

The renovated barn, The Old<br />

Dairy, is used for feasting and<br />

partying and has bathroom and<br />

shower facilities for wedding and<br />

glamping guests. We have added<br />

a funky stretch tent in case of rain<br />

so that couples can still have an<br />

outdoor wedding under cover.<br />

What services do you offer?<br />

Being a blank canvas venue with<br />

no catering team or bar services,<br />

couples are free to choose suppliers<br />

to suit their taste and style. They<br />

love this flexibility and we support<br />

them by suggesting suppliers,<br />

directing traffic, moving furniture<br />

around for ceremonies, setting<br />

up tables for alfresco meals or a<br />

woodland bar, and lighting the fire<br />

pit.<br />

We want to encourage our<br />

couples to be as sustainable<br />

as possible so organise all the<br />

recycling and offer an expanding<br />

‘prop cupboard’ of (mainly rustic)<br />

wedding décor items to borrow.<br />

Describe how you researched and<br />

sourced your structures<br />

We were still in Tanzania as our<br />

ideas developed so glamping<br />

research was initially done online. It<br />

was tricky to really understand how<br />

each glamping accommodation<br />

style might suit so we used holiday<br />

WWW.OPENAIRBUSINESS.COM 19


FUNCTION VENUES<br />

time to drive around the UK and<br />

visit tent, tipi and glamping pod<br />

providers to help us decide which<br />

accommodation to invest in.<br />

We discovered The Glamping<br />

Show in 2018 and my heart was<br />

stolen by the spacious Lotus Belle<br />

tents, which we ordered for our<br />

opening in 2019. Gary learned<br />

about IgluHut, which we couldn’t<br />

resist, and added DIY Harrogate<br />

Huts as a lockdown project, which<br />

were ready by 2022.<br />

How do you work with your<br />

customers to make their event<br />

unique?<br />

We work closely with the couples<br />

to ensure the ‘flow’ of their<br />

weekend and to select positioning<br />

of food trucks etc. We attract<br />

creative and free-spirited couples<br />

who want to set their own agenda<br />

with their own time frame. We are<br />

happy to support and advise as<br />

needed.<br />

How do you publicise yourself?<br />

We advertise on a few wedding<br />

advertising platforms (The Boho<br />

Bride Guide, Rock My Wedding,<br />

Hitched, Outdoor Ceremonies) and<br />

I am trying my best to learn about<br />

social media (Instagram) and<br />

optimise blog and website content<br />

so that Google drives more traffic<br />

to our website. Jess Tetstall (VA)<br />

manages our Pinterest pages.<br />

How would you describe your<br />

“I USED<br />

WHATSAPP TO<br />

HOST VIRTUAL<br />

VENUE VISITS<br />

AND WE HAD<br />

A FLEXIBLE<br />

AND COU-<br />

PLE-FRIENDLY<br />

POSTPONING<br />

PROCESS<br />

WHICH WAS<br />

REALLY AP-<br />

PRECIATED”<br />

style or unique selling point?<br />

Offering a friendly, relaxed and<br />

flexible family-run outdoor venue<br />

where couples can set their own<br />

agenda, express themselves and<br />

have their friends and family to stay.<br />

What challenges have you faced<br />

historically?<br />

Learning how to navigate the<br />

world of social media is the biggest<br />

marketing challenge. We’re still on<br />

the steep part of the learning curve.<br />

Practically, managing the set up<br />

of the tents each spring led us to use<br />

the fantastic services of The Canvas<br />

Cleaning Company who appear like<br />

magic to set up and break down the<br />

tents, which is a real stress reliever.<br />

The willow cathedral needs a fair<br />

amount of pruning and taming at<br />

various times of the year and then<br />

there’s the woodland husbandry<br />

including watering saplings in dry<br />

spells.<br />

How did you cope through the<br />

pandemic?<br />

Re-arranging weddings was fiddly<br />

work but as a new venue, the<br />

numbers weren’t unmanageable. I<br />

used WhatsApp to host virtual venue<br />

visits and we had a flexible and<br />

couple-friendly postponing process<br />

which was really appreciated. As<br />

restrictions began to lift we kept<br />

the wolf from the door with small<br />

group and family glamping holiday<br />

bookings and focussed our attention<br />

on looking after the grounds,<br />

sowing kilos of wildflower seeds and<br />

watering the baby trees.<br />

How large is your team – any<br />

special people you’d like to<br />

mention?<br />

For most of the year and day-today,<br />

it’s just us really although we<br />

engage a team of cleaners for the<br />

wedding turnarounds and students<br />

for seasonal event support. One of<br />

the most important people is Kipper<br />

who does all our ground works,<br />

mowing and strimming and who<br />

looked after the place while we were<br />

away in Tanzania.<br />

What are your plans for next<br />

season?<br />

We are always looking for ways<br />

to increase the biodiversity of<br />

the venue and create magical<br />

opportunities for the couples who<br />

book us. We’ve added 1,400 trees<br />

this year and created a 200m long<br />

boulevard which should mature in<br />

about eight to 12 years.<br />

We would like to grow the<br />

business and employ someone to<br />

help manage the venue so we can<br />

focus on our chilli products business<br />

www.hatari.co.uk (currently in the<br />

garage)!<br />

Describe your average day midseason<br />

We host about 18 weekend<br />

weddings a year so there’s the<br />

20 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

ADDRESS BOOK<br />

STRETCH TENT<br />

RHI Stretch Tents www.rhitents.com<br />

ACCOMMODATION<br />

Lotus Belle www.lotusbelle.co.uk<br />

IgluHut www.iglucraft.com/en<br />

Harrowgate Huts<br />

www.harrogatehuts.com<br />

TENT SET-UP/BREAKDOWN<br />

The Canvas Cleaning Company<br />

www.thecanvascleaningcompany.co.uk<br />

LIGHTING<br />

Festive Lights<br />

www.festive-lights.com<br />

TOILETS<br />

WooWoo www.waterlesstoilets.co.uk<br />

“MEETING THE COUPLES, SEEING THEIR PLANS COME TO LIFE AND<br />

HEARING THE SOUNDS OF HAPPY WEDDING PARTIES. WE BOTH<br />

LOVE WORKING IN THE WOODLAND AND WILDFLOWER MEADOWS –<br />

AND I JUST LOVE FIGHTING BRAMBLES (DON’T ASK)”<br />

usual round of admin, grounds<br />

maintenance, managing<br />

housekeeping and trying to keep on<br />

top of social media, blogging and<br />

labelling photos. The ‘to do’ list is<br />

never complete!<br />

What do you enjoy about the<br />

business?<br />

Meeting the couples, seeing their<br />

plans come to life and hearing the<br />

sounds of happy wedding parties.<br />

We both love working in the<br />

woodland and wildflower meadows<br />

– and I just love fighting brambles<br />

(don’t ask).<br />

What are you most proud of?<br />

Changing the pasture fields into<br />

woodland and creating such magical<br />

spaces.<br />

What advice could you give to<br />

someone coming into the industry?<br />

Don’t spend all your resources<br />

renovating old buildings. Ensure that<br />

you have the personality, energy and<br />

enthusiasm to work in the wedding<br />

industry. Learn as much as you can<br />

from wherever you can about social<br />

media marketing (we knew nothing)!<br />

Get help with Pinterest. Research and<br />

plan.<br />

DIRECTORY SITES<br />

The Boho Bride Guide<br />

www.thebohobrideguide.com<br />

Rock My Wedding<br />

www.rockmywedding.co.uk<br />

Hitched www.hitched.co.uk<br />

Outdoor Ceremonies<br />

www.outdoorceremonies.co.uk<br />

INSURANCE<br />

NFU Mutual www.nfumutual.co.uk<br />

PLANNING<br />

Bondstones www.bondstones.co.uk<br />

LANDSCAPE IDEAS<br />

Swan Paul Partnership<br />

www.swanpaul.co.uk<br />

BRANDING<br />

A Dozen Eggs www.adozeneggs.co.uk<br />

WEBSITE<br />

Beyond the Kitchen Table<br />

www.beyondthekitchentable.co.uk<br />

LEGAL ADVICE<br />

Stanford Gould<br />

www.stanfordgouldonline.co.uk<br />

DETAILS<br />

Higher Holcombe Farm<br />

Holcombe Lane, Ottery St Mary<br />

Devon EX11 1PQ<br />

www.higherholcombe.co.uk<br />

INFO@NEWFORESTCONTAINERS.CO.UK<br />

New Forest Containers specialises in bespoke conversions<br />

for your business, working with you from design, right<br />

through the build to delivery, ensuring your specification is<br />

met. We offer the following conversions and more in a<br />

range of different sizes:<br />

ACCOMMODATION<br />

BARS AND CATERING UNITS<br />

TOILET BLOCK UNITS<br />

SHOWER BLOCK UNITS<br />

SHOPS<br />

COMMUNAL SPACES<br />

CUSTOM STORAGE<br />

WWW.NEWFORESTCONTAINERS.CO.UK<br />

WWW.OPENAIRBUSINESS.COM 21


Stunning<br />

tents for<br />

stunning events!<br />

WE LOVE STRETCH TENTS!<br />

Years of experience, passion and enthusiasm<br />

to get what you want from your event.<br />

Sales, full installation and custom<br />

design services.<br />

t: 01920 830256 e: info@alternative-stretch.co.uk<br />

w: www.alternative-stretch-tents.co.uk<br />

@alternative_stretch_tents<br />

22 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

TRADE SECRETS<br />

Pricing Myths Busted<br />

£ £ £<br />

Kelly Chandler tells it straight. If you’re doing any of these<br />

things as the pathway to success, think again!<br />

GETTY IMAGES<br />

MYTH ONE - Keeping back the pricing<br />

If you’ve been subscribing to the school of<br />

tempt them in, wow them, make them fall in<br />

love with your venue and then hit them with<br />

your pricing, then this needs a rethink. I’ve<br />

been talking about the need for transparent<br />

and upfront pricing for wedding venues<br />

for several years now and never has the<br />

customer needed or demanded it more.<br />

Quite simply, young (and increasingly<br />

Gen Z wedding couples) are making their<br />

shortlisting decisions from websites, social<br />

media and what you put out there simply and<br />

honestly. If you’re making it hard for them to<br />

get a starting point understanding of what<br />

their wedding with you will cost, then you’re<br />

less and less likely to make their shortlist and<br />

get their enquiry or convert it further.<br />

And ‘hard’, by the way, means even asking<br />

them for an email address – Gen Z are<br />

increasingly valuing privacy and anonymity<br />

and want to review what you’ve got before<br />

raising their hands and revealing themselves.<br />

MYTH TWO - Having multiple pricing/package<br />

options<br />

While having more than one package is often<br />

good advice, it’s not the only way to run a<br />

successful venue business. High/mid/low<br />

season, shoulder season, midweek/weekend<br />

pricing is all well and good.<br />

Offering variable pricing for different<br />

dates can often by the right option for some<br />

venues, particularly where volume and filling<br />

max dates is the key driver but it’s not the<br />

only way to success. Looking first at business<br />

goals and your desired business model<br />

then setting pricing accordingly comes first<br />

alongside not overcomplicating things for the<br />

couple.<br />

MYTH THREE - Intently mirroring competitor<br />

venues<br />

By all means follow along and make<br />

comparisons (everyone does it) but don’t<br />

assume that what your competitor does is<br />

the right thing or that it is working for them.<br />

Also, don’t fall into the trap of looking local<br />

only – look broader and wider, your couples<br />

often will be.<br />

Venues are not like for like in any way<br />

shape or form. Having worked on site with<br />

hundreds of venues I know this for sure, and<br />

couples know it too. Even if they are price<br />

motivated and want to be in control of their<br />

budget, there is much more to their decision.<br />

BONUS INSIGHT<br />

I often see team members, their managers<br />

and leaders making pricing decisions based<br />

on a lack of confidence in their worth and<br />

value. When I say worth, that can be as a<br />

venue but also as an individual person or<br />

team. Our own money story and views on<br />

money (conscious and unconscious) very<br />

much comes into play here too. As a trained<br />

NLP and mindset coach this is an area that<br />

I work on with clients to support change in<br />

perception for greater confidence in pricing<br />

and selling.<br />

If you’re curious and would like to know<br />

more about working with me – whether<br />

it’s realistic pricing and package reviewing<br />

for your venue or working deeper on your<br />

confidence around pricing – I’d love to talk.<br />

ABOUT THE AUTHOR<br />

Kelly Chandler Wedding<br />

Consulting is a wellestablished<br />

diversificationinto-<br />

weddings consultancy<br />

helping the teams behind<br />

unique venues to thrive in<br />

the modern wedding market.<br />

Kelly supports clients in a very<br />

bespoke way, consulting to help them create<br />

their best wedding offering, find their niche<br />

ideal wedding clients, sell more effectively,<br />

streamline systems and grow sustainably.<br />

www.kellychandlerconsulting.co.uk<br />

WWW.OPENAIRBUSINESS.COM 23


FUNCTION VENUES<br />

Tipi Wedding<br />

Trends<br />

for 2023<br />

#<br />

Award-winning tipi venue Sheepy Meadows<br />

gives advice on effective tipi décor styling<br />

THERE ARE many benefits to couples having their wedding in a tipi. Tipi<br />

venues can be more cost effective when compared to some traditional<br />

venues and they provide a blank canvas to make a special day truly<br />

unique. Other positives include having outdoor and indoor space,<br />

making for a day full of variety for guests with plenty of opportunity to<br />

soak up surrounding countryside.<br />

Here are four styles that work fantastically with a tipi structure.<br />

#Bohemian<br />

PHOTOGRAPHY BY BLONDE SHOT, STYLING BY JUNIE POONIE<br />

#Minimalist<br />

In 2023, less is definitely more, as the trend for minimalist styling<br />

at weddings is becoming ever more popular. This modern way of<br />

theming focuses on detail outside of grand floral table displays,<br />

bringing sleek modern touches. Ideal if a traditional wedding is not<br />

your couples’ cup of tea, with this type of styling you can experiment<br />

with colours never usually imagined at a wedding, such as black!<br />

The rise of boho brides<br />

continues through 2023 as<br />

the world becomes more<br />

at one with nature post<br />

pandemic. Neutral earthy<br />

tones and rustic touches<br />

complement a tipi very<br />

well, which explains why it<br />

is the most popular theme<br />

for this type of venue.<br />

If your couples enjoy<br />

the outdoors, then a tipi<br />

wedding is ideal as the<br />

boho theme helps bring<br />

love for the countryside<br />

to a special day. Neutral<br />

tones, pale floral displays,<br />

lace detail and sheepskin<br />

can make the indoors feel<br />

like outdoors.<br />

This style is perfect for<br />

eco-minded brides and<br />

grooms too as you can use<br />

reclaimed furniture and<br />

recycled materials to add<br />

character to your venue.<br />

PHOTOGRAPHY BY WE ARE LOVELY CREATURES STYLING BY MAKE IT SPECIAL EVENTS<br />

24 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

#Festival<br />

Not every tipi wedding has to<br />

feature neutral tones. If your<br />

couples enjoy the fun side to life<br />

and want to channel their vibrant<br />

personalities into your venue,<br />

then a festival theme could be<br />

the one for them. Bring bright<br />

colours, funky florals, glitter and<br />

live music to the day and make it<br />

a celebration to remember.<br />

The combination of indoor<br />

tent space and the rustic outdoor<br />

area at our tipi fits this theme so<br />

well, making it feel authentic.<br />

Get imaginative with your<br />

catering partners and elevate the<br />

experience by using suppliers that<br />

have the style of catering you’d<br />

typically see at a real festival.<br />

PHOTOGRAPHY BY WE ARE LOVELY CREATURES STYLING BY MAKE IT SPECIAL EVENTS<br />

PHOTOGRAPHY BY DARLEY AND UNDERWOOD STYLING BY MAKE IT SPECIAL EVENTS<br />

#Classic<br />

When you think of tipi weddings<br />

you may not think traditional, but<br />

you’d be wrong! As mentioned<br />

earlier, tipi venues supply a<br />

blank canvas, allowing for any<br />

theme to suit. With a plethora<br />

of natural light at your disposal,<br />

you can elevate your whites and<br />

make the classic look really pop!<br />

Merging a traditional theme<br />

with a modern venue space can<br />

create a memorable event. Think<br />

Bridgerton meets Glastonbury!<br />

ABOUT THE AUTHOR<br />

Ellie Cashmore is part of the award winning venue Sheepy Meadows’ team based in Sheepy Magna near the historic town of Atherstone.<br />

