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Issue 57

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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GLAMPSITES<br />

FIVE TECH OPTIONS FOR YOUR GLAMPSITE<br />

While the types of tech you choose to<br />

implement will be a matter of personal<br />

preference, the one key point to remember<br />

is to prioritise operational technology.<br />

Tech which helps you streamline tasks<br />

that take up a significant portion of your<br />

day and are going to make the biggest<br />

impact on your business. Think: managing<br />

glampsite bookings, addressing guest<br />

enquiries/recommendations, providing<br />

cleaning instructions and guiding staff<br />

communications.<br />

1<br />

CHANNEL MANAGER<br />

Gone are the days of manually<br />

updating and editing your property<br />

listing information on each individual<br />

booking platform. If you’re done with<br />

multiple online travel agency (OTA)<br />

dashboards, a channel manager lets<br />

you sync and manage every aspect of<br />

your glampsite’s listings across all major<br />

booking sites from one convenient<br />

location.<br />

A channel manager lets you retrieve<br />

reservation information as well as<br />

automatically sync glampsite availability,<br />

preventing any dreaded overbookings or<br />

double booking scenarios with your guests.<br />

Our top choice for this is OwnerRez,<br />

which offers users a powerful, flexible<br />

way to manage holiday rental properties.<br />

The property management tool features<br />

a host of tech including a channel<br />

manager, property reporting and analytics,<br />

accounting, and website and branding<br />

assistance.<br />

2<br />

PROPERTY MANAGEMENT SYSTEM<br />

A property management system (PMS)<br />

amalgamates all booking information<br />

surrounding your glampsite, offering one<br />

centralised point for you to review and<br />

manage operational and administrative<br />

workflows.<br />

A PMS often includes modules to help<br />

you efficiently monitor and upkeep<br />

administrative tasks related to reservation<br />

management, guest check-in and<br />

check-out, housekeeping and revenue<br />

management.<br />

Many PMS offerings also provide<br />

website builders to assist you in<br />

setting up your own direct booking site.<br />

This can be a valuable way to increase your<br />

glampsite’s revenue, as most major OTAs<br />

take a fee off the top of your bookings for<br />

operational purposes.<br />

Our friends over at Anytime know how<br />

to do a PMS right. Their fully-supported<br />

property management software is ideal for<br />

outdoor holiday businesses, helping you to<br />

streamline direct and third party bookings<br />

while delivering the best guest experience.<br />

3<br />

SCREENING TOOLS<br />

Implementing screening protocols<br />

can ensure your guests are those that<br />

you want to welcome. A screening tool<br />

prevents the tyre kickers, party crashers<br />

and even illicit activities from taking place<br />

at your site.<br />

SUPERHOG lets you affirm ground<br />

rules with guests, clarify guidelines via<br />

instructional videos and impart screening<br />

processes to ensure your visitors are the<br />

right fit for you.<br />

4<br />

DIGITAL GUIDEBOOK<br />

Eliminate repetitive guest questions,<br />

deliver practical and personalised<br />

recommendations and empower your<br />

guests with a digital guidebook. Easy to<br />

download and accessible offline, a digital<br />

guest welcome book replaces your tired,<br />

mangled and outdated house manual and<br />

replaces it with a sleek, shiny interface your<br />

guests will love to use.<br />

Letting you reclaim the joys of hosting<br />

your glampsite while helping you run a<br />

more efficient business, a digital guest<br />

welcome book also makes it easy to update<br />

the content as new attractions, eateries<br />

etc. spring up in your area.<br />

Touch Stay’s digital guidebooks for<br />

glampsites perfectly deliver need-to-know<br />

and want-to-know information to guests.<br />

Entirely customisable to suit your brand,<br />

they have multiple language options for<br />

guests coming from far and wide.<br />

5<br />

SMART HOME DEVICES<br />

Last but certainly not least on our list,<br />

smart home gadgets are super fun, yet<br />

effective gizmos. From noise monitoring<br />

systems, WiFi thermostats and smart locks<br />

to more familiar forms of entertainment<br />

like Google Home Minis or Amazon Alexas,<br />

smart home gadgets create a welcoming<br />

environment suited to your guests’<br />

temperature, lighting and entertainment<br />

needs.<br />

Make your WiFi work for you and your<br />

guests with StayFi. StayFi lets you create<br />

custom splash pages for guest WiFi access,<br />

personalised to your glampsite’s branding<br />

while collecting valuable marketing<br />

information in the process.<br />

StayFi uses cloud-managed WiFi<br />

technology, letting you collect emails from<br />

every guest that uses your WiFi. In turn, you<br />

can use this information to create automated<br />

drip email campaigns while building out a<br />

substantial guest list for repeat bookings.<br />

What’s more, StayFi lets you monitor all of<br />

your WiFi networks remotely – no need to<br />

harangue guests onsite in the event the WiFi<br />

stops working.<br />

ABOUT THE AUTHOR<br />

Kate Stinchcombe-Gillies<br />

has worked in holiday<br />

rentals since 2006, helping<br />

to grow holidaylettings.<br />

co.uk and then TripAdvisor<br />

vacation rentals, although her<br />

career began in hospitality. At Touch<br />

Stay she combines her marketing head with<br />

her nose for memorable guest experiences<br />

to help operators achieve competitive<br />

advantage.<br />

Touch Stay digital guidebooks are designed<br />

to help any type of hospitality professional<br />

better communicate with their guests.<br />

Touch Stay has gone on to become the<br />

highlight of guest reviews worldwide and<br />

is cited as a reason for repeat bookings,<br />

longer stays and – most importantly –<br />

happier guests. www.touchstay.com<br />

Both OwnerRez and Anytime<br />

integrate with Touch Stay digital<br />

guidebooks for seamless operation.<br />

38 WWW.OPENAIRBUSINESS.COM

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