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(Janssen) and Lundbeck - that can<br />
help control Alzhei<strong>me</strong>r’s disease.<br />
Earlier, only branded drugs were<br />
available in the market. Following the<br />
expiry of patents, so<strong>me</strong> of the drugs<br />
are being manufactured and sold in<br />
India by companies like Aurobindo,<br />
Dr Reddy’s Labora<strong>to</strong>ries, Sun<br />
Pharmaceuticals, Ranbaxy, Alkem,<br />
Torrent, Glenmark, etc.<br />
Indian companies are manufacturing<br />
and selling generic drugs globally<br />
only after they receive ANDA<br />
approvals. There are no innovative<br />
drugs by Indian companies. Suven is<br />
the only company that is developing<br />
innovative drugs. It has miles<strong>to</strong>nes<br />
(phase II and III clinical trials) <strong>to</strong><br />
cross and get NDA approvals, which<br />
is a long way <strong>to</strong> go (2015-16).<br />
As the Indian population continues <strong>to</strong><br />
grey, life expectancy increases and<br />
awareness about the disease<br />
increases, the projected growth would<br />
likely continue in double digits (18%<br />
<strong>to</strong> 20%) on a higher patient base. As<br />
per ORG IMS-MAT, the accounted<br />
market in India has a size of about<br />
`140 crore and a CAGR of 25%.<br />
To keep pace with this growth, Suven<br />
has undertaken research for a drug for<br />
Alzhei<strong>me</strong>r’s <strong>to</strong> an advanced stage, but<br />
needs funding <strong>to</strong> continue doing the<br />
sa<strong>me</strong>. If the proof of concept of the<br />
drug is strong, the company might<br />
succeed, thus catapulting it <strong>to</strong> the<br />
global market.<br />
As per industry reports, more than 35<br />
million people are expected <strong>to</strong> suffer<br />
from Alzhei<strong>me</strong>r’s disease by 2015<br />
worldwide. By 2050, 59% of the<br />
world’s Alzhei<strong>me</strong>r’s cases will live in<br />
Asia. The global Alzhei<strong>me</strong>r’s disease<br />
market is expected <strong>to</strong> cross the US<br />
$19 billion-mark by 2015.<br />
Aricept sales are expected <strong>to</strong> fall after<br />
losing its patent in November ’10.<br />
Ebixa, Excelon and Na<strong>me</strong>nda may<br />
beco<strong>me</strong> the next blockbuster drugs<br />
after Aricept. Till last year, Aricept<br />
was the world’s best selling drug but<br />
lost patent protection in November<br />
’10, a miles<strong>to</strong>ne which will be<br />
followed by a rapid loss in sales.<br />
But there are other drugs which have<br />
the potential <strong>to</strong> beco<strong>me</strong> blockbuster<br />
drugs. Na<strong>me</strong>nda, Exelon have shown<br />
tre<strong>me</strong>ndous growth in the market and<br />
beco<strong>me</strong> blockbusters in 2010. Ebixa,<br />
a drug by the Memantine Group, is<br />
expected <strong>to</strong> have a billion-dollar<br />
market by 2014. Given the growth in<br />
Alzhei<strong>me</strong>r’s patients, the outlook for<br />
this seg<strong>me</strong>nt is excellent.<br />
TREATMENT OF THE<br />
ALZHEIMER’S IN INDIA<br />
At present, there are no specific tests<br />
<strong>to</strong> positively confirm the diagnosis of<br />
Alzhei<strong>me</strong>r’s or de<strong>me</strong>ntia. There are<br />
hardly any standard practice<br />
guidelines and treat<strong>me</strong>nt centres in<br />
India. Several new treat<strong>me</strong>nts are<br />
being initiated, while so<strong>me</strong> are<br />
nearing the late stages of clinical<br />
trials. Within 2 - 3 years, pharma<br />
companies will know if one or more<br />
of these treat<strong>me</strong>nts can help slow the<br />
progression of Alzhei<strong>me</strong>r’s. There are<br />
currently 934 clinical trials recruiting,<br />
underway or recently completed<br />
related <strong>to</strong> the Alzhei<strong>me</strong>r’s disease.<br />
A lot of herbal preparations are<br />
available for diagnosing Alzhei<strong>me</strong>r’s<br />
disease. Tur<strong>me</strong>ric in curry may<br />
explain Alzhei<strong>me</strong>r’s low occurrence.<br />
Indian scientists in UK and India are<br />
examining the ancient Indian<br />
ayurvedic <strong>me</strong>dicine for possible use<br />
in drugs <strong>to</strong> treat Alzhei<strong>me</strong>r’s disease.<br />
Researchers say ayurveda works in<br />
the sa<strong>me</strong> way as conventional drugs<br />
for boosting <strong>me</strong>ntal agility in the<br />
disease. They found that the plants<br />
used in ayurveda acted <strong>to</strong> improve<br />
<strong>me</strong>mory and concentration in patients<br />
suffering from Alzhei<strong>me</strong>r’s.<br />
Researchers from King’s College,<br />
London and Jadavpur University,<br />
Calcutta studied five plants<br />
commonly used in ayurvedic<br />
<strong>me</strong>dicine and found that the plants<br />
acted <strong>to</strong> prevent the breakdown of<br />
neurotransmitters, improving<br />
<strong>me</strong>mory and concentration in people<br />
with Alzhei<strong>me</strong>r’s disease. Scientists<br />
are now trying <strong>to</strong> identify the<br />
chemical compounds responsible for<br />
the sa<strong>me</strong> so that they can be used <strong>to</strong><br />
develop more effective drugs.<br />
Suven and Aurobindo are also getting<br />
approvals for molecules for this<br />
disease. This would help the market<br />
<strong>to</strong> grow and Indian patients would get<br />
these drugs at affordable prices. As<br />
more players enter the market with<br />
generics, the noise level would<br />
increase and more awareness and<br />
detection camps would help tap this<br />
seg<strong>me</strong>nt, resulting in a large number<br />
of psychiatrists taking up Alzhei<strong>me</strong>r’s<br />
disease as a focused specialty<br />
practice. Ultimately, the patient,<br />
especially those from low inco<strong>me</strong><br />
groups and rural areas would benefit.<br />
WAY AHEAD<br />
Nearly 4% of the population of India<br />
suffers from Alzhei<strong>me</strong>r’s or de<strong>me</strong>ntia<br />
as against 10%-15% of those in the<br />
60-plus age group in the US.<br />
However, this figure may <strong>to</strong>uch 21%<br />
by 2050. India is ho<strong>me</strong> <strong>to</strong> more than<br />
70 million people over the age of 60<br />
years according <strong>to</strong> the 2001 census.<br />
In 2010, nearly 3.7 million Indians<br />
were reported <strong>to</strong> be suffering from<br />
de<strong>me</strong>ntia and the <strong>to</strong>tal cost of<br />
treat<strong>me</strong>nt was `14,700 crore. This is<br />
expected <strong>to</strong> double by 2030 and the<br />
cost may rise three-fold. By 2015, the<br />
Alzhei<strong>me</strong>r’s market is expected <strong>to</strong> be<br />
close <strong>to</strong> `300 crore. Hence, Indian<br />
pharma companies can make the most<br />
of this opportunitY.<br />
Beyond Market 10th Oct ’11 It’s simplified... 27