Owners Joe and Joanna Garland own multiple enterprises at the stunning Mythe Farm, including wedding and events venue Mythe Barn<br />

and corporate event management company Eventurous. The pair decided to launch their new tipi venue after recognising a need in the<br />

market for unique wedding and event venues that are easy to bespoke.<br />

Sheepy Meadows offers a solution for the rising number of eco-conscious couples and corporates and were awarded the ECOsmart award by<br />

event and hospitality sustainability specialists, Greengage Solutions. www.sheepymeadows.co.uk<br />

WWW.OPENAIRBUSINESS.COM 25


FUNCTION VENUES<br />

PRODUCT IN FOCUS<br />

Bars & Catering<br />

Lankenauer Höft, Bremen<br />

Product: STROHBOID Pavillon 3<br />

Connect and three STROHBOID Lounges<br />

Supplier: STROHBOID, www.strohboid.<br />

com/en/products/pavilion<br />

Details: Lankenauer Höft, a popular<br />

beach bar in Bremen were looking for a<br />

solution to create space that could be<br />

rented all year round. For that purpose<br />

they needed a heatable outdoor<br />

space that blended nicely into the<br />

surroundings.<br />

To create a unique atmosphere and<br />

provide a cosy and warm space for<br />

guests, Lankenauer Höft rented a 330m2<br />

STROHBOID Pavillon 3 Connect for<br />

three months. They also bought three<br />

STROHBOID Lounges for year round use,<br />

which can be rented for business events,<br />

birthday parties, weddings and more.<br />

The sustainable pavilion and lounges,<br />

with their carbon negative footprint, not<br />

only provided a cosy and inviting space<br />

for visitors to enjoy during the winter<br />

but also made a positive impact on the<br />

environment.<br />

The design of the structures has also<br />

served as an effective marketing tool,<br />

drawing attention to the beach bar and<br />

making it a destination year-round,<br />

generating buzz and attracting new<br />

customers.<br />

Customer feedback: Jasper<br />

Kelkenberg, Lankenauer Höft’s MD,<br />

said: “The pavilion and lounges create<br />

a heated and aesthetic space for unique<br />

experiences. They also serve as an<br />

important marketing tool and help us to<br />

stick out from the crowd.”<br />

Bespoke Container Conversions<br />

New Forest Containers<br />

07388 174270<br />

info@newforestcontainers.co.uk<br />

www.newforestcontainers.co.uk<br />

New Forest Containers specialises in creating<br />

bespoke container conversions for your business.<br />

Working with you from design to delivery, NFC works<br />

with you to ensure your specification is met exactly!<br />

We do the following conversions in a range of<br />

different sizes and layouts: bars and food stands,<br />

toilet blocks, shower blocks, accommodation,<br />

offices and communal spaces.<br />

26 WWW.OPENAIRBUSINESS.COM


FUNCTION VENUES<br />

Motorpoint Arena,<br />

Nottingham<br />

Product: Reusable cups<br />

Supplier: Green Goblet, 01278 238390,<br />

info@green-goblet.com, www.green-goblet.<br />

com<br />

Details: The Motorpoint Arena was the<br />

first UK entertainment and sports venue to<br />

introduce reusable cups, leading the way<br />

to eliminating single-use cups. It hosts a<br />

wide range of events from ice hockey to live<br />

music and adapts its layout for every event<br />

it holds.<br />

Operating the reusable eco cups on a<br />

£1.00 deposit scheme, the arena offers a<br />

variety of cups sizes and different designs.<br />

These include elite ice hockey league<br />

team The Nottingham Panthers as<br />

well as generic Motorpoint branding<br />

such as Christmas and Halloween<br />

designs. Hospitality cups are branded<br />

differently as no deposit is charged<br />

on them.<br />

By switching over to reusable<br />

cups, Motorpoint Arena has saved<br />

hundreds of thousands of singleuse<br />

cups going into landfill. Instead,<br />

the reusable cups are supplied and<br />

washed by Green Goblet at one of<br />

their wash stations, using the latest<br />

most environmentally friendly washer/<br />

dryer machines.<br />

Since December 2017, when they first<br />

started operating the reusable cup scheme,<br />

other stadiums and arenas have followed<br />

suit. Green Goblet now supplies reusable<br />

cups and tableware to venues up and down<br />

the country and is helping organisations<br />

to lower their carbon footprint, as well as<br />

giving their attendees a better drinking<br />

experience.<br />

The great news is that Motorpoint Arena<br />

uses its reusable cups hundreds of times<br />

over, and at the end of their life they are<br />

recycled into useful objects such as ice<br />

scrapers or coat hangers. #Refill Not Landfill.<br />

Customer feedback: Commercial director<br />

Phillip Jones said: “Motorpoint Arena<br />

is proud of the fact that we have saved<br />

hundreds of thousands of cups from<br />

going into landfill over the years by using<br />

reusable cups throughout our venue. Saving<br />

the planet should be at the core of every<br />

organisation.”<br />

Cellar-in-a-Box<br />

CORE Bar and Event Hire<br />

0845 299 6499<br />

sales@core-barandeventhire.com<br />

www.core-barandeventhire.com<br />

The CORE ‘Wheel-Inn Cellar-in-a-box’ kit is a mobile fully featured<br />

cellar set up that allows you to dispense kegged beers and ciders<br />

whenever and wherever needed – in minutes!<br />

Easily integrated into CORE’s modular bar solution (pictured),<br />

it means you can have a professional bar set up for any event<br />

irrespective of location. The CORE ‘Wheel-Inn Cellar-in-a-box’ kit can<br />

dispense up to three different drinks and ensures that professionally<br />

dispensed, ice cold beverages can be served so you are not limited to<br />

only bottled drinks.<br />

The kit is ideal for any situation where you need to serve kegged<br />

beers and ciders in a temporary location without the need for<br />

expert installation crews. Kits are available to purchase or rent by<br />

contacting the friendly CORE team.<br />

WWW.OPENAIRBUSINESS.COM 27


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28 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

