ESTETICA Magazine USA (3/2021)

“Create
your way”
Iconic barbering brand
Andis ® Company enters a
new era with rebranding
focused on empowering
Creators.
ndis® Company introduces its
new positioning as a lifestyle
brand that empowers
creativity from within.
The organization plans
to use unique visual storytelling to
highlight those at the center of
their business – the creators. Andis
believes creativity makes the world
a better place and takes pride in
developing tools and educational
resources that help everyone create
their way. For Andis, creators can
be internationally-renowned artists
perfecting their next viral hair
design, ranchers getting ready to
show cattle, pet parents touching
up their furry friends between
grooming appointments, or people
cutting hair at home.
“Our new brand identity celebrates
a new generation of creators,” said
Angie Vlasaty Peterson, Andis
Company’s Director of Branding.
“The stories of customers using our
tools to express their creativity has
always been our motivation to
innovate, and we are excited to
showcase their inspiration and
passion with our new look. What
matters most is the artistic journey
our users embark upon with their
Andis tools – creating in the
manner they prefer – an idea
central to our new tagline, “Create
Your Way.” The Andis® Company
brand intends to woo an all-new
generation of creators, young and
old, who know Andis Company
will help them take their ideas to
the next level and their dreams to
new heights through tools, education
platforms, or the Andis Foundation.
Moreover, for the upcoming
100-year anniversary Andis®
Company will be bringing to
market unique tools to celebrate.
Not throwback retro editions, but
a celebration of the future to
showcase an ongoing commitment
to innovation!
Andis is committed to
empowering their customers
to bring their unique vision to
life with tools that enable artists
and creators to fully realize
their creativity, which will look
different for every person.
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