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Healthcare Technologies Resource Guide - Export.gov

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82 percent of the medical equipment imported to Finland comes either from or through the European<br />

Union. Direct imports from the United States account for 8 percent; however, the total market share is 25<br />

percent. Other important external supplier countries are Germany, the United Kingdom, France, Russia,<br />

Japan, and China.<br />

Current Demand<br />

High quality and technically sophisticated medical equipment has the best market potential in Finland,<br />

especially equipment that increases efficiency and reduces occupancy rates in hospitals. Products such<br />

as these have the best sales potential in Finland:<br />

• Patient monitoring systems<br />

• Mini invasive surgery (MIS)<br />

• Day surgery equipment<br />

• Magnetic resonance imaging (MRI) equipment<br />

• Video endoscopes<br />

• Digital image processing<br />

• Picture archiving<br />

Barriers<br />

There are no restrictions on imports in Finland, as long as they comply with EU qualifications. Although<br />

marketing requires thorough knowledge of end user needs, the import climate is receptive to equipment<br />

that is new and of good quality. There is keen competition in the market, however.<br />

Trade Events<br />

Finnish Dental Congress and Exhibition<br />

Helsinki • web.finnexpo.fi/Sites1/Hammaslaakaripaivat/en<br />

Finland’s leading event for dentistry professionals.<br />

The Finnish Medical Convention and Exhibition<br />

Helsinki • web.finnexpo.fi/Sites1/Laakaripaivat/en<br />

Finland’s leading event offering further training for doctors and physicians. Concurrent with Finland’s<br />

biggest medical exhibition.<br />

Available Market Research<br />

• Dental Industry Overview (2011)<br />

• Medical Industry Overview (2010)<br />

U.S. Commercial Service <strong>Healthcare</strong> <strong>Technologies</strong> <strong>Resource</strong> <strong>Guide</strong> | 2012–2013<br />

39

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