CASE STUDY<br />

Cwtch Cabins<br />

An eco-glampsite in Herefordshire offering four cabins and three huts<br />

We talk to Ruth Rennick<br />

about living a life rich in<br />

experiences at her off-grid<br />

site with a fantasy feel,<br />

and how “the expensive,<br />

protracted nightmare of<br />

torrid times and tears”<br />

(planning permission) is well<br />

and truly behind her.<br />

What’s your back story – your life<br />

before glamping?<br />

My husband James and I have both<br />

worked in the commercial sector,<br />

James mainly in retail and I in data<br />

networking. Children change your<br />

perspective on what is important<br />

in life and, in an attempt to have a<br />

‘lifestyle’ that suited bringing up<br />

children, we spent 14 years living<br />

and working at an historic house<br />

managing the events and estate.<br />

What made you decide to<br />

start offering glamping<br />

accommodation?<br />

We holidayed every year with<br />

the children, mainly camping<br />

and stayed in some wonderful<br />

campsites both in the UK and<br />

in Europe. Come ‘that’ time<br />

of the evening, we are away<br />

somewhere lovely, the children<br />

in bed exhausted from the fresh<br />

air exposure and the wine open.<br />

Each time, the same conversation<br />

would occur. James would say<br />

wistfully “we could do this campsite<br />

lark better than this”. The day<br />

finally came at a clean and clipped<br />

“THE DAY<br />

FINALLY CAME<br />

AT A CLEAN<br />

AND CLIPPED<br />

CAMPSITE<br />

IN NORTH<br />

WALES WHEN<br />

THE PLAN<br />

WAS MADE<br />

TO LOOK FOR<br />

A LOCATION<br />

WHEN WE<br />

RETURNED<br />

FROM<br />

HOLIDAY”<br />

campsite in North Wales when the<br />

plan was made to look for a location<br />

when we returned from holiday.<br />

How did you research the<br />

business before entering it?<br />

Our research on the workings of<br />

campsites was largely done on<br />

a usage basis. We learned what<br />

we liked and what we didn’t like<br />

as campers/customers. From the<br />

‘owner’ perspective, we had lots of<br />

experience in events management<br />

and we completely understood the<br />

catering, cleaning and ‘wearing<br />

every hat’ requirement of running<br />

a campsite – from clearing blocked<br />

drains invisibly while the wedding<br />

party ensued to managing the<br />

logistics of running a three day<br />

outdoor festival and all that entails.<br />

Tell us about your location and site<br />

We looked at campsites to buy in<br />

Somerset, Devon and Cornwall but<br />

also looked hard at the area that<br />

we lived in. We decided that, even<br />

though Herefordshire wasn’t a<br />

traditional ‘destination’ for camping<br />

with no coast and no lakes, that<br />

WWW.OPENAIRBUSINESS.COM 29


GLAMPSITES<br />

we loved being here. The land is<br />

beautiful and varied with rivers,<br />

valleys, hills and woods.<br />

Herefordshire is one of the<br />

unspoilt counties and we didn’t<br />

want to move away. That meant<br />

that we started looking for fields to<br />

buy close to where we lived. After<br />

a few false starts, we bought a field<br />

one mile away.<br />

The village that we live in (Much<br />

Marcle) has two wedding venues,<br />

hosts a music festival, a garden<br />

festival, a large model air show, a<br />

steam rally, the British Eventing<br />

horse trials, a cider festival and a<br />

daffodil festival annually, as well<br />

as a myriad of other events and<br />

concerts both in the village and in<br />

the wider area. We also benefit from<br />

being in the middle of the country<br />

so are an ideal stop off for people on<br />

their way North or South.<br />

We still took a major risk as<br />

we were completely aware that<br />

planning permission was going to<br />

be an uphill struggle.<br />

How did you tackle getting<br />

planning?<br />

Sustainability and a light touch<br />

on the landscape were our driving<br />

forces so plans were made to<br />

build an off-grid campsite with a<br />

maximum of 26 pitches (10 cabins/<br />

shepherd huts, 10 tent pitches and<br />

six caravan/motorhome spaces).<br />

In addition to the pitches, we<br />

planned a reception building (The<br />

Hub), a camp kitchen building,<br />

a toilet and shower block and<br />

our house. With our plans for<br />

the campsite to be off-grid, with<br />

cooking fires for the campers, and<br />

our existing housing being tied to<br />

our jobs it made complete sense for<br />

safety to live on site too.<br />

We used a local planning<br />

consultant, Chris, who is a lovely<br />

chap and knows the ropes when<br />

dealing with the planners. When we<br />

first spoke to Chris he expressed his<br />

strong view that we would never get<br />

planning permission with the house<br />

but may just get it if we removed it<br />

from the plans. The house though<br />

is integral to the plan so it wasn’t<br />

up for discussion, and at that time<br />

Chris didn’t know how tenacious I<br />

can be!<br />

We garnered 26 letters of support<br />

from the local community as we<br />

knew lots of the villagers from<br />

our time living here and we had<br />

support from the parish council<br />

and a local councillor. Despite this,<br />

our initial application was refused<br />

outright. We resubmitted within a<br />

six week period having removed<br />

the caravans and motorhomes<br />

(the infrastructure cost for these<br />

was massive compared to income)<br />

and showed the council again how<br />

sustainable the application was.<br />

We eventually went to planning<br />

committee where we achieved<br />

temporary planning permission for<br />

a three year period. This again was<br />

a huge risk; everything we had and<br />

more was going into this build.<br />

This was in late October 2018.<br />

Once the three year period was<br />

up, technically, we would have to<br />

remove everything from site (80<br />

trees, 700 hedgelings etc.). In short,<br />

planning permission was an<br />

expensive, protracted<br />

nightmare of<br />

30 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

torrid times and tears. We started<br />

building in January 2019 and<br />

moved in in April 2020 – just in time<br />

for Covid. We have however now<br />

had three operating seasons (as<br />

best we could with a pandemic)<br />

and were granted full planning<br />

permission in December 2022 after<br />

a further fraught fight.<br />

How did you finance the project?<br />

We have not been entitled to any<br />

grants at all (even Covid grants<br />

when the business had to be closed)<br />

and so it is all entirely self-funded,<br />

including using my pension funds.<br />

The renewables for the site has<br />

been a massive outlay but is the<br />

basis of what we believe in.<br />

What glamping accommodation<br />

do you offer and why did you<br />

choose it?<br />

We currently offer four cabins and<br />

three shepherd huts as well as the<br />

10 tent pitches. Over time these will<br />

increase to the 10 cabins allowable<br />

within the planning permission, but<br />

“THE SITE IS<br />

DEFINITELY<br />

QUIRKY AND<br />

MIRRORS MY<br />

LOVE FOR<br />

ALL THINGS<br />

ARTHURIAN,<br />

LORD OF<br />

THE RINGS<br />

AND HARRY<br />

POTTER,<br />

AS WELL AS<br />

OUR DEEPLY<br />

GREEN<br />

ETHOS”<br />

that will be as funds allow.<br />

We like to use ‘used’ as much as<br />

we can so all of the shepherd huts<br />

and one of the cabins are second<br />

hand and have been refitted. We<br />

have a year round licence but the<br />

ground conditions dictate that at<br />

least through November, December,<br />

January and February we close<br />

completely to allow recovery. Only<br />

two of the cabins have heating so<br />

they open at the beginning of March<br />

to the end October – everything else<br />

is open from the beginning of April<br />

to the end of September.<br />

Most cabins sleep four but the<br />

latest one (Pendragon) sleeps six.<br />

The shepherd huts sleep three or<br />

four.<br />

The site is definitely quirky<br />

and mirrors my love for all things<br />

Arthurian, Lord of the Rings and<br />

Harry Potter, as well as our deeply<br />

green ethos. This all sounds odd<br />

indeed but it hangs together rather<br />

well. Each cabin or shepherd hut<br />

has its own personality. Some are<br />

named after people who helped<br />

us through the build and planning<br />

permission times (Zena, Knock<br />

Knock and Barry are all planning<br />

permission helpers and Graham<br />

and Hunter both build helpers).<br />

What occupancy levels and price<br />

per night do you achieve?<br />

We try not to be driven by<br />

occupancy levels as we are in the<br />

lucky position that the site just<br />

about pays for us to be able to live<br />

here. Any further large push for<br />

growth is not in keeping with our<br />

green ethos and so we keep things<br />

slow and steady and will allow<br />

funds to dictate our final growth to<br />

10 cabins when the time is right. In<br />

the meantime we carry out small<br />

improvements each year to improve<br />

the experience of the visitors. In the<br />

cabins we achieve and average of<br />

£80 per night.<br />

How did you work out your<br />

brand and how do you publicise<br />

yourself?<br />

I am quite a creative person and we<br />

Outdoor Toilets<br />

and Showers<br />

• Portable<br />

• Customisable<br />

• Quick delivery<br />

• Instant solution<br />

www.sheepshed.co.uk • 01865 600400<br />

WWW.OPENAIRBUSINESS.COM 31


GLAMPSITES<br />

also have a wonderful soon to be<br />

son-in-law who is a graphic designer<br />

so he created our logo after a verbal<br />

description from me. The logo is<br />

used everywhere that we put ‘words<br />

or pictures’. With regard to publicity,<br />

I do paid advertising with just one<br />

company in Herefordshire called<br />

Eat Sleep Live Herefordshire (www.<br />

eatsleepliveherefordshire.co.uk)<br />

who have national reach. All other<br />

advertising I do through Instagram<br />

and FaceBook myself.<br />

How would you describe your<br />

ethos and unique selling point?<br />

Our ethos is all about a gentle<br />

touch and being thoughtful about<br />

our planet and all who share it.<br />

Reconnecting with nature gently.<br />

Being as self-sufficient as possible<br />

and practical, and supporting local<br />

and small businesses. We achieve a<br />

high level of repeat business and we<br />

like to connect with everyone who<br />

visits. Allowing that time and space<br />

for renewing connection to the<br />

important things in life.<br />

How did you choose your interior<br />

decoration?<br />

Our interior decoration is about<br />

being rustic, practical and useful<br />

with a touch of the fairyland. You<br />

won’t find any white rugs – we want<br />

children to be able to forget to take<br />

their shoes off and it not matter.<br />

What challenges have you faced?<br />

Challenges faced have been<br />

financial, Covid, planning<br />

permission and ‘nay sayers’. We<br />

however only have the usual<br />

financial ones now so we feel that<br />

we are winning!<br />

“BEING A PART<br />

OF SPREADING<br />

SOME ‘MAGIC’<br />

AS WELL AS<br />

BEING ABLE TO<br />

BE OUTSIDE<br />

FOR THE VAST<br />

MAJORITY<br />

OF THE TIME<br />

TENDING TO<br />

GUESTS AND<br />

THE GARDEN<br />

ALIKE”<br />

What are your plans for next<br />

season?<br />

This season (2023) we are right<br />

now upgrading the camp kitchen,<br />

doing some minor repairs and<br />

building porches (really useful in<br />

poor weather). We are also looking<br />

into being able to provide light<br />

breakfasts for people from our<br />

reception building (The Hub). We<br />

may look at an additional cabin<br />

for 2024 season but that is wholly<br />

dependent on finances.<br />

Describe your average day midseason<br />

Up early, understand incoming and<br />

outgoing guests for the day, quick<br />

check and refresh in the toilet and<br />

shower block. Go to The Hub to<br />

serve coffee and tea for those who<br />

want it and have morning chats<br />

with guests. Take the dogs out<br />

for a woodland walk. Come back<br />

and feed the chickens and collect<br />

eggs. See out those guests who are<br />

leaving and possibly take a booking<br />

for their next visit. Clean the<br />

vacated cabins in readiness for their<br />

new guests. Do some gardening.<br />

Start welcoming guests from 2pm.<br />

Later in the day assist with building<br />

cooking fires for those who are a<br />

little unsure and supply wood and<br />

kindling to others. Sometimes we<br />

will have a pizza night and cook<br />

pizza in our wood-fired oven.<br />

Do you enjoy the business?<br />

I love it. The interaction with<br />

people, the satisfaction when they<br />

say how lovely it has been for them.<br />

Being a part of spreading some<br />

‘magic’ as well as being able to<br />

be outside for the vast majority of<br />

the time tending to guests and the<br />

garden alike.<br />

What are you most proud of?<br />

How beautiful the site is while it<br />

is also a haven for wildlife. I am<br />

thrilled too when people ask about<br />

the renewables and I can then show<br />

them how it all works. If we can<br />

influence a proportion of our guests<br />

to do things more carefully and<br />

thoughtfully for the planet when<br />

they get home then our job is done.<br />

What advice could you give<br />

to someone coming into the<br />

industry?<br />

Don’t plan to be rich in money, be<br />

rich in experiences. Oh, and become<br />

a member of the FSB (Federation of<br />

Small Businesses) even if it’s only<br />

for payroll.<br />

ADDRESS BOOK<br />

ACCOMMODATION<br />

Timber Team (suppliers of Morgana)<br />

www.timberteamuk.co.uk<br />

TOILET & SHOWER<br />

Paragon Space<br />

www.paragonspace.co.uk<br />

PIZZA OVEN<br />

Ooni uk.ooni.com<br />

BOOKINGS<br />

FreetoBook www.freetobook.com<br />

INSURANCE<br />

NFU Mutual www.nfumutual.co.uk<br />

DETAILS<br />

Cwtch Cabins<br />

Much Marcle<br />

Ledbury<br />

Herefordshire HR8 2NN<br />

www.cwtchcabins.com<br />

32 WWW.OPENAIRBUSINESS.COM


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GLAMPSITES<br />

GETTY IMAGES<br />

THE TIKTOK app can be a powerful<br />

tool for promoting your glampsite<br />

and reaching new audiences. Users<br />

(creators) produce unique short videos<br />

showing special moments, experiences<br />

or impressions of the day and share<br />

them with the TikTok community. They<br />

show their creativity through music,<br />

dance, sports, funny sketches and<br />

more. The possibilities are endless!<br />

Here are 10 quick tips to get you<br />

started.<br />

TikTok<br />

A beginner’s guide to TikTok<br />

2<br />

Take some time to explore the app<br />

and familiarise yourself with its<br />

features. You can use hashtags or<br />

keywords to search for videos related to<br />

your glampsite. This will help you gain<br />

a sense of the types of videos that are<br />

popular on TikTok and what your target<br />

audience is interested in.<br />

4<br />

When it comes to creating videos<br />

for TikTok, keep in mind that brevity<br />

is key. TikTok videos are typically<br />

short, so you'll need to make every<br />

second count – utilise the video editing<br />

tools to produce engaging, brief videos<br />

that showcase your glampsite. Consider<br />

incorporating music, filters, and unique<br />

effects to enhance the videos’ appeal.<br />

1<br />

First, you’ll need to install the<br />

TikTok app on your mobile<br />

device and create an account.<br />

Once you’ve done that, you’re<br />

ready to get started.<br />

3<br />

Once you’re<br />

comfortable with<br />

the app, it’s time to<br />

create a TikTok profile for<br />

your glampsite. Ensure<br />

your profile includes a brief<br />

description of your site<br />

and a link to your website.<br />

This will help potential<br />

customers learn more about<br />

you and find you online.<br />

5<br />

Videos really come to life with the<br />

addition of music. On the editing page,<br />

you will see a music note icon on the<br />

bottom left corner of the screen. Click on it to<br />

access the music library. You can either browse<br />

the library or search for a specific song by<br />

typing its name/artist in the search bar. You<br />

can also adjust the part of the song you want<br />

to use by dragging the slider on the bottom of<br />

the screen.<br />

34 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

6<br />

To make the most of TikTok, plan and<br />

develop a video series that showcases<br />

different aspects of your glampsite.<br />

This could include videos highlighting the<br />

accommodation, the surroundings and<br />

available activities. By creating a series of<br />

videos you can help your audience better<br />

understand what your site has to offer.<br />

7<br />

To increase the visibility of your videos,<br />

use trending hashtags and challenges (see<br />

glossary). For example, if there is a popular<br />

TikTok challenge related to nature or travel,<br />

you could create a video that showcases your<br />

glampsite in the context of that challenge. This will<br />

help your videos appear in more search results and<br />

reach a wider audience.<br />

8<br />

Engage with other<br />

users by commenting<br />

on their videos and<br />

following accounts that are<br />

relevant to your glampsite.<br />

This can help you build<br />

relationships with potential<br />

customers and increase<br />

your visibility. Responding<br />

to comments and direct<br />

messages promptly is also<br />

important to keep the<br />

engagement going.<br />

9<br />

Consider partnering with TikTok influencers who have a large<br />

following and a relevant audience. This is especially<br />

useful if you are starting out and have a smaller<br />

audience. You could offer them a free stay in<br />

exchange for creating a video promoting<br />

your site to their followers. This can help<br />

you to increase your audience<br />

reach quickly and gain a lot<br />

more visibility.<br />

make sure to track your<br />

TikTok analytics to see how<br />

10Finally,<br />

your videos are performing.<br />

This will help you identify which types of<br />

content resonate with your audience and<br />

make adjustments to your strategy. Make<br />

sure to post consistently and evaluate the<br />

results of your efforts regularly.<br />

IDEAS<br />

• A tour of your glamping accommodations<br />

• A video showcasing the beautiful scenery<br />

around your site<br />

• A video highlighting the activities available<br />

at your site, such as hiking or stargazing<br />

• A “day in the life” video that shows what a<br />

typical day at your site looks like<br />

• A video showcasing any special events or<br />

experiences you offer, such as outdoor<br />

yoga or a campfire cookout<br />

• Remember to be creative and have fun<br />

with your TikTok content!<br />

GLOSSARY<br />

HASHTAG<br />

A term starting with a # to help to<br />

categorise video content so users can<br />

find it easily. Someone searching for<br />

the hashtag #glamping, for example,<br />

can discover video content related to<br />

glamping.<br />

Quick tips: Find popular hashtags<br />

related to your business, search<br />

hashtags before using them, combine<br />

popular hashtags with niche ones,<br />

keep a list, and keep things fresh –<br />

switch up hashtags now and again.<br />

COMMUNITY<br />

A broad term for TikTok users.<br />

CREATORS<br />

TikTok users who create video<br />

content.<br />

FANS<br />

Users can become a ‘fan’ and follow<br />

a profile so they don’t miss any new<br />

content.<br />

HEARTS<br />

Users can like a video by clicking<br />

the heart on the right-hand side of<br />

the screen. This also auto-generates<br />

a collection of videos within their<br />

profile.<br />

TIKTOK CHALLENGES<br />

TikTok creators can encourage<br />

people to join a discussion or<br />

interact with their content by<br />

challenging people to create videos<br />

performing a specific action/task.<br />

WWW.OPENAIRBUSINESS.COM 35


GLAMPSITES<br />

Tech Wins<br />

Touch Stay’s Kate Stinchcombe-Gillies on<br />

how to improve your guests’ glamping<br />

experience with technology<br />

GETTY IMAGES<br />

WHILE THE short term rentals world has<br />

been happily expanding at a speedy rate,<br />

glamping has bloomed beautifully in the<br />

alternative accommodation category.<br />

In fact, we can expect to see the global<br />

glamping market reach $3.9 billion by<br />

2027.<br />

With the newfound demand comes the<br />

inevitable moment where a little scaling of<br />

your glamping business might be in order.<br />

Amongst a sea of glampsites still using<br />

their tattered and torn guest welcome<br />

books, or doing things the ‘old-school<br />

way’, it certainly helps to stand out from<br />

the crowd.<br />

While there’s nothing inherently wrong<br />

with keeping it old school, at Touch Stay<br />

we’re all about creating empowered<br />

guests who in turn become happy guests!<br />

Happier guests, in part, are created by<br />

making their lives easier throughout<br />

their stay. This can be achieved by<br />

implementing a fulsome (yet intentional)<br />

tech stack.<br />

By using technology like property<br />

management systems, channel managers<br />

and smart home devices, you have more<br />

time to work on other aspects of your<br />

business too. It allows you to scale your<br />

operations, automate workflows and add<br />

power to your personalisation, all while<br />

helping you get back to doing more of<br />

what you love. You are probably utilising<br />

technology already to help optimise parts<br />

of your operations – here’s a reminder of<br />

why a good tech stack is so important.<br />

1<br />

TECH ENHANCES THE GUEST<br />

EXPERIENCE<br />

Sharing pertinent information with<br />

your guests for your glampsite doesn’t have<br />

to be tedious. In fact, it can be a joyful,<br />

exciting part of your guests’ experience<br />

when tech is folded in.<br />

Tech in the form of a digital guidebook<br />

also supplies your guests with the inside<br />

scoop while delivering personalised<br />

recommendations without you having to<br />

answer repetitive questions. So when an<br />

urgent request comes through from a guest,<br />

holiday rental tech improves both you and<br />

your guests’ experience.<br />

2<br />

TECH HELPS RUN YOUR GLAMPSITE<br />

MORE EFFICIENTLY<br />

When first starting out with your<br />

glamping business, an endless array of<br />

jobs can bog you down. Cut out manual,<br />

repetitive tasks and achieve operational<br />

efficiency by investing in technology<br />

that can easily funnel information and<br />

communicate with any member of staff.<br />

3<br />

TECH INCREASES GLAMPSITE<br />

VISIBILITY<br />

An online presence is an equally<br />

important piece of tech, essential to amplify<br />

your business’s marketing. Investing in<br />

technology-driven marketing tactics will<br />

also help you better understand how to<br />

provide the best experience for your guests.<br />

4<br />

TECH MANAGES REMOTE<br />

GLAMPSITES FOR REMOTE HOSTS<br />

Whether you’re a remote host to your<br />

36 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

HOW TO INCORPORATE TECH FOR YOUR<br />

GLAMPING BUSINESS<br />

In an age where so many tech options are available at your fingertips, it<br />

can be easy to quickly feel overwhelmed. Being strategic when first starting<br />

to build your own tech stack can create a smooth onboarding process and<br />

reduce ‘tech-fatigue’.<br />

It’s also important to remain personable and human-centric. While<br />

embracing tech can be wonderfully helpful in initiating a self-sufficient<br />

business, ensure it doesn’t detach you altogether from your guests. Chances<br />

are, the free time you gain will enhance the real life relationships you’re able<br />

to build with your guests. And happy guests say great things to their friends<br />

once they’re back on home turf<br />

Despite a wide variety of readily available holiday rental technology<br />

options in today’s market, many lose sight of targeting the guest experience.<br />

Tech is ultimately about creating efficiency for you and your guests, but not<br />

