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14<br />
<strong>Annual</strong> <strong>Impact</strong> <strong>Report</strong> <strong>202</strong>0-<strong>21</strong><br />
Digital communication innovations<br />
Communication was never more important<br />
than throughout the pandemic. Remaining<br />
connected and sharing vital messages<br />
with students became a key priority.<br />
We pioneered initiatives that helped remote<br />
working including use of Microsoft Teams, live<br />
broadcasts, podcasts and live Q&As.<br />
We adapted to host and broadcast many of<br />
our favourite student events online through<br />
OBS software live stream. This meant<br />
thousands of students were able to watch<br />
events such as the AGM, Spring Election<br />
Results, and the Enriching Student Life<br />
Awards despite the in-person restrictions.<br />
We worked with the Sabbatical Officer team<br />
to launch a new podcast channel, ‘Clonc’<br />
meaning chat in Welsh, and have gone on to<br />
host podcasts from student groups as part of<br />
our community building objectives.<br />
We increased email<br />
open rates to 40%<br />
and hit 10k followers<br />
on Instagram.
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