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FABRIC<br />
New fabrics launched<br />
Softcell by the<br />
Fabric Box has a<br />
range of benefits,<br />
as <strong>Blinds</strong> &<br />
<strong>Shutters</strong> found out<br />
Softcell, by the Fabric Box couldn’t have<br />
launched at a better time as consumer<br />
interest and demand grows for this product.<br />
Cellular fabrics offer a profusion of benefits, the<br />
delicate linear form and angles of each Softcell<br />
fabric cell are delicately woven to offer a selection<br />
of translucent, dimout or blockout properties.<br />
Following the unprecedented reception of the<br />
Softcell collection in June 2021, 5 new fabric ranges<br />
are being introduced totalling an impressive 57<br />
fabrics across 10 ranges. This enhanced Collection<br />
offers additional fabric properties; Tribeca presents<br />
two contemporary printed textures with a dimout<br />
and blockout waterproof finish, enabling these<br />
fabrics to be perfect for area of high moisture.<br />
Soho, a blockout FR will service the contract<br />
market, whilst Bowery, a stunning crushed cellular<br />
fabric, exclusive to Softcell boasts a delicate<br />
textured finish to both sides of the cellular<br />
construction. Artisan, a cellular voile facilitates<br />
consumers to obtain optimum light control for<br />
those seeking privacy during the day and blockout<br />
properties at night.<br />
Softcell is the perfect choice as we enter the<br />
cooler Winter months, the delicately constructed<br />
25mm cell structure creates a pocket of air which<br />
acts as an additional insulation layer. This natural<br />
insulation pocket offers excellent energy efficiency<br />
properties in the cooler months whilst reducing<br />
heat gain in the Summer. Consumer demand has<br />
never been as focused for energy efficient blind<br />
solutions with the constant and escalated cost of<br />
home heating bills.<br />
In addition to the new cellular fabrics, Softcell<br />
will offer a combination collection book in January<br />
showcasing a comprehensive range of the 57<br />
cellular fabrics with the addition of 88 pleated<br />
fabrics.<br />
The pleated collection is presented by colour<br />
showcasing a range of plains, textured weaves and<br />
printed fabrics with a mix of dimout, SPC and<br />
blockout properties.<br />
The Softcell cellular and pleated Collection can<br />
be manufactured with multiple operating systems,<br />
bottom up and top-down bottom up; both suitable<br />
for corded or for free hanging operation. The<br />
25mm cells make Softcell the ideal fabric for<br />
Perfect Fit frames. The patented frame adds further<br />
insulating properties creating an additional barrier<br />
from heat loss.<br />
42 <strong>Blinds</strong> & <strong>Shutters</strong> • ISSUE ONE <strong>2022</strong>
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