becoming so efficient as to remove the human-centred approach from the<br />

guest experience altogether.<br />

glampsite, or your glamping properties are<br />

set in a remote location, technology is there<br />

to lend a hand. Despite the challenges that<br />

come with a remote location, like efficiently<br />

meeting your guests’ needs or managing a<br />

variety of different types of unit, technology<br />

can aid in remotely communicating with<br />

your guests.<br />

5<br />

Tech supplies contactless services<br />

and solutions<br />

Cloud-based solutions grant your<br />

guests the freedom to manage their own<br />

glamping experience. No matter how<br />

remote or spread out your glamping<br />

property might be, contactless solutions<br />

serve a key purpose in minimising contact<br />

with you or your staff to create a truly<br />

remote experience, while still providing<br />

access to pertinent information for<br />

the duration of your guests’ stay. A few<br />

examples might be:<br />

› online self-check-in<br />

› digital key cards or online access to<br />

accommodation information<br />

› instructions for operating smart<br />

home devices located within the<br />

accommodation<br />

› online or mobile payment options for<br />

guests looking to leave their cash at<br />

home. There are many contactless<br />

solutions that are accessible from<br />

anywhere as they are available to<br />

download for offline use.<br />

We might be a little biased but at Touch<br />

Stay, a digital guidebook checks all the<br />

boxes in meeting these needs, connecting<br />

your guests to you and your property<br />

before, during and even after their stay.<br />

6<br />

TECH PROMOTES AND UPHOLDS<br />

ENVIRONMENTAL INITIATIVES<br />

While it might be a bit counterintuitive<br />

for guests to remain connected to<br />

technology while at the same time<br />

trying to disconnect from the outside<br />

world, technology can reduce your site’s<br />

environmental impact while keeping guests<br />

connected.<br />

Cloud-based technologies reduce paper<br />

piles generated by the daily operations of<br />

managing a glamping business including<br />

printed reports, reservations, guest receipts<br />

and house manuals.<br />

WWW.OPENAIRBUSINESS.COM 37


GLAMPSITES<br />

FIVE TECH OPTIONS FOR YOUR GLAMPSITE<br />

While the types of tech you choose to<br />

implement will be a matter of personal<br />

preference, the one key point to remember<br />

is to prioritise operational technology.<br />

Tech which helps you streamline tasks<br />

that take up a significant portion of your<br />

day and are going to make the biggest<br />

impact on your business. Think: managing<br />

glampsite bookings, addressing guest<br />

enquiries/recommendations, providing<br />

cleaning instructions and guiding staff<br />

communications.<br />

1<br />

CHANNEL MANAGER<br />

Gone are the days of manually<br />

updating and editing your property<br />

listing information on each individual<br />

booking platform. If you’re done with<br />

multiple online travel agency (OTA)<br />

dashboards, a channel manager lets<br />

you sync and manage every aspect of<br />

your glampsite’s listings across all major<br />

booking sites from one convenient<br />

location.<br />

A channel manager lets you retrieve<br />

reservation information as well as<br />

automatically sync glampsite availability,<br />

preventing any dreaded overbookings or<br />

double booking scenarios with your guests.<br />

Our top choice for this is OwnerRez,<br />

which offers users a powerful, flexible<br />

way to manage holiday rental properties.<br />

The property management tool features<br />

a host of tech including a channel<br />

manager, property reporting and analytics,<br />

accounting, and website and branding<br />

assistance.<br />

2<br />

PROPERTY MANAGEMENT SYSTEM<br />

A property management system (PMS)<br />

amalgamates all booking information<br />

surrounding your glampsite, offering one<br />

centralised point for you to review and<br />

manage operational and administrative<br />

workflows.<br />

A PMS often includes modules to help<br />

you efficiently monitor and upkeep<br />

administrative tasks related to reservation<br />

management, guest check-in and<br />

check-out, housekeeping and revenue<br />

management.<br />

Many PMS offerings also provide<br />

website builders to assist you in<br />

setting up your own direct booking site.<br />

This can be a valuable way to increase your<br />

glampsite’s revenue, as most major OTAs<br />

take a fee off the top of your bookings for<br />

operational purposes.<br />

Our friends over at Anytime know how<br />

to do a PMS right. Their fully-supported<br />

property management software is ideal for<br />

outdoor holiday businesses, helping you to<br />

streamline direct and third party bookings<br />

while delivering the best guest experience.<br />

3<br />

SCREENING TOOLS<br />

Implementing screening protocols<br />

can ensure your guests are those that<br />

you want to welcome. A screening tool<br />

prevents the tyre kickers, party crashers<br />

and even illicit activities from taking place<br />

at your site.<br />

SUPERHOG lets you affirm ground<br />

rules with guests, clarify guidelines via<br />

instructional videos and impart screening<br />

processes to ensure your visitors are the<br />

right fit for you.<br />

4<br />

DIGITAL GUIDEBOOK<br />

Eliminate repetitive guest questions,<br />

deliver practical and personalised<br />

recommendations and empower your<br />

guests with a digital guidebook. Easy to<br />

download and accessible offline, a digital<br />

guest welcome book replaces your tired,<br />

mangled and outdated house manual and<br />

replaces it with a sleek, shiny interface your<br />

guests will love to use.<br />

Letting you reclaim the joys of hosting<br />

your glampsite while helping you run a<br />

more efficient business, a digital guest<br />

welcome book also makes it easy to update<br />

the content as new attractions, eateries<br />

etc. spring up in your area.<br />

Touch Stay’s digital guidebooks for<br />

glampsites perfectly deliver need-to-know<br />

and want-to-know information to guests.<br />

Entirely customisable to suit your brand,<br />

they have multiple language options for<br />

guests coming from far and wide.<br />

5<br />

SMART HOME DEVICES<br />

Last but certainly not least on our list,<br />

smart home gadgets are super fun, yet<br />

effective gizmos. From noise monitoring<br />

systems, WiFi thermostats and smart locks<br />

to more familiar forms of entertainment<br />

like Google Home Minis or Amazon Alexas,<br />

smart home gadgets create a welcoming<br />

environment suited to your guests’<br />

temperature, lighting and entertainment<br />

needs.<br />

Make your WiFi work for you and your<br />

guests with StayFi. StayFi lets you create<br />

custom splash pages for guest WiFi access,<br />

personalised to your glampsite’s branding<br />

while collecting valuable marketing<br />

information in the process.<br />

StayFi uses cloud-managed WiFi<br />

technology, letting you collect emails from<br />

every guest that uses your WiFi. In turn, you<br />

can use this information to create automated<br />

drip email campaigns while building out a<br />

substantial guest list for repeat bookings.<br />

What’s more, StayFi lets you monitor all of<br />

your WiFi networks remotely – no need to<br />

harangue guests onsite in the event the WiFi<br />

stops working.<br />

ABOUT THE AUTHOR<br />

Kate Stinchcombe-Gillies<br />

has worked in holiday<br />

rentals since 2006, helping<br />

to grow holidaylettings.<br />

co.uk and then TripAdvisor<br />

vacation rentals, although her<br />

career began in hospitality. At Touch<br />

Stay she combines her marketing head with<br />

her nose for memorable guest experiences<br />

to help operators achieve competitive<br />

advantage.<br />

Touch Stay digital guidebooks are designed<br />

to help any type of hospitality professional<br />

better communicate with their guests.<br />

Touch Stay has gone on to become the<br />

highlight of guest reviews worldwide and<br />

is cited as a reason for repeat bookings,<br />

longer stays and – most importantly –<br />

happier guests. www.touchstay.com<br />

Both OwnerRez and Anytime<br />

integrate with Touch Stay digital<br />

guidebooks for seamless operation.<br />

38 WWW.OPENAIRBUSINESS.COM


No matter how busy your day has been, there’s<br />

always time to relax in one of our bespoke hot tubs.<br />

E-MAIL<br />

info@woodpeckertubs.co.uk<br />

PHONE<br />

+44 7435 8669 29<br />

WEB<br />

www.woodpeckertubs.co.uk<br />

WWW.OPENAIRBUSINESS.COM 39


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40 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

