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Honda Siel Cars India Ltd (HSCIL),
Hyundai Motor Company, Nissan
Motor India Pvt Ltd, Tata Motors Ltd,
Mahindra & Mahindra Ltd and
Renault India Pvt Ltd, to name a few.
Interestingly, in the first half of this
year there are more new launches in
the passenger cars and two-wheeler
segments, as compared to the same
period in the previous year.
According to SIAM (Society of
Indian Automobile Manufacturers),
in the first half of this fiscal, there
were over 13 new launches in the
passenger cars and two-wheeler
segments, respectively as well as
three refreshed variants in both the
segments, whereas last year there
were more refreshed variants of
passenger cars.
At the same time, there were more
refreshed variants than new models.
Companies launched seven new
passenger car models and 15
two-wheeler models in the first six
months of the previous fiscal.
Some of these companies have
already launched their passenger cars
in the domestic market. Not to be left
behind, Tata Motors also launched the
refreshed fuel efficient and power
variants of the Indica as well as
Indigo cars.
The top three manufacturers – Maruti
Suzuki India Ltd, Tata Motors and
Hyundai Motor India – reported over
20% decline in their sales. Maruti’s
sales slumped by around 19% as
labour problems bogged operations at
its Manesar plant, where the new
Swift cars are manufactured.
The general slowdown in demand
also affected sales of its existing small
car models Alto and Wagon R.
Increased stocks of Tata’s Nano with
dealers resulted in a fall of 1,202 units
in the sales of the model, which is
one-fifth of its average monthly sales
in 2010-11.
Industry analysts are expecting the
two events – hike in repo rates and
fuel price rise – to hit mini car and
sub-four metre car segments in
particular owing to deferment or
cancellation of purchases by
first-time buyers. Automakers on the
other hand are likely to provide more
incentives to boost sales. But, it is not
going to be easy.
Car sales in the country fell by about
10% in August ’11 compared to a
growth of 33% in the corresponding
period last year. With rising interest
rates and high fuel prices, buyers are
deferring their decision to purchase
cars. Despite increased discounts and
incentives from car manufacturers
(OEMs), sales of existing models
remain tepid.
Car sales of OEMs, other than the top
three, however, grew 31% on the
strength of new models and price
reduction. While new models such as
Volkswagen Vento, Toyota Etios and
Liva continued to garner consumer
interest, sales of Honda City rose by
37% in August, after an 8% reduction
in its price in June ’11.
According to analysts, rising interest
Some Of The Passenger Car Launches In H1 2011-12
Passenger Car
Manufacturer
rates and high fuel prices dampened
the demand in August, despite the fact
that it marks the beginning of the
festive season. Any delay in model
launches in the second half of
2011-12 will further dent car demand
in the months to come.
Around eight new models are
expected to be launched in the
remaining part of the fiscal, including
few concepts at the upcoming Auto
Expo in January ’12.
The year-on-year (y-o-y) growth of
the passenger car industry is expected
to be lower at around 8% to 9% as
compared to around 13% to 14% in
the same period in the previous year,
as these are months when the sales
peaked in the country.
Maruti Suzuki India Ltd (MSIL), the
leader in the passenger car segment, is
expected to be severely hit due to the
impasse between the company’s
management and the workers at the
Manesar plant.
The sales of models like the new
Swift, A-Star and SX4 have been
impacted due to the strike. However,
the company had said that it has
enough stock of SX4 and A-Star.
“The SX4 diesel has a waiting period
of around 2-3 weeks. But we at
New Model Refreshed Variant
Maruti Suzuki New Swift
-
Hyundai
Eon (to be launched)
Verna Fluidic
Honda
Brio
Honda City, New Jazz
Toyota
Etios Diesel and Liva Diesel -
GM (Chevrolet) Beat Diesel
-
Mahindra and Mahindra XUV500
New Bolero
Renault
Fluence Sedan, Koleos SUV -
Nissan
Sunny
-
Ford India
New Ford Fiesta
-
Tata Motors
New Tata Vista, New Tata Sumo Tata Indigo e-CS VX, Tata Aria 4X2
Skoda Auto
Laura RS, Rapid (yet to be launched) Fabia Active
Force Motors
Force One SUV
-
Volkswagen
-
New Jetta, Polo Breeze & Vento Breeze
Source: Company Data
Beyond Market 10th Oct ’11 It’s simplified... 21