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(Janssen) and Lundbeck - that can<br />

help control Alzhei<strong>me</strong>r’s disease.<br />

Earlier, only branded drugs were<br />

available in the market. Following the<br />

expiry of patents, so<strong>me</strong> of the drugs<br />

are being manufactured and sold in<br />

India by companies like Aurobindo,<br />

Dr Reddy’s Labora<strong>to</strong>ries, Sun<br />

Pharmaceuticals, Ranbaxy, Alkem,<br />

Torrent, Glenmark, etc.<br />

Indian companies are manufacturing<br />

and selling generic drugs globally<br />

only after they receive ANDA<br />

approvals. There are no innovative<br />

drugs by Indian companies. Suven is<br />

the only company that is developing<br />

innovative drugs. It has miles<strong>to</strong>nes<br />

(phase II and III clinical trials) <strong>to</strong><br />

cross and get NDA approvals, which<br />

is a long way <strong>to</strong> go (2015-16).<br />

As the Indian population continues <strong>to</strong><br />

grey, life expectancy increases and<br />

awareness about the disease<br />

increases, the projected growth would<br />

likely continue in double digits (18%<br />

<strong>to</strong> 20%) on a higher patient base. As<br />

per ORG IMS-MAT, the accounted<br />

market in India has a size of about<br />

`140 crore and a CAGR of 25%.<br />

To keep pace with this growth, Suven<br />

has undertaken research for a drug for<br />

Alzhei<strong>me</strong>r’s <strong>to</strong> an advanced stage, but<br />

needs funding <strong>to</strong> continue doing the<br />

sa<strong>me</strong>. If the proof of concept of the<br />

drug is strong, the company might<br />

succeed, thus catapulting it <strong>to</strong> the<br />

global market.<br />

As per industry reports, more than 35<br />

million people are expected <strong>to</strong> suffer<br />

from Alzhei<strong>me</strong>r’s disease by 2015<br />

worldwide. By 2050, 59% of the<br />

world’s Alzhei<strong>me</strong>r’s cases will live in<br />

Asia. The global Alzhei<strong>me</strong>r’s disease<br />

market is expected <strong>to</strong> cross the US<br />

$19 billion-mark by 2015.<br />

Aricept sales are expected <strong>to</strong> fall after<br />

losing its patent in November ’10.<br />

Ebixa, Excelon and Na<strong>me</strong>nda may<br />

beco<strong>me</strong> the next blockbuster drugs<br />

after Aricept. Till last year, Aricept<br />

was the world’s best selling drug but<br />

lost patent protection in November<br />

’10, a miles<strong>to</strong>ne which will be<br />

followed by a rapid loss in sales.<br />

But there are other drugs which have<br />

the potential <strong>to</strong> beco<strong>me</strong> blockbuster<br />

drugs. Na<strong>me</strong>nda, Exelon have shown<br />

tre<strong>me</strong>ndous growth in the market and<br />

beco<strong>me</strong> blockbusters in 2010. Ebixa,<br />

a drug by the Memantine Group, is<br />

expected <strong>to</strong> have a billion-dollar<br />

market by 2014. Given the growth in<br />

Alzhei<strong>me</strong>r’s patients, the outlook for<br />

this seg<strong>me</strong>nt is excellent.<br />

TREATMENT OF THE<br />

ALZHEIMER’S IN INDIA<br />

At present, there are no specific tests<br />

<strong>to</strong> positively confirm the diagnosis of<br />

Alzhei<strong>me</strong>r’s or de<strong>me</strong>ntia. There are<br />

hardly any standard practice<br />

guidelines and treat<strong>me</strong>nt centres in<br />

India. Several new treat<strong>me</strong>nts are<br />

being initiated, while so<strong>me</strong> are<br />

nearing the late stages of clinical<br />

trials. Within 2 - 3 years, pharma<br />

companies will know if one or more<br />

of these treat<strong>me</strong>nts can help slow the<br />

progression of Alzhei<strong>me</strong>r’s. There are<br />

currently 934 clinical trials recruiting,<br />

underway or recently completed<br />

related <strong>to</strong> the Alzhei<strong>me</strong>r’s disease.<br />

A lot of herbal preparations are<br />

available for diagnosing Alzhei<strong>me</strong>r’s<br />

disease. Tur<strong>me</strong>ric in curry may<br />

explain Alzhei<strong>me</strong>r’s low occurrence.<br />

Indian scientists in UK and India are<br />

examining the ancient Indian<br />

ayurvedic <strong>me</strong>dicine for possible use<br />

in drugs <strong>to</strong> treat Alzhei<strong>me</strong>r’s disease.<br />

Researchers say ayurveda works in<br />

the sa<strong>me</strong> way as conventional drugs<br />

for boosting <strong>me</strong>ntal agility in the<br />

disease. They found that the plants<br />

used in ayurveda acted <strong>to</strong> improve<br />

<strong>me</strong>mory and concentration in patients<br />

suffering from Alzhei<strong>me</strong>r’s.<br />

Researchers from King’s College,<br />

London and Jadavpur University,<br />

Calcutta studied five plants<br />

commonly used in ayurvedic<br />

<strong>me</strong>dicine and found that the plants<br />

acted <strong>to</strong> prevent the breakdown of<br />

neurotransmitters, improving<br />

<strong>me</strong>mory and concentration in people<br />

with Alzhei<strong>me</strong>r’s disease. Scientists<br />

are now trying <strong>to</strong> identify the<br />

chemical compounds responsible for<br />

the sa<strong>me</strong> so that they can be used <strong>to</strong><br />

develop more effective drugs.<br />

Suven and Aurobindo are also getting<br />

approvals for molecules for this<br />

disease. This would help the market<br />

<strong>to</strong> grow and Indian patients would get<br />

these drugs at affordable prices. As<br />

more players enter the market with<br />

generics, the noise level would<br />

increase and more awareness and<br />

detection camps would help tap this<br />

seg<strong>me</strong>nt, resulting in a large number<br />

of psychiatrists taking up Alzhei<strong>me</strong>r’s<br />

disease as a focused specialty<br />

practice. Ultimately, the patient,<br />

especially those from low inco<strong>me</strong><br />

groups and rural areas would benefit.<br />

WAY AHEAD<br />

Nearly 4% of the population of India<br />

suffers from Alzhei<strong>me</strong>r’s or de<strong>me</strong>ntia<br />

as against 10%-15% of those in the<br />

60-plus age group in the US.<br />

However, this figure may <strong>to</strong>uch 21%<br />

by 2050. India is ho<strong>me</strong> <strong>to</strong> more than<br />

70 million people over the age of 60<br />

years according <strong>to</strong> the 2001 census.<br />

In 2010, nearly 3.7 million Indians<br />

were reported <strong>to</strong> be suffering from<br />

de<strong>me</strong>ntia and the <strong>to</strong>tal cost of<br />

treat<strong>me</strong>nt was `14,700 crore. This is<br />

expected <strong>to</strong> double by 2030 and the<br />

cost may rise three-fold. By 2015, the<br />

Alzhei<strong>me</strong>r’s market is expected <strong>to</strong> be<br />

close <strong>to</strong> `300 crore. Hence, Indian<br />

pharma companies can make the most<br />

of this opportunitY.<br />

Beyond Market 10th Oct ’11 It’s simplified... 27

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