PRODUCT IN FOCUS<br />

Bookings<br />

PRODUCT<br />

SNAPSH<br />

TS<br />

Largo Leisure Holidays<br />

Product: Booking system<br />

Supplier: Pitched, 01726 418118,<br />

contact@pitched.co.uk, www.<br />

pitchedbooking.com<br />

Details: Largo Leisure Holidays is a group<br />

of five luxury holiday parks in Scotland<br />

offering a range of self-catering<br />

accommodation, touring and<br />

glamping. These popular<br />

parks offer the chance to<br />

enjoy a holiday in truly<br />

spectacular locations,<br />

from the shores of Loch<br />

Tay to the East Fife coast.<br />

Working closely with<br />

the parks, the Pitched<br />

team was able to set-up and<br />

implement its online booking<br />

platform in a matter of a few short<br />

weeks to enable to them to start taking<br />

holiday bookings ahead of the main<br />

holiday season. With branded online<br />

booking steps that seamlessly matched<br />

the website, the booking system proved<br />

a major success, helping transform the<br />

business and allowing it to take<br />

bookings 24/7.<br />

With a suite of in-built reports and<br />

Google Analytics integration, the park can<br />

quickly see a snapshot of performance and<br />

track the success of marketing campaigns.<br />

Customer feedback: Largo’s<br />

commercial director Rachel Mabbs<br />

said: “The Pitched booking<br />

system is a great tool to<br />

effectively manage holiday<br />

bookings for any holiday<br />

business regardless of size.<br />

It is quick to implement,<br />

easy to use and offers<br />

all the key functionality<br />

including booking<br />

administration, an availability<br />

overview, automated guest emails<br />

and pricing management. It also provides<br />

online connectivity and consumer friendly<br />

booking pages which seamlessly interface<br />

with the system allowing telephone and<br />

website bookings to be managed from the<br />

same platform.”<br />

Freeonlinebooking<br />

0800 6906123<br />

sales@freeonlinebooking.com<br />

www.freeonlinebooking.com<br />

We are freeonlinebooking – the<br />

reservation system experts. Our cloudbased<br />

all-in-one reservation system<br />

includes a property management<br />

system, channel manager and<br />

commission-free online booking<br />

service. Our system caters for all<br />

types of glamping, holiday park and<br />

campsite type businesses. Everything<br />

is really easy to use and is packed<br />

with all the features you need to<br />

successfully run your business.<br />

Find financial comfort in 0%<br />

commission on direct bookings and<br />

let us show you the way to avoid hefty<br />

commission charges from online<br />

travel agents and prioritise and<br />

increase direct bookings. Not only will<br />

your bank account thank you for this,<br />

so will your guests.<br />

Improving guest communication is<br />

just one of the ways you can enhance<br />

your book direct strategy and get your<br />

guests returning year after year. Find<br />

out how we can help and request a<br />

demo at<br />

www.freeonlinebooking.com<br />

Digital Guest Welcome Book<br />

Touch Stay<br />

kate@touchstay.com<br />

www.touchstay.com<br />

Friday nights like they should be<br />

– relaxing for you and amazing for<br />

your guests who have everything<br />

they need and no need to bother<br />

you.<br />

› Personal recommendations<br />

provided = dinners and activities<br />

already booked<br />

› Practical property ‘how-to’ under<br />

their noses = no questions to ask<br />

› Happy guests = happy you, more<br />

5* reviews and more time for<br />

everything else<br />

Well prepared guests, empowered<br />

by the info and inspo you put at<br />

their fingertips with your Touch Stay<br />

digital guest welcome book, make<br />

for excited, happy guests, every<br />

time.<br />

WWW.OPENAIRBUSINESS.COM 41


S2T GRASS<br />

REINFORCEMENT<br />

PERFO<br />

interlocking tiles - effective<br />

protection for soft ground<br />

Ideal for the reinforcement of<br />

parking areas, access tracks,<br />

pitches etc. at:<br />

- camping & glamping sites<br />

- open air event venues<br />

- country & leisure parks<br />

Tel. 01992 522797<br />

www.perfo.co.uk<br />

Waste Sanitation Solutions for Glamping, Caravan, Camping & Event Sites<br />

Flat Waste Tanks<br />

160, 500, 750 & 1000 gallons<br />

En-suite bathroom pods<br />

camping with style<br />

sales@glampsan.com<br />

https://bit.ly/3wjhxc6<br />

https://bit.ly/3uRi1FC<br />

42 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

SUPPLIER PROFILE<br />

Design-led off-grid and on-grid toilets<br />

and showers, made in Britain<br />

What does your company do?<br />

Sheep Shed Creations manufactures<br />

good looking outdoor showers and<br />

toilets (including an accessible unit)<br />

for use in challenging or unusual<br />

locations.<br />

How do you do it so well?<br />

We run our own glamping and<br />

camping site so over time we have<br />

developed a good idea of what<br />

products and features site owners<br />

and guests need. We believe that<br />

something needs to work well but<br />

in glamping it should also have a<br />

charm or provide an unusual or interesting<br />

experience to the user.<br />

Please give us a potted company history<br />

We started by hand-making composting<br />

toilets for our own glamping site. We kept<br />

getting unprompted positive feedback<br />

from our guests and noticed people taking<br />

Instagram photos of our toilets, so we<br />

thought about<br />

making them<br />

available for sale.<br />

Then following<br />

the launch of our<br />

outside toilets,<br />

we started getting<br />

requests for an<br />

outdoor shower based on the same shape,<br />

so we developed our second product.<br />

We’ve gone on to make other products<br />

including outdoor signs and also contract<br />

design and cutting for other companies.<br />

Describe your brand proposition<br />

Interesting design-led solutions for the<br />

glamping and outdoor events industries.<br />

What is your ‘hero’ product?<br />

I love our toilets and love seeing them<br />

going out in different colour combinations,<br />

but I’m really excited about our latest<br />

product – the outdoor hot shower. I guess<br />

the hero is our gothic arch shape as so<br />

many competitor products are just cut<br />

square.<br />

Any extra special people?<br />

My wife is special as she first suggested we<br />

started selling these units. This then was<br />

the start of many challenges as our units<br />

feature complex flowing curves and tight<br />

joints cut from large pieces of wood. To<br />

produce accurate and consistent results<br />

efficiently, we had to invest in large-scale<br />

digitally controlled machinery plus learn<br />

plenty of new 3D design skills. It’s taken<br />

time and been hard but at this time in my<br />

life, it’s been a brilliant and interesting<br />

journey so far.<br />

What are you most proud of?<br />

Developing new products and then<br />

receiving positive feedback from our<br />

customers and users.<br />

Why should a customer get in touch?<br />

I’ve got a couple of units in stock and can<br />

get them out quickly if anyone is caught<br />

short for a toilet (or shower) for the start of<br />

the season.<br />

DETAILS<br />

Sheep Shed Creations<br />

01865 600400<br />

hello@sheepshed.co.uk<br />

www.sheepshed.co.uk<br />

WWW.OPENAIRBUSINESS.COM 43


GLAMPSITES<br />

PRODUCT IN FOCUS<br />

Alfresco Dining<br />

Wild With Nature, East Anglia<br />

Product: Bespoke dining safari tent<br />

Supplier: Bond Fabrications,<br />

01453 767171,<br />

enquiries@bondfabrications.co.uk,<br />

www.bondfabrications.co.uk<br />

Details: A unique structure was needed at<br />

glampsite Wild With Nature in East Anglia<br />

as a shared space for guests to use while<br />

staying in luxury shepherd huts. A custom<br />

designed safari tent with several bespoke<br />

elements was settled on from British<br />

manufacturer, Bond Fabrications.<br />

Site owners Rebecca and Andy Thornton<br />

contacted Bond to source additional space<br />

for their guests. Somewhere to cook,<br />

relax and gather with friends while still<br />

being immersed in the serene, natural<br />

surroundings of the farm, and so the<br />

overall style was very important.<br />

The safari tent was designed to<br />

house two individual kitchen<br />

spaces at the rear and an open<br />

lounge to admire the view from<br />

the front gable, which opens<br />

up completely to create a<br />

much larger covered area.<br />

Feedback: Owners Rebecca<br />

and Andy Thornton report<br />

that the result was a great<br />

success, with plenty of space for families<br />

to cook while offering flexibility for bigger<br />

groups. ‘The Nest’, as it’s fondly known,<br />

has become an important feature at the<br />

glamping site, blending into the surrounding<br />

environment beautifully.<br />

Many Bond clients chose their permanent<br />

safari tents for a wide range of uses other<br />

than glamping accommodation. From<br />

general hospitality through to shooting<br />

lodges, farm shops and retreat centres,<br />

these permanent structures are available<br />

in a wide range of sizes and have unique<br />

hidden, robust steel frames. All made here<br />

in the UK at a Gloucestershire factory,<br />

customisation is freely available with a<br />

professional service from initial design to<br />

installation and future support.<br />

Forest & Beach, Devon<br />

Product: Fire Cage 1200<br />

Supplier: Savage BBQ, 07715 379449,<br />

rachel@savagebbq.co.uk,<br />

www.savagebbq.co.uk<br />

Details: Savage BBQ supplied its Fire<br />

Cage 1200 to Forest & Beach, a fantastic<br />

site for people of all ages to enjoy<br />

outdoor activities and onsite glamping/<br />

camping. It hosts many school<br />

residentials and team building days<br />

where people can access and explore<br />

ancient woodlands and stunning South<br />

Devon beaches – a chance to reconnect<br />

with nature and the environment.<br />

Customer feedback: Andrea Moore,<br />

founder and director of Forest & Beach,<br />

said: “The Fire Cage has been a fantastic<br />

addition to our school camps. The<br />

children love being able to see the food<br />

being cooked over the wood and coals<br />

and both adults and children comment<br />

on the flavours produced.<br />

“Watching the cooking taking place<br />

makes them feel part of the process<br />

and it is much more preferable than a<br />

canteen for us. We use it for cooking a<br />

variety of meats as well as vegetarian<br />

meals and it easily caters for 70 plus<br />

children and adults.”<br />

44 WWW.OPENAIRBUSINESS.COM


GLAMPSITES<br />

PRODUCT SNAPSH<br />

TS<br />

Fire Pit, Tripod, Pot & Grill Set<br />

Life Under Canvas<br />

0330 223 6376<br />

hello@lifeundercanvas.co.uk<br />

www.lifeundercanvas.co.uk<br />

Create the perfect alfresco dining space<br />

in your camp with these easy-to-use<br />

tripod and grill sets from Life Under<br />

Canvas.<br />

Compact and lightweight, they include<br />

detachable legs so are easy to store<br />

when not in use. The steel tripods are<br />

designed to stand over any fire pit or<br />

open camp fire. The robust chains of the<br />

tripod can easily support the handy pot<br />

or griddle allowing campers to cook up a<br />

storm. Think risottos and curries, soups<br />

and stews, plus pop a kettle on the grill<br />

to brew up a morning coffee or tea.<br />

Team the tripod with one of our small<br />

or large portable fire pits for a handy<br />

addition to your glamping site.<br />

Contact the friendly team at Life Under<br />

Canvas to find out more, or to discuss<br />

trade discounts on bulk purchases across<br />

the comprehensive range of bell tents<br />

and other accessories.<br />

BBQ Huts For All<br />

Logspan<br />

01389 734<strong>57</strong>2<br />

info@logspan.com<br />

www.logspan.com<br />

You can increase your income per customer by adding<br />

one of our Finman Open BBQ Huts to your business.<br />

There are four sizes so groups of between six to 15 can be<br />

accommodated. Let your customers book a BBQ before<br />

they arrive on site, summer or winter and add to your<br />

unique selling point.<br />

We only use the highest quality slow grown<br />

Scandinavian spruce, so your Finman Open BBQ Hut will<br />

last and, with free delivery within the UK mainland, your<br />

costs are kept to a minimum.<br />

Another Level In Indoor/Outdoor Dining<br />

Naked Flame Eco-Tubs<br />

01484 766233<br />

info@nakedtubs.com<br />

www.nakedtubs.com<br />

The Naked Flame Cucina is now available in sizes to suit any space.<br />

The hand crafted Scandinavian design not only looks amazing but<br />

functions even better without the need for any fixed power. The<br />

totally off-grid design incorporates the Delivita wood-fired oven<br />

and flue system and includes a huge full end ‘sun window’ right<br />

next to the diners and another half-moon window at the opposite<br />

end for the kitchen area. This provides the feeling of outdoor<br />

dining even when the weather isn't perfect.<br />

The Cucina can be used in communal areas or for private hire<br />

– why not involve a chef, add food hampers or even wine tasting<br />

sessions? The list is endless – all you really need to provide is your<br />

own stunning view and the Cucina will bring the ultimate in wow<br />

factor.<br />

WWW.OPENAIRBUSINESS.COM 45


EVENTS<br />

CASE STUDY<br />

New Forest Folk<br />

Festival<br />

A friendly folk festival in the New Forest attracting<br />

2,000 people for music, workshops and guided walks<br />

We talk to brothers Nick and<br />

Keith Curtis about building<br />

a festival over 11 years on<br />

their family farm and leading<br />

the way on powering green<br />

field sites with a permanent<br />

connection to the National<br />

Grid.<br />

Describe your event and how many<br />

people it attracts?<br />

The New Forest Folk Festival is a<br />

small and friendly festival held each<br />

year at the beginning of July. It is<br />

located on old pasture and meadows<br />

on the edge of the New Forest in<br />

Hampshire. It is predominantly folk<br />

music with a single stage, with other<br />

activities in our woodland fringe<br />

such as music workshops, yoga,<br />

meditation, ceilidhs, Morris dancing<br />

and singarounds.<br />

There is a well-stocked bar, a good<br />

variety of food outlets and stalls<br />

selling a wide range of items. We<br />

offer guided walks in the mornings<br />

around the village and the large<br />

common that sits at the edge of the<br />

forest. For those just wanting a gentle<br />

stroll there is a small woodland walk<br />

on the farm. The festival attracts<br />

approximately 2,000 music lovers<br />

from home and abroad.<br />

Explain a bit about your venue and<br />

your history with it?<br />

The venue is Powells Farm near<br />

Platiford, which has been in our<br />

“THE ORIGI-<br />

NAL FESTIVAL<br />

CAME ABOUT<br />

AFTER A 60TH<br />

BIRTHDAY<br />

CELEBRATION<br />

THAT KEITH<br />

WAS PLAN-<br />

NING TO HAVE<br />

– UNFORTU-<br />

NATELY IT<br />

NEVER<br />

HAPPENED”<br />

family since 1880 and is now with<br />

the sixth generation. 2023 will be<br />

our eleventh festival.<br />

What is the event’s history and<br />

what made you decide to run it?<br />

The original festival came about<br />

after a 60th birthday celebration<br />

that Keith was planning to have –<br />

unfortunately it never happened.<br />

Later on in the summer we were<br />

discussing our options for using<br />

our land to good effect with<br />

Richard Digance. Being very<br />

enthusiastic about folk music, he<br />

suggested a folk festival. With his<br />

help and connections the New<br />

Forest Folk Festival was born.<br />

How is your relationship with the<br />

local authority and community?<br />

We have a good working<br />

relationship with our local<br />

authority and have found them<br />

very supportive with great advice.<br />

We have lived in the village all our<br />

lives and therefore know a lot of<br />

the local community. We have<br />

done everything that we can to<br />

46 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

lessen the impact on our neighbours<br />

from sorting traffic to the volume<br />

of the festival music. We have great<br />

feedback from the local community;<br />

mostly they are pleased that<br />

something happens in Plaitford!<br />

How have you planned the layout<br />

of the event and what structures<br />

do you use?<br />

The layout of the site has been<br />

largely dictated by the specific<br />

needs of the festival and the space<br />

available i.e. the most effective<br />

place for the stage, fringe area,<br />

audience, bar, traders and camping.<br />

We decided it was best to set the<br />

stage at the bottom of one of the<br />

fields in front of trees, which creates<br />

an arena with the audience enjoying<br />

easy views of the performances. The<br />

bar sits at the top of this slope so as<br />

not to hinder the audience or artists.<br />

The stage and sound desk<br />

remain in situ throughout<br />

the year, as do the artists’<br />

changing rooms, front<br />

of house desk, festival<br />

office and breakfast<br />

bar. There is also a<br />

shepherds hut for<br />

the steward’s use.<br />

We have marquees supplied by<br />

Anglo Marquees for the bar, cafe,<br />

workshops and ceilidhs, which are<br />

erected by our supplier. We have<br />

traders, including food outlets,<br />

which are self sufficient and supply<br />

all their own needs apart from<br />

power. They are all in the festival<br />

arena and create a single skinned<br />

friendly wall around the audience.<br />

The remaining fields are for<br />

different camping needs, such as<br />

tent, campervans and wheelchair<br />

accessible. Ace Loos, a local waste<br />

company, supply all bins and<br />

portaloos including accessible<br />

facilities. Ace are on site during<br />

the festival to maintain the toilets,<br />

wheelie bins etc. Mains water is<br />

piped around the site with stand<br />

pipes at regular intervals. The<br />

showers on site are owned by the<br />

festival and are also manned by Ace<br />

Loos.<br />

How do you work with creatives<br />

to make these spaces work?<br />

We have listened to a lot of good<br />

advice over the years, from artists’<br />

crew and members of the public,<br />

THE MUSICIANS<br />

ARE ALL<br />

CHOSEN BY US<br />

AND OUR OWN<br />

DEVELOPED<br />

KNOWLEDGE<br />

OF WHAT<br />

WORKS FOR<br />

OUR PARTICU-<br />

LAR FESTIVAL.<br />

who are very passionate on<br />

improving our festival experience.<br />

How did you research and source<br />

your marquees, flooring, bars etc?<br />

We wanted to use local businesses<br />

from the beginning and have<br />

been happy with the support and<br />

help we’ve had from all our local<br />

suppliers – many have been with us<br />

from day one. This works well and<br />

the same businesses come back<br />

year after year.<br />

What entertainment do you offer<br />

and how did you choose and<br />

source it?<br />

Live music is on the main stage<br />

every day and includes one day of<br />

local emerging talent. There are<br />

free workshops, Morris and ceilidh<br />

dancing, poetry, singarounds, yoga,<br />

storytelling, a children’s area, and<br />

guided walks.<br />

The musicians are all chosen<br />

by us and our own developed<br />

knowledge of what works for our<br />

particular festival. This can often<br />

be the result of a<br />

WWW.OPENAIRBUSINESS.COM 47


EVENTS<br />

recommendation from another<br />

band or a festivalgoer – we are<br />

always happy to listen to others.<br />

There is also a good selection of<br />

stalls selling everything from goat’s<br />

milk soap to violins. A significant<br />

number of local craftspeople, artists<br />

and poets benefit directly from<br />

being included in the festival.<br />

What provisions do you make for<br />

power, lights and sound?<br />

