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Healthcare Technologies Resource Guide - Export.gov

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Egypt<br />

Summary<br />

The healthcare sector in Egypt, although large compared to its Middle East<br />

counterpart, has been relatively stagnant over the past few years. That being<br />

said, there should be a variety of investment opportunities as the Egyptian<br />

<strong>gov</strong>ernment is very keen on expanding the healthcare industry, especially<br />

relating to medical devices. In 2011, healthcare was responsible for 6.3% of GDP<br />

and total spending is expected to amount to $16.6 billion in 2012. Consumer<br />

healthcare grew by 12.6% in 2011 and spending is expected to reach $7.1 billion<br />

in 2012. The World Bank estimates that the average life expectancy for Egyptians<br />

has increased from 69 to 73 from the years 2000 to 2009. While the <strong>gov</strong>ernment<br />

has done much to mitigate disease in the country by way of supplying cleaner<br />

water and increasing immunization rates, hepatitis C still remains rampant as<br />

9.8% of the population is believed to be infected with it and it seems to grow<br />

at a fixed rate of 500,000 new cases a year. The Ministry of Health operates 1300<br />

hospitals which correspond to a supply of 60% of beds. Universities, the Army<br />

and the private sector constitute the other 40%. <strong>Healthcare</strong> expenditures by the<br />

<strong>gov</strong>ernment totaled $4 billion which is a 17% year-on-year increase.<br />

Market Entry<br />

U.S. medical equipment and products are traditionally well-received in Egypt<br />

due to their perceived high quality. Egyptian law requires that for public<br />

tenders, foreign companies must retain Egyptian commercial agents. However,<br />

most U.S. companies have found it beneficial to engage a local agent to handle<br />

the problems associated with communications, bureaucratic procedures, local<br />

business practices, and marketing.<br />

Based on geographical location or product basis, a firm can appoint multiple<br />

agents in Egypt to further enhance its success. Agent commissions would vary<br />

with services provided and the amount of individual contracts.<br />

Supplying reliable after sales service as well as spare parts and maintenance<br />

services is a key to maintaining a competitive advantage. Agents of medical<br />

equipment have found that keeping approximately 40% inventories of spare<br />

parts will satisfy the needs and demands of their clients. FDA approval is a key<br />

to having medical products registered and approved by the MOH in Egypt,<br />

although the MOH may still do additional testing on any medical device. The<br />

importation of used and refurbished medical equipment and supplies into<br />

Egypt is banned without prior approval of the MOH.<br />

Statistics<br />

Capital: Cairo<br />

Population: 82 million<br />

Currency: Egyptian Pound<br />

Language: Arabic<br />

U.S. Commercial Service <strong>Healthcare</strong> <strong>Technologies</strong> <strong>Resource</strong> <strong>Guide</strong> | 2012–2013<br />

Contact<br />

Rania Mekhail<br />

Commercial Specialist<br />

rania.mekhail@trade.<strong>gov</strong><br />

+202 2797-3487<br />

29

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