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5845th | Vol 30 | 2020 | www.hotelier-indonesia.comIn this case, the AI-based, advanced revenue system canautomatically make decisions and select the revenue strategiesapplicable to different market segments.The system needs to be able to select the best space controlstrategy to achieve the best deal, the commonly used inventorycontrol strategy including the minimum or maximumlength of stay, closed to arrival, block or allotment set up, thelast room availability, and so on.Last but not least, a hotel’s success is often due to the personalizedservice and unique experience it offers guests.With the help from AI, combined with human experience,the tasks of identifying the hotel demand model, looking forrevenue growth opportunities, and using digital marketingto boost market demand can be done in a much more accurateand effective way.So, a trusting AI system is the best thing to have at themoment, but hotel revenue managers do not need to panicabout one day being replaced by robots.No matter how advanced the AI revenue system gets, it willalways require a human touch and interaction. Therefore, thefuture trend is that the hotel will inevitably use AI data analysisto make better optimization decisions to grow revenueand enhance profit performance.Wait, don’t leave just yet—here are a fewmore industry insights making the rounds:Starfleet Research: The Real Benefits of AI : So many peopleare clamoring about AI—this very post is no exception—butdo you really have a firm grasp on how hoteliers are usingit to enhance the guest experience? (via Oracle Hospitality)A Hotelier’s Guide to Email Marketing for Black Friday andCyber Monday: Black Friday and Cyber Monday are comingup, and the hotel industry can absolutely benefit from thefrenzy of shopping activity. (via Revinate)7 Important Truths About Guest Messaging in Hospitality:The adoption of guest messaging in the hospitality industryis no longer a matter of if, but when. (via ReviewPro)Yuki HuHead of Advisory Services, ChinaYuki is responsible for delivering professional revenue managementconsulting services to hotels across China. Yukihas been working with a wide variety of international andlocal hotels in major cities including Hong Kong, Shanghai,Beijing, Guangzhou and Shenzhen performing revenue managementaudits, training, SOP development, virtual revenuemanagement service, improvement of roadmap planningand other tailor-made revenue management consulting projectsbased on customers’ needs.Yuki has successfully helped the hotels with different businesstypes in different markets to improve revenue performance,as well as build up data-driven and process-improvementrevenue management culture.After Yuki finished her bachelor's degree in E-Business atNanjing University, she went to the US and completed hermaster's degree in Hospitality Management at the Universityof Delaware and Advanced Revenue Management Programat Cornell University. Once graduated she took the opportunityto work in the Hilton San Francisco (a flagship hotel with1,908 rooms) revenue cluster office, overlooking 11 hotels inthe bay area.After she returned to China she became the youngest revenuemanager of Hilton in the Asia region. She then workedin Chongqing Hilton and Shanghai Hongqiao Hilton. Her lastrole before joining IDeaS was working as revenue directorin the Langham Shenzhen. Yuki has rich experience in newhotel pre-opening and positioning.She is also a seasoned revenue expert with deep insightsinto the Greater China market. Some of her strongest skillsinclude big-data analysis, pricing, positioning, training, strategicplanning, and revenue procedure improvement.Of course, Yuki isn’t all business. She loves to travel, enjoysChinese calligraphy, piano, yoga and is described as a crazydog lover (because who isn’t?).HOT SOLUTIONS
IDeaS RevPlan Revolutionary total revenue forecastingand budgeting tool for data-driven hotelsThe ChallengeMost hotels spend hours each week manuallyconsolidating data across numerous systems to plantheir business only to find limited views of separatebusiness units, labor-intensive spreadsheets, and anincomplete view from the top.A Revolutionary ApproachForecast your entire business in minutes. IDeaSRevPlan provides the smartest way to preparebudgets and profitably plan your guest room,food & beverage and other revenue streams.How It Works Quickly set budget and forecast daily, monthly or quarterly Submit to finance with the click of a button Automatically import daily business data Roll up reporting across the entire organizationRevPlan Compare multiple forecasts via strategic “what-if” planningPMSSales &CateringKey Benefits Scientifically forecast all revenue streams Boost operational efficiencies with automated data collection and intelligenceRevPlan Increase profitability of rooms, food & beverage, and other revenue streamswith more precise planningRMS Consolidate hotel data at the enterprise level to easily drive more strategicdecision-makingFinanceBreak free from the constraints of silos and one-dimensional room revenue. Gain a competitive edge with the totalrevenue forecasting possibilities of IDeaS RevPlan. Contact an IDeaS solution expert today for details.info@ideas.com www.ideas.comideas.cominfo@ideas.com©2020 Integrated Decisions & Systems, Inc. (IDeaS - A SAS COMPANY) – All Rights Reserved. All other trademarks are property of their respective owners. DATA0068-01-EE-ID 02/2020
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