We know the hot topic is the ban<br />

on red diesel and the additional<br />

cost white diesel has put on most<br />

festivals, but we are one of the<br />

lucky ones. We have not used<br />

generators on the farm since 2019<br />

so the red diesel ban has no impact<br />

whatsoever on us. Electricity is<br />

supplied via the National Grid.<br />

In short we wanted to supply<br />

an alternative, cleaner, more<br />

environmentally friendly power for<br />

the site with a three phase<br />

supply. At the backend<br />

of 2018 we started<br />

looking seriously<br />

at this<br />

option and during 2019 we found a<br />

grant for rural development. After<br />

many months of paperwork and<br />

great support from the New Forest<br />

Leader Local Action Group we had<br />

our funding and everything was<br />

finally powered up in December<br />

2019.<br />

We laid around 1,500m of<br />

underground armoured cable<br />

around the site, so other than a<br />

huge transformer hanging off the<br />

11,000 volt cables running through<br />

our farm (and the silence), nobody<br />

would know we had done it! We<br />

have laid an additional 500m of<br />

cable for this year’s festival. We are<br />

possible trend setters as we have yet<br />

to hear of another green field festival<br />

to run entirely off the National Grid,<br />

without a generator in sight.<br />

Having a permanent supply<br />

running through the farm makes a<br />

huge difference to the set up and<br />

take down of the festival but this<br />

isn’t without its issues as we are<br />

obviously tied to a contract and<br />

have to pay the electric supplier<br />

throughout the year, but this is a<br />

small price to pay for helping with<br />

the environment.<br />

How do you manage admissions<br />

and visitor safety?<br />

We have a safety officer, a security<br />

company that have been with us<br />

since our first festival, and a great<br />

medical team, all available 24 hours<br />

a day. We also have a dedicated<br />

team of stewards who manage<br />

all admissions and departures<br />

by checking everyone in using a<br />

ticketing system developed by our<br />

partners The Ticket Sellers and<br />

Eventree. Vehicles will then be<br />

directed to whichever camping or<br />

day parking field is appropriate for<br />

their needs.<br />

We also have a field set aside to<br />

stack vehicles arriving early and<br />

to prevent queues from forming,<br />

and prevent being a nuisance to<br />

local traffic. Fortunately our main<br />

entrance is only a mile away from a<br />

main trunk road.<br />

How did you cope during 2020 and<br />

2021 – did you manage to run an<br />

event?<br />

Like all other festivals we had to<br />

cancel in 2020. We own the land and<br />

own much of the infrastructure so<br />

this mitigated some impact and we<br />

were fortunate enough to be in a<br />

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EVENTS<br />

position to carry tickets and artists<br />

over to the following year.<br />

After much research, a<br />

government grant and close<br />

involvement with local authorities,<br />

which helped to adhere to the ever<br />

changing government guidelines,<br />

we successfully created a safe<br />

festival in 2021. For most artists<br />

and audience this was the first<br />

event for them in nearly 18 months.<br />

The atmosphere was incredible;<br />

everyone was very happy and really<br />

enjoyed themselves.<br />

What ground protection do you<br />

use for cars and footfall?<br />

Nick has a background in<br />

both farming and building so<br />

understands the land. The ground<br />

is mostly firm anyway as the fields<br />

have been meadows for over 60<br />

years. We have also invested in<br />

thousands of metres of land drain<br />

and we are fortunate that we have<br />

a heavy clay sub soil which in the<br />

winter is soft but on the months<br />

leading up to July, dries out and<br />

hardens, and once hard takes<br />

months to soften again.<br />

How do you publicise the event?<br />

Publicity is essential and we utilise<br />

every opportunity we can. We hand<br />

out flyers at venues and most of our<br />

traders and musicians help with<br />

promotion alongside our fantastic<br />

audience. We put advertisements<br />

and content in folk magazines,<br />

and use social media, newsletters<br />

to our mailing list and speak to<br />

local press and on radio. We rely<br />

on word of mouth, networking<br />

and recommendation as our best<br />

promotion.<br />

What additional challenges have<br />

you faced?<br />

There are always challenges and<br />

our festival is no exception. We<br />

have suffered from farm machinery<br />

breaking down midway through<br />

essential work, musicians unable<br />

to attend through illness, shortage<br />

of crew/volunteers and the British<br />

weather. Luckily most of our<br />

festivals have been nice and sunny.<br />

Once we ran out of a favourite ale!<br />

Also, as festival organisers, it’s<br />

always difficult to find the time to<br />

chat to everyone.<br />

How have you financed the event<br />

and how profitable is it?<br />

We have always managed to invest<br />

our profits back into the festival<br />

with the exception of 2020 when we<br />

crowd funded and also received a<br />

Covid recovery grant.<br />

We do have some local business<br />

sponsorship such as SES Autoparts,<br />

our environmental sponsors, who<br />

also supply water bottles, Hobgoblin<br />

Music who now sponsor our<br />

Thursday local artist showcase, bar<br />

sponsors Wadworth and Downton<br />

Breweries, and our main sponsor –<br />

who has been with us from day one<br />

– Terry Smith of S&G Management<br />

ADDRESS BOOK<br />

MARQUEES & FLOORING<br />

Anglo Marquees<br />

www.amelimited.co.uk<br />

AV<br />

RPA Sound<br />

www.rpasound.co.uk<br />

REFRIGERATION HIRE<br />

Pentalver Transport<br />

www.pentalver.com<br />

TOILETS & WASTE<br />

Ace Liftaway<br />

www.aceliftaway.co.uk<br />

FIRE COVER<br />

Ocean Fire Protection<br />

www.lwsafety.co.uk<br />

(electricians). He has always been<br />

a real friend of the family and the<br />

festival and really has earned the<br />

main sponsor badge.<br />

What are your plans for next year?<br />

We have a model that works well<br />

year after year so basically, ‘If it’s<br />

not broken, don’t fix it!’ Having said<br />

that, there are always things to<br />

tweak and you never stop learning,<br />

how to develop and improve the<br />

festival experience.<br />

What advice could you give<br />

to someone coming into the<br />

industry?<br />

To network and take all the good<br />

advice you can get. Many people<br />

think it’s an easy money making<br />

venture, in reality it takes a lot<br />

of planning and long hard days<br />

throughout the year. Don’t start if<br />

you haven’t got the passion for it,<br />

you probably won’t get rich quickly.<br />

It’s well worth it though in our<br />

opinion just to see all the happy<br />

smiley faces during the festival and<br />

the wonderful positive messages<br />

afterwards.<br />

TICKETING<br />

Eventree, www.eventree.co.uk<br />

The Ticket Sellers<br />

www.theticketsellers.co.uk<br />

SECURITY<br />

Velocity Security Solutions<br />

www.velocitysecurity.uk<br />

INSURANCE<br />

Graham Sykes<br />

www.graham-sykes.co.uk<br />

DETAILS<br />

5–9 July 202<br />

Powells Farm, Salisbury Road,<br />

Plaitford, Romsey<br />

Hampshire SO51 6EE<br />

www.newforestfolkfestival.co.uk<br />

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EVENTS<br />

Staging<br />

GETTY IMAGES<br />

Matt Kirby puts us in<br />

the customer’s shoes<br />

as he talks us though<br />

delivering experiences<br />

Experiences<br />

THE RECENT Spring Equinox heralds the<br />

end of the UK winter, and these longer days<br />

enable us all to look ahead at the activities,<br />

travel and events that we so much enjoy.<br />

At Falmouth University, Cornwall, we now<br />

enter a significant period in our academic<br />

year as our BA (Hons) Creative Events<br />

Management students are finalising the<br />

dates and details of their live-assessed<br />

event projects.<br />

As the course leader I have the pleasure<br />

and privilege to attend all the live events<br />

that our students produce in and around<br />

the Falmouth area. The course has been<br />

running since 2010, so my personal studentplanned<br />

event tally is fast approaching 300.<br />

Within our teaching practice we strongly<br />

believe that ‘learning by doing’ is a very<br />

effective way of developing our students’<br />

team-working, problem solving and time<br />

management skills. Alongside this practical<br />

work, we introduce management theories,<br />

consider best practice along with planning,<br />

finance and legal considerations, health &<br />

safety, marketing and promotion. We also<br />

embed some principles of sustainability,<br />

accessibility and wellbeing to ensure that<br />

our student event managers consider both<br />

the positive and negative impacts of events.<br />

But in these times of pressurised<br />

household incomes, any time and money<br />

spent on leisure activities surely raises the<br />

question of ‘are we getting value-for-money,<br />

and are we getting the opportunity to really<br />

experience something that is different to the<br />

routine and ordinary?’<br />

EXPERIENCE ECONOMY<br />

We entered the notion of the ‘experience<br />

economy’ over 20 years ago. This is where<br />

all experiences are recognised as an<br />

important part of our lives and represent<br />

a key design element for event managers<br />

and business professionals. Think about a<br />

typical high street coffee shop experience<br />

as an example – you're paying for so much<br />

more than a coffee. You’re paying for the<br />

cosy ambience, comfy seating, and for the<br />

skilled and friendly staff.<br />

An ‘experience’ is not a vague construct;<br />

it is as real an offering as any service, good,<br />

or commodity. In today’s service economy,<br />

many companies simply wrap experiences<br />

around their traditional offerings to sell<br />

them better, as in the coffee shop example.<br />

To realise the full benefit of ‘staging<br />

experiences’, event management companies<br />

and hospitality businesses must deliberately<br />

design engaging experiences that require<br />

paying for – at a fair price. The transition<br />

from selling services to selling experiences<br />

will be no easier for very established<br />

companies to undertake and endure, rather<br />

like the last great economic shift from the<br />

industrial/manufacturing to the ‘service<br />

economy’.<br />

Within event management there is a<br />

great deal of interest in understanding<br />

our attendees’ experiences because this<br />

often relates to satisfaction. Quality event<br />

experiences will encourage attendees to<br />

return, to speak well of the event to their<br />

friends and family, and to showcase their<br />

experience(s) on their social media pages<br />

for even more people to share, enjoy and<br />

comment on.<br />

TYPES OF EXPERIENCES<br />

Before we talk about how students and<br />

event management professionals can<br />

plan, design and stage event experiences,<br />

we should briefly consider the various<br />

‘experiences’ that exist.<br />

PEAK OR MEMORABLE EXPERIENCES<br />

There are peak or memorable experiences<br />

that can be managed by businesses and<br />

professionals. These usually relate to one-off<br />

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EVENTS<br />

encounters that do not last for a very long<br />

time and the outcome is a lasting memory<br />

linked to positive emotions (but can also be<br />

negative). A typical example of an encounter<br />

that could trigger positive emotions is a meal<br />

at a restaurant where the front of house staff<br />

responds to customers in a way that makes<br />

them feel special or a specific dish that tastes<br />

like something they have never experienced<br />

before. These kind of experiences are key to<br />

being successful in the events, tourism and<br />

hospitality industries.<br />

EXTENDED OR EXTRAORDINARY<br />

EXPERIENCE<br />

In contrast, extended or extraordinary<br />

experiences differ from peak/memorable<br />

experiences in respect to their duration.<br />

These would usually last several days or<br />

sometimes weeks. These experiences are<br />

usually self-steered rather than guided and<br />

their ultimate effect is specific memories<br />

linked to emotions. They may constitute<br />

several encounters over a longer period of<br />

time. They are immersive by nature because<br />

the encounters take place in the same<br />

physical context e.g. a city, region, country,<br />

or a bike or walking trail. Backpacking in<br />

Australia is a typical example of an extended<br />

or extraordinary experience. Once again this<br />

is highly relevant to business professionals<br />

being successful in the events, tourism, and<br />

hospitality industries.<br />

TRANSFORMATIVE OR FLOW EXPERIENCE<br />

Our final considered experience is the<br />

transformative or flow experience.<br />

What makes these different is that they<br />

are absorbing by nature as opposed to<br />

immersive, and usually bring about learning<br />

or a change in the individual. These changes<br />

can relate to an increase in a skill level<br />

e.g. getting better at playing the guitar,<br />

rock climbing, yoga, etc. or an increase in<br />

knowledge levels such as understanding<br />

architecture, haute cuisine or history.<br />

Participants would go through intense<br />

concentration on a task as they get into the<br />

‘flow’ of the experience and possibly lose<br />

track of time and place. These experiences<br />

can be purposely designed, staged and<br />

managed by coaches, guides and experts for<br />

business professionals in the events, tourism<br />

and hospitality industries.<br />

So how can my students and event<br />

professionals create positive visitor<br />

experiences from their participants engaging<br />

in memorable encounters that have a longlasting,<br />

moving effect?<br />

“A CUSTOMER JOURNEY INCORPORATES ALL THE RELEVANT<br />

ENCOUNTERS AND SITUATIONS THAT OCCUR PRIOR, DURING<br />

AND AFTER YOUR PARTICIPANT HAS CONSUMED A SPECIFIC<br />

PRODUCT OR SERVICE”<br />

TOUCH POINTS AND CUSTOMER JOURNEY<br />

MAPPING<br />

If we go back to the experience of eating an<br />

exceptional dish at a restaurant, we should<br />

note that this is not the only encounter<br />

that will occur during the visit. There will<br />

be interaction with the restaurant staff, an<br />

impression of the interior of the restaurant,<br />

observation/interaction with other guests<br />

and enjoyment (or dislike) of the food<br />

and drink. These series of situations and<br />

encounters are typical of many event,<br />

tourism and hospitality experiences and<br />

together they make up your so-called<br />

customer journey.<br />

A customer journey incorporates all<br />

the relevant encounters and situations<br />

that occur prior, during and after your<br />

participant has consumed a specific product<br />

or service. Now whether this customer<br />

journey includes specific peak, extended or<br />

transformative experiences, these activities<br />

within the context of your customer journey<br />

are normally referred to as ‘touch points’.<br />

In other words, the various types of touch<br />

points within a specific customer journey<br />

can determine what types of experiences<br />

will be linked to a customer that is<br />

consuming a specific product or service.<br />

For example, booking a ticket for a<br />

theatre show on your home laptop is done<br />

with relative ease and will influence your<br />

expectations of the show. The same applies<br />

to conversations that you might have<br />

with other visitors when dropping your<br />

coat at the cloakroom or buying a drink<br />

at the bar. Then there is the performance<br />

itself, the interlude, end of show and<br />

departing the theatre. Whether the overall<br />

customer journey turns into a memorable<br />

or extraordinary experience depends on<br />

the combination of the personal, social and<br />

physical contexts in which each encounter<br />

and situation took place.<br />

Together these ‘activity peaks’ and ‘nonactivity<br />

lows’ create a unique structure to<br />

the customer journey. Music festivals usually<br />

try to create a peak at the beginning but<br />

also try to build up the biggest peak near<br />

the end of the festival. By scheduling an<br />

interesting artist in the first few hours you<br />

may be able to attract visitors to arrive early<br />

and consume more food and drink.<br />

The customer journey map for a meal at<br />

a high-end restaurant would run something<br />

like as follows. The starting point for the<br />

meal’s service delivery process is a table<br />

reservation made by phone or through the<br />

restaurant’s website; if this touch point is<br />

managed this can stimulate excitement and<br />

anticipation. The next touch point is the<br />

customers arriving at the restaurant, the<br />

host checking their reservations, taking their<br />

coats and escorting them to their table, once<br />

again raising expectation and excitements<br />

levels.<br />

The next touch point is at the table where<br />

the guests may order some appetisers and<br />

then front of house will provide a food and<br />

wine menu, talking through the specials. The<br />

guests are given some time to decide what<br />

to order, take in the atmosphere and observe<br />

other guests; this would invoke relaxation<br />

and satisfaction. The waiter returns and<br />

communicates the order to the kitchen so<br />

that the food can be prepared. The various<br />

courses will be served at the right time<br />

without rushing or any overlong waiting.<br />

The final steps are the process of presenting<br />

the bill, the payment, handing the guests<br />

their coats and seeing them out. The whole<br />

experience is reliant on staff interactions with<br />

the guests to create these touch points of the<br />

customer experience journey.<br />

If sounds rather complex and overanalytical,<br />

just remember we used to call this<br />

‘putting yourself in your customer’s shoes’.<br />

This is exactly what I will remind my students<br />

to do with their event planning.<br />

ABOUT THE AUTHOR<br />

Matt Kirby is a senior<br />

lecturer and course leader<br />

for the BA(Hons) Creative<br />

Events Management course<br />

at Falmouth University and<br />

has worked as an academic for<br />

15 years. Prior to this Matt worked in<br />

corporate events for 10 years. matt.kirby@<br />

falmouth.ac.uk / www.falmouth.ac.uk/<br />

study/undergraduate/creative-eventsmanagement<br />

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EVENTS<br />

Sustainability<br />

in the Field<br />

Walk the Plank has released its<br />

sustainability report detailing learnings<br />

from the production of the award winning<br />

creative project, Green Space Dark Skies<br />

GREEN SPACE Dark Skies (GSDS) was an<br />

ambitious collaborative project produced<br />

by Walk the Plank and commissioned by<br />

UNBOXED: Creativity in the UK in 2022. The<br />

project put environmental sustainability<br />

at its heart, achieving some major<br />

sustainability successes and impressive<br />

carbon savings. Walk the Plank is now<br />

releasing the report to share this best<br />

practice with organisations delivering<br />

outdoor events. GSDS won the National<br />

Outdoor Events Association Sustainability<br />

Award in 2022.<br />

Green Space Dark Skies took thousands<br />

of people into National Parks and Areas of<br />

Outstanding Natural Beauty to create largescale<br />

temporary artworks with new Geolight<br />

technology, which was captured on film.<br />

To meet the challenge of climate change,<br />

Green Space Dark Skies employed a<br />

collective and collaborative approach. The<br />

