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Issue 57

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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PEOPLE<br />

“OVER THE LAST FEW YEARS WE HAVE DONE<br />

ALMOST EVERYTHING OURSELVES REALLY<br />

IN TERMS OF THE BAR AND THE FOOD AND<br />

PROMOTING THE EVENTS, BUT THIS YEAR WE<br />

ARE GOING TO BE LAUNCHING A SERIES OF<br />

PARTNERS THAT WE ARE REALLY EXCITED TO<br />

HAVE ON BOARD”<br />

“I first saw it on a roof top in London about five years previously. It<br />

belongs to artist Craig Barnes and was the first of a series of our artistic<br />

collaborations. It used to be in South Africa in the town where Craig<br />

grew up and had eight people living in it. Craig says it was part of<br />

his childhood that there was this spaceship on the edge of the town.<br />

When he went back with his wife he saw it was still there and bought<br />

it. His wife apparently agreed on the basis that one day the door would<br />

open via remote control and smoke would come out! It is sometimes<br />

described as a giant blue Smartie on legs. Craig has lovingly restored<br />

it over a decade and it is now one of only two worldwide that you can<br />

stay in.”<br />

The Futuro house has been a great first mark in the sand in terms<br />

of what Michael and Charlie envisioned for Marston Park. “I love that<br />

it was designed as one of the very earliest forms of glamping – as an<br />

off-grid, put it anywhere cabin to access bits of nature you couldn’t<br />

usually access. It was not without its problems though… The idea was<br />

that it could be taken in parts on a trailer up a mountain or somewhere<br />

inaccessible and with your family you would pop it together, have your<br />

holiday, pack it away and take it home. It actually came on two lorries<br />

in pieces and took eight people to carry each panel into position!<br />

“Although it isn’t as ‘convenient’ as some of the modern glamping<br />

solutions, the principle makes it an interesting piece to have here and<br />

to see that journey and evolution of the ‘get out in nature’ mentality.”<br />

Marston’s second artistic installation was a lighting exhibition<br />

‘Field of Light’ by Bruce Munro. “We had it for about a year and ran<br />

it as a ticketed exhibition through the winter. In the summer it was<br />

rearranged and each of our bell tents had a smaller ‘garden of light’<br />

next to it surrounding fire pits. It was a really beautiful and exciting<br />

thing to do and totally in keeping with the experiential offering we aim<br />

to provide guests.”<br />

Last year also saw some achingly cool weekend collaborations with<br />

Ibiza hotel brand, Pikes. “Pikes has a very rich history dating back to<br />

the 80s and rock and roll days. We did a series of weekends with them<br />

which saw a lot of exciting visual artists, wellness practitioners and<br />

music including the likes of Groove Armada, Faithless, Bushwacker<br />

and all sorts of exciting people – they were lively weekends!”<br />

GETTING ON THE CULTURAL MAP<br />

So how have Michael and Charlie made connections with the likes of<br />

international headline artists across music and the wider arts? “Our<br />

focus has always been on doing the most extraordinary, weird cool<br />

things we could possibly find and this has naturally built a little bit of<br />

momentum,” says Michael. “We’ve now been running for three years<br />

and each time we’ve undertaken an artistic collaboration it has helped<br />

tell our story in different circles and different little worlds. We are very<br />

fortunate now that we seem to have people coming to us and that’s<br />

very much how we are looking to grow the business from here. We<br />

have some really exciting promoters now coming to us and scheduling<br />

events and bringing some great artists through.”<br />

As with anyone who has started a business like this, the phrase<br />

‘doing everything yourself’ is no exaggeration according to Michael.<br />

“I would be DJ’ing while taking photos, while answering the phone,<br />

while moving a mattress. Meanwhile, Charlie would be in the bar,<br />

cooking dinner, solving an electrical problem and juggling 50 other<br />

things at the same time.<br />

WWW.OPENAIRBUSINESS.COM 15

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