Retailers Forum Nov. 2021 EMAG

etailers
VOL. 41 NO. 7
NOVEMBER 2021
Connecting Connecting Wholesalers and Retailers Since 1981Since 1981

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Page 2 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #15 on page 11 • www.Vendor411.com

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 3

Want More Info? Circle #6 on page 11 • www.Vendor411.com
Page 4 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

This is a Buying Guide for
RETAIL STORE OWNERS
Presented within the pages are the latest offerings from the country’s
leading merchandise wholesalers. The advertisers herein sell strictly
wholesale and require that you purchase with the intent of reselling
through retail channels.
HOW TO USE THIS DIRECTORY
☛ Locate the products that interest you.
See our product directory located on
pages 6 & 7.
☛ Make direct contact with advertiser.
Most will have catalogs and price lists
for you.
☛ Order your merchandise, which will be
shipped directly to your store.
CLICK ON BANNERS
IN SELECT ADS
Want More Info? Circle #09 on page 11 • www.Vendor411.com
TO GET FREE CATALOGS/PRICING
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 5

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BUNZ IN OVENZ
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ADVERTISERS INDEX
PLEASE PATRONIZE THE LEADING WHOLESALERS
WHO ADVERTISE IN RETAILERS FORUM MAGAZINE
NOVEMBER 2021
THE TRUSTED BUYING SOURCE FOR RETAIL STORES!
ADVERTISING
FORUM AD RATES .......... 09
APPAREL
1 STOP WHOLESALE ........ 37
BLANK TEES. ............... 30
BOUTIQUE CLOSEOUTS. ..... 53
CLOTHINGWARE ........... 71
DD BULK ................... 62
FASHIONABLE SALES. ....... 25
FLIRTY WHOLESALE ........ 22
HEAVENLY SUITS ........... 18
SCARF WAREHOUSE ........ 77
STYLE IN FASHION .......... 18
STYLISH PLUS .............. 59
T SHIRT REP ................ 49
UIN DEALS ................. 33
UNIVERSE WHOLESALE. ..... 39
USACOSTUMERS.COM ...... 36
ASSORTED ITEMS
AUCTION FINDER ........... 40
BEAN WHOLESALERS ....... 56
DINO DROPSHIP . . . . . . . . . . . . 65
DOBA DROPSHIP ........... 19
EVERYTHING CLOSEOUTS ... 48
EZ DROPSHIP. .............. 32
FIND IT ASIA. ............... 87
MEGA UBID ................ 46
PALLETFLY. ................ 02
RAMSONS IMPORTS ........ 13
SWEET WHOLESALERS ...... 27
TOP TEN WHOLESALE ....... 86
BOOKS
AUCTION BOOK ............ 84
BUYERS CONTACTS ......... 83
CLOSEOUT DIRECTORY ..... 80
HIDDEN WEALTH ........... 82
CANDY
SWEET WHOLESALERS ...... 27
CELLULAR
CELLCITY.BIZ .............. 29
WHOLE-CELL .............. 31
COMPUTERS
REFURB SHOPS ............. 28
CONSUMER ELECT.
FIND IT CHINA .............. 61
CREDIT CARD
PROCESSING
NORTH AMERICAN. ......... 03

#1
BUYING GUIDE
FOR RETAIL STORES!
DISPLAY/SUPPLIES
& SERVICES
AVVO ..................... 50
CC WAREHOUSE . . . . . . . . . . . . 63
E-STORE BUILDERS ......... 44
E STORE SIGNS ............. 67
E-STORE SITES ............. 38
FB CAMPAIGNS ............. 34
FORA MOBILE COMMERCE ... 04
FORUM ADVISORS . . . . . . . . . . 22
FUNDING OFFICES .......... 76
KWIK INC .................. 72
PAYROLL HELPER .......... 68
PROMOTIONAL REWARDS... 74
PROTECTION PLANS ........ 66
RETAILERS BANK ........... 52
SALES GROUP BAGS. ........ 28
SETON SIGNAGE ............ 85
VACATION PROMO ......... 64
WHOLESALESOURCES.COM ....
INSIDE BACK COVER
DROPSHIPPERS
DINO DROPSHIP . . . . . . . . . . . . 65
DOBA DROPSHIP ........... 19
EZ DROPSHIP. .............. 32
E-CIGARETTES &
SMOKE SHOP ITEMS
3’x5’Embroidered Flags $14.00 Each
LIGHT E CIG ................ 41
View our 148 page Catalog online !
www.RIOhio.com
LOGIC WHOLESALE ......... 15
Belt Buckles $18.00 dz
USA VAPE DEALS
$36.00
...........
dz
57
Hat Pins $6.00 dz
Garden Flags
$48.00 dz
Metal Signs
$5.50 Each
$9.00 dz
FOOTWEAR
Playing Cards
$18.00 dz
$24.00 dz
3’x5’Embroidered Flags
$21.00 dz
$14.00 Each
5” Patches $36.00 dz
$39.00 dz
Garden Flags
48.00 dz
$18.00 dz
Tri-Fold
$36.00 dz
$5.00 Each
SNEAKER CLEARANCE. ...... 35
Leather Wallets $5.50 each
HANDBAGS
$21.00 dz
$36.00 ut 72 pcs
Magnets 3”x8” $18.00 dz
BAG CLOSEOUTS ........... 45
BAG VENDORS ............. 24
12”x18” Metal Signs
$5.50 Each
HOME & HOUSEWARE
Belt Buckles
$42.00 dz
DAKOTA STEEL ART ......16/17
REEDYVILLE ............... 20
RUG PROFITS............... 69
RUSH SUPPLIERS ........... 78
JEWELRY/
ACCESSORIES
BLING WHOLESALER ........ 73
BODY CANDY HQ ........... 23
BUND JEWELRY............. 21
CLOSEOUTS FOR SALE. ...... 75
HEAVENLY WHOLESALE ..... 60
HIP WHOLESALE... BACK COVER
JEWEL CLEARANCE ......... 54
JEWELRY MINERS........... 51
SHAKE WHOLESALE. ........ 24
WindSocks
$48.00 dz
Min.Order
$150.00
Metal Sign
$4.75 each
$48.00 dz
$30.00 dz
12” Metal Signs
$5.00 Each
$4.50 Each
NOVELTIES
3pc Magnet
$5.25 Each
$42.00 dz
Metal Plates
$27.00 dz
8” x 12” Parking Sign $18.00 dz
$15.50 Each
CARTOON CONCEPTS ....... 20
COOL GLOWING ............ 47
NOVELTY SELLER ........... 79
PPE SUPPLIES
PPE STOCKROOM. .......... 58
R/C & TOYS
8” x 12” Metal Signs
$39.00 dz
RC VARIETY ................ 43
$4.00 each
SOARING RC ............... 26
Leather Bracelet $18.00 dz
SPECIAL FEATURES
Patches $18.00 dz
Belt Buckles
RETAILING NEWS $36.00 dz
1ut/5 dz ........... Mood Rings $33.00 unit 14
Advertise in
Metal Sign
12”X18” $5.75 Each
See Page 9
12”x18” Metal Sign $5.25 each
BUSINESS BOOKS
www.BizBooks.org
Ring...Ring...
$36.00 ut/72pcs
Savings
for
Cell
$15.00 dz
$6.00 dz
See our Hat Ad Pins on Page Also 29
sold by the
Gigantic dozen! Selection
of Variety Goods
$15.00 dz
36 pcBiker Ring
$24.00 dz
Best Friend Necklace
RAMSON’S
$39.00 unit
$24.00 dz/sets
FORUM See our Ad on Page 13
$7.00 WORKSHOP Each
........ 30
READER RESPONSE ......... 11
WHAT’S HOT ............... 12
TRADE SHOWS
& SHOWROOMS
THE MARKET CENTER ....... 18
WATCHES & CLOCKS
TIME WHOLESALERS ........ 55
WATCH DEALERS ........... 42
WEDDING ITEMS
SMARTEST BARGAIN . . . . . . . . 26
DROPSHIP TO PROFITS!
Tri- Color Necklace $18.00 dz
1000’s of Items
See our ad on Page 19
WHOLESALERS:
Increase Your Sales
By Advertising Here!
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WIND SPINNERS
Sells Like
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DAKOTA STEEL
See Our Ad on Pgs. 16/17
VISIT FORUM ON
THE INTERNET
View our latest books at
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WE HAVE BUYERS
Databases for ALL Industries
www.BuyersContacts.com

ADVERTISING INFORMATION
www.retailersforum.com
VOL 28 NO. 2
JUNE 2008
MARKETING TIPS!
MERCHANDISE SOURCES
RETAILING TIPS
SELL LIKE AN
EGYPTIAN!
Reach Active Buyers with our Print Readership
Plus over 265,000+ Page Views Monthly Online
✔ Apparel and Accessory Stores
✔ Card and Gift Stores
✔ Discount and Dollar Stores
✔ Distributors and Jobbers
✔ General Merchandise Stores
✔ Internet On Line Stores
✔ Mail Order Catalog Sales
✔ Novelty and Toy Stores
✔ On Line Stores
✔ Resort and Souvenir Stores
✔ Sporting Goods Stores
✔ Variety Merchandise Stores
✔ Wholesalers
ESTABLISHED IN 1981 as a buying source for store
owners and wholesalers, Retailers Forum offers advertisers
a large national circulation to showcase their products
and services. Many of our readers are located in rural
areas where access to merchandise is difficult, making our
magazine indispensable to their buyers.
Through our unique direct mail and trade show
circulation we constantly rotate our mailing lists, adding
new stores monthly enabling us to deliver new, fresh
buyers each and every month you advertise with us.
In addition to your print ad, your company will be
featured in our digital on line monthly version at
www.RFmagazine.com. Our online magazine produces
over 265,000+ page views monthly for our advertisers,
which is in addition to our print and mail distribution.
Your online ad will link to your website and email
address and we provide unlimited transfers from our
readers into your website 24/7.
FORUM PUBLISHING COMPANY
383 East Main Street, Centerport, NY 11721
www.RetailersForum.com
CONTACT US:
TEL: 1-800-635-7654
FAX: 631-754-0630
Email: ForumPublishing@gmail.com
Page 8 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

etailers
ADVERTISING RATES
AD SIZE 1 ISSUE 3 ISSUES 6 ISSUES 12 ISSUES
› Page $400 $300 $275 $250
¼ Page $525 $425 $400 $350
½ Page $625 $525 $500 $450
Full Page $850 $750 $700 $650
2 Pages $1,350 $1,250 $1,150 $1,050
Prices shown per month, above rates include full color printing
ADVERTISING SPECS
› Page: 2¼" high x 3¼" wide
¼ Page: 4‚" high x 3¼" wide
½ Page:
Full Page:
4‚" high x 7" wide or
9½" high x 3¼" wide
9½" high x 7" wide
Email or provide CD of ad in exact dimensions as JPG, TIF or preferred
PDF format in CMYK color, 300 dpi resolution only
FULL MARKETING PROGRAM INCLUDED >>
✔ Monthly print and mail magazine
✔ Online magazine and search marketing
✔ Distribution at top trade shows
Printed Magazine
• Your ad is featured in our
printed magazine circulated
to buyers across the USA.
Includes distribution at
industry’s top trade shows.
Complete Digital Magazine
• Your ad runs on-line at
www.RFmagazine.com
• Over 265,000+ monthly
page views
• Active link to your website
Phone APP
• Your company included in our
free iPhone and Android APP.
Imagine YOUR company right
on the buyers phones!
Reader Response
• Generates leads from buyers
interested in your products
through a code placed in
your ad and on-line at
www.vendor411.com. Free for
all half and full-page ads.
Search Marketing
• Your company included in
the industry’s leading search
engine: www.supplier411.com
• Saturation marketing coverage
on our new wholesale portal:
www.wholesalesources.com
TOP INDUSTRY TRADE SHOWS 2021
JANUARY
Atlanta Gift Fair
Los Angeles Market Week
Minneapolis Gift Show
Philadelphia Gift & Variety Show
Seattle Gift Show
The Merchandise Center, IL
FEBRUARY
Charlotte Gift Show
Louisville Gift Show
Magic Sourcing Show
New York Toy Fair
Off Price Specialist Show
Rocky Mountain Gift Show
St. Louis Gift Show
MARCH
ASD Marketweek Las Vegas Show
Atlanta Spring Gift Show
California Marketplace
Dallas Apparel & Accessories Show
Norton’s Gift & Variety Show
The Merchandise Center, IL
APRIL
Charlotte Gift Show
Hawaii Merchandise Expo
Minneapolis Gift Show
Northern Michigan Gift & Souvenir Show
The Merchandise Center, IL
MAY
Las Vegas Licensing Show
New Orleans Gift & Jewelry Show
Off Price Show NY
The Merchandise Center, IL
JUNE
Charlotte Gift & Variety Show
Dallas Gift & Variety Show
LA Fashion Market
Norton’s Gift & Variety Show
JULY
Atlanta Gift & Home Furnishings
California Marketplace
Philadelphia Gift & Variety Show
The Merchandise Center, IL
AUGUST
ASD Market Week
Biloxi Wholesale Show
Louisville Gift Show
Minneapolis Gift Show
Off Price Specialist Show
New Orleans Gift & Jewelry Show
Rocky Mountain Gift Show
St. Louis Gift Show
SEPTEMBER
Asia America Wholesale Show
Charlotte Gift & Variety Show
Dallas Home & Gift Show
Hawaii Gift Show
Norton’s Gift & Variety Show
Philadelphia Candy & Gift Show
Rocky Mountain Gift Show
The Merchandise Center, IL
OCTOBER
Dallas Apparel & Accessories Show
Greensboro Gift & Jewelry Show
Las Vegas Souvenir & Gift Show
Minneapolis Gift & Variety Show
The Merchandise Center, IL
NOVEMBER
Gatlinburg Gift Show
Hawaii Merchandise Expo
New Orleans Gift & Jewelry Show
Norton’s Gift & Variety Show
Smoky Mountain Variety
DECEMBER
Charlotte Gift & Variety
Grand Strand Gift & Variety Show
Greensboro Gift & Jewelry Show
The Merchandise Center, IL
Our Large Holiday Issue Hits The Mails Before
Thanksgiving to Maximize Advertisers Results!
* Show schedules are subject to change without notice.

FROM THE
PUBLISHER
A Time For Thanks
BEING thankful and giving thanks is
a great American tradition. There are
not many countries that actually make
a holiday that is dedicated to just giving
thanks and being gracious. And thank
goodness even with all the craziness
in the USA we are still embracing this
wonderful tradition with our friends
and family. I personally would like to
thank all of our readers and advertisers
for supporting our magazines and
helping us continue our business
since we started way back in 1981.
We are eternally grateful for the
blessings we’ve had over the decades
and the opportunity to serve an
industry we love.
RETAILERS are also most thankful
for this time of year when everyone
heads into full swing for the holiday
season. Many of us who saw slower
sales for a good part of this year are
anxious to recoup as we head into the
home stretch. And, as always, once
we got past Halloween the weeks
will just fly by as we move into our
busiest times.
THIS year is a bit different from
past ones as many products are
experiencing shipping delays,
low stock or higher prices. Astute
retailers saw this happening a couple
of months ago and ordered well in
advance or stocked up earlier than
usual to ensure inventory in their
stores. Between tight inventory
and increased inflation this holiday
>> ON-LINE SOURCING
season will have its set of challenges.
Planning ahead will have paid off and
retailers would be wise to search out
inventory and new suppliers so that
they do not run out mid-sales season.
AS entrepreneurs it is our nature
to look ahead and forecast as best
we can what the new year will bring.
Each of us has to make plans to help
our businesses grow and prosper. We
should all be thankful that we love in
a society that allows and encourages
free enterprise. And it has never been
more important than today to fight to
keep those freedoms. Our colleagues
in this industry are the most diverse
of backgrounds and ethnicities, all
enjoying the same freedoms. It is
rewarding and gratifying to work
alongside such a fine group of
dedicated and hard-working people.
IN the meantime, we’ve dug our
trenches all year in preparation of
this holiday season. Now is the time
to maximize your profit potential.
Shoppers will be out with money to
spend and our job is to encourage
them to spend it at our businesses.
That means keeping inventory
current, diversified and plentiful. If
you have unsold goods from last year,
mark it down and move it out. Now is
the time to cash in. That goes for both
wholesalers and retailers.
THE countdown has begun.
It’s holiday time!
The entire issue of
Retailers Forum Magazine
is posted on-line at
www.RetailersForum.com
Includes: Website Links *
E-Mail Links * Printable PDF’s
ACCESS OUR MAGAZINE
FROM ANYWHERE 24/7
RETAILERS
FORUM
SALES & MARKETING
Gregory Brown
Tom Richards
Scott Savitt
Martin Stevens
OFFICE MANAGER
Leah C.
PRODUCTION
Lisa Maresca-Smith
CREDIT DEPARTMENT
Kristine Hines
CIRCULATION
Discount Reading Svc.
LITERARY STAFF
Patricia Luebke
Jason Meyers
Rachel Spearman
COLOR PRODUCTION
Anchor Imaging
PRINTING
Composing Room
ART DIRECTION
Gregory Stevens
Martin Stevens
OVERSEAS OFFICE
Trade Channel
N.W. Guineastr 30
2022 PA Haarlem
Netherlands
+31-23-531-90-22
Published Monthly by:
Forum Publishing Co.
383 East Main Street
Centerport, NY 11721
Tel: 631/754-5000
Fax: 631/754-0630
forumpublishing@gmail.com
www.retailersforum.com
40 Years
1981-2021
RETAILERS FORUM is published monthly at
$75/year USA, $125/year foreign.
Entire contents copyright ©2021 by
Forum Publishing. Publisher assumes no
responsibility for contents herein. First and
third class postage paid at Centerport, NY.
Bulk mail paid at NY, Brookfield, WI and
Hooksett, NH under private mail indicia via
publication mailing.

etailers
Reader Response
FREE PRODUCT INFORMATION FROM OUR ADVERTISERS
Have our advertisers contact you directly!
Simply select the advertisements that interest you and fax this form to 631-754-0630
or fill in on-line at www.Vendor411.com
APPAREL & ACCESSORIES
❒ All Advertisers in APPAREL
❒ 28. Style in Fashion
BUSINESS SERVICES
❒ All Advertisers in BUSINESS SERVICES
❒ 06. Fora Mobile Commerce
CREDIT CARD PROCESSING
❒ All Advertisers in
CREDIT CARD PROCESSING
❒ 68. EXP Merchant
❒ 38. EXS Credit
❒ 02. North American Bankcard
GENERAL & VARIETY
❒
All Advertisers in GENERAL & VARIETY
❒ 15. Palletfly
❒ 07. Ramsons
HOME & HOUSE
❒ All Advertisers in HOME & HOUSE
❒ 23. Dakota Steel Art
❒ 08. Reedyville
SELF DEFENSE
❒ All Advertisers in SELF DEFENSE
❒ 09. Bestex Company
WESTERN ACCESSORIES
❒ All Advertisers in WESTERN ACCESSORIES
❒ 33. JR Palacios
For Quick Response:
Fax: 631-754-0630 • On-Line: www.Vendor411.com
Mail: Forum Publishing Co. • 383 E. Main St. • Centerport, NY 11721
Your Name _____________________________________________ Type of Business ____________________________________
Company Name _____________________________________________________________________________________________
Address ____________________________________________________________________________________________________
City ____________________________________________________State _____________________ Zip ______________________
E-Mail: _________________________________________________Tel _______________________ Fax ______________________

For more information, contact:
www.ShakeWholesale.com
Passion
Blue
Turquoise
Sterling Silver
Pendant
Retail $148.15
CLOSEOUT....$31.00
For more information, contact:
www.BoutiqueCloseouts.com
Lilly
Pulitzer
Cobalt Blue
Short
Sleeve
Dress
$
6
ARTESANAL JEWELRY SELLS
AND you thought that only bread could be artesanal? Not these
days! One of the trends in jewelry these days is special bespoke pieces
that are unique and colorful. Shake Wholesale is the #1 supplier in
the country to satisfy the markets craving for inexpensive bt wonderfully
designed and crafted costime jewelry.
WITH many years of industry knowledge, the company offers only
the finest, quick selling and high profit margin pieces for you to sell at
your store or online site.
THIS month’s special deal is a beautiful closeout of passion blue
turquoise sterling silver pendant that you can easily retail for $148.00
and up - for just $31.00. The margin is there and this will fly off your
shelves.
DESIGNER COLLECTION DISCOUNTS
ARE you familiar with Thred-up and Poshmark? Well, those two
companies are blazing ahead with designer goods at a fraction of the
prices. And shoppers are lining up for their offerings.
THE trend in high priced designer clothing and accessories is to buy
gently used goods for a fraction of the price. No longer are just recycled
jeans something to buy, now you have the options for top designer
brands for pennies on the dollar. And your shoppers will love this
opportunity to own expensive items for a fraction of the price.
THIS month’s hot item is a beautifil Lily Pulitzer short sleeve dress
for just $6.00! Now remember, this is gently used and there is only
one, but the company website has 100’s of apparel and accessories
for you to browse. And there is no minimum order and fast nationwide
shipping. You must check this out right away.
For more information, contact:
www.Forum123.com
Tel: 1-631-754-5000
Visit Our New Monthly What’s Hot online at: www.HotProducts.biz • Get listed: 800-635-7654
Page 12 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
CLOSEOUTS MEANS PROFITS
EVERY business needs to have great margins and this rings true
especially for retailers of general and variety merchandise. It;s tough
to make high margins on most items which is why smart retailers and
online sellers watch the closeout markets to add merchandise into their
regular lines. Closeouts can often be purchased for pennies on the dollar
and make for extra profits for your business.
CLOSEOUTS are not damaged goods - they are simply overstocks,
overruns or merchandise that comes from closed stores, discontinued
lines or packaging changes. When you buy closeouts you can mix these
goods into your regular lines and make 200-500% margins while still
selling at a discount. Our updated Closeout Directory teaches you how
and where to buy them. $29,.95 print/PDF.

Want More Info? Circle #07 on page 11 • www.Vendor411.com RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 13

Target Ups Pay $2 Hour For Holiday Peak
TARGET has announced that it will pay an extra $2 an hour to store and service center
employees who work peak days during the holiday season, such as on Saturdays and Sundays
in the final week before Christmas. The retailer previously said that it would scale back holiday
hiring and give more hours to its staff.
THE retailer is among others who are offering higher pay as many retailers are struggling to
fill jobs and focusing on retaining employees ahead of the peak shopping season.
CURRENTLY Target’s minimum wage is $15 an hour.
Claire’s To Go Public
REMEMBER Claire’s Accessories that was in almost every mall around the country and had
a massive following by pre-teens and teens? Well,, after struggling for many years with massive
debt they emerged from bankruptcy but like many other chains with a heavy shopping mall
presence faced declining customer traffic and increased online competition.
BUT the story doesn’t end here. The Illinois-based company recently filed to go public with
an offering of $100 million, a placeholder that will likely change when the terms of the share
sale are set.
CLAIRE’S is hoping to sell investors on it’s “coming of age” story by sharing that it has a
powerful following with the Generation Z audience which consists of over 2.5 people globally.
THE company reported a net loss of $144 million on revenue of $356 million for the three
months ending Juy 31. As of that time period the company had more than 1500 stores in North
America and 880 in Europe as well as operating in over 10,000 concessions across 25 retail
partners.
KNOWN for its ear piercing service, the company plans to expand into nose piercings which
are currently only in limited stores in the UK, Germany and Canada.
HomeGoods Finally Starts A Website
AFTER opening a record 820 stores, HomeGoods has finally launched a website as the retailer
looks beyond brick-and-mortar at a time of soaring e-commerce demand.
THE discount home decor chain recently started offering items including bedding, kitchen
goods and seasonal items on its website and sees it as a compliment to its physical stores.
THE late launch underscores the reluctance of their parent company TJX to embrace
e-commerce, preferring instead to highlight the “treasure hunt” experience for customers inside
their stores. Marshalls only went online in 2019, while TJ Maxx started their website back in 2013.
TJX had shut many stores during the pandemic and perhaps realized that online shopping
will play a great role in sustainability while many shop online still.
For Late-Breaking Industry News Visit: www.RetailersForum.com
If It Affects Retailing We Report On It!
Page 14 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

EVERYTHING E-CIG
WE HAVE IT ALL:
STARTER KITS - BATTERIES & CHARGERS - MODS & RBAS
TANKS & ATOMIZERS - PARTS & ACCESSORIES - E LIQUIDS
SMOK Vape Pen V2 60W
AIO Starter Kit $15.95
Air Factory Salts Tropical
Grapefruit TFN 30ml $9.99
SMOK ARCFOX 230W Starter Kit With
TFV18 Sub-Ohm Tank
$54.95
SMOK Species V2
Starter Kit - 230W TC
Touchscreen Mod With TFV8
Baby V2 Tank
$27.95
OG Island Fusion (KiBerry
GeekVape
Killa) by Keep it 100
SMOK RPM LITE 40W Pod Mod Kit
OBELISK 120W Kit
E-Liquid $9.99
$9.99
$63.99
ESTABLISHED 2011 • NEW WHOLESALERS WELCOME • WORLDWIDE SHIPPING - USA HEADQUARTERS
www.LogicWholesale.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 15

Page 16 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Want More Info? Circle #23 on page 11 • www.Vendor411.com

Want More Info? Circle #23 on page 11 • www.Vendor411.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 17

STYLE IN FASHION INC.
WEST-SIDE DESIGNS
We Carry Winter
Sweaters & Jackets
at Moderate
Prices
MANY STYLES AVAILABLE IN
DASHIKI PRINT
for Men & Women
Imported from
Thailand & India
Tie-Dye, Hawaiian Print,
Solid Acid Wash, Printed Dresses,
Baby Doll Dresses, Blouses,
Skirt Sets, Pant Sets, Skirts, Sundresses,
Umbrella Dresses in Rayon & Cotton
Fabric. We also carry Magic Wrap,
Sarongs, Handkerchief Dresses, Pancho
Tops - all in Regular and Plus Size.
We also carry
Belly Dance & Zumba
outfits in lots of different styles.
321 Olympic Blvd. Los Angeles, CA 90015
Tel: (213) 624-9728
Fax: (213) 624-2115
email: Andy@StyleInFashion.com
View Our Catalog Online or Call for Catalog
SAMPLE
PACKAGE
$300
Quantity
Discounts
Available
www.StyleinFashion.com
Want More Info? Circle #28 on page 11 • www.Vendor411.com
www.HeavenlySuits.com
FULL COLLECTION OF DESIGNER TOP QUALITY
CHURCH SUITS FOR WOMEN AND MEN
Donna Vinci 1 Pc. Dress Set
11691 Black/Purple
Regular Price: $249.00
Your Price $99.00
Donna Vinci 2 Pc.
Jacket & Skirt Set
5658-N • Black/Print
Special Price $179.00
Skirt Suits • Dresses • Hats • Jackets • Mens & Boys Suits
All Sizes in Stock - 4 Through 34W
www.HeavenlySuits.com
Page 18
NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

Discover Top Dropshipping Suppliers
of Original USA/EU Products
Doba’s SPROCKET
allows you to choose the best products to sell from thousands of dropshipping suppliers all over the world!
Connect your
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Find winning dropshipping products
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Discover dropshipping suppliers
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With 80% of our dropshipping suppliers
based in the US or Europe, shipping is
quick, reliable, and effortless.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 19

LARGEST SELECTION OF CONSUMER PRODUCTS
OVER 150,000 OF WHOLESALE ITEMS FOR YOUR STORE OR FLEA MARKET BOOTH
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$
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Digital
Wireless Oven
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20.99
C4 IPX4 TWS Bluetooth
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Wireless Earbuds (Black)
$
8.19
F9-12 Bluetooth Touch Earphones Power
Display Waterproof Headset with Rope
$
14.69
Digital Video Camera Full HD 1080P 32GB
16x Zoom Camcorder DV Camera(Red)
$
38.84
SWM-80B 1 DIN Car Radio Audio
Copy Bluetooth
TF USB AUX Locator Head Unit
$
29.67
www.CartoonConcepts.com
Want More Info? Circle #08 on page 11 • www.Vendor411.com
Page 20
NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

GROW YOUR SILVER JEWELRY BUSINESS
by Leveraging The Manufacturing Capabilities of Guang Dong China
Fashion Geometry Round 925
Sterling Silver Hoop Earrings
$11.31
Casual Leaves 925 Sterling
Silver Studs Earrings
$ 1.72
WHY CHOOSE US
1. We are the #1 silver jewelry wholesale
supplier from China.
2. We sell only jewelry in solid 925 sterling silver,
with or without gold/rhodium plating.
3. You are purchasing from the source. Our
clients are not only retail stores but also
distributors and manufacturers.
4. Start from Panyu Guangzhou, 1994, more than
25 years’ silver jewelry supply/manufacture/
wholesale experience.
5. 100 new arrivals every week.
6. 100% Satisfaction Guaranteed: 60 days no
questions asked returns.
Party Blue CZ Stars Twisted
Sterling Silver Studs Earrings
$2.54
Dark Blue Flower CZ 925 Silver
Enamel Pendant
$ 10.53
Fashion White CZ
Twinkle Star 925
Sterling Silver Studs
Earrings
$ 8.54
Chinese Style Blue
Cloisonne Enamel
Flower 925 Silver
Earrings
$ 3.90
Simple Starfish
Five Stars 925
Sterling Silver
Necklace
$ 5.60
Fashion Blue
Epoxy Stars
925 Silver
Wide Ring
$ 7.03
Simple Hollow Engraving
Flower Heart 925 Sterling
Silver Flower
Adjustable Ring
$ 2.99
Fashion Nable Simple
Adjustable Clouds
925 Sterling Silver
Ring
$ 5.03
Real Natural Blue
Lapis Lazuili Heart
Gift 925 Sterling
Silver Ring
$ 10.90
Vintage Infinity
925 Sterling
Silver Love CZ
Ring
$ 6.65
WE SHIP WORLDWIDE ~ ALL CREDIT CARDS ACCEPTED ~ DROPSHIPPING AVAILABLE ~ NO MINIMUMS
www.BUNDJEWELRY.
EWELRY.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 21

Start.
Grow.
Repair.
Our specialty is helping small and
mid-sized businesses achieve success.
Contact us for free consultation.
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info@ForumBA.com • www.ForumBA.com
Your Lingerie Source
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HUGE SELECTION NO MINIMUM ORDER
UNDERWIRE
RETAILERS & VENDORS WELCOME
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LACE AND SATIN
LINGERIE SET
RED CHEMISE
$ SALE
13.47
$ 9.99
FLOWER LACY
BABYDOLL WITH
G STRING
SALE
$ 13.14
LACE TRIM
LINGERIE ROBE SET
SALE
$ 16.59
CROTCHLESS
LACE PANTY
BRALETTE SET
SALE
$ 7.82
USD
LUXURIOUS BLUE SATIN AND LACE CHEMISE
SALE $ 10.99
ORDER WITH CONFIDENCE FLAT RATE SHIPPING ANYWHERE IN USA
www.FlirtyWholesale.com
Page 22 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
GREY SILVER FLOWER LACY BABYDOLL
WITH G STRINGE
SALE $ 13.14
BLACK ANGEL CAMI
AND SHORT SET
SALE
$ 16.59

BODYCANDY
B O D Y J E W E L R Y ®
SURGICAL STEEL REPLACEMENT BEADS WITH DESIGNS...$2.99
EACH
STERLING SILVER EAR STUDS...$8.75 EACH
SPECIAL
BULK DEAL 1
STUD
EARRINGS
Display Case
- Assorted
Designs 72
Pairs
$99.75
SPECIAL
BULK DEAL 2
ROTATING
BODY
JEWELRY Display
Case with 216
Assorted 14ga Belly
Button Rings
$495.00
www.BODYCANDYHQ.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 23

AUTHENTIC NEW DESIGNER HANDBAGS
TORY BURCH ~ MICHAEL KORS ~ COACH ~ KATE SPADE ~ COACH
All Merchandise Certified Authentic
NO MINIMUM ORDER • WEEKLY SPECIALS
Michael Kors Jet Set Travel
Medium Carryall Tote
Brown MK Green Stripe
$139.99
Coach F36658 F37807
Reversible City Tote Light
Khaki Blue
$162.99
Tory Burch Kerrington
Large Square Tote Garden
White Floral Laguna
$266.99
Michael Kors Mott
Small Satchel
Brown MK Coral
+ Sangria Trifold
Wallet-$626.00
$208.99
Michael Kors Abbey Large Cargo Backpack
Black MK + Leather Phone Wallet ~ $646.00
$208.99
WWW.BAGVENDORS.COM
Page 24 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Michael Kors Hayes
Medium Trifold Coin
Case Rose Hold MK
Signature Pink
$57.99
Michael Kors
Jet Set Travel
Cross-body Fuchsia
Pink with Wristlet
Clutch INSERT
$92.99
Kate Spade Cameron Street
Flock Roses Small Hayden
Satchel Black Floral
$187.99
— Wholesale —
Artesanal Jewelry
RINGS • PENDANTS • EARRINGS • BRACELETS • BEADS • NECKLACES
Beautifully Crafted Items • No Min. Order • 100% Money Back Guarantee
FREE SHIPPING ON ALL ORDERS
Stunning Mozambique
Red Garnet Two Tones
Sterling Silver Earrings
CLOSEOUT:
Retail $265.25
$22.04
CLOSEOUT:
$57.94
Passion
Blue
Turquoise
Sterling Silver
Pendant
Retail $148.15
CLOSEOUT:
$31.00
Amazing! Genuine
Two Tones Green Peridot
Sterling Silver Earrings
Retail $141.25
CLOSEOUT: $25.69
Beauty Cubic
Zirconia .925
Sterling Silver
Handcrafted
Necklace
Retail $93
One of the kind
Spiders’s Web AAA +
Ocean Jasper
Sterling Silver
Handmade Necklace
Retail $652.95
CLOSEOUT:
$190.25
OPEN A WHOLESALE ACCOUNT ON OUR SITE FOR ADDITIONAL 25% TO 40% DISCOUNTS!
WWW.SHAKEWHOLESALE.COM

High Quality Fashion From Around The World
Great 50% Off Deals Everyday - With FREE Shipping
Tops • Bottoms • Swimwear • Sportswear • Lingerie • Costumes • Plus Size • Accessories • Hair • Jewelry
Army Green Star Stripes Print
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$
7.99
White Scoop Neckline
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$
9.99
Black Floral Print Scoop Neck
Chiffon Tank Top
$
9.99
Backless Strapless Ruffle
Red Sexy Blouse
$
13.99
Casual Long Sleeve Cross Print
Chiffon Shirt
$
14.99
Plus Size Chiffon
Casual Solid Camisole
$
13.99
Geometry Floral
Texture Retro Drop
Earrings
$
5.99
Rhinestone Spider
Web Decor Punk
Ear Cuff
$
6.99
Spiral Design Pink
Faux Rhinestones
Concise Band Ring
$
6.99
Bible Cross Design
Ring Decor
Necklace
$
6.99
Blue Chain Leaf
Feather Drop
Earrings
$
5.99
Mesh Sheer Printed Long Sleeve
Mock Neck Brown Sexy Crop Top
$
7.95
Graphic Print Sleeveless
Racer Back Chic Tank Top
$
14.99
Puff Sleeve Bow Decor
Hot-pink Casual Blouse
$
15.99
Turtle Neck Pink Long Sleeve
Casual Sweater Dress
$
23.99
Floral White Off Shoulder Elastic
Waist Long Sleeve Casual Blouse
$
15.99
Dark-blue Casual Denim Print
Letters Jegging Leggings
$
15.99
WITH FREE DROPSHIPPING
NO MINIMUM
www.FashionableSales.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 25

Professional Grade RC Toys & Drones
www.SoaringRC.com
Airsoft Guns • RC Cars, Boats, Helicopters
WEEKLY SPECIALS • CLEARANCE ITEMS
ZOHD Dart250G
570mm Wingspan
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Long Range Receiver
AIO Wing EPP FPV RC
& R9M 2019 Module
Airplane
System with mounted
$
59. 99
Super 8 and T antenna
$
87. 99
BETAFPV HX100
FrSky Transmitter Taranis
100mm FPV Quad
X-Lite S 24CH Radio with
built in FrSky RXSR
PARA Wireless Training
BETAFPV 75X HD Whoop Quadcopter
Receiver
Function and Quickcharge
3S built in FrSky Receiver
$
119. 99 System
$
149. 99
$
149. 99
www.SoaringRC.com • Everything FUN!
Ultimate Source for Wholesale
BRIDAL MERCHANDISE
Glitter Wedding Card Box
$24.99
We stock Everything For
Wedding Stores & Event Planners
Servicing the Industry Since 2003
Birch Wood Engraved Ring Box
$8.99
Vintage Charger Plates
$14.99
Hobnail Glass Candle Holders
$8.99/set
FREE SHIPPING ON ORDERS OVER $ 99 ++++ ALL CREDIT CARDS ACCEPTED
W W W . S M A R T E S T B A R G A I N . C O M
Page 26 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Silk Rose Petals
$2.49
Mercury
Glass Metal
Cake Knife
& Server Set
$39.99

INCREASE YOUR SALES:
SELL CANDY!
Largest Selection of Candy in the USA
www.SweetWholesalers.com
Increase Profits By
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Bulk Candy º Candy Bars º Candy Coated
Caramel Candy º Chocolate º Cinnamon & Red Hots
Gum & Bubblegum º Gummy Candy º Hard Candy
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Black Ice Blow Pops
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Sweet Specials
Gummi Fruit Salad
12 Count
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Rainbow Mini Frogs
12 Count
$20.99
www.SweetWholesalers.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 27

WHOLESALE PACKING SUPPLIES
Great for E-Tailers • Lowest Prices
Poly Mailers • Bubble Mailers • Tapes • Stretch Wraps • Industrial Supplies
36 Rolls
THIS MONTH’S SPECIAL
1.57 MIl
Per
Clear Packing Tape..... $ 2” x 110
Case
36.88 Case Yards
1.57 MIl
2” x 110
Yards
SAME DAY SHIPPING FROM OUR OHIO WAREHOUSE • BULK QUANTITY PRICING AVAILABLE
www.SalesGroup.Org
COMPUTERS & ELECTRONICS ROCKBOTTOM PRICES
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Lexmark MS310 MS312DN Laser Printer
$ 359.49
$ 90.97
CAMERAS • COMPUTERS • LAPTOPS • PRINTERS • TELEVISIONS • GAMING
www.RefurbShops.com
Page 28 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Dell 462-3507
OptiPlex 7010
Desktop
Computer
$ 211.49
Lenovo 20R5001RUS
ThinkPad
$ 607.97

FLASH DEALS FOR WHOLESALERS
YOUR PRICE
$
89 95
Apple iPad 2
w/WiFi, 16GB
BÖHM B76 WIRELESS OVER-EAR
NOISE-CANCELING HEADPHONES
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SAMSUNG GEAR VR
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69 95 9 95
BLUETOOTH HEADSETS CASES BATTERIES
CHARGERS CABLES DOCKS SPEAKERS PARTS
AMAZON KINDLE FIRE HDX
SAMSUNG GEAR S2 SAMSUNG TL205 DUAL VIEW
(Verizon)
12.2 MAGAPIXELS DUAL LCD
7” 16 GB TABLET
SMARTWATCH DIGITAL CAMERA
Retails: $229
$
49 95
Your Price
$
54 95
Retails: $349.99
Your Price
$
79 95
www.CELLCITY.BIZ
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 29

FORUM WORKSHOP
forumworkshop
RETAIL
Operating
Your
Operating Your
RETAIL STORE
STORE
Continued from last issue...
SETTING UP YOUR INVENTORY
The most difficult part of setting up a computerized
system is entering all the products you
sell into that system. Even if you decide to use
bar coding for product ID and price information,
you or an employee must enter a price and
description for every SKU (stock-keeping unit)
in the store, as well as the number of each item
you have on hand. It makes the most sense to
set up this system when you take your first
shipment of products. The person who enters
this information should be one who’ll continue
to work on the system. If you need to hire additional
help, you want this done before opening
day. If you have an employee do the bulk
of this data entry, just make sure you or another
family member learns the computer system
and its operation. If not, you’ll face major
headaches if that employee ever opts out of
your retail dream for greener pastures.
TRAINING YOUR PERSONNEL,
INCLUDING YOURSELF
Training should reflect each person’s responsibilities
in the business. If you’re the entire staff,
that’s easy – you’re responsible for everything
and therefore must learn everything. Get out
your trusty notebook and compile a detailed
list of responsibilities related to the long-term
and day-to-day operations of your business.
Next, divide those responsibilities, based on the
number of staffers and their respective
strengths and interests. Compile another list of
any areas where there’s a gap in knowledge.
These should guide you in your self-education
process or serve as the basis for the job descriptions
of any outside help you need to hire.
There will be more on developing job descriptions
and hiring employees later. For now, suffice
it to say that your checklist must provide
you with time to find, interview, and hire any
employees. The target hiring date should be at
least 2 weeks before you’ll need their services.
The want ads should appear in local newspapers
at least 2 weeks before that. Allow time for
interviews too. Remember to coordinate your
hiring plans with any training programs you
want prospective employees to participate.
If your will be a “ma & pa” shop, take the time
now to make sure Ma and Pa know everything
they need to know about running the business.
This may mean extensive self-education using
how-to books, enrolling in a business seminar,
or taking advantage of supplier-sponsored
training programs. Learn all you can before
you open your doors. Study time will prove
more elusive once you’re in business.
Page 30 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
YOUR YEARLY CALENDAR
You can’t expect to make all your decisions before
you open the door. A large part of retailing
is responding to developments in the market
and fine-tuning the business to address them.
But you should, to the extent possible, draw up
a yearly calendar for your activities.
continued...

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 31

If you wait until those customers start coming
in the store do to your planning, you’ll find it’s
impossible to carve out the time. Just make sure
that it provides you with some opportunities to
review and plan.
ADD YOUR ADVERTISING
SCHEDULE TO THE CALENDAR
Achieving the right promotional mix often involves
a great deal of hit and miss. Take out
your calendar and assign different modes of advertising
to each month during the first 2 quarters.
You may spend more on newspaper in
May, and radio in June, for example, while retaining
a mix of other media. Identify 4 major
calendar events for major sales promotions,
aside from your principal selling season, to
serve as the basis for in-store sales. Identify 2
forumworkshop
FORUM WORKSHOP
Page 32 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
weekends on opposite ends of the year for creating
your own sales events. You may want to
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too. If so, assign these trial months as well.
Add Regular Planning & Review
Meetings To The Calendar
➬
Plan ahead for weekly, monthly, and
quarterly meetings and reviews of
all business activity at the store, including
sales trends, customer profiles, buying
patterns, and advertising impact. Assign a day
for these beginning with the next week. For instance,
schedule meetings for every Tuesday
morning; the 3rd Tuesday of each month could
be for a monthly review, while the 2nd Tuesday
of the new quarter could be for evaluating the
previous quarter.
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Add Every Staffer’s Responsibilities
To The Calendar
Then compile a list of all responsibilities that
must be handled on a weekly and monthly
basis: placing advertising, ordering new inventory,
paying rent and utilities, etc. Assign each
to the appropriate day of the week or month.
If you’re computerized, it will be a big help in
drawing up this calendar. But no matter how
you prepare it, remember that it will grow as
you learn more about running the store, and expand
the scope of its operations.
The value of having a business plan, a preopening
checklist, and a yearly calendar is that,
taken together, they define your responsibilities
forumworkshop
FORUM WORKSHOP
and aspirations and allow you to measure how
well reality compares with your vision behind
the store. What you do with what’s written in
these 3 documents determines your future as a
retail entrepreneur. Carefully drafted and regularly
scrutinized, they’ll provide you an ongoing
guide to ensure your store, in practice, lives
up to the ambitious plans behind it.
SELECTING INVENTORY
A store is known by what it sells as well as by
who’s selling it. Once you decide what type of
store you want to open,
and where to pursue that
dream, you get down to the
nuts and bolts of acquiring
the stock you’ll sell.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 35

OFFICER’S COMPENSATION
As the store owner and operator, the visionary
behind this specialty store, selecting the right
inventory mix is one of the most critical decisions
you will make. A store is what it sells, and
selection is what sets the specialty store apart
from its competitors. Your decision to open the
shop is based on the opportunities you see in
the market, opportunities to give consumers a
selection of merchandise, backed by service,
not available anywhere else. The research that
went into your decision to open this particular
type of shop equips you alone with the insight
to make the right decisions on selecting merchandise.
Everything else about the business
depends on what you decide will fill your
store’s shelves. Retailing giants employ buyers
forumworkshop
FORUM WORKSHOP
and product managers who take care of the selection
and purchasing of products. As the
owner operator of the specialty store, it’s your
call, from start to finish.
Selecting inventory is easy; selecting the right
inventory poses much more of a challenge. You
must know the products, and what your competitors
are doing, and devise an appropriate
response. Product selection is all about positioning.
It’s one thing to stock every item in a
category; it’s quite another to selectively choose
those products that enhance your reputation.
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That’s something you won’t accomplish
by mixing & matching from
among the brochures and catalogs
salespeople drop by your office.
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Page 38
FORUM WORKSHOP
forumworkshop
It’s your responsibility to see and handle products
before you sell them. Early on, trust your
own judgement only, to separate the good from
the bad, the cheap from the quality, for the selection
that best defines your vision of your
store.
MAKE IT YOUR BUSINESS
TO ATTEND TRADE SHOWS
One of the best forums
for accomplishing this is
at trade shows. Every industry
hosts a convention
at least once a year. There
you’ll find everybody
who pretends to be anybody
in that business
showing their wares.
NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Retail trade shows, and the many exhibits that
fill their aisles, serve product suppliers in 2
ways. They use their exhibits as showcases for
products they already sell. They also take them
as an opportunity to announce or introduce
new products. Based on the reaction of retailers
like you, and the amount of orders they receive,
the suppliers decide which products actually
make it to market.
All retailers should try to attend at least one industry
convention a year, especially during the
planning and developing stages of their business.
If you’ve doubts on which to attend, contact
the appropriate trade group, publication,
or other retailers in your business. The trade
show presents the ideal opportunity to get to
know your suppliers and develop a sense of
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forumworkshop
FORUM WORKSHOP
Apart from the cost of travel, hotel, and whatever
other indulgences you pursue, the trade
show provides a cost-effective way to see
everyone and everything you need to under
one roof. Spend the time wandering the aisles,
browsing the exhibits, sampling new products,
collecting literature, and making contacts. The
education will prove invaluable when you’re
back in the store, fine-tuning your strategy.
ATTEND AS MANY DEALER
MEETINGS AS YOU CAN
In many industries the largest suppliers sponsor
dealer meetings. Some hold national events,
others host theirs on a regional or state-by-state
basis, depending on the number of retailers in
the area. Usually attending these events is by
invitation only. Suppliers use their dealer meetings
like closed-door trade shows for the introduction
of new products, to outline the marketing
and promotional strategy behind them, and
to get feedback from the dealer network about
company products and policies. Like larger industry
gatherings, these meetings give dealers
the chance to get together with peers and exchange
ideas, opinions, and perceptions about
your retail market.
IF NECESSARY, REQUEST
IN-STORE DEMONSTRATIONS
If you can’t attend these
meetings, you can always
request your sales contacts
bring the manufacturer’s
new products to you for an
in-store demonstration.
Most will eagerly accommodate
you. continued...
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FORUM WORKSHOP
forumworkshop
If you do opt for such a meeting, try to arrange
it so that as many as possible of your store personnel
can sit in on the demonstration. If you
decide to stock the product, this demonstration
will serve as sales training for the staff. The
only difference between the store demonstration
and the trade or dealer meetings is that
you’ll see a more limited selection of product.
There may also be more pressure on you to
place an order at the close of the meeting. Always
think things through before ordering
product. There’s too much money you’ll be
tying up with your decision to leave it to impulse.
MAKE SURE YOU KNOW
YOUR MARKET
It’s critical for the future of your business that
you know the market – that means the products
you don’t sell as well as those you do.
Being on the front lines of retailing means
knowing what’s coming in a few months so
you can adjust your strategy to maximize opportunities
as they present themselves. Ignoring
what’s happening in your market, to the
point where customers start to tell you what’s
going on in your specialty, invites them to take
their business elsewhere.
There’s another aspect to
the front line in retail that
will enlighten the savvy
retailer. It’s your market as
revealed there in the
showroom and sales receipts.
That’s where the trends will show themselves,
and where you’ll see them emerge.
Retail success follows careful planning and acting
on the right hunches.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 43

forumworkshop
FORUM WORKSHOP
You need to develop a sense of what people
will want and then offer them enough choice to
pursue their options and individuality. The successful
retailer learns when and how to respond
to sales activity in the store. To
accomplish that, use your computer system to
identify the trend, and effective promotion to
fan a spark of interest into a full flame.
So how do you do it? Track what’s happening
in your sales reports. Talk to customers, at the
cash register and at the service desk. Find out
why they select what they buy, and what features
or functions turn the decision. At the service
desk, ask what’s right and wrong with the
product. When you hear similar responses on
any matter, any demand, consider
it an emerging trend. It either
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part
problem that must be addressed.
Develop A Sales Psychology To Go
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Part of the psychology of retailing
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The simplest way to go about it is to look for a
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shopper must recognize the worth of the added
cost in the quality, features, or product performance.
Some always want the best, others
only the best buy. Letting your customers determine
what’s right for them is an important
of the purchasing process.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 45

forumworkshop
FORUM WORKSHOP
Everyone wants a fair deal. How you and your
customers define that may be entirely different.
For the customer it may mean the lowest cost;
for the retailer, a reasonable profit on the sale.
In fiercely competitive product categories,
where it’s either sold at a low price or it isn’t
sold at all, you must look for other ways to
sweeten the sale and shore up profits. That may
mean setting up a rack of candy bars near the
cash register, for a low-price, high-markup impulse
sale. No matter what else
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While that will certainly add to profits, it will
be your greater benefit to concentrate on the accessory
and impulse items that go with the
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the dealer. Deciding which accessory and impulse
products to push depends entirely on
your retail specialty. These are definitely products
that shoppers expect to find in the small
specialty store.
When selecting products for your main product
categories, and when reviewing them at trade
shows, think in terms of the total experience of
users of that product. Accessories typically add
to buyers’ enjoyment of a product, allowing
them to do more with it. continued...
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Page 46 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 47

FORUM WORKSHOP
forumworkshop
Take your cue from specialty stores that depend
on accessory sales. Consider camera
stores, for instance. When selecting inventory,
the camera store owner thinks in terms of the
total photographic experience. The core business
may be selling cameras, but that’s not
where the profits are. The camera dealer makes
as much, if not more, from the accessories he
carries: bags, lenses, tripods, film, filters, howto
books, picture frames, photo albums, film,
and batteries. The camera dealer tries to stock
everything and anything related to use of that
camera.
That’s what a good specialty store
is: a one-stop shop for everything
related to a particular category,
product, interest or experience. In
achieving that, you can never settle
on a product mix. You need to constantly seek
out the new products that will enhance the enjoyment
and use of the main products you sell.
Experiment. Regardless of the background
you bring to the store, the first year in
business serves as an education in your retail
specialty. Learn from your suppliers and
customers. Test new ideas, services, and
products in your search for the mix that will
distinguish your store from its competitors.
Of course, the strategy you choose must offer
financial rewards. In many retail categories it’s
the other things you sell – the accessories & impulse
items – that float the business. Cameras
can be found just about anywhere. All stores
carry at least a sampling of current models.
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 49

forumworkshop
FORUM WORKSHOP
But few of those same stores carry the accessories
that promote total enjoyment and usage
of that camera. People head to the specialty
store for those extras.
As the retail specialist, it’s these other things
you offer, the extras that no one else stocks, that
strengthen your presence in the market. The
best specialty store is the shopper’s source and
resource for everything she needs or needs to
know about a class of product.
Selecting inventory, then, is not a onetime
deal, but an ongoing responsibility. If you do
it well, develop your expertise, know every
product from every supplier, stick with
quality, and develop a selection that distinguishes
your store, shoppers will respond.
Page 50 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
YOUR PRE-OPENING CHECKLIST
Use this work sheet as a guide for setting up
your pre-opening checklist. Be as thorough as
possible in your list, accounting for every activity
you must complete before you’re ready to
open your doors. Enter a deadline for each and
also the date that project is completed. Allow
some flexibility in case you are unable to complete
all projects by opening
day. If necessary, you can
open your doors on your
target date, or push that day
back, but hold your grand
opening celebration later,
when everything is in place.
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QUALITY RETAILERS • TRUST FORUM MAGAZINE • | NOVEMBER SERVICE 2021 Page 51

FORUM WORKSHOP
forumworkshop
TARGET OPENING DATE:
Project • Target Date • Date Completed
Occupy Space; Utilities Hookup; Store Design;
Store Renovation; Install Security System; Purchase
Fixtures & Displays; Purchase Office Furniture;
Set Up Sales Office & Warehouse Space;
Order Computer System; Design Logo; Order
Signs & Stationery & Bags; Purchase Delivery
Truck; Install Signs; Order Inventory: from suppliers
X, Y, & Z; Staffing: Place Ad; Interviews;
Hire for Office; Hire for Sales Floor; Hire for
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BUILDING YOUR TEAM
Until now, you’ve probably
thought of your store as your
own. The product of your imagination
and ambition, it’s your
ticket to a better and more rewarding
life. But you’re not the only one who
stands to gain from this endeavor. The store
may be your business, but plenty of others
hope it means opportunity for them, as well.
Your plans to enter business breathe a little
more vitality into the local economy. The
money you spend starting up and then running
your store will find its way into and around
other businesses, through the hands of everyone
you purchase products or services from or
hire to help run your store.
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Page 52 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 53

FORUM WORKSHOP
forumworkshop
➪
That’s why, as an entrepreneur,
the owner of the small
business, you’ll become a valued
and respected member of
the community. The town fathers
and mothers may not rename
Main Street in your honor, but they’ll
appreciate your contribution nonetheless. Even
if you don’t hire a single staff member, you’ll
make a positive contribution to the overall employment
picture. As a purchaser of products,
you’ll be helping the salesman and the factory
worker. As a seeker of services, you’ll employ
the expertise of people whose income depends
on clients like you. Your store means new opportunity
for everyone whose products, services,
and support help bring the dreams of your
own store to life. You’re both the benefactor and
beneficiary of these relationships.
Page 54 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
When you think of it in those terms, there’s
much more riding on your business than your
future. Everyone you work with shares in your
success or frustration, to some degree. All have
an interest in seeing you prosper. Certainly
you’ll encounter some opportunists represent
the exception, not the rule. Like you, most of
the people you’ll be dealing with have a dream
they want to pursue.
A career offers its own rewards, but it’s also a
means to an end. You’ve accepted responsibility
for your own career; financial independence
is your goal. Others may envy that freedom
and confidence, but they’ll also respect you for
it. No matter what role they play, how minor
their contributions, they demand the same respect
from you.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 55

forumworkshop
FORUM WORKSHOP
Building the team that will bring your store
success begins with developing that sense of respect
for others; for the individuals you deal
with and for their contributions to your enterprise.
THE TEAM EFFORT
EVERY COMMERCIAL VENTURE
AMOUNTS TO A TEAM EFFORT.
Where would suppliers be without the store
owner? Where would the retailer be without
the newspaper that carries its advertising?
What could your employees do without the opportunity
to work in your store? Each of these
contacts draws something from the business
and contributes something to its successes.
While assisting you, they progress toward their
own personal goals.
You’ll have the freedom to select some members
of your team. Others, you’ll have no choice
over: you’ll be forced to learn to get along with
them. You won’t be able to hire the guy who
makes deliveries from your suppliers, nor your
sales contacts. You’ll need to develop a polite,
professional relationship with these people, if
nothing more. And you won’t get to choose
your customers, either. They’ll choose you.
Sure, you’ve an idea of who they are, in terms
of interests, but you know nothing of their personalities.
They could be gracious and demanding,
and polite and rude,
all in the same visit to
your store. They’re team
members too: essential
ones who’ll carry your
dreams to daylight.
continued...
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Page 56 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 57

FORUM WORKSHOP
forumworkshop
You’ll learn, if you don’t already know, that it’s
much easier to get along with people than not
to. A grudge gets heavy after a while. You
won’t need the headaches. Running the store
will present enough.
SEEK EXPERIENCE FIRST
That said, there are things you can do to ensure
the team members you do choose are the most
qualified for the jobs you want accomplished.
When turning outside, for business counseling
or to build store staff, always look first for
someone with retail experience. It’s easier to instruct
the attorney with a roster of store clients
about the peculiarities of selling garden tools
than it is to instruct the recent law school graduate
on the special concerns of the store owner.
So, no matter who you’re hiring or contracting
with, seek someone
who’s familiar with
the industry you’re
entering. That’s retailing.
You may sell
bicycles, you may
sell shawls, but the
industry is retailing.
BE SURE TO CHECK REFERENCES
And always, always, always check references.
If the guy at your cash register lost his last store
job for sticky fingers, you’re to blame when
cash receipts start coming up short. It’s your
mistake when the systems manager’s “extensive
computer background” is as much as a
video game endows, and the computer crashes,
hourly.
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Page 58 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 59

FORUM WORKSHOP
forumworkshop
You’re at fault when all you
get from a $2,000 market research
project is confirmation
that people do buy clocks,
not who’s doing the buying,
what they want, or where they prefer to do
their shopping. In the long run you’ll save time
and money defining your needs and expectations,
and probing the background of anyone
you intend to employ. See work samples before
making a decision. Forget checking personal
references – we’ve all put in a good word for a
friend. But pursue professional references:
That’s the easiest way to make sure the person
you’re considering, be it for a job or consultation,
possesses the skills and experience that
address your present need. If you can’t go that
far to protect your interests, you alone are to
blame if your team member disappoints.
Your retail team operates in several spheres.
There are those invisible members providing
everyday services that keep the business running,
a circle of professionals who remain in
the background of the business. Rarely are
these individuals “on staff”; you’ll contract for
their services as needed. Then there are the visible
people who actually work in the store.
YOUR “BACK ROOM” STAFF
In the course of setting up and then running
your store, you’ll employ the services of a variety
of skilled professionals who never actually
join your staff. They work on contract or by the
project in the background, in the back room, so
to speak. Invisible to the public, they’ll play an
active role in guiding you to the right business
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Page 60 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 61

FORUM WORKSHOP
forumworkshop
When and whether you need
their assistance is your call. If
you’re an avid reader and a
quick study, you may get by
without their help. Be aware of
your limitations, however. A lot of what the
people in your “back room” bring to your concept
is the insight gained only through experience.
They know their respective businesses as
they relate to your business. They’re the experts
in their fields. Your strengths and opportunity
spring from specialization. Anyone who understands
the merits of specialization should understand
the good sense it makes to hire other
specialists when their help is needed.
Every professional has its own language, and
professionals respond best to those who talk in
their terms. You’ll get more from providers of
professional services if you invest some time
learning to speak their language. Know what a
clause is before presenting your lawyer with a
contract, for example. All you need do is spend
some time with a business or legal guidebook
before your consultations. When you’re being
billed for a professional’s service by the hour,
you don’t need to pay for a basic education you
could have gotten on your own.
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LEGAL ASSISTANCE
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 63

FORUM WORKSHOP
forumworkshop
No matter where you live, an attorney’s services
may seem excessively expensive. But
when questions of legality or liability are
raised, the expense is an investment in your
protection. Some entrepreneurs turn to an attorney
only as a last resort, when threatened
with legal action or sued for damages. Others
seek advice early on, consulting with a lawyer
about every legal consideration that goes with
starting a business. It makes good business
sense to consult with an attorney (or her paralegal
assistant) whenever you question your
own judgment of the law.
Unless you’ve a legal background
yourself, it’s wise to have an attorney
review any contract you’re
considering signing. A legal professional
can help you through the
entire development process, aiding with everything
from making sure your store’s name &
logo won’t infringe on any trademark, to handling
the necessary paperwork to establish
your business structure. And if you ever get
sued, it’s best to get guidance from someone
with whom you’ve already established a professional
relationship.
Once you decide you need an attorney, locating
one is a relatively simple procedure. But finding
the right one to represent your store takes a
little work. First, request leads from friends,
business acquaintances, and local retailers.
REMEMBER: YOUR FIRST CHOICE IS
AN ATTORNEY WHO SPECIALIZES IN
BUSINESS AND CORPORATE LAW,
WHO HAS RETAILER CLIENTS.
continued...
Page 64 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 65

FORUM WORKSHOP
forumworkshop
Ask each candidate how long she has been
practicing law, what her hourly fees are, & how
they’re applied. It’s usually to your benefit to
take your business to the attorney who has the
most experience. The older attorney, with years
of practice, can provide more valuable advice
than an attorney with a year or two of experience.
Insight follows experience; the more one
has, the more one can offer.
YOU’LL NEED HELP
WITH THE BOOKS
Unless you’re planning to add
an accountant to your permanent
staff, you’ll need to contract
for the service of one, at the
very least to help prepare your
tax returns. As with the lawyer,
hiring an accountant will likely
numbers
save you money in the long run. Especially
since accountants usually charge less than
lawyers for their services and they have a
greater direct influence on your finances.
How involved you want your accountant to
be in your business depends on how much of
the bookkeeping you want to keep in-house.
Some retailers turn all their financial records
and the year’s receipts over to their accountants
at tax time. Others invite the accountants in
monthly for regular updates of the books and
an evaluation of the store’s financial health. A
good accountant can spot the early signs of
trouble or opportunity. She can function as
your financial conscience, prodding you to
make the right strategic response to what the
say.
continued...
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Page 66 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 67

forumworkshop
FORUM WORKSHOP
WHEN IT COMES
TAX TIME, A GOOD
ACCOUNTANT CAN
PROVE PROTECTOR
OF YOUR PERSONAL
FORTUNE.
Here again, you’re looking for a professional
with a retail background first, and general business
background second. Ask other retailers
who they use. Any retailer’s recommendations
should be your first choice and your preference.
Call each candidate and again ask about
her specialty, years of experience, and rates.
Ask what computer software she uses, and if
she can recommend a bookkeeping or accounting
program. This is important because within
a few years, every retail business should be
fully automated. The savvy accountants are already
there; it makes them work smarter and
their job easier. Explain your store and its projected
sales volume. Inquire about how the accountant
prefers to handle business, and what
kind of reports she’ll be able to provide. Finally
inquire about any special tax considerations
you should make when setting up your business.
The thoroughness of the response should
separate the accountant you want handling
your finances from the rest of the pack.
During your first year, expect to rely on your
accountant more than at any other time in your
store’s future. There are 2 reasons for this. First,
you want your accountant to help compile your
numbers, set up your budget and record-keeping
system, help make sales projections, and
then interpret your numbers so you know
what’s going on in your business.
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Page 68 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 69

FORUM WORKSHOP
forumworkshop
✐
At the very least, you should
have the accountant in every
quarter this first year, if not
every month, for a financial
assessment of your progress.
Throughout this first year, consider the accountant
your personal professor of finance.
Learn as much as you can from him on every
aspect of your store’s finances, from how to
track profits and losses, and respond to these
trends, to knowing when you’re extending too
much credit to your customers. The education
will help you manage the store’s finances in
years to come, but you’ll always want your accountant’s
help come tax time.
YOU’LL NEED A BANKER,
EVEN IF THEY WON’T
LEND YOU MONEY YET
The banker is a professional you must
cultivate to support your cause over time.
While bankers work for their lending institutions
first, they can help an independent businessperson
to the extent the institution’s own
interests will be served. Banks are in the business
of making money through effective money
management. The banker with whom you establish
some sort of personal relationship will
work harder to help you. Friends – professional
and personal – always get the extra effort.
Think of your banker as the pinch hitter who
sits on the bench for most of the game, but is
ready when needed. You need to think and
plan ahead. That means cultivating a relationship
now, so that your banker’s lending power
will be available to you when it’s required to
expand your business.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 71

FORUM WORKSHOP
forumworkshop
You’re establishing a relationship with a banker
now so later in your game, when your strategy
requires more funding, you’ll have someone
you can count on for help.
You actually start that process when you apply
for your first loan for the business. No lending
institutions will gamble on a start-up business
without some sort of personal guarantee or collateral.
But even if it’s actually you, not the
business, who’s borrowing the money, that first
loan application is an important part of your
long-term strategy. It’s where the banker first
gets to know you and what your business is
about. You’re making an impression, one you
should build on as your business grows. Open
your business accounts at that bank, and keep
a dialogue going with your banker. Use polite
conversation as an opportunity to keep your
banker posted on your store’s progress. You’ll
realize the benefits of this subtle approach later
when you sit down to discuss funding needs.
YOU MAY NEED TO HIRE
CONSULTANTS
An attorney, accountant, and
banker are the 3 professionals
every store owner needs in
his or her corner at some
point in the history of the
store. Depending on your
goals, budget, and scheduling, there are many
other types of professionals you may need to
employ. Most of these, like you, want to make
their own way through the world. They hire
themselves out for projects in areas in which
they’ve developed an expertise.
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Page 72 NOVEMBER 2021 |
RETAILERS FORUM MAGAZINE

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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 73

forumworkshop
FORUM WORKSHOP
Many of these people call themselves consultants,
a title bandied about a little too much
these days. Some unscrupulous individuals use
it as a ruse to get money for services in which
they possess no special skills. That’s why it’s
especially important for you to do a background
and reference check, and review completed
projects, before contracting the help of
any self-described consultant.
That said, the professionals with valued services
to offer during one phase of your business
range from retail architects to advertising copywriters.
If your budget allows, you may also
contract the services of a researcher while investigating
your market; an
s
artist to design your logo and
marquee; or a store designer
for help with your floor plan.
Consider your insurance broker as much a consultant
as a member of your back room staff.
Before you open your doors, you’ll need to consult
with the broker to determine what type of
insurance you need to protect your business interests.
Throughout the year you’ll continue to
consult with him whenever there are claims, or
when you make changes in your store that require
a change in coverage. Every year you’ll
seek the broker’s help in working up a new insurance
package and submitting it for bids
from insurers. Although you may only be in
contact with your insurance broker a few times
each year, you will continue to consult with
him for years to come.
DEAL WITH EVERY CONSULTANT AS
YOU WOULD WITH A CONTRACTOR.
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 75

FORUM WORKSHOP
forumworkshop
Be as specific as possible
when outlining your needs.
Expect a detailed project
proposal defining the project,
what it will cost, and
when it will be completed.
When seeking these individuals, request recommendations
from other retailers first. Get
the names of references, and ask each about his
or her satisfaction with the service before you
make any commitment to the consultant. Consultants
charge by the hour or project, and
don’t come cheap. No one but you can make
sure you’re getting what you expect for your
money.
YOU’LL NEED TO WORK
WITH SALESPEOPLE
Page 76 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
You’ll be doing the calling on most of the outside
professionals you’ll be dealing with as
store owner. You’ll also be fielding calls from
professional salespeople. Any sales activity implies
competition. You’ll find most salespeople
eager to please so they can get your order.
Pleasing you is their only advantage. There’s
only so much a salesperson working on staff for
a supplier can do for you. Developing a good
rapport as part of your professional relationship
will help you realize the full benefits of
that service.
In other categories, the salespeople’s ability
to serve depends on how much autonomy
they have in their businesses. Consider
your insurance needs, for example.
continued...
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RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 77

FORUM WORKSHOP
forumworkshop
The house broker, working for one underwriter,
can only offer you as good an insurance package
as the company provides. The independent
agent, on the other hand, can shop around for
you, vendor to vendor, and put together a
package that’s best for your business. You need
to take this into account when deciding whom
whom to entrust with your business. The salesperson
who can do the best job for you is always
the one with the most options.
STAFFING YOUR STORE
The team members discussed until now contribute
to your success, but remain forever in
the background. The comparatively few players
visible to the buying public – the store staff
– directly shape perceptions about your store,
what it sells, and the service it offers. A strong
staff has members who complement one another.
A good staff can provide critical support
to you. They can share and assume responsibilities
to allow you to concentrate on managing
the business. Hiring staff is a strategic process;
the wrong person can easily upset the balance
of your entire operation. But the right person,
in the right position, strengthens everything
about your store.
❅That’s why determining your
staffing should be regarded as
a critical process. Of course, if
yours will be a one-person
shop, your staffing decisions
are already made. But there
does come a time when every retailer needs
help, even if it’s only help to meet demands of
the holiday rush. continued in next issue ...
Vivaldo 35 x 10W
Ceiling Light
w/GoldPlated Finish
and Clear
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RETAIL: $8,055.00
Blowout Price
$
906 67
Rush
WHOLESALE
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in Lighting & Home Decor
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Eglo Lighting 89572A
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23 33
Progress One-Light Flex Track System
in Brushed
Nickel Finish
with white
glass with
black pencil
wrap glass.
RETAIL:
$245.40
Blowout Price
$
34 50
Tressi Pendant
in Glossy White & Orange
RETAIL: $333.00
Blowout Price
$
23 33
For
BEST DEALS
Click on Our Tab
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Best Prices
and Service
Since 1976
Page 78 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

We’re All About FUN!
• Blank
• Licensed
• Brand Name
Fashionable Apparel
• T-shirts
• Headwear
• Hats
• Caps
• Beanies
• Face Masks,
• Hoodies
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• Shorts,
• Pants
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• Aprons,
• Home,
• Kitchen,
• Office supplies,
• PPE (face masks,
hand sanitizer)
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• Travel Bags,
• School Bags,
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• Duffle Bags
• Tote and
Conference Bags
• And Promotional Items
ORDER WITH CONFIDENCE • FREE SHIPPING WITHIN USA
• WE SHIP WORLDWIDE
www.NoveltySeller.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 79

BUY ALL YOUR
MERCHANDISE
FOR 1/2
REGULAR
BRAND
NEW!
WHOLESALE
COST!
SMART BUYERS OFTEN PAY 10¢ ON THE DOLLAR FOR THEIR MERCHANDISE!
HOW THEY DO THIS HAS BEEN A CLOSED SECRET FOR YEARS. NOW, FOR THE FIRST TIME,
FIND OUT HOW TO BUY THESE BARGAINS. CLOSEOUT SOURCE BOOK CONTAINS THE VALUABLE INFORMATION:
* BASIC INFORMATION ABOUT THE BUSINESS
* CLOSEOUT PUBLICATIONS & ASSOCIATIONS
* CLOSEOUT SHOWS
* GENERAL CLOSEOUT DEALERS
* FREE CLOSEOUTS (BARTER)
* BEST RETAIL CLOSEOUT STORES
* BASIC INFORMATION ON SURPLUS
CLOSEOUT COURSE & SOURCEBOOK shows you exactly how and where to make big profits in buying closeout
merchandise of all types. Author Raymond Lawrence has been in the business for over thirty years and he knows how
to locate the merchandise and shares his knowledge with you. Don’t get the idea that closeouts are made up of items
that won’t sell...many closeouts come from manufacturing changes and are perfectly good quality. You could spend years
digging up the information on these sources and it would cost a small fortune...BUT now you don’t have to spend your
time and money because everything you need to know is contained in this book. In this economy, it is essential for
success to buy your merchandise lower than the competition and we will show you how and most importantly, where!
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& SOURCEBOOK
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SEND ORDERS TO:
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( ) Send Printed Book $29.95 + $7 Shipping=$36.95 ( ) Send PDF via email = $29.95
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Page 80 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

COMPETITIVE
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P R O C E S S I N G
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Merchant Equipment Store is a registered ISO/MSP of Deutsche Bank Trust Company Americas, New York, New York, and Wells Fargo Bank, N.A., Concord, CA.
American Express may require separate approval. Merchant Accounts require paper or e-signature applications for completion.
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 81
Want More Info? Circle #68 on page 11 • www.Vendor411.com

Start Your Own
Surplus & Liquidation Business
Professional liquidator reveals how to find, buy, sell and broker surplus
goods in his best-selling book HIDDEN WEALTH
Everything you need to know and succeed in this
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Work full-time or part-time, even from your own home.
• Surplus Business Equipment
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• Bankruptcies & Closeouts
This is a practical hands-on training guide to starting your business with little or no money. Today there are
more opportunities than ever to succeed in this industry when you have the right resources. Nothing is held
back – the author is a retired liquidator who is now sharing his well-protected secrets to help others succeed.
Limited supply of copies of this 196 page will be sold at special price of $39.95 on first-come basis. Order today
and start your new business tomorrow!
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$39.95 + $7.00 ship = $ 46 95
❏ PDF Version: $39.95
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Page 82 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Tel:
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FORUM PUBLISHING CO • 383 E. MAIN ST • CENTERPORT, NY 11721 • Credit Cards: 631-754-5000 • Fax: 631-754-0630

WE HAVE BUYERS!
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• Men’s & Boys Wear
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1-800-635-7654 • forumpublishing@gmail.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 83

The Complete Guide to Making Money at Auctions!
AUCTION
SOURCES
REVEALED!
The Auction Buyers Directory
providing Names, Addresses, Phone numbers and ALL the Information You Need
to locate Auctions throughout all 50 states
Government agencies continually seize billions of dollars of illegal merchandise. Due to this enormous
backup of inventory, government and private auctions liquidate billions of dollars in property, luxury
vehicles, boats and even airplanes for pennies on the dollar. Knowing where and when these auctions
are held is the key. Auction Buyers Directory gives you the key to these auctions!
➫ Vehicle Auctions
➫ U.S Marshal Auctions
➫ IRS Auctions
➫ State Surplus Auctions
➫ U.S. Customs Auctions
➫ U.S. Postal Auctions
➫ County Sheriff Auctions
➫ SBA Auctions
➫ FDIC Auctions
➫ Urban Housing Auctions
➫ Land Management Auctions
➫ Private Auctions
This comprehensive directory offers tips and tools of the trade designed to make your auction buying profi table. Whether you’re buying
for your own use or for resale, this directory offers guides to make your bidding successful. This directory gives you all the information and
sources you will need. Once you have the sources you can use them over and over, and there are never any additional charges.
ORDER TODAY TO CHANGE YOUR LIFE TOMORROW!
$39.95 + $7.00 postage = $46.95
www.Forum123.com
Page 84 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

Seton
Signage.com
Since 1956 • Over 57,000 Products On-Line
SignS
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Tear Off Combo
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TapeS
PVC Tape
2.0 mil
2” & 3” Widths
Printer Tapes
Barricade Tape
Marking Tape
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SecuriTy
Locks
Mirrors
Alarms
Surveillance
Signs & Tags
Design your own on-Line • 100% guarantee
Everything for your Store or Warehouse
www.SetonSignage.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 85

Page 86 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

Your
Direct
China Source
www.finditasia.com
your one-stop-shop for wholesale products online!
Wholesale Products
Over 5 million products
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Buyer Protection
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Free Membership Instant Purchasing Safe, Escrow Protection
Small Quantities Delivered to your Door Paypal Accepted
APPArEl ElEctronIcS coMPutErS JEwElry
wAtchES hAnDbAgS hbA toyS ShoES
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www.finditasia.com
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 87

This MonTh’s
Book Specials
New Titles Just Arrived in our Warehouse ~ Limited Quantities
Streetwise Business Series
SMALL BUSINESS
SUCCESS KIT
Book & CD gives
insider secrets and
strategies to start a
successful business.
includes forms,
legal advice and
schedules.
order no. 1-58062-
367-9 ... $24.95
BUSINESS
MANAGEMENT
Lay your foundation,
build your team and
manage your money
with this 350-page
business guide.
Covers every aspect
of management.
order no. 1-58062-
540-1 $19.95
BUSINESS
VALUATION
Proven methods to
easily determine the
true value of your
business or one
you are wishing to
buy! simple ways to
value AnY business.
order no. 1-58062-
952-0 $19.95
Internet
11 LAWS OF INTERNET
BRANDING
Be fast, be first to be
successful online. how
to build your company,
product or service into a hot,
profitable brand online!
order no. 0-06-019621-1
$21.00
MAKING MILLIONS ON THE
INTERNET
Complete idiot’s Guide
makes it easy and fun to
make REAL money on the
internet. includes tips and
tricks in simple language.
order no. 0-7897-2298-4
$18.95
FRANCHISE BIBLE
how to Buy one, or Franchise Your own business. over
300 pages written by a specialist that will save you
$1000’s in legal and research fee.
order no. 1-55571-367-X $24.95
SOLVE ALL YOUR MONEY PROBLEMS FOREVER
Achieve financial freedom with this life-changing
plan that will take away your money problems
forever -- and help you start a new life of ease
and comfort.
order no. 0-399-52378-2 $14.95
HOW TO ACHIEVE TOTAL SUCCESS
Master your mind to achieve everything
you desire. Win consistently with this
practical self-improvement book.
order no. 0-940398-19-2 $11.00
THE COPYRIGHT GUIDE
A friendly guide to
protecting and profiting
from copyrights. This
is a definitive guide to avoid
costly mistakes.
order no. 1-880559-43-9
$18.95
Closeout of the Month
SMALL BUSINESS LEGAL KIT AND DISK
over 400 pages of practical legal info, forms and agreements
for all size businesses. We bought closeout of these books
(c) 1995, but still loaded with relevant info. Disk is 3.5 floppy,
pages are slightly yellowed. Use just onE form and pay for
the book 3x over! Published at 19.95.
order no. 1-55850-701-9 $10.00
sPECiAL: Buy any other book on this page and take this one
for $5.00! LiMiT 5 CoPiEs to single buyer.
Page 88
Page 88 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

Trade
MaGaZINeS
Trade Magazines
Swap Meet
This exciting monthly magazine
connects flea market vendors with
wholesalers across the United
States who specialize in supplying
merchandise and services to
flea marketers and swap meeters.
It provides excellent resources for
merchandise and each issue contains
a bonus Directory of Flea
Markets throughout the United
States, listed by state order and
includes full addresses, days of operation,
and details of each market.
Order No. SM-S ...Swap Sample ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Closeout News/
Wholesale
Merchandise
ADVERTISING SPACE AVAILABLE
The Leading
Monthly Source
for Closeouts
and Surplus
Merchandise!
A long-time leader in the
closeout industry, this
monthly newspaper brings
you the BEST closeouts
and overruns on the market.
By using this powerful
buying tool, every month,
you will gain access to hundreds of new suppliers
who offer the finest selection of closeout (below wholesale) merchandise
available anywhere!
Find Apparel, HBA and Cosmetics, Electronics, Home and
Houseware, Fragrances, Jewelry, Sporting Goods, Tools, Toys,
Videos and DVDs, and more. For larger discounts, many dealers
sell pallet truckloads that will make you even more profits.
Order No. CNS - Closeout News - 2 Years (24 Issues)...$60.00
Retailers Forum
SoloMayoreo
“I Can Get
It For You
Wholesale”
Written in Spanish,
this big monthly
newspaper is the
best thing to happen
to Hispanic retailers!
Sources abound for
variety merchandise of all
kinds to fill store shelves
and flea market booths.
No. SOLO-S ...(Sample Copy) ...$7.50
No. SOLO-SUB..(12 Issues) ...$60.00
ADVERTISING SPACE AVAILABLE
Retailers Forum was established
out of the need for product
sources among small retail
merchandisers. Each month,
Forum’s advertising pages feature
merchandise offerings
from the country’s !eading
wholesalers, manufacturers,
and jobbers.
Don’t confuse this
magazine with some
of the “opportunitytype”
publications offering
products that are outdated
and way over-priced.
These are real rock-bottom
wholesalers offering prices like
Videos at $1.25 • Sunglasses at $3.00/dz • Rings at $0.25/ea.
Buy where the retailing giants buy! The advertisers are professionals in
their fields, offering you variety, service, monthly specials, closeout specials,
and the lowest prices available. Best of all, they will ship UPS no
matter where in the United States your business is located. Minimum
orders are as low as $50.00 with many wholesalers. Many advertisers
offer further reduced rates for bulk buying at enormous savings to you.
Order No. RF-S - Sample Copy ...$10.00
FREE 1 YEAR SUBSCRIPTION AVAILABLE AT
www.WholesaleSources.com
ADVERTISING SPACE AVAILABLE
Monthly
Newspaper
for Hispanic
Retailers
www.bizbooks.org
Page 89 89
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 89

USA Closeout Directory
Now, more than ever, it is essential for the success of your merchandising business to buy
goods at the lowest prices possible. Our best-selling
USA Closeout Directo-ry shows you how and most
importantly, WHERE. Hundreds of closeout dealers
specializing in selling goods often priced as
low as 10¢ on the dollar are listed. Re-tailers, flea
marketers, home party plan sellers ...anyone who
sells merchandise needs this directory! Clothing
• Elec tronics • Jewelry • Toys • Watches • More!
Order No. 4 -
Closeout Directory - $29.95
Dollar Store
Merchandise Guide
The most complete directory of
wholesalers and manufacturers
in the USA specializing in dollar
store merchandise. Hundreds
of companies are listed with
complete contact information,
including the type of products
they sell. If you have a dollar
store, or are planning to open
one, this new directory is a must!
Order No. DSM • Dollar Store
$29.95
Toy Importers & Wholesalers
This is the definitive guide for
finding toy suppliers. Features
over 156 pages of listings of both
importers and manufacturers.
Included are names, addresses,
phone and fax numbers as well as
company websites and e-mail
addresses and descriptions of
lines carried.
Order No. TOY
$29.95
Directory of Smoke Shops
Our EXCEL Directory contains over 7,000 Smoke
Shops/Head Shops in the U.S. It includes key buyer’s
names, personal e-mails and phone numbers. This
directory is emailed to you in Excel format
and is updated regularly.
DIRECTORY INCLUDES:
• 7,000 Smoke Shops/Head Shops
• Phone Numbers
• Over 60% Have Personal E-Mails
• U.S and Canada
• Company Addresses
Order No. SSDB (Excel)
$399.00
Independent Sales Rep. Directory
The Independent Apparel Representatives and Multi-line Showrooms directory includes information on over 1,000 independent
sale agents and multi-line across the USA. These agents and showrooms are critical to merchandisers and manufacturers looking to
connect with retailers to introduce their lines into the retail space. Includes valuable information such as market focus, price points,
territories served, number of locations, rep type, and specific brands canied. In addition each record includes address, phone number,
key contacts, website address, and e-mail address. Arranged geographically, also includes an alphabetical index, a brand index, and a
rep/contact index. Available in printed book format or Excel.
Order No. SGREP-B Printed Book $359.00
Order No. SGREP-E Excel emailed to you $499.00
1-800-635-7654
Page 90
Page 90 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE
Business Directories

Imagine
a book
putting
1000’s of
wholesalers
at your
fingertips!
This is the
most accurate
and useful resource guide you’ll ever
own and refer to daily!
• Apparel • Electronics • Fragrances • General
goods • Gifts • Housewares • Leather • Jewelry • Novelties • Sunglasses
• Watches • Toys and more!
No. W1 Wholesale Sources $29.95
Auction Directory
Wholesale Sources
Jam-packed
with 1000’s
of wholesale
sources across
the USA
This is THE definitive guide to auctions!
It not only tells you WHERE
all the auctions are (all 50 states) but
also HOW to participate in the auction
process. Cash in on all government
auctions, housing auctions, jewelry,
cars, boats and more. Up-to-date
information gives you names, addresses
and phone numbers! And, unlike other
auction websites or programs that require
you to purchase updates or subscribe
to monthly or weekly pay-per-listing services, once you have
this book - You need to buy nothing else! It’s an incredible book you
can use minutes after you receive it. Change your life today. Buy a
home, car, or indulge in jewelry.
Order No. AUC- Auction Directory - $39.95
How to Find,
Sell and Broker
Surplus and
Liquidated
Goods
Hidden Wealth
With this authoritive Directory, you will
learn to turn pennies into dollars and get
goods dirt cheap ...even free! Written by a
retired liquidator, the author shares his well
protected secrets and workings of this extremely profitable industry.
Learn why those in the business have kept it confidential. You can now
have a piece of it.
Discover the proven techniques and see why there is no better
information anywhere at any price. Everything you need to succeed in
this high profit business is right here. Work full/part time from home!
Order No. 1-88422-24-2 Hidden Wealth $39.95
Jewelry Wholesalers
& Manufacturers
This exquisite directory will bring the
world’s finest jewelers directly to you! Featuring
fine jewelry of all types including:
• Beads • Diamonds • Gemstones • Gold
• Silver • Much More! The suppliers list
their names, addresses, websites and specialties.
All feature high-end quality jewelry that is
sold wholesale for resale. You would have to travel the world over to
view the thousands of suppliers listed in this brand new directory. If
you are in the jewelry business and looking for new, high quality suppliers,
you must order this directory!
Order No. FJ $29.95
Business Directories
Hobby & Craft
Suppliers Guide
The crafts industry is one of the hottest-growing
segments in the marketplace
today. Scrap-booking, painting,
needle-crafts and sewing are hobbies
that are sweeping the nation. We have
compiled the ultimate directory of
wholesale suppliers furnishing materials
for this huge industry.
• Art Materials • Baskets • Beads/
Trim • Ceramics • Dolls • Fabrics •
Floral • Holiday • Paint • More!
Order No. AC $29.95
Holiday Merchandise
Wholesalers
& Manufacturers
Introducing our newest directory that puts
the country’s largest suppliers of holiday
merchandise at your fingertips. Seasonal
merchandise is a mainstay of the industry,
but up until now it was hard to locate the
thousands of suppliers scattered across the country. We have ended
your searching with one directory which includes all types of wholesale
merchandise: • Bows • Candles • Cards • Costumes • More
Order No. HM $29.95
www.bizbooks.org
Page 91
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 91

Wholesale Gift Guide
A Great resource to locate higher end
decorative merchandise. This gigantic
400 page guide is the definitive resource
guide to finding suppliers for gift products.
Listed by category, over 4,000
leading wholesalers and manufacturers
servicing the gift industry are included.
• Accessories
• Collectibles
• Floral
• Gifts
• Home/House
You’ll refer to this on a daily basis to
find new suppliers for products.
Order No. GG Gift Guide $39.95
Annual Guide to the
Licensing World
Here is an incredible Directory that
guides you through the world of Licensed
prod-uct merchandising. Need to know
who owns a license? Who to contact to
distrib-ute a licensed product? This book
has all the answers and covers the entire
world! Licensors: Listing of companies
that are the agents and license holders.
These are the sources that you would
apply to if you wish to obtain a license to
manufacture
merchandise. Licensees listed here you will find the companies who
distribute licensed merchandise. Full listings include categories of
merchandise each company handles. Contact these companies to buy
the licensed merchandise that they have manufactured. The licensed
merchandising industry moves billions of dollars of products every
year and is one of the fastest growing segments of retailing.
Order No. 321 $249.00
USA Mail Order Catalogs
New for this year is a compilation of BOTH
consumer mail order catalogs in addition to
business-to-business catalogs in one huge
volume! Part one of this incredible collection
of mail order catalogs provides the
most comprehensive look at the consumer
catalog in the industry available anywhere.
Over 7,000 consumer catalog companies
are listed under 44 various product chapters
from Animals to Toys and Games.
Catalog size, number of catalogs mailed,
sales volume and key executive names are provided for ease in marketing
your products to these catalogs.
The second part of this directory provides details on suppliers
of everything from computers to laboratory supplies; office products
to office design; marketing resources to safety equipment. Just about
every kind of product or service that a business needs to operate is
covered.
Order No. 159237-156-6 1,900 pages $450.00
BUCKS FOR BLING
Sourcing For Jewelry
Makers Directory
Up-to-date and easy-to-use directory
solving your jewelry materials sourcing,
production and contracting needs.
If you are considering your own line
of jewelry items this is a must-have
in locating materials and factories to
produce it.
Accessories
Sourcing Directory
The comprehensive directory provides
you with direct sources for the designing
and manufacturing of bags, belts,
hats, shoes, gloves. You will find the top
companies to help you produce your merchandise
directly at their factories.
Order No. 121 $150.00
Order No. 122 $100.00
1-800-635-7654 Page 92
Business Directories

APPAREL
BUSINESS DIRECTORIES
Fabrics, Services, Trims
This up-to-date directory solves your
production sourcing and contracting
needs in the Americas. The sourcebook
includes: sewing, cut-n-sew, and finishing
contractors and apparel production
services from within the U.S., Canada
and South and Central America. All
factories are sorted by clothing classification
and by U.S. state or by country.
This directory will help you put your
own designs into production.
Order No. 0971486743 $125.00
A complete and updated guide listing
over 2,600 nationwide suppliers of all
types of domestic and imported fabrics,
trims and notions, plus forecast
services, swatch design studios and
more for the apparel and design industries.
Listings include sales manager’s
name, price points, minimums,
etc. Fabric and trim manufacturers,
converters, jobbers and reps are
listed. This sourcebook provides you
with MATERIALS and sources to
make your own goods.
Order No. 0971486735 $135.00
Apparel Contractors (USA Edition)
1-800-635-7654 Page 93
Directory of Brand Name Apparel
Manufacturers
Updated and easy-to-use directory
listing brand-name label manufacturers
and importers in the women’s,
men’s, children’s and accessory markets.
Developed and targeted for store
and catalog buyers to shop the apparel
and accessory markets easily, there are
over 2,800 brand name labels listed,
broken down by types of apparel classifications.
If you are looking for the
SOURCES for brand name goods,
this directory is for you.
Order No. 0971486751 $135.00
RN & WPL Encyclopedia
A comprehensive listing of every Registered
Number and Wool Product Label
ever issued by the Federal Trade Commission
to identify all sorts of goods imported,
manufactured and/ or sold in the U.S. Over
126,500 records including contact information
for more than 31,500 manufacturers,
importers and wholesalers of apparel
and textile goods. Listings include where
available: RN or WPL number, contact
names & titles, street addresses, phone &
fax numbers, website & e-mail addresses,
type of business and product information.
Order No. RN8. Directory $285
Order No. RN8C Directory/CD Combo $475
The Small Design Company's Guide to
Wholesale Fabrics & Trims
Upj-to-date guide created specifically for the smaller design houses and home sewing
businesses. Directory lists fabric and trim companies that will sell to businesses that
require 0 to 500 yards as a production order. Book lists low-minimum and in-stock
fabric suppliers and all their contact information.
Order No. A-106 $65.00
Apparel Business Directories
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 93

FORUM PUBLISHING CO.
383 E. Main St. Centerport, N.Y. 11721
T: 631-754-5000
F: 631-754-0630
E: ForumPublishing@aol.com
Credit Card ORDERS: 800/635-7654
FAX ORDERS: 631/754-0630
INQUIRIES: 631/754-5000
Website: www.bizbooks.org
Order by phone
1-800-635-7654
You’ll save time ordering by phone instead
of mail. Speak with our knowledgeable
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you in placing your credit card order. If
you have questions about our products,
call Customer Service: (631)754-5000
Mon-Fri 10am-5pm EST.
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Order by mail
Please complete all information so we
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accept checks, money orders and
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form where indicated and supply
your complete number and expiration
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or stamps. Checks must clear bank
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Order by Fax
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Books and cassette programs will be
shipped within 1-5 working days.
Allow 6-8 weeks for magazine subscriptions
Order Online
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We download orders hourly and
process within 24 hours.
Sales Policy
Books and Cassette programs are
sold as information only and are
guaranteed as represented in this
catalog. All items in this catalog
are sold on a non-refundable basis.
NAME _________________________________________________________________________________________________
ADDRESS_________________________________________________________________________________________________
CITY_______________________________________________________________STATE
ZIP
PHONE NUMBER (_______) ______________________________ EMAIL ___________________________________________
What Books Would You Like?
PG QTY NUMBER TITLE PRICE
SHIPPING
CHARGES
ALL ORDERS ADD $7.00 1st BOOK
$4.00 EA. ADD’L BOOK
CANADIAN $4.00 EA. SHIPMENTS: ADD’L $11.00 BOOK 1st BOOK
$ 8.00 EACH ADDITIONAL
Orders for SAMPLE COPIES of magazines:
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DO NOT OR UPS ACCOUNT add shipping NUMBER ONLY charges
Payment Information Goes Here
CANADIAN SHIPMENTS:
$11.00 1st BOOK • $8.00 EACH ADD’L
OUTSIDE OF USA:
ORDERS CAN BE SHIPPED USING YOUR
FEDEX OR UPS ACCOUNT NUMBER ONLY
SUBTOTAL
NYS SALES TAX
SHIPPING
TOTAL
CHECK MONEY ORDER AMEX MASTERCARD VISA DISCOVER
ACCOUNT NUMBER
SIGNATURE X ________________________________________________________
EXPIRATION DATE
ALL BOOKS ARE SOLD AS INFORMATION
ONLY ON NON-REFUNDABLE BASIS
1-800-635-7654 39
Order Form
Page 94
Page 94 NOVEMBER 2021 | RETAILERS FORUM MAGAZINE

THE ULTIMATE
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• Hot Products
Review
• USA’s Leading
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WholesaleSources.com
your search engine for everything wholesale!
RETAILERS FORUM MAGAZINE | NOVEMBER 2021 Page 95

NOVEMBER 2021
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383 East Main St., Centerport, NY 11721
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