Land Rover UK TOV Guidelines
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LAND ROVER <strong>UK</strong> COPY GUIDELINES<br />
13<br />
SIMPLY HUMAN<br />
If you remember anything, remember this.<br />
It sums up our tone of voice in two words.<br />
SAY IT SIMPLY<br />
Let’s face it, life can be complicated enough.<br />
So to make our customers’ lives a little simpler,<br />
we avoid unnecessary fuss and faff and keep things straightforward.<br />
SOUND LIKE A HUMAN<br />
People trust people. Not faceless corporations. So the more it sounds like<br />
a real person behind our words, the easier it is to connect with our customers.
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