Blinds & Shutters - Issue 1/2022

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PROFILE Always in control Stuart Wilson, owner of Semper Blinds explains how he has made the most of his brand It all started with an idea while driving to my place of work at Barclays, were I had to think of a name for our fledgling company. Trying to think of a business name is as important as naming your children, you want a strong name which is unique, and in the blind industry this is even more important to stand out with so many companies having similar names you can get lost in Google searches and the like. Then as I was coming off Junction 20 on the M62 I thought about really bringing the brand name home by using a word from the Wilson motto “Semper Vigilans”, Semper meaning “Always” would be the name that our company would be christened with and so Semper Blinds was born. In the early years I made the decision to apply our main product to the name to create Semper Roof Blinds Systems, this in tandem with Semper Blinds would give our business the unique name and structure it deserved. As our customer base grew, it was easy to find Semper since a quick Google search would see our company all over the first page and more. This was helped further by constant promotion on blind forums and even though we have been pushed out of some, to this day you still see Sempers name proudly promoted. With Semper Blinds being a unique name, we made the next step of protecting that name and in 2021 the name was trademarked. This meant that the next step would mean we could stamp our name on products so that not only will it put our name in the spotlight to the general public, but it also meant that if customers moved into new homes and saw our name on the blinds, it created a warm introduction to pass onto the closest trader within our network. This has started to see promising roots grow as we’ve already started passing on jobs including TV work to some of our traders. After getting our branding right, we then went one step further and made our own app. This app’s main purpose was to create a streamlined service that would make the Semper brand even stronger, a free app to all our traders that would give them instant information on outstanding jobs and a quotation tool that can give you a price in seconds, with more releases planned we want the app to be the go-to for all our traders and the best thing is that it will be completely free. In line with this and to further push our brand we are creating a new website which will have not just the usual information as other sites, but a fully working quotation tool, ordering tool and helpful videos all in one place. Again, we want to make our traders lives as easy and stress free as possible while maximising their profits and free time, and with the app, website and a few more ideas to launch in 2022 Semper will do just that. Working in the banking industry for almost 20 years I’ve seen how brands can make or break a business and it means more than just a name, it means an ethos. I’ve always wanted our customers to have one point of call regardless of the way they communicate to Semper be it phone, email, fax or carrier pigeon. This means that whenever you get in touch with Semper you’re in contact with myself, and while this means my workload can sometimes be high it also means you won’t get frustrated with speaking to numerous different staff members, but with the introduction of our app, website and bringing in more staff to cover other areas I was dealing with in our factory, I’ve created more time for my traders either to help them with a product or help train them to sell using techniques I’ve learnt from the banking industry like the Johari window and the 666 plan or even just to have a chat and get something off their chest. With 2022 on the horizon, we’re looking to stamp our branding even further on some new products one of which will be our own motors, so if you want to have a strong brand with a company that will treat you like you deserve and not just a payment, then make Semper your go to company for all blinds pleated or cellular. 16 Blinds & Shutters • ISSUE ONE 2022
Easy Install Safe by Design. • Safe by Design - Child Safe - No hanging cords • Quick Fit - Faster install time than corded product • No safety device to be installed into customers wall • Spring assist allows to easily position at any point • Anti-warp • 100% waterproof • Easy to clean • UV resistant • Inherently FR • Bureau Veritas independently tested Available in 50mm White Smooth or White Wood Effect and sizes up to 2130mm wide and 1830mm drop. Marketing material available - Travel samples & slat cards. Order today: portal.blocblinds.co.uk Become a trade partner T: 028 7944 0130 E: sales@blocblinds.com
Page 2 and 3: Our best collection yet The Aquariu
Page 4 and 5: Launching early 2022 See more of ou
Page 6: NEWS NEWSDESK: tel: 01923 437 618 m
Page 9 and 10: Easily control light, privacy and s
Page 11 and 12: making dreams come true ENHANCE YOU
Page 14 and 15: Softness of a curtain, functionalit
Page 16: PROFILE A winning team S:Craft has
Page 21: Quintessentially ROLLER AND VERTICA
Page 24 and 25: A haven of sophisticated texture, &
Page 26 and 27: PROFILE Homes get smarter Oliver Hu
Page 28 and 29: VERTICAL BLINDS Saving the vertical
Page 30 and 31: OUR SERVICE IS YOUR SUCCESS VERTEX
Page 32 and 33: ENERGY EFFICIENCY Improve your wint
Page 34 and 35: ENERGY EFFICIENCY into this scenari
Page 36 and 37: MARKETING All on show There is a di
Page 38 and 39: MARKETING this can be admired and t
Page 40: MARKETING All change at the office
Page 43 and 44: Great prospects ahead. NOW for the
Page 46 and 47: MOTORISATION Upgrade previously sol
Page 48 and 49: FABRIC New fabrics launched Softcel
Page 50 and 51: FABRIC Pushing the boundaries This
Page 52 and 53: FABRIC The desire for peace and har
Page 54 and 55: CURTAIN WALLING Ultimate protection
Page 56 and 57: ROLLER BLINDS World in motion Couli
Page 58 and 59: ROLLER BLINDS Essence of motion Cru
Page 60 and 61: ROLLER BLINDS Doubling up One brack
Page 62 and 63: AWNINGS A warm reception Climate ch
Page 64 and 65: AWNINGS essential for a healthy liv
Page 66: Ellard Ellard is the UK’s largest
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HAFREN EFFORTLESSLY ELEGANT /hav-re
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AWNINGS Focus BO remote control) th
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CHOOSE SEATTLE SHUTTERS FROM CUSTOM
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Venetian & Vertical ALL SHAPES SEE
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NEW PRODUCTS New collections for 20
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NEW PRODUCTS Wire free partners Wav
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NEW PRODUCTS new roller shade disru
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Helpline To advertise here contact
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Classified’s SHUTTERS, BLINDS AND
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NEW ROLLER AND VERTICAL COLLECTION
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Blinds & Shutters - Issue 1/2022

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