open sharing of knowledge and experience<br />

was vital to establishing a new working<br />

culture where sustainability was as central to<br />

the event production as health and safety.<br />

Green Space Dark Skies as a large-scale<br />

national project provided the resources and<br />

partners to embed sustainability from the<br />

planning, delivery and measurement stages<br />

towards achieving ambitious targets across<br />

both the social and environmental aspects of<br />

the project. The scope of data collection was<br />

vast including energy, transport, materials,<br />

food and beverage, waste, accessibility,<br />

diversity and digital. The aims were to leave<br />

no trace and be climate positive, ultimately<br />

removing more carbon from the atmosphere<br />

than the event produced.<br />

The report contains the carbon data for<br />

the entire project, shares learnings and<br />

innovations gathered on the way and does<br />

not shy away from some of the challenges<br />

faced.<br />

The greatest carbon savings were from<br />

participants (known as Lumenators) or staff<br />

and crew using coaches instead of individual<br />

car journeys (47.23 tCO2e), vegetarian<br />

meals instead of meat (approximately 25-30<br />

tCO2e), and choosing hotels with green<br />

energy tariffs (16.3 tCO2e).<br />

HIGHLIGHTS<br />

› 50/50 split of vegetarian and meat meals<br />

overall<br />

› 71% of suppliers came from within 50<br />

miles<br />

› 13 of the 19 events used over 80%<br />

renewable energy<br />

› 81% of Lumenators shared transport<br />

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EVENTS<br />

› 26% of accommodation had a green energy<br />

tariff<br />

› By following the waste hierarchy >99% of<br />

waste was diverted from landfill<br />

› Impact was accurately measured across all<br />

areas for all stakeholders<br />

› Action was taken to ensure the long-term<br />

impact of the events was climate positive.<br />

10 times the carbon footprint was mitigated<br />

through the planting of 15,154 trees with<br />

the Woodland Trust.<br />

The project’s sustainability aims and<br />

values were shared with the full team and<br />

all Lumenators. Some of the team were also<br />

provided with carbon literacy training.<br />

Nathan Jackson, head of production for<br />

Green Space Dark Skies at Walk the Plank,<br />

said: “We did not take a ‘business as usual’<br />

approach to this work and our aim was<br />

for Green Space Dark Skies Lumenators to<br />

become caretakers of nature for the future.<br />

Our landscapes are places worth protecting,<br />

for everyone, forever. Our aim was for Green<br />

Space Dark Skies to be an example of best<br />

practice in sustainable event production,<br />

thinking about all aspects of our operational<br />

delivery. From the outset, we wanted to be<br />

transparent about successes and challenges<br />

for the collective benefit of everyone working<br />

in event production.”<br />

Walk the Plank’s ethos lies in enriching<br />

lives through shared creative and magical<br />

experiences that bring people together<br />

in public celebrations in public spaces.<br />

Making these experiences socially and<br />

environmentally sustainable is at the heart<br />

of its work. It worked closely with specialists<br />

in organisations including National Parks UK,<br />

National Trust and The National Association of<br />

AONBs, and sourced and used expert suppliers<br />

of sustainable materials and technology.<br />

Green Space Dark Skies won the National<br />

Outdoor Events Association Sustainability<br />

Award 2022. The judge's feedback was that<br />

they felt the Green Space Dark Skies team<br />

‘created a phenomenal occasion whilst being<br />

very mindful of both their own sustainability<br />

and educating others on sustainability.’<br />

Other awards won for Green Space Dark<br />

Skies are the Access All Areas ‘Best Operations’<br />

award for Helen Gorton, Green Space Dark<br />

Skies operations manager 2022, and the Event<br />

Production Show ‘Best Use of Tech’ Award<br />

2023.<br />

EVENT STATISTICS<br />

› 20 events<br />

› 4 nations across the UK (England, Wales,<br />

Scotland and Northern Ireland)<br />

› 650 staff / crew<br />

› 16 unique films streaming to over 1<br />

million viewers<br />

› 5.5 m viewers broadcasted the BBC<br />

Countryfile special<br />

ENVIRONMENTAL MISSION STATEMENT<br />

“The Green Space Dark Skies project places<br />

environmental sustainability at the heart<br />

of its design and delivery; highlighting<br />

the value of the natural environment as<br />

a core purpose and delivering significant<br />

measurable positive impact. Green Space<br />

Dark Skies will be a climate positive project,<br />

combining exemplar low-emissions<br />

production with climate investments.”<br />

TARGETS<br />

HEADLINE TARGET<br />

› Climate positive<br />

TRAVEL<br />

› Majority shared travel target<br />

for participants (more than<br />

80%)<br />

› Accurately measure travel<br />

impact across the project for<br />

all stakeholders<br />

ENERGY<br />

› 100% renewable energy<br />

across the project<br />

RESOURCE USAGE<br />

› Zero-waste policy<br />

› Limit disposables / single use<br />

throughout the project<br />

› Follow the waste hierarchy<br />

CLIMATE FINANCING<br />

› 1x nature focussed<br />

investment or project in each<br />

region<br />

SOCIAL IMPACT<br />

› 50% of participants positively<br />

impacted by the experience<br />

in relation to nature and<br />

environment<br />

SUPPLY CHAIN<br />

› 100% of key contractors meet<br />

the Walk the Plank minimum<br />

standards set out in the<br />

procurement policy<br />

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EVENTS<br />

STRATEGY<br />

ENERGY<br />

› Renewable battery power<br />

sources (TCP Eco batteries<br />

and solar panel array,<br />

Green Voltage, portable<br />

batteries)<br />

› Monitoring all consumption<br />

using meters<br />

› Mains power from renewable<br />

tariffs<br />

› Use of HVO and BioLPG<br />

› Prioritising accommodation with<br />

green energy tariffs.<br />

WASTE<br />

› Segregated “binfrastructure” into four<br />

waste streams<br />

› Recycling of e-waste and batteries<br />

› Reducing single-use plastics<br />

› Collecting solids and urine on<br />

mountains<br />

› Post-project charity donations<br />

› Recycling or upcycling production<br />

assets (Banner Bags).<br />

TRANSPORT<br />

› Prioritising local suppliers<br />

› Big Green Coach Company and Kinto<br />

Join Car Pooling App<br />

› Crew car sharing<br />

› Low CO2 vehicle hire<br />

› Fuel efficiency measures; minimising<br />

flights.<br />

FOOD & BEVERAGE<br />

› Plant forward catering menus<br />

› Reducing consumption and waste<br />

› Local suppliers<br />

› Reusable and compostable serveware<br />

› Water refill points.<br />

PRODUCTION & SIGNAGE MATERIALS<br />

› Circular economy ethos<br />

› Minimal production assets<br />

› Low impact materials<br />

› Asset End of Life Plan to help planning<br />

for reuse, recycling, repurposing and<br />

donations<br />

› Kerbside recyclable paper signage<br />

from Sustainable Signage Company<br />

› PVC-free recyclable banners from Wild<br />

(B-Corp)<br />

› Reusable bungees or string.<br />

HEALTH & SAFETY<br />

› Outdoor event Health & Safety<br />

specialists<br />

› Mountain safety consultants (MTN<br />

Safety).<br />

LESSONS<br />

Key lessons that we learnt<br />

were mainly surrounding<br />

learning that allocating<br />

time and resources towards<br />

sustainability was essential to<br />

achieving success. A dedicated<br />

sustainability manager was<br />

crucial to keeping sustainability<br />

on the agenda throughout the<br />

project and ensuring that the strategy<br />

was being delivered as planned and<br />

all relevant data was being measured,<br />

monitored and processed correctly.<br />

A comprehensive environmental and<br />

community approach and working closely<br />

with project partners was needed for<br />

reducing the negative and maximising the<br />

positive social and environmental impact<br />

of the project. Building-in circular economy<br />

thinking and procuring or designing with the<br />

asset’s end of life in mind was also vital for<br />

minimising and reducing waste.<br />

High-impact areas for lowering carbon<br />

emissions were shared transport, choosing<br />

accommodation on green energy tariffs,<br />

veg-led catering, and digital areas such as the<br />

design of the website and reducing the size of<br />

emails for mass communication. In particular,<br />

we found that power and waste management<br />

while touring and in remote outdoor locations<br />

are complex areas and require careful<br />

attention, both on and off site.<br />

Social aspects such as meeting all<br />

accessibility needs also require careful<br />

planning and specialist consultation was<br />

particularly useful.<br />

54 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

ABOUT WALK THE PLANK<br />

Walk the Plank’s team of<br />

outdoor arts experts work<br />

together to dream up, create<br />

and produce outstanding<br />

moments of outdoor theatre<br />

and participation. The team<br />

is keen to share the learnings<br />

made over the course of<br />

Green Space Dark Skies and<br />

welcome opportunities to<br />

talk with others about what<br />

they’ve learned in the process<br />

of delivering on the project’s<br />

ambitious sustainability<br />

vision and strategy.www.<br />

walktheplank.co.uk<br />

RECOMMENDATIONS<br />

PROCESS & TOOLS<br />

› Have a dedicated sustainability manager to help<br />

keep sustainability on the agenda throughout the<br />

project – and bring them on board early<br />

› Utilise an event-specific carbon calculation tool<br />

such as TRACE for emissions reporting carbon<br />

literacy training and sustainability inductions help<br />

to educate and empower the team<br />

› Make your sustainability strategy publicly<br />

available and send to all stakeholders (ie. crew<br />

and suppliers).<br />

ENERGY<br />

› Choosing accommodation with renewable energy<br />

tariffs offers significant emissions savings<br />

› Have a dedicated member of the team to focus on<br />

power management and data collection<br />

› Work closely with specialist suppliers to<br />

overcome challenges (ie. Building bespoke<br />

battery units).<br />

TRANSPORT<br />

› Build-in attendee transport data collection<br />

process into accreditation and registration<br />

› Providing shared transport solutions such as<br />

coaches to both crew and attendees offers<br />

significant emissions savings<br />

› Sustainability considerations should be built into<br />

touring logistics and overall operations<br />

› Plan routes and loads carefully to reduce vehicle<br />

numbers and time spent driving.<br />

MATERIALS & GRAPHICS<br />

› Create an ‘Asset End of Life Plan’ to help minimise<br />

production waste<br />

› The Sustainable Signage Company offer great<br />

alternatives to foamex and correx<br />

› Bungees work well instead of cable ties on heras<br />

and pedestrian barrier banners<br />

› Challenge the brief every time – do you really<br />

need it?<br />

FOOD & BEVERAGE<br />

› Choosing vegetarian / vegan over meat offers<br />

significant carbon savings<br />

› Liaise with crew and work with suppliers to plan<br />

quantities carefully<br />

› Work with local suppliers and establishments to<br />

reduce transport and serveware waste<br />

› Provide water refill tanks.<br />

WASTE<br />

› Compostables require careful management –<br />

check with your local waste authority<br />

› Informational signage and colour coding is<br />

helpful to guide people how to dispose of their<br />

waste responsibly<br />

› Assess potential on-site waste streams before<br />

the event to plan accordingly (ie. eWaste and<br />

consumables)<br />

› Utilise supplier ‘recycling take-back’ schemes<br />

› Put food composting bin near to food areas or<br />

brew station as well as main bin array.<br />

ENVIRONMENTAL<br />

› When working in ecologically and socially<br />

sensitive environments it’s vital to work closely<br />

with local authorities, partners and experts<br />

› Some assessments will uncover site specific<br />

challenges that might influence production<br />

planning – it is essential to do these assessments<br />

early in order to facilitate efficient and sensitive<br />

planning.<br />

DIGITAL<br />

› Seek expert consultation on web design (eg.<br />

Wholegrain Digital)<br />

› Reduce content heavy emails with large<br />

attachments as these have high emissions.<br />

CLIMATE INVESTMENT<br />

(Balancing Unavoidable Emissions)<br />

› The minimum to budget for offsetting is £25/<br />

tonne<br />

› Look at insetting initiatives too (eg. event/<br />

entertainment industry specific carbon literacy<br />

training which can offer future carbon savings of<br />

5-15% per person and has a ripple effect).<br />

WWW.OPENAIRBUSINESS.COM 55


THE DOME COMPANY<br />

DESIGN, MANUFACTURE & HIRE THE HIGHEST<br />

QUALITY TIMBER FRAMED STRUCTURES.<br />

BEAUTIFUL HAND MADE DOMES FOR HIRE, RANGING IN SIZE<br />

FROM 7 TO 25M FOR A VARIETY OF USES AND EVENTS.<br />

VISIT OUR WEBSITE<br />

FOR MORE INFORMATION<br />

WWW.THEDOMECOMPANY.CO.UK<br />

56 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

PRODUCT SNAPSHOTS<br />

Toilets<br />

Festival Wedding at The Wild<br />

Meadow, Kent<br />

Product: Luxury toilet and<br />

shower trailers<br />

Supplier: GigLoo,<br />

0345 333 8777,<br />

www.getgigloo.co.uk<br />

Details: The Wild Meadow Kent<br />

(www.thewildmeadowkent.co.uk)<br />

is a magical venue surrounded by<br />

beautiful ancient woodland with a 14 acre<br />

level meadow perfect for structures.<br />

The GigLoo trailer units were ideal for this festival wedding –<br />

easily positioned with 4x4 vehicles and set up with simplicity and<br />

performance in mind.<br />

With areas to cater for campers, a stunning blessing area in the<br />

woods and a main party area with a fab tree maze, Gigloo set out the<br />

facilities to complement the activities during the weekend, working<br />

together with the organiser to ensure everybody looked and felt at<br />

their best throughout.<br />

Customer feedback: “Customers to the Wild Meadow are welcome to<br />

use their own suppliers, however for toilet and shower requirements<br />

we only work with Gigloo Hire. We started working with them last<br />

year due to the quality of their products, competitive price and great<br />

service.”<br />

MTV Presents Ocean City Sounds, Devon<br />

Product: Portable toilets, urinals and disabled toilets<br />

Supplier: Brandon Hire Station, 03456 045337,<br />

www.hirestation.co.uk<br />

Details: Brandon Hire Station has a long standing<br />

relationship with the events team at Plymouth City Council<br />

and provides the infrastructure for events and concerts<br />

across the city.<br />

Brandon Hire Station supplied several aspects of the<br />

infrastructure for MTV Presents Ocean City sounds at<br />

Plymouth Hoe including toilets. Most of the infrastructure<br />

was built within a two week period and delivered over<br />

several dates meeting scheduling requirements. It supplied<br />

200 toilets, 15 disabled units and 20 urinals, split evenly<br />

across two toilet sites.<br />

It also provided a Toilet Crew during to keep on top of<br />

cleanliness and consumable supplies. Following the first<br />

evening concert, a full site sweep of servicing is carried out<br />

ready for the second evening of live events.<br />

Customer feedback: “Brandon Hire Station has always<br />

proven to go the extra mile for Plymouth City Council. The<br />

event officer always comments that nothing is too much<br />

trouble for last minute extras and changes of plan; they<br />

always accommodate.”<br />

Women’s Urinals Cut Queues<br />

Plastic Solutions Aldridge<br />

01922 716725<br />

sales@plasticsol.com<br />

bit.ly/42iV0Ub<br />

We are pleased to announce we have taken<br />

on the UK dealership for an exciting new<br />

product. The Lapee is a three-user, women’s<br />

urinal and will bring efficiency, privacy, speed<br />

and equality by reducing the ladies’ queues<br />

for standard toilets at outdoor events.<br />

Studies of the toilet facilities provided<br />

at many outdoor events suggest that 90%<br />

of queues for the toilets are made up of<br />

women who only need to pee and yet – in<br />

the absence of any other solution – they<br />

have had to use the standard toilets put in<br />

place for all, which often involves waiting in<br />

a queue.<br />

Using the Lapee at your event will mean<br />

that women will have a speedy alternative to<br />

standard toilets. Lapee boasts three separate<br />

and shielded stalls with high walls for privacy.<br />

Using the Lapee urinal takes 30 seconds,<br />

using a standard toilet takes three minutes.<br />

WWW.OPENAIRBUSINESS.COM <strong>57</strong>


EVENTS<br />

PRODUCT FOCUS<br />

Event<br />

Structures<br />

Betty’s Tipis, Lancashire<br />

Product: Little Hat Tipi<br />

Supplier: The Tipi Company, 01204 860<br />

738, info@thetipicompany.com,<br />

www.thetipicompany.com<br />

Oxygen House<br />

Summer Festival,<br />

Devon<br />

Product: Ivory white tipis,<br />

lighting and furniture<br />

Supplier: Tipi Spaces,<br />

01884 277306,<br />

hello@tipispaces.co.uk,<br />

www.tipispaces.co.uk<br />

Details: Oxygen House’s Summer Festival, held at Escot Park in Devon, is a private<br />

two-day event for 500 staff and their families. Over 25 suppliers were hired to<br />

supply security, accommodation, water, power, staging, lighting, food, children’s<br />

entertainment, shelter, a bar and live music. This was the first event of its kind to be<br />

powered completely by renewable energy. Solar charged batteries were successfully<br />

used to run lighting, sound, refrigeration, heating and cooking.<br />

Oxygen House needed to create a sheltered dining space to accommodate guests.<br />

They hired three ivory white tipis from Tipi Spaces which were built in an arc<br />

formation to create a large open plan space. Tipi Spaces also supplied indoor fairy<br />

lights and outdoor festoon lights, floor matting and lounge furniture.<br />

Escot Park is a public space frequented by local dog walkers and other visitors to<br />

the estate. This meant extra consideration had to be given to the security and safety<br />

of the build site to ensure any risks were mitigated. Tipis Spaces worked closely with<br />

its client to put in place a build plan to ensure the tipis were ready on time for guest<br />

arrival.<br />

Details: Betty’s Tipis contacted The Tipi<br />

Company looking for a shelter solution for<br />

its event, enabling them to offer outdoor<br />

seating to customers whatever the<br />

weather. During the course of the event,<br />

they fell in love with the tipi so much that<br />

they invested in the structure to keep up<br />

all year as a permanent cover.<br />

The Tipi Company’s Little Hat Tipi<br />

offers clients a quirky standalone shelter<br />

for guests. Perfect for those with limited<br />

space, the design of the Little Hat allows<br />

easy access from all sides. However, there<br />

is an option to purchase the Little Hat fully<br />

enclosed, creating a private outdoor area<br />

that protects guests from the elements.<br />

Customer feedback: Betty’s Tipis’<br />

managing director Jack Singleton said:<br />

“Ever since contacting Stacey at The Tipi<br />

Company, she has been amazing. Nothing<br />

has ever been too much trouble and we<br />

are very impressed with their products.”<br />

Customer feedback: Head of events and wellbeing, Beverley Langley, said: “We just<br />

wanted to say an official big thank you for providing your lovely tipis which formed a<br />

large part of the aesthetics of our Summer Festival. It captured the vibe perfectly and<br />

certainly helped to make the event a great success. You were an absolute pleasure to<br />

deal with; your company shares our ethos and we’re really glad we found you!”<br />

58 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

Dörrwalder Mühle,<br />

Germany<br />

Product: STROHBOID Pavilion 3<br />

Connect, 240sqm<br />

Supplier: STROHBOID, +43 664<br />

4660306, thomas.maier@strohboid.<br />

com,<br />

www.strohboid.com/en/products/<br />

pavilion<br />

Details: Dörrwalder Mill is an historic<br />

event location with a restaurant and<br />

guest house in Germany, a two hour<br />

drive from Berlin. It provides space<br />

for memorable weddings and also<br />

hosts concerts and comedy nights.<br />

The venue team was looking for a<br />

solution in order to use its outdoor<br />

space all year round whatever the<br />

weather and discovered the wooden<br />

STROHBOID Pavilion. It proved the<br />

perfect option as its organic form<br />

blended in perfectly with the historic<br />

environment.<br />

The STROHBOID Pavilion is<br />

built using a unique lightweight<br />

technique with an innovative and<br />

patented wooden grid shell. It is<br />

storm-proof and can even withstand<br />

wind peaks of 160km/h.<br />

Dörrwalder Mill went for the<br />

COMFORT version of the pavilion,<br />

which is equipped with a wooden<br />

floor, transparent gable tarp and<br />

a pointed arch wooden door. This<br />

turns the pavilion into an all-yearround<br />

event venue. During warm<br />

weather it serves as a stylish terrace<br />

cover providing sun protection. On<br />

rainy days or in winter, it provides a<br />

closable and cozy space that can be<br />

heated with infrared.<br />

Customer feedback: Dörrwalder<br />

Mill’s managing director Anja<br />

Zschieschang, said: “We are now<br />

weather-independent and have<br />

been able to increase our event<br />

capacity to compensate for the<br />

pandemic restrictions. STROHBOID<br />

is a really innovative, creative and<br />

dynamic young company with a<br />

great product!”<br />

Bluedot Festival, Cheshire<br />

Product: Unique outdoor, multi-level carbon fibre<br />

double deck structure<br />

Supplier: CORE Event Structures, 0845 299 6499,<br />

sales@core-eventstructures.com, www.coreeventstructures.com<br />

Details: The Bluedot Festival describes itself as<br />

an “intergalactic festival of music, science, art,<br />

technology and the exploration of space” and<br />

takes place at Jodrell Bank Observatory.<br />

CORE was tasked with providing a double<br />

deck outdoor structure to accommodate two<br />

bars, one on each level, from which the client,<br />

a major international drinks brand, could serve<br />

their products to festivalgoers. CORE designed a<br />

hexagonal structure with stairway access to the<br />

upper floor from which a great view of the main<br />

stage could be enjoyed.<br />

Feedback: The client had a great event, promoting<br />

a specific drink at the festival and offering a<br />

delicious range of cocktails too. The view of<br />

the main stage was superb and ensured a great<br />

experience for everyone involved.<br />

WWW.OPENAIRBUSINESS.COM 59


EVENTS<br />

PRODUCT<br />

SNAPSH<br />

TS<br />

Timber Frame Geo Dome Spaces<br />

The Dome Company<br />

07876 673354<br />

info@thedomecompany.co.uk<br />

www.thedomecompany.co.uk<br />

Innovative Materials and<br />

Hardware<br />

Kayospruce<br />

01489 581696<br />

info@kayospruce.com<br />

www.kayospruce.com<br />

Kayospruce is a reputable<br />

supplier of top quality<br />

materials and hardware for<br />

various industries, including<br />

structures, upholstery and<br />

marine. It sources innovative<br />

materials from leading<br />

companies, such as TenCate<br />

Outdoor Fabrics and Serge<br />

Ferrari, ensuring that its<br />

products meet the highest<br />

standards of quality and<br />

durability.<br />

Kayospruce’s fabrics can<br />

be used to create a range of<br />

protective structures, such as<br />

marquees, canopies, tents,<br />

and other outdoor equipment.<br />

Its materials are designed to<br />

withstand the harshest weather<br />

environments, ensuring that<br />

customers can rely on their<br />

products for long-lasting use.<br />

The range of associated<br />

hardware, such as zips,<br />

webbing, fixings and fasteners,<br />

also meets the highest<br />

standards of quality and<br />

durability. Kayospruce offers<br />

free fabric samples to make<br />

sure that customers can get a<br />

feel for their textile of choice<br />

prior to purchasing.<br />

We design, manufacture, hire and sell the highest quality<br />

timber framed geodesic dome structures throughout the<br />

UK and beyond. Ideal for hospitality, theatre, music and so<br />

much more, from small intimate events, brand activations,<br />

weddings, films and live broadcasts, to large festivals and<br />

sporting events, we can manufacture bespoke covers to<br />

incorporate your branding and have clear and blackout cover<br />

options.<br />

Over the past 40 years, and spanning two generations, we<br />

have developed our own distinctive style of beautiful and<br />

functional geodesic domes and structures with an exclusive<br />

feel.<br />

If you have production or installation in mind, the load<br />

bearing capacity and many rigging points will save you the<br />

need for internal ground support and additional costs in most<br />

cases. Our robust structures are capable of withstanding long<br />

term or permanent installation. We have a wide range of stock<br />

ranging in size from 7m to 25m diameters.<br />

Introducing the Hypar<br />

Alternative Stretch Tents<br />

01920 830256<br />

info@alternative-stretch.co.uk<br />

www.alternative-stretch-tents.co.uk<br />

Long standing stretch tent company Alternative Stretch Tents<br />

is now offering a new ‘Hypar’ tent for 2023 for the hire and<br />

purchase sector. The Hypar is similar to a stretch tent, using the<br />

same rigging methods and material, however does not have a<br />

centre pole. Although not currently tested to sizes above 7.5 x<br />

7.5m (although longer tents can be achieved) these structures<br />

are proving a popular add-on for clients wanting smaller covered<br />

structures to complement their larger stretch tent order.<br />

With similar stunning looks, the Hypar is ideal for covering<br />

small seating areas, spanning a food truck or creating a semipermanent<br />

smoking area – the uses are endless with custom<br />

sizes and options available. Get in touch with the friendly team<br />

at AST to see how these structures could enhance your next<br />

event or your venue.<br />

60 WWW.OPENAIRBUSINESS.COM


EVENTS<br />

Event Spaces for Unforgettable Experiences<br />

Dyester<br />

+1 305 4905 911<br />

bsendach@dyester.com<br />

www.dyester.com<br />

Dyester.com offers a wide range of event spaces for<br />

various occasions, such as corporate events, weddings<br />

and social gatherings. From outdoor domes and yurts<br />

to modular bathrooms and kitchens, its event spaces<br />

are designed to create an unforgettable experience for<br />

attendees.<br />

According to Barry Sendach, the founder of Dyester.<br />

com, “Our mission is to provide unique and innovative<br />

event spaces that cater to our clients’ specific needs. We<br />

believe in delivering exceptional ideas and doing the right<br />

thing for our clients to ensure they have a seamless and<br />

memorable experience.”<br />

Dyester.com’s event spaces are customisable and can<br />

be tailored to fit a customer’s vision and preferences. They<br />

offer sustainable, low-cost and environmentally friendly<br />

options such as Tentspaces, which are ideal for outdoor<br />

enthusiasts and adventurers. Moduspaces, on the other<br />

hand, offer factory-built bathroom and kitchen pods that<br />

are perfect for corporate events and social gatherings.<br />

In conclusion, Dyester.com's diverse range of event<br />

spaces, guided by their commitment to exceptional<br />

service, is a testament to their dedication to providing<br />

their clients with unique and unforgettable experiences.<br />

Licensed Sperry Partner<br />

Boutique Marquees<br />

0333 772 1068<br />

events@boutiquemarquees.co.uk<br />

www.boutiquemarquees.co.uk<br />

The first ever Sperry Tent was created by Steve Sperry, an<br />

accomplished sailmaker and owner of Sperry Sails in coastal<br />

Massachusetts. Today they are renowned as the world’s luxury<br />

rental tent. These distinguished structures are crafted from<br />

genuine woven sailcloth (versus common white vinyl) and handsewn<br />

by a small team of dedicated craftspeople. Supported<br />

by spruce centre poles (founder Steve Sperry still mills these<br />

poles at his coastal Massachusetts home) and featuring waving<br />

pennants, their nautical heritage is evident in their intricate<br />

detailing. The oyster sailcloth is translucent to event lighting,<br />

producing the trademark ‘Sperry glow’.<br />

As a licensed Sperry Partner, Boutique Marquees offers<br />

these structures for hire across the UK for all manner of events<br />

including festivals, corporate events, sporting events and<br />

weddings. Available in a range of sizes, they are suitable for<br />

anything from small, intimate gatherings to large scale public<br />

events.<br />

Marquees and Colourful Big Tops<br />

Meerkat Marquees<br />

07966 402696<br />

info@meerkatmarquees.co.uk<br />

www.meerkatmarquees.com<br />

Offering traditional marquee and colourful<br />

big top hire, Meerkat Marquees’ versatile<br />

range caters for any event need. With 30 years’<br />

experience, the company is well respected<br />

and enthusiastic about making large scale<br />

events and private parties happen without a<br />

hitch.<br />

Check out The Big Red, a real circus tent<br />

with standing capacity of 1,600 or around 500<br />

seated at round tables. It has 13 foot side walls<br />

and a four king pole truss with 20 foot cupola.<br />

WWW.OPENAIRBUSINESS.COM 61


Spot light<br />

A roundup of products for the outdoor hospitality industry<br />

HEAT YOUR HOT TUB IN UNDER AN<br />

HOUR!<br />

Hydro Heater<br />

020 34<strong>57</strong> 0343<br />

info@hydro-heater.co.uk<br />

www.hydro-heater.co.uk<br />

Concerned about stressful water<br />

changes and slow heat up times?<br />

With typical heat up times under<br />

an hour, and costs as low as 5.23p<br />

per kW/h, the Hydro Heater is<br />

one of the fastest and most costeffective<br />

ways to get your hot tub<br />

up to temperature!<br />

With dual operating modes, the<br />

Hydro Heater can hot fill your spa<br />

at 40°C from empty, or fast heat a<br />

cold spa at 90°C, giving operators<br />

a great deal of flexibility. From<br />

glamping sites to events, the<br />

Hydro Heater ensures that your<br />

customers can enjoy their hot tub<br />

session sooner than ever before!<br />

UK manufactured.<br />

SANIFOS UNDERGROUND LIFTING<br />

STATIONS<br />

Saniflo<br />

020 8842 0033<br />

sales@saniflo.co.uk<br />

www.saniflo.co.uk<br />

The Sanifos range of underground<br />

lifting stations is a useful way to<br />

discharge waste from multiple<br />

caravan pitches, pods, toilet<br />

blocks and even on site cafes or<br />

restaurants when gravity drainage<br />

isn’t an option. Installed discreetly<br />

underground, the units – which<br />

range from a 110-litre model to<br />

1,300-litres – feature a robust<br />

pump, grinder and pre-mounted<br />

pipework for ease of installation.<br />

The Sanifos range can pump up to<br />

17m (depending on the model) and<br />

has multiple connections to take<br />

waste from several appliances.<br />

BESPOKE HOT TUBS AND MORE<br />

Woodpecker Tubs<br />

07435 866929<br />

info@woodpeckertubs.co.uk<br />

www.woodpeckertubs.co.uk<br />

Welcome to Woodpecker Tubs<br />

where, as the name suggests, we<br />

create bespoke, handmade hot tubs<br />

for you to enjoy, whether you’re a<br />

glamping site, holiday park, luxury<br />

lodge or a home owner.<br />

You might think that we just<br />

make bespoke tubs but we are<br />

more than just a creator of your<br />

hot tub dreams, we also design<br />

and develop a unique range of<br />

saunas and – new for 2023 –<br />

accommodation units, that are<br />

built with you in mind!<br />

Does this sound interesting? Why<br />

not get in touch to find out more<br />

about our products and how we<br />

can help you.<br />

PERFO GROUND REINFORCEMENT<br />

SYSTEM<br />

S2T Group<br />

01992 522797<br />

www.perfo.co.uk<br />

S2T Group’s PERFO range of<br />

ground protection products<br />

comprises a system of interlocking,<br />

self-anchoring permeable plastic<br />

tiles which are embedded into an<br />

existing surface, eg. a mature grass<br />

area or prepared base consisting of<br />

a layer of crushed stone chippings,<br />

depending on the application.<br />

A number of light to heavy duty<br />

solutions are available to suit<br />

varied ground conditions, traffic<br />

profiles and loading requirements.<br />

Unlike other geogrid systems,<br />

PERFO tiles are usually installed<br />

without the need for excavation,<br />

being compacted directly into the<br />

existing surface using rollers or<br />

compactor plates. Installation is<br />

therefore rapid and planning issues<br />

less problematic.<br />

62 WWW.OPENAIRBUSINESS.COM


SPECIALIST MARKETING AGENCY<br />

Unique hideaways<br />

01736 230 140<br />

hello@uniquehideaways.com<br />

www.uniquehideaways.com<br />

Unique hideaways is a collection<br />

of one-of-a-kind places to stay<br />

in hidden corners across the UK.<br />

From dreamy cliff top cabins, to<br />

bespoke quirky structures, if it<br />

takes those on a journey to a place<br />

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WWW.OPENAIRBUSINESS.COM 63


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64 WWW.OPENAIRBUSINESS.COM


PEOPLE<br />

Behind the Scenes with…<br />

David Donald<br />

A day in the life with Splash and Tickle’s David Donald<br />

at the Otherlands Festival in Perth<br />

I OVERSEE all aspects of Splash and Tickle<br />

and have been involved in delivering mobile<br />

spas to events throughout the UK and<br />

Europe since 2004. Our modular system was<br />

the first of its kind anywhere in the world<br />

and we have had the pleasure of working<br />

with a huge variety of clients over the years.<br />

My time is spent approximately 40% in<br />

our London co-working space or home<br />

office near Brighton, and 60% on-site at<br />

events or visiting clients for meetings and<br />

site visits. In this article I’ll share a behind<br />

the scenes look at our provision of the<br />

Wellness Sanctuary at the Otherlands Music<br />

and Arts Festival at Scone Palace in Perth,<br />

Scotland.<br />

As you can imagine, a huge amount of<br />

work is involved in preparing for a festival<br />

before the event takes place. My team<br />

and I arrive at Otherlands having already<br />

spent several days planning logistics and<br />

transporting equipment and staff to the<br />

venue. We then have the mammoth task of<br />

setting up before the festivalgoers arrive.<br />

Our first task is to unload and set out the<br />

main spa components, including our Mobile<br />

Deck all weather flooring system, woodfired<br />

hot tubs, saunas and bell tents, and to<br />

ensure that our power and water supplies<br />

are in place. We always factor in a time<br />

buffer for weather and traffic delays, so if<br />

things go smoothly then I can treat the crew<br />

to a pint or two in the evening!<br />

On show day I’m up at around 6am.<br />

I will immediately start thinking about<br />

the plan for the day, getting myself and<br />

my crew back on site in time and liaising<br />

with the event production team, as well<br />

as anticipating potential problems and<br />

preventing them from happening, rather<br />

than having to react to them! I am 100%<br />

focused on ensuring that everything is<br />

ready for when the doors open.<br />

Once on site I will immediately check all<br />

equipment and have my crew set about<br />

their tasks while I carry out crucial water<br />

hygiene checks to ensure that guests can<br />

enjoy our spa facilities, which include pools<br />

and hot tubs, in complete safety.<br />

We always have a BISHTA trained<br />

supervisor overseeing water hygiene and<br />

follow a rigorous test and treat procedure<br />

using the latest electronic photometer<br />

testing equipment. We also have a secret<br />

weapon! Our Hydro Heater allows us to<br />

heat our hot tubs in under an hour rather<br />

than the usual 15-20 hours. This is a critical<br />

piece of equipment when working to tight<br />

deadlines and carrying out overnight water<br />

changes – it’s obviously essential that our<br />

hot tubs are hot!<br />

WWW.OPENAIRBUSINESS.COM 65


PEOPLE<br />

Some front of house staff are not needed<br />

until the event goes live, so it’s always a<br />

worry as to whether they will be able to get<br />

on site in good time amongst the usual traffic<br />

and crowds, as well as getting them through<br />

accreditation and in situ ready to start. I’m<br />

usually running on adrenaline at this point,<br />

as there is so much going on there isn’t time<br />

to feel tired.<br />

Fortunately, the production team at Fly<br />

Events, who run this festival, are first class,<br />

and everything was in place to enable us to<br />

set up and run the wellness area without a<br />

glitch. Once we are ready I conduct a final<br />

team briefing so that everybody knows their<br />

roles and responsibilities and exactly what to<br />

expect when the event goes live.<br />

Once the doors open, we are generally<br />

greeted with a wave of guests eager to<br />

enjoy their wellness sessions. It’s essential<br />

to manage the flow of people and avoid<br />

bottlenecks, and our front of house team are<br />

great at keeping things running smoothly,<br />

ensuring we stick to the schedule so that<br />

nobody is kept waiting.<br />

Otherlands guests can pre-book their<br />

session in the Wellness Sanctuary, with a<br />

choice of a relaxing soak in a wood-fired<br />

hot tub or sauna, or a revitalising massage<br />

treatment in a private bell tent with one of<br />

our therapists, with hot showers and fresh<br />

towels provided. They always leave with<br />

a smile on their face feeling re-invigorated<br />

to head back out and watch the festival<br />

performances by their favourite artists.<br />

Days are usually very long working on live<br />

events, and there is nothing that kills morale<br />

faster than having hungry and overworked<br />

staff, so I always ensure that my team has<br />

breaks and are fed and watered throughout<br />

the day.<br />

Once we are up and running and guests<br />

are relaxing, hopefully bathed in sunshine<br />

and enjoying their wellness treatments, I<br />

spend my time overseeing all aspects of<br />

operations, with particular focus on health<br />

and safety, as well as keeping tabs on our<br />

other events which may be taking place<br />

around the country at the same time.<br />

You always have to think two steps<br />

ahead to ensure that the next phase of the<br />

event runs smoothly, whether it be getting<br />

staff back to base safely, or co-ordinating<br />

overnight water changes for the hot tubs.<br />

I’m extremely fortunate to have a fantastic<br />

team of production crew and front of house<br />

staff, many of whom have been working with<br />

us for years. Our events are hard work but<br />

always great fun so it’s never hard to recruit<br />

good staff.<br />

At the end of a long day I’m usually<br />

absolutely shattered, but hopefully satisfied<br />

that we have delivered a great service for<br />

our client. Then I’ll crash out thinking ahead<br />

to the following morning ready to do it all<br />

again!<br />

One of my favourite aspects of my job<br />

is the amazing variety of locations and<br />

venues we get to enjoy. Otherlands takes<br />

place at Scone Palace overlooking the River<br />

Tay, which is steeped in history and is the<br />

crowning place of many Scottish kings.<br />

There’s something incredibly satisfying when<br />

the sun is shining, tunes are playing and<br />

guests are enjoying a glass of champagne<br />

in a hot tub. What’s not to like?! It certainly<br />

beats 9-5 in the office!<br />

We aim to offer clients a one-stop shop<br />

professional service where they can entrust<br />

us with the management and operation<br />

of the spa area at their event, secure in<br />

the knowledge that with nearly 20 years<br />

of experience we can deliver a safe and<br />

memorable experience for our clients, guests<br />

and staff alike. We have recently expanded<br />

our portfolio with some exciting new and<br />

exclusive services, including BPM Gym – our<br />

go-anywhere event gym – and the UK’s only<br />

mobile Wavesurfer surf simulator!<br />

DETAILS<br />

Splash and Tickle<br />

0203 456 0343<br />

david@splashandtickle.com<br />

www.splashandtickle.com<br />

66 WWW.OPENAIRBUSINESS.COM


ISSUE 51 | 2022 | www.openairbusiness.com<br />

ISSUE 52 | 2022 | www.openairbusiness.com<br />

BUSINESS<br />

ISSUE 46 | October/November 2021 | www.openairbusiness.com<br />

BUSINESS<br />

BESPOKE GLAMPING<br />

ISSUE 49 | March/April 2022 | www.openairbusiness.com<br />

EVENT STRUCTURES<br />

FUNCTION VENUES<br />

› Bars & Catering<br />

› Outdoor Ceremonies<br />

GLAMPSITES<br />

› Compost Toilets<br />

› Booking Systems<br />

EVENTS<br />

› Seeing Red<br />

› Total Immersion<br />

BUSINESS<br />

INFRASTRUCTURE<br />

FUNCTION VENUES<br />

› Sharing Snaps<br />

› Kitchen Efficiencies<br />

GLAMPSITES<br />

› Architects<br />

› Natural Pools<br />

EVENTS<br />

› Green Hydrogen<br />

› Tent Waste<br />

GLAMPING<br />

SHOW<br />

PREVIEW<br />

FUNCTION VENUES<br />

› Accommodation<br />

› Eco Marketing<br />

GLAMPSITES<br />

› Research<br />

› Sewage Strategy<br />

EVENTS<br />

› Stage Build<br />

› Ticketing<br />

BUSINESS<br />

FUNCTION<br />

VENUES<br />

› Pricing<br />

› Websites<br />

GLAMPSITES<br />

› Business Rates<br />

› Building Regulations<br />

EVENTS<br />

› Reusable Cups<br />

› Festival Costs<br />

ISSUE 53 | 2022 | www.openairbusiness.com<br />

STRUCTURES<br />

ENTREPRENEUR’S CHAT<br />

Tim Bowles -Campwell<br />

BUSINESS<br />

FUNCTION VENUES<br />

/ /<br />

GLAMPSITES<br />

EVENTS<br />

› Shoot Styling<br />

› Logo Protection<br />

› Insurance<br />

› Saying Thanks<br />

› Treehouse Builds<br />

› Going Hybrid<br />

CASE STUDIES:<br />

ROKA BELLA ROSE WEDDINGS • THE MEADOWS AT POLEHANGER • BURRS LIVE<br />

CASE STUDIES:<br />

GREEN & AWAY • BIRDHOLME GLAMPING • SHREWSBURY FOOD FESTIVAL<br />

CASE STUDIES:<br />

SYCHPWLL CENTRE • BROOK FARM SHEPHERD HUTS • IRLAM LIVE<br />

ENTREPRENEUR’S CHAT<br />

Derry Green - The Secret Garden Glamping<br />

› Derry Green - The Secret Garden Glamping<br />

CASE STUDIES:<br />

HYDE ESTATE WILD GARDENS • BROCKLOCH ECO RETREAT • TRAMLINES FESTIVAL<br />

CASE STUDIES:<br />

OLD OAK FARM • DRAGONFLY CAMPING • TORCHLIGHT FESTIVAL OF CAMPING<br />

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