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Healthcare Technologies Resource Guide - Export.gov

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program, consisting of <strong>gov</strong>ernment-funded subsidized healthcare coverage for currently 69 diseases<br />

considered to be high-incidence. Information on the pathologies covered by this program may be found<br />

at www.fonasa.cl/wps/wcm/connect/Internet/SA-General/Asegurados/Plazos+del+Auge<br />

Market Entry<br />

U.S. medical equipment and devices are well regarded in Chile. A strategy that has proved successful for<br />

U. S. companies interested in the Chilean market is to appoint a qualified agent or distributor. Chilean<br />

distributors in the medical sector are usually knowledgeable, experienced, and with a good network of<br />

sales people throughout the country. Reliable after sales support is a priority in this market.<br />

The metric system of weights and measures is standard in Chile. The electric power supply is 220V 50Hz.<br />

Since the implementation of the U.S.-Chile Free Trade Agreement, in 2004, medical equipment, medical<br />

devices, and pharmaceuticals enter Chile duty-free, provided a U.S. certificate of origin is presented to<br />

Chilean Customs. Imports to Chile, alike all foreign and domestic products are subject to Chile’s 19% VAT<br />

(Value Added Tax).<br />

Mandatory registration at the Institute of Public Health is required for all pharmaceuticals. Medical<br />

devices such as preservatives, gloves, needles, and syringes have to be quality tested. The Ministry of<br />

Health is currently discussing imposing special requirements for medical implants in the near future.<br />

Current Market Trends<br />

U.S. state-of-the-art medical technology has good market potential in Chile, especially in the private<br />

sector that has considerable expansion projects. The Chilean private healthcare system is well regarded<br />

in the region. Private hospitals receive foreign patients for treatment on a regular basis, Some of these<br />

private hospitals have Joint Commission accreditation; therefore maintaining high standards is a<br />

permanent goal. Many Chilean physicians have U.S. post-graduate degrees and maintain regular contact<br />

with important U.S. healthcare institutions.<br />

Main Competitors<br />

The majority of the medical equipment present in the Chilean market is imported. Local statistical data<br />

shows that the United States has approximately 40% of Chile’s market share, followed by Germany<br />

with some 15%, and Japan with approximately 7% market share. Price is an extremely important factor,<br />

especially in the public sector where limited funds cover a large segment of the population. The private<br />

sector is also price sensitive, but is far more likely to consider recognized brands that have good quality<br />

and after-sales reputation.<br />

Current Demand<br />

The following list of equipment is currently on demand in Chile:<br />

• Autoclaves<br />

• Surgical tables<br />

• Non-disposable and disposable surgical<br />

instruments<br />

• Cardiology equipment including pacemakers<br />

• ECG monitors (low and medium complexity)<br />

• Ventilators<br />

• Infusion pumps<br />

• Aspiration pumps<br />

• Central monitors<br />

• Echo tomography equipment<br />

• Mobile incubators<br />

• Trauma equipment<br />

• Anesthesia instruments and appliances<br />

• Ophthalmoscopes<br />

• Hospital beds<br />

U.S. Commercial Service <strong>Healthcare</strong> <strong>Technologies</strong> <strong>Resource</strong> <strong>Guide</strong> | 2012–2013<